Economic Development Periodic Report September 2016 January 2017

Economic Development Periodic Report September 2016 January 2017 Presented by Economic Development Staff and Committee January 3, 2017 Economic Development Committee Periodic Report January 2017

Vision Statement 2 2017 EDC Vision Statement Develop a strong positive image which attracts and retains business and residents and visitors that achieves economic vitality in the Lompoc Valley. Economic Development Committee Periodic Report January 2017

The Committee 3 Executive Committee Maria Hall, Chair Jeremy Ball, Vice Chair Gilda Cordova, VLI Tom Davidson Carol Newsome Committee Members Naishadh Buch Don Pommerville Cecilia Ramos Sue Schuyler Mary Day Richard Drago Rob Traylor Henry Gallina 3 open positions Associate Members Chelsea Cochran, COC Felix Hernandez Mary Hawes Allyssa Imano Brett Lauter Luis Servin Economic Development Committee Periodic Report January 2017

Membership Membership 22 total members 10 regular at-large positions 5 regular positions with membership tied directly to Council Members 7 associate (includes representatives from Chamber, Explore Lompoc) Current open positions One at-large position open as of November 2016 Two open positions with memberships tied to Council members Striving for greater ethnic and industry diversity the committee identified several areas to focus our recruitment Lompoc Hospital District position filled Allan Hancock College position filled Lompoc Unified School District (LUSD) position filled Chumash Casino and/or Chumash Tribal Member encouraging applicants Federal Correctional Complex - encouraging applicants 4 Economic Development Committee Periodic Report January 2017

Volunteer Hours Approximately 263 hours Additional Meetings held: Festival Subcommittee (Balloon Festival), Education Summit meetings with Allan Hancock College Events attended: Chamber Events, City Council Meetings, EVA awards, EDC Strategic Planning Workshop, Planning Commission Meetings, various subcommittee meetings, Tri-County Broadband Initiative Meetings, Northern Santa Barbara County EconAlliance Future Forum and Annual Dinner Topics supported: Make A Difference Day, EDC newspaper column, Old Town Revitalization, Zoning Ordinance Update, Tri- County Broadband Initiative, Education Summit, Municipal Broadband, EVA Economic Development Committee Periodic Report 5 Volunteer Hours: number of hours spent on EDC stuff above and beyond regular and executive meetings. For example: hours in subcommittee and other meetings, research, emails, phone calls, etc. January 2017

2015-2016 Strategic Planning Goals 6 2015/16 Top Five Priorities 1. Fiber Feasibility Study Goals o Research business and community investment o Engage partners and community in benefit discussions Progress made: A. Participated in Tri-County Broadband Initiative with several EDC members. Northern Santa Barbara County and Lompoc have been identified as priority project areas and focus for the Santa Barbara County Task Force. B. Discussing opportunities with providers about bringing fiber to businesses and new residential development- working with Tri-County Consortia to host meetings with various providers and stakeholders 2. RFQ Project for 82- Acres near AHC Satisfied 3. Investment Vehicle and Funding Opportunities Progress made: A. Community Development Division awarded a $307,450 grant for additional improvements at Thompson Park 4. Added Capacity o Who is missing from the discussion? Lompoc Unified School District, Vandenberg Contractors, Santa Ynez Chumash, Federal Correctional Complex, Allan Hancock College Progress made: A. Appointed 10 new members to the EDC in 2016 B. Satisfied the LVMC membership, LUSD membership, AHC membership and VAFB membership 5. Promote and Publicize Lompoc o Facilitate and promote businesses/ events in Lompoc through the EDC column in the Lompoc Record o Implement the quarterly EVA (Economic Vitality Award) to local businesses and promote through social media o Update promotion package and foster existing business Progress made: A. EVAs awarded from August 2016 January 2016: Yoga Vie, Kendall Shepard Eye Center, Scratch Kitchen B. Recognition of EVA award throughout the community is increasing via efforts on Facebook and the bi-weekly EDC column C. Festival Subcommittee working on site selection and planning logistics for a balloon festival for Fall 2017 D. Marketing materials produced, Economic Development website revitalized and updated

Moving Forward 7

2017 Strategic Planning Workshop Held the 2017 Strategic Planning Workshop: August 25 26, 2016 Task: update existing and future goals - Refined and built upon 4 existing goals and established 1 new goal for 2017 Reviewed the goals established in the 2015 strategy, identified successes for each goal and reached consensus on updated and new goals for 2017 Ensured new EDC members found their niche through modification of goals Confirmed with new EDC members that Vision Statement still aligns with goals 8 Economic Development Committee Periodic Report January 2017

2017 Strategic Plan 9 1. Support Broadband Connectivity 2017 Top Five Priorities Raise general awareness of broadband expansion progress and opportunities Continue participation in the Tri-County Broadband Initiative Produce a needs assessment including existing broadband infrastructure and gaps Current progress: A. Participating in Tri-County Broadband Initiative with several EDC members. Northern Santa Barbara County and Lompoc have been identified as priority project areas and focus for the Santa Barbara County Task Force. B. Discussing opportunities with providers about bringing fiber to businesses and new residential development- met with members of the Tri- County Broadband Initiative on December 1 st for a meeting with various community stakeholders and private broadband providers

2017 Strategic Plan 10 2017 Top Five Priorities 2. Improve ability to respond to economic development investment and funding opportunities Identify projects that could utilize foundation or grant funding Identify funding needs tied to strategy Identify funding mechanisms and learn more bout existing community development funding opportunities Explore Community Development Foundation through the Chamber of Commerce and how various projects could be applicable with this Current Progress: A. Beginning to explore CDF, seeking grants for Economic and Community Development through partnership with California Consulting Municipal Grant Opportunities

2017 Strategic Plan 2017 Top Five Priorities 3. Market economic development, support and expand events and expand economic development capacity Identify possible committee members and continue to promote diverse EDC membership Continue regular presentation of the Economic Vitality Award Continue regular publication of the Lompoc Record Column Continue active festival subcommittee Explore expanding Old Town Summer Markets and Events 11 Establish new economic development website and define parameters for using social media Hold the second Economic Vitality Forum to advance added capacity efforts Current Progress: A. Satisfied the LVMC, LUSD, AHC and VAFB membership B. Members continue to reach out and connect with various industries beginning stages of planning for second Partners in Economic Vitality Forum C. Produced Economic Development marketing materials and website update complete D. Revitalized and updated the economic development website E. EVAs given since September 2016: Yoga Vie, Scratch Kitchen, Kendall Shepard Eye Center F. Continued biweekly Lompoc Record column, active promotion on social media G. Festival subcommittee actively planning balloon festival

2017 Strategic Plan 12 2017 Top Five Priorities 4. Improve the business environment and workforce Support local education initiatives and partnerships that enhance development of a highly skilled and qualified workforce including: hold Pathways to Success summit and hold Career Exploration Day in Lompoc Promote local existing businesses, foster retention and expansion utilizing Chamber Business Survey Current Progress: A. Held meetings with AHC to plan Pathways to Success education summit in Lompoc preliminary stages of planning educational summit with LUSD, AHC and additional partners B. Exploring Chamber of Commerce Business Survey results and how to implement findings C. Continuing Business Visitation Program as a business retention tool

2017 Strategic Plan 13 2017 Top Five Priorities 5. Improve physical and perceived image of Lompoc Obtain general understanding about all partners involved in beautification of Lompoc and how EDC can assist / catalog different groups Promote existing cleanup and beautification events Become aware and advocate for park improvements Promote Façade Improvement Program Current Progress: A. Promoted Make a Difference Day events through Chamber channels, email and in person outreach, and social media B. Advocated for business community participation in Make a Difference Day (Oct. 22) C. Continuing efforts to obtain understanding of partners in beautification groups

Recreation Improvements: Economic Impact 14 16 14 12 10 8 6 4 2 Little League # of Tournaments and # of Total Tournament days per calendar year # of tournaments # of days Renovation of Ball fields at JM Park: March 2013 Approximate # of visitors (players, familes, coaches) for Little League Tournaments 0 2011 2012 2013 2014 2015 2016 Calendar Year (Field Rennovation: March 2013) 6000 5000 4000 2011, 2012, 2013: Only tournaments were District 65 In 2014, 2015, 2016: Addition of Sectional, Regional, and State tournaments Number of visitors 3000 2000 1000 0 2011 2012 2013 2014 2015 2016 Calendar Year (Field Rennovation: March 2013) Economic Development Committee Periodic Report January 2017

Recreation Improvements: Economic Impact 15 18 16 14 12 10 8 6 4 2 0 Number of Tournaments, Games, Meets at Aquatic Center per FY LUSD League Swim Meets LUSD League Water Polo Fiscal Year Aquatic Center Timer Installation: Fall 2012 2011 2013: Only swim meets, water polo games, and league finals 2013-2016: Addition of CIF Prelims, and Holiday Tournaments/ continuation of swim meets, league finals, and water polo Economic Development Committee Periodic Report League Finals (3 days) ~ 6 teams CIF Prelims (3 days) ~ 6 teams Holiday Tournament (3 days) ~ 8 teams Aquatic Center Timer Installation: Fall 2012 7000 6000 5000 4000 3000 2000 1000 0 Number of Attendees to Aquatic Center for Tournaments, Games and Swim Meets 2010-2011 2011-2012 2012-2013 2013-2014 2014-2015 2015-2016 Fiscal Year- Aquatic Center Timer Installation: Fall 2012 January 2017

Employment Information 16 Monthly unemployment rates for Santa Barbara County and Santa Barbara County Cities November's Preliminary 2015 2016 Labor Force Nov Dec Jan Feb Mar Apr May June July Aug Sept Oct Nov Santa Barbara County 224,000 5.3% 5.6% 5.7% 5.6% 5.3% 4.5% 3.9% 4.9% 5.0% 4.8% 4.5% 4.6% 4.7% City of Santa Barbara 52,800 4.2% 4.4% 4.5% 4.4% 4.1% 3.5% 3.1% 3.9% 4.0% 3.8% 3.6% 3.7% 3.7% City of Santa Maria 49,100 6.4% 6.8% 7.0% 6.7% 6.4% 5.4% 4.8% 6.0% 6.1% 5.8% 5.5% 5.6% 5.7% City of Lompoc 18,600 6.9% 7.3% 7.4% 7.2% 6.8% 5.8% 5.2% 6.4% 6.6% 6.3% 5.9% 6.0% 6.1% City of Goleta 17,800 3.2% 3.3% 3.4% 3.3% 3.1% 2.7% 2.3% 2.9% 3.0% 2.8% 2.7% 2.7% 2.8% City of Carpinteria 8,000 4.6% 4.9% 5.0% 4.8% 4.6% 3.9% 3.4% 4.3% 4.4% 4.2% 4.0% 4.0% 4.1% City of Solvang 2,800 6.6% 6.9% 7.1% 6.8% 6.5% 5.5% 4.9% 6.1% 6.2% 5.9% 5.6% 5.7% 5.8% City of Guadalupe 3,400 5.0% 5.3% 5.4% 5.2% 4.9% 4.2% 3.7% 4.6% 4.7% 4.5% 4.3% 4.3% 4.4% City of Buellton 3,200 3.4% 3.6% 3.7% 3.5% 3.4% 2.9% 2.5% 3.1% 3.2% 3.0% 2.9% 2.9% 3.0%

In Thousand's of Dollars ($1,000) Sales Tax Activity 17 $6,000 $5,000 $4,000 $4,040 $3,566 $3,154 $3,383 $3,688 $4,054 $4,181 $4,419 $4,611 $4,830 $3,000 $2,000 $1,000 $0

In Thousand's of Dollar ($1,000s) Transient Occupancy Tax (Bed Tax) 18 $2,500 $2,000 $1,728 $1,794 $1,909 Budgeted $1,500 1,377 $1,499 $1,411 $1,401 $1,504 $1,136 $1,395 $1,536 $1,000 $500 $-

In Thousand's of Dollars ($1,000s) Property Tax Activity 19 $4,700 $4,414 $4,200 $3,700 $3,733 $3,821 $3,723 $3,479 $3,515 $3,432 $3,661 $3,769 $3,857 $3,200 $2,700 $2,200 * Implementation of Teeter Plan caused a one-time increase of $128,000

Number of new Business License Certificates New Business License Activity 20 400 350 300 361 311 311 250 200 150 140 192 163 166 144 174 158 100 50 -

In Thousands of Dollars ($1,000s) Capital Development Activity 21 $45,000 $40,000 $35,000 $30,000 $25,000 $20,000 Capital Development Activity based on Building Permit Valuations $22,853 $30,543 $17,967 $39,185 $39,241 $34,004 $25,999 $26,383 $15,000 $13,345 $10,000 $5,000 $4,314 $-

Retail Strategies Data Collection 22 Discover: Opportunity Gap Market Supply: $943,955,226 Market Demand: $1,276,047,323 Market Leakage: $322,092,097

Retail Strategies Data Collection 23 Local Real Estate Analysis

Retail Strategies Active Recruitment: Targets 24 ~9,000-125,000 sq. ft. 1,200-20,000 sq. ft. ~1,200-25,000 sq. ft. ~1,200-6,000 sq. ft. (per) Prospects June August: Research/ Data Collection Phase October Update/ISCS Western - 8 Retailer/ Restaurant, 1 Developer November Update: 10 Retailer/ Restaurant ICSC Dallas: 15 Retailer, 1 Developer

Retail Strategies: Implementation 25

Major Business Changes Sept. 2016- Jan. 2017 26 Date Name of Business Address New / Expansion / Remodel / Closed Jobs + / - Jul - 16 Pilates Pacifica 117-A South H St New +1 Lotus of Lompoc A Great Sept- 16 Hospitality Inn 1415 East Ocean Ave New Ownership +/- 0 (no change) Sept -16 Thai Cuisine 920 North I St New Ownership +/ - 0 (no change) Oct-16 Love is in the Hair 129 North G St New +3 Oct -16 Blue Sky Property Management 418 North H St. Ste A New +2 Oct-16 Deasee s Boutique 101 North H St New +3 Nov- 16 Embassy Suites 1117 North H St Remodel +/- 0 (no change) Nov- 16 The Habit Burger Grill 1413 North H St Unit B New ~50 Dec-16 Chipotle Mexican Grill 1413 North H St Unit A New approx ~20-35 Dec -16 Marcia s 105 West Walnut Ave New +1 Dec - 16 Los Gorrudos 319 East Ocean Ave Closed no answer PLANNED Solvang Brewing Company 234 North H St New ~28 PLANNED Hilton Garden Inn 1201 North H St New ~100-120 PLANNEDThe Laundry Room 304 West Ocean Ave New ~3 Economic Development Committee Periodic Report January 2017

Thank You! 27 Questions? Economic Development Committee Periodic Report January 2017