Town of Frisco Community Survey

Town of Frisco Community Survey Prepared for: Town of Frisco Prepared by: Intercept Insight, LLC June PO Box 2078 Avon, CO 81620 970.331.1086 www.interceptinsight.com

Table of Contents Table of Contents Purpose... 2 Methodology... 3 Summary Highlights.... 4 Detailed Findings Resident Details.... 6 Facility and Trail Usage. 11 Importance vs. Performance 14 Communication Preferences 19 Special Events and Recreational Preferences.. 21 Town s Performance and Direction... 25 Second Home Owners.... 31 Business Owners.. 34 Demographics. 40 End of Report 1

Objectives The Town of Frisco invested in a third party research company, Intercept Insight, LLC, to conduct an online community survey. This study was designed to help understand and evaluate why people live and conduct business in Frisco, what is important to the community, how well the Town is meeting expectations, and where the Town should focus efforts and investments. Several objectives were developed for this study, and a questionnaire was designed and formatted to meet these objectives. Objectives: Understand why community members choose to live in Frisco Understand what community members enjoy most about Frisco Evaluate facility and community trail utilization Determine what attributes of a community are most important to the Town of Frisco Evaluate how well the Town has performed with those same attributes Understand communication preferences Determine events which offer character vs. events which offer the most economic benefits Understand how the Town can best support Frisco s economy Determine community preferences for usage of the Frisco Peninsula Recreation Area Evaluate how well the Town has performed with specific functions and services Determine which projects the community is most willing to support, and most willing to pay for Understand current and future property use of second home owners Understand business owner preferences, challenges, and future plans Capture demographical data 2

Methodology The Town of Frisco and Intercept Insight designed a core set of questions intended to meet the objectives of the study. Once the survey was approved, the questions were programmed into an online survey design tool. Email addresses collected through various outlets (e.g. Town Clean-up, Recreation Department, Information Center, etc.) were provided to Intercept Insight to be used as the sample set for this study. The sample set was uploaded into the online survey tool and prepared for distribution. The survey invitation was distributed to the sample set on May 22 nd,, which included the survey link, an incentive, and an opt-out opportunity in respect of privacy. A reminder notification was launched to those who had not yet responded to the original invitation on June 5 th. The survey was closed and the data was downloaded and prepared for analysis/reporting on June 22 nd,. 3

Summary/Highlights Sample size 1,779 unique invitations to businesses & residents of the Town of Frisco Response rate 561 responses (32%) 340 completed surveys (19%) Statistical validity 340 completions offers a 4.8% margin of error at 95% confidence interval Respondents (44%) full-time residents (23%) 2 nd home owners (6%) full-time residents outside Town limits Reason for living in Frisco Quality of Life Recreational Amenities Employment Opportunities Most liked about living in Frisco Small Town Atmosphere Recreational Amenities Summers Most utilized facilities Bike Paths Island Grill Gazebo/Park Peninsula Trails Most utilized trails Rainbow Lake Mount Royal Most important attributes of the Town to the community Recreational Amenities Appearance of the Town Sense of Community Most satisfying attributes of the Town to the community Recreational Amenities Appearance of the Town Recreational Programs/Events Communication preferences Summit Daily News Local Radio Word of Mouth TOF Website Most impactful events to Town s character 4 th of July BBQ Challenge Concerts in the Park Most impactful events to the Town s economy 4 th of July BBQ Challenge Main Street to the Rockies Arts Festival Frisco Peninsula Recreational Area improvement/addition preferences Summer Hiking Trail Improvements Outdoor Amphitheater Mountain Biking Trail Improvements Most supported community projects - Expand Recreational Amenities Expand Paved Pathways Expand Arts & Culture Amenities 77% feel the Town of Frisco is Heading in the right direction Direction of the Town most supported Continue to offer a variety of festivals and special events Create more attainable housing for workers Create an economic development program for local businesses Primary challenges of business owners High cost of doing business Tourism fluctuation Lack of housing for employees Most beneficial public investment for local businesses Town financed marketing and promotion Lifestyle categories Sports Enthusiast, Traveler, and Health & Fitness 4

Town of Frisco Resident Details

Resident Details Town of Frisco Community Survey - Residence 10 8 44% Full time resident of Frisco, within town limits 6% Full time resident of Frisco, outside town limits 23% Live in Summit County, not in Frisco area Second homeowner (for personal or rental use) in Frisco 8% Do not live in Summit County Town of Frisco Community Survey - Length of Residence N =573 10 8 4% Less than one year 14% 19% 1-2 years 3-5 years 6-10 years 11-20 years 21+ years Do not live in Frisco 26% 18% N =414 6

Resident Details Town of Frisco Community Survey - Reason for Living in Frisco (Multiple Response) 10 8 71% 62% 15% 13% 13% 11% 8% 7% 5% 2% Quality of life For the recreational amenities Employment opportunities To be with friends To be with family Vacationed here for years and decided to move/retire here Other (specify) More affordable than other mountain resorts Owned a second home here for years and decided to retire here Came here looking for a place to retire I was born here 7

Resident Details 10 Town of Frisco Community Survey - Where do you see yourself living within the next 5-10 years? 8 77% Frisco 15% Relocate to warmer climate Elsewhere in Summit County Relocate to less expensive area (Multiple Response) 1 1 9% 5% 4% 4% 4% 2% Relocate to lower elevation Relocate closer to relatives Relocate to area with more amenities Relocate for financial reasons Relocate for educational opportunities Relocate closer to job 10 8 Town of Frisco Community Survey - What do you enjoy about living in Frisco? (Multiple Response) 63% Small town atmosphere 44% 43% Recreational amenities Summers 32% Central location in Summit County 26% 24% Scenery Quality of life Friendliness Proximity to Denver 14% 14% 12% 11% 7% Winters Climate Other (specify) 3% 2% Employment opportunities More affordable than other mountain communities 8

Proud To Be A Frisco Resident Respondents were asked about what makes them feel proud about the Town of Frisco. One word clearly defines why community patrons are proud to live in Frisco. According the respondents, the word Town characterizes Frisco the most. The word graph below displays other words, such as Community, Small, and Feel, which were also used often to describe why the community is proud of Frisco. Below is a word graph which can be used to help illustrate the frequency of words used to describe why patrons are proud of Frisco. The larger, more bold words were most frequently used to describe what makes the respondents feel proud about Frisco. 9

Facility and Trail Utilization

Facility Utilization Town of Frisco Community Survey - Which of the following have you utilized within the past 12 months? None of these Pickleball courts at Summit Middle School Picnic Areas Baseball field at Summit Middle School Kayak Park at West Main Park-n-Ride Ball Field Volleyball Court Parking area/overlook Ski and Ride Hill Fishing Skate Park Ice skating on pond Tennis Courts Pond/Creek Access Power Boat Rental Third and Granite Recreation/Community Building (110 3rd Ave) Picnic Areas Multi-Purpose Field Slip Rental Trail through preserve Playground Paddle Boat Rental (kayak, canoe, SUP) Disc Golf Course Rack Rental Fishing Boat Launch Bike Park Trail around pond Playground Picnic Areas Picnic Areas Launch of personal paddle boat (kayak, canoe, SUP) Frisco Information Center Playground / Park Nordic Center Grassy Area Tubing Hill Museum Peninsula Trails Gazebo / Park Island Grill Bike Pathways throughout town 1% 2% 2% 3% 3% 5% 5% 6% 6% 7% 7% 8% 9% 9% 1 11% 11% 11% 11% 13% 14% 14% 15% 15% 18% 22% 23% 23% 23% 24% 25% 27% (Multiple Response) 31% 32% 35% 39% 39% 46% 8 10 55% 56% 62% 71% 11

Trail Utilization Town of Frisco Community Survey - Which of the following trails have you utilized within the past 12 months? (Multiple Response) Other (specify) 4% None of these 9% Old Dillon Reservoir trail 41% Peaks trail North Ten Mile trail Meadow Creek (Lily Pad Lake) trail Miners Creek Road/trail 48% 51% 52% 54% Frisco Peninsula trails US Forest Service Trails adjacent to town Mount Royal (Masontown/Peak One) trail 65% Rainbow Lake trail 77% 8 10 12

Importance vs. Performance

Importance of Town Attributes Town of Frisco Community Survey - Importance of Town Attributes Percentage who rated a '4' or '5' Mean Rating 1 1 10 8 4.6 4.4 4.4 92% 89% 85% 4.2 4.2 4.2 4.1 4.1 8 79% 78% 76% 74% 3.9 3.8 3.7 3.6 3.5 3.5 3.5 3.4 3.5 66% 63% 59% 54% 53% 52% 5 5 48% 2.9 2.9 31% 3 5.0 4.5 4.0 3.5 3.0 2.5 2.0 1.5 1.0 Each person surveyed was asked to rate their importance level with several attributes regarding the Town Frisco on a scale of 1 to 5, where 1=Not at all Important and 5=Extremely Important. This graphic displays the mean rating, and the percentage of those who rated each attribute a 4 or 5. 14

Hierarchy of Customer Satisfaction Needs Satisfaction Scores from 4.5 5.0 Attractive Surprises Met Satisfaction Scores from 3.5 4.4 Promised Requirements Met Satisfaction Scores from 1.0 3.4 Basic Requirements Met The Customer Delight Principle was designed to identify shortcomings within a business and to improve satisfaction. Satisfaction can be measured along a continuum and can be broken out into three major points: Discontentment customers needs are simply not being met. Merely Satisfied meeting customers needs, but not doing enough to distinguish among competition. Delighted meeting and exceeding the customers needs and expectations Terry Keiningham and Terry Varva, 2001,The Customer Delight Principle, Google Book Search, viewed 6/23/2008, http://books.google.com/books?id=ot8od9b2ck8c&dq=cus tomer+delight+prinicple&pg=pp1&ots=voxp3xeu0j&sig=9 VbRewC5X8MN3xs2vDpmuS9muNk&hl=en&sa=X&oi=book_ result&resnum=1&ct=result 21

Satisfaction with Town Attributes Town of Frisco Community Survey - Satisfaction with Town Attributes 1 Percentage who rated a '4' or '5' Mean Rating 5.0 1 4.1 4.0 4.0 3.9 3.9 4.5 10 8 82% 3.8 3.8 3.7 3.7 3.7 3.6 3.6 3.6 3.6 3.5 77% 74% 7 7 65% 63% 62% 61% 59% 58% 57% 54% 54% 53% 3.1 38% 2.9 2.9 2.8 23% 22% 21% 4.0 3.5 3.0 2.5 2.0 1.5 1.0 Each person surveyed was asked to rate their satisfaction level with those same attributes regarding the Town of Frisco on a scale of 1 to 5, where 1=Not at all Satisfied and 5=Extremely Satisfied. This graphic displays the mean rating, and the percentage of those who rated each attribute a 4 or 5. According to the Hierarchy of Customer Satisfaction Needs, the respondents are Merely Satisfied with the majority of the attributes measured. The respondents are Discontent with the workforce housing, affordable childcare, senior housing, and long-term care facility. 16

PERFORMANCE Town Attributes - Gap Analysis Town of Frisco Community Survey - Importance vs. Performance Gap Analysis 5.0 4.5 4.0 3.5 3.0 Exceeding Expectations 19 Meeting Expectations 18 17 6 11 14 15 16 9 Not Meeting Expectations 2.5 2.5 3.0 3.5 4.0 4.5 5.0 13 IMPORTANCE 7 12 10 3 5 8 4 2 1 LEGEND 1 - Recreational amenities (parks/trails/facilities) 2 - Appearance of town 3 - Recreational programs and events 4 - Sense of community 5 - Public safety 6 - Shopping opportunities 7 - Emergency preparedness 8 - Environmental sustainability 9 - Public transit services (within town) 10 - Wildfire mitigation 11 - Traffic speed 12 - Arts & cultural amenities 13 - Economic development 14 - Parking 15 - Traffic congestion 16 - Workforce housing 17 - Affordable childcare 18 - Senior housing 19 - Long-term care facility The graphic above displays the Gap between the importance ratings of specific attributes measured, and the satisfaction ratings with the Town s performance of those same attributes. The mean scores of both the importance and satisfaction ratings are plotted to visually determine if the Town is exceeding, meeting, or not meeting the community s expectations. According the respondents, the Town of Frisco is meeting the expectations of the community with these attributes. 17

Communication Preferences

Communication Preferences Town of Frisco Community Survey - Preferred Channels of Communication (Respondents were asked to select up to three preferences and rank them from 1 to 3, where 1 = Most Preferred) 1008 1017 102 1035 104 1053 106 1071 1080 1089 1098 1107 111 1125 113 1143 115 1161 1170 1179 1188 1197 120 1215 122 1233 124 1251 1260 1269 1278 1287 129 1305 131 1323 133 1341 1350 1359 1368 1377 138 1395 140 1413 142 1431 1440 1449 1458 1467 147 1485 149 1503 151 1521 1530 1539 1548 1557 156 1575 158 1593 160 1611 1620 1629 1638 1647 165 1665 167 1683 169 1701 1710 1719 1728 1737 174 1755 176 1773 178 1791 1800 1809 1818 1827 183 1845 185 1863 187 1881 1890 1899 1908 1917 192 1935 194 1953 196 1971 1980 1989 1998 2007 201 2025 203 2043 205 2061 2070 2079 2088 2097 210 2115 212 2133 214 2151 2160 2169 2178 2187 219 2205 221 2223 223 2241 2250 2259 2268 2277 228 2295 230 2313 232 2331 2340 2349 2358 2367 237 2385 239 2403 241 2421 2430 2439 2448 2457 246 2475 248 2493 250 2511 2520 2529 2538 2547 255 2565 257 2583 259 2601 2610 2619 2628 2637 264 2655 266 2673 268 2691 2700 2709 2718 2727 273 2745 275 2763 277 2781 2790 2799 2808 2817 282 2835 284 2853 286 2871 2880 2889 2898 2907 291 2925 293 2943 295 2961 2970 2979 2988 2997 300 3015 302 3033 304 3051 3060 3069 3078 3087 309 3105 311 3123 313 3141 3150 3159 3168 3177 318 3195 320 3213 322 3231 3240 3249 3258 3267 327 3285 329 3303 331 3321 3330 3339 3348 3357 336 3375 338 3393 340 3411 3420 3429 3438 3447 345 3465 347 3483 349 3501 3510 3519 3528 3537 354 3555 356 3573 358 3591 3600 3609 3618 3627 363 3645 365 3663 367 3681 3690 3699 3708 3717 372 3735 374 3753 376 3771 3780 3789 3798 3807 381 3825 383 3843 385 3861 3870 3879 3888 3897 390 3915 392 3933 394 3951 3960 3969 3978 3987 399 4005 401 4023 403 4041 4050 4059 4068 4077 408 4095 410 4113 412 4131 4140 4149 4158 4167 417 4185 419 4203 421 4221 4230 4239 4248 4257 426 4275 428 4293 430 4311 4320 4329 4338 4347 435 4365 437 4383 439 4401 4410 4419 4428 4437 444 4455 446 4473 448 4491 4500 108 117 12 135 14 153 16 171 180 189 198 207 21 225 23 243 25 261 270 279 288 297 30 315 32 333 34 351 360 369 378 387 39 405 41 423 43 441 450 459 468 477 48 495 50 513 52 531 540 549 558 567 57 585 59 603 61 621 630 639 648 657 66 675 68 693 70 711 720 729 738 747 75 765 77 783 79 801 810 819 828 837 84 855 86 873 88 891 900 909 918 927 93 945 95 963 97 981 990 999 18 27 3 45 5 63 7 81 90 99 9 427 1.5 181 180 2.1 2.2 119 2.2 2.3 2.4 96 72 # of Times Selected Mean Ranking 2.4 2.5 2.3 2.3 2.4 2.1 2.1 2.0 1.9 2.0 52 48 45 38 24 22 20 14 10 6 3 1.7 5.0 4.5 4.0 3.5 3.0 2.5 2.0 1.5 1.0 Respondents were asked to select their top three communication preferences, and rank them from 1 to 3, where 1=Most preferred. The graphic above demonstrates the number of times each choice was selected as Top Three, and the mean rating for each choice. Since 1=Most Preferred, a lower the mean rating equals a more preferred the choice. 19

Special Events and Recreation Preferences

Special Events - Character 1008 1017 102 1035 104 1053 106 1071 1080 1089 1098 1107 111 1125 113 1143 115 1161 1170 1179 1188 1197 120 1215 122 1233 124 1251 1260 1269 1278 1287 129 1305 131 1323 133 1341 1350 1359 1368 1377 138 1395 140 1413 142 1431 1440 1449 1458 1467 147 1485 149 1503 151 1521 1530 1539 1548 1557 156 1575 158 1593 160 1611 1620 1629 1638 1647 165 1665 167 1683 169 1701 1710 1719 1728 1737 174 1755 176 1773 178 1791 1800 1809 1818 1827 183 1845 185 1863 187 1881 1890 1899 1908 1917 192 1935 194 1953 196 1971 1980 1989 1998 2007 201 2025 203 2043 205 2061 2070 2079 2088 2097 210 2115 212 2133 214 2151 2160 2169 2178 2187 219 2205 221 2223 223 2241 2250 2259 2268 2277 228 2295 230 2313 232 2331 2340 2349 2358 2367 237 2385 239 2403 241 2421 2430 2439 2448 2457 246 2475 248 2493 250 2511 2520 2529 2538 2547 255 2565 257 2583 259 2601 2610 2619 2628 2637 264 2655 266 2673 268 2691 2700 2709 2718 2727 273 2745 275 2763 277 2781 2790 2799 2808 2817 282 2835 284 2853 286 2871 2880 2889 2898 2907 291 2925 293 2943 295 2961 2970 2979 2988 2997 300 3015 302 3033 304 3051 3060 3069 3078 3087 309 3105 311 3123 313 3141 3150 3159 3168 3177 318 3195 320 3213 322 3231 3240 3249 3258 3267 327 3285 329 3303 331 3321 3330 3339 3348 3357 336 3375 338 3393 340 3411 3420 3429 3438 3447 345 3465 347 3483 349 3501 3510 3519 3528 3537 354 3555 356 3573 358 3591 3600 3609 3618 3627 363 3645 365 3663 367 3681 3690 3699 3708 3717 372 3735 374 3753 376 3771 3780 3789 3798 3807 381 3825 383 3843 385 3861 3870 3879 3888 3897 390 3915 392 3933 394 3951 3960 3969 3978 3987 399 4005 401 4023 403 4041 4050 4059 4068 4077 408 4095 410 4113 412 4131 4140 4149 4158 4167 417 4185 419 4203 421 4221 4230 4239 4248 4257 426 4275 428 4293 430 4311 4320 4329 4338 4347 435 4365 437 4383 439 4401 4410 4419 4428 4437 444 4455 446 4473 448 4491 4500 108 117 12 135 14 153 16 171 180 189 198 207 21 225 23 243 25 261 270 279 288 297 30 315 32 333 34 351 360 369 378 387 39 405 41 423 43 441 450 459 468 477 48 495 50 513 52 531 540 549 558 567 57 585 59 603 61 621 630 639 648 657 66 675 68 693 70 711 720 729 738 747 75 765 77 783 79 801 810 819 828 837 84 855 86 873 88 891 900 909 918 927 93 945 95 963 97 981 990 999 18 27 3 45 5 63 7 81 90 99 9 Town of Frisco Community Survey - From a COMMUNITY CHARACTER/QUALITY OF LIFE PERSPECTIVE, please select the top 5 events in which you feel have the most positive impact on the Frisco community. (Respondents were asked to select up to five events and r # of Times Selected Mean Ranking 4.4 371 4.1 3.9 304 292 3.2 3.4 3.5 3.7 3.8 3.4 3.6 3.6 3.6 3.7 3.7 3.8 3.5 3.2 3.3 3.3 3.4 2.8 3.1 3.2 2.9 211 2.8 2.7 2.8 2.5 2.3 2.0 114 99 92 47 47 40 38 35 30 30 28 22 22 22 21 20 17 15 15 13 12 12 11 8 5 5 5.0 4.5 4.0 3.5 3.0 2.5 2.0 1.5 1.0 Respondents were asked to select up to five events in which they felt offered a positive impact to the community s character/quality of life perspective, and rank those events from 1 to 5, where 1=Most Positive. The graphic above demonstrates the number of times each event was selected as Top Five, and the mean rating for each choice. Since 1=Most Positive, a lower mean rating equals a more positive impact. 21

Special Events Economic Impact 1008 1017 102 1035 104 1053 106 1071 1080 1089 1098 1107 111 1125 113 1143 115 1161 1170 1179 1188 1197 120 1215 122 1233 124 1251 1260 1269 1278 1287 129 1305 131 1323 133 1341 1350 1359 1368 1377 138 1395 140 1413 142 1431 1440 1449 1458 1467 147 1485 149 1503 151 1521 1530 1539 1548 1557 156 1575 158 1593 160 1611 1620 1629 1638 1647 165 1665 167 1683 169 1701 1710 1719 1728 1737 174 1755 176 1773 178 1791 1800 1809 1818 1827 183 1845 185 1863 187 1881 1890 1899 1908 1917 192 1935 194 1953 196 1971 1980 1989 1998 2007 201 2025 203 2043 205 2061 2070 2079 2088 2097 210 2115 212 2133 214 2151 2160 2169 2178 2187 219 2205 221 2223 223 2241 2250 2259 2268 2277 228 2295 230 2313 232 2331 2340 2349 2358 2367 237 2385 239 2403 241 2421 2430 2439 2448 2457 246 2475 248 2493 250 2511 2520 2529 2538 2547 255 2565 257 2583 259 2601 2610 2619 2628 2637 264 2655 266 2673 268 2691 2700 2709 2718 2727 273 2745 275 2763 277 2781 2790 2799 2808 2817 282 2835 284 2853 286 2871 2880 2889 2898 2907 291 2925 293 2943 295 2961 2970 2979 2988 2997 300 3015 302 3033 304 3051 3060 3069 3078 3087 309 3105 311 3123 313 3141 3150 3159 3168 3177 318 3195 320 3213 322 3231 3240 3249 3258 3267 327 3285 329 3303 331 3321 3330 3339 3348 3357 336 3375 338 3393 340 3411 3420 3429 3438 3447 345 3465 347 3483 349 3501 3510 3519 3528 3537 354 3555 356 3573 358 3591 3600 3609 3618 3627 363 3645 365 3663 367 3681 3690 3699 3708 3717 372 3735 374 3753 376 3771 3780 3789 3798 3807 381 3825 383 3843 385 3861 3870 3879 3888 3897 390 3915 392 3933 394 3951 3960 3969 3978 3987 399 4005 401 4023 403 4041 4050 4059 4068 4077 408 4095 410 4113 412 4131 4140 4149 4158 4167 417 4185 419 4203 421 4221 4230 4239 4248 4257 426 4275 428 4293 430 4311 4320 4329 4338 4347 435 4365 437 4383 439 4401 4410 4419 4428 4437 444 4455 446 4473 448 4491 4500 108 117 12 135 14 153 16 171 180 189 198 207 21 225 23 243 25 261 270 279 288 297 30 315 32 333 34 351 360 369 378 387 39 405 41 423 43 441 450 459 468 477 48 495 50 513 52 531 540 549 558 567 57 585 59 603 61 621 630 639 648 657 66 675 68 693 70 711 720 729 738 747 75 765 77 783 79 801 810 819 828 837 84 855 86 873 88 891 900 909 918 927 93 945 95 963 97 981 990 999 18 27 3 45 5 63 7 81 90 99 9 Town of Frisco Community Survey - From an ECONOMIC PERSPECTIVE, please check the top 5 events in which you feel have the most positive impact on the Frisco economy. 367 363 2.1 1.9 3.0 (Respondents were asked to select up to five events and rank them from 1 to 5, where 1 # of Times Selected Mean Ranking 3.2 3.1 201 181 120 3.3 94 3.1 78 3.0 3.7 3.2 4.1 62 56 47 46 3.1 3.4 3.6 3.9 4.0 3.6 2.6 3.3 3.3 3.9 4.0 29 27 25 24 20 16 15 13 12 11 8 7 7 6 4 4 3 2 2 2.9 4.1 3.2 4.3 2.8 4.7 4.5 4.0 5.0 4.5 4.0 3.5 3.0 2.5 2.0 1.5 1.0 Respondents were asked to select up to five events in which they felt offered a positive impact to the economy, and rank those events from 1 to 5, where 1=Most Positive. The graphic above demonstrates the number of times each event was selected as Top Five, and the mean rating for each choice. Since 1=Most Positive, a lower mean rating equals a more positive impact. 22

Frisco Peninsula Recreation Area Town of Frisco Community Survey - The Frisco Peninsula Recreation Area (PRA) totals 854 acres at the southeast end of town. Of the total acreage, the Town of Frisco owns 25%, which currently houses winter and summer trails, the Frisco Nordic Cente Percentage who rated a '4' or '5' Mean Rating 1 5.0 1 4.5 10 8 3.6 3.5 3.5 3.3 3.3 3.2 57% 54% 47% 46% 44% 3.2 3.0 2.9 2.9 2.9 2.8 2.8 2.7 2.4 2.4 2.3 2.2 2.3 2.4 2.3 2.3 2.4 2.1 38% 36% 34% 34% 3 3 29% 29% 22% 18% 17% 16% 16% 14% 14% 14% 14% 2.1 1.9 2.0 4.0 3.5 3.0 2.5 2.0 1 9% 8% 1.5 1.0 Each respondent was asked to place a level of importance on several improvements/additions to the Frisco Peninsula Recreation Area on a scale of 1 to 5, where 1=Not at all Important and 5=Extremely Important. This graphic displays the mean rating, and the percentage of those who rated each attribute a 4 or 5. 23

Performance and Direction

Functions and Services 1 1 10 8 Town of Frisco Community Survey - Performance of Town's Functions and 3.7 4.3 4.2 4.1 4.1 4.1 4.1 4.1 4.0 4.0 84% 83% Services Percentage who rated a '4' or '5' 79% 78% 81% 8 81% 76% 77% 3.9 71% Mean Rating 3.7 63% 3.6 3.6 3.5 3.5 55% 55% 55% 53% 3.4 3.4 3.4 3.3 49% 51% 45% 43% 3.1 36% 5.0 4.5 4.0 3.5 3.0 2.5 2.0 1.5 1.0 Each respondent was asked to rate their level of satisfaction with several functions and services of the Town on a scale of 1 to 5, where 1=Not at all Satisfied and 5=Extremely Satisfied. This graphic displays the mean rating, and the percentage of those who rated each attribute a 4 or 5. 25

Attitudinal Perceptions 1 1 Town of Frisco Community Survey - Attitudinal Perceptions of Government Operations (Please rate how well you agree or disagree with the following statements regarding the Town of Frisco's governmental operations on a scale of 1 to 5, where 1=Completel Percentage who rated a '4' or '5' Mean Rating 5.0 4.5 10 8 3.5 5 2.9 3.8 64% 3.3 45% 4.0 3.5 3.0 2.5 26% 2.0 1.5 Frisco residents and I value the same things. I am aware of the current issues the town leaders are facing. It is very important to me to be a part of the Frisco community. If there is a problem in this community, residents can get it solved. 1.0 Respondents were asked to define how well they agree or disagree with four attitudinal statements regarding the Town of Frisco s governmental operations on a scale of 1 to 5, where 1=Completely Disagree and 5=Completely Agree. The graphic above demonstrates the mean rating, and percentage of those who rated a 4 or 5. 26

Attitudinal Perceptions Town of Frisco Community Survey - Project Support vs. Willingness to Pay Percentage who rated a '4' or '5' Percentage who rated a '4' or '5' Mean Rating Mean Rating 1 1 10 8 21% 2.6 1.9 8% 3.4 3.4 2.5 5 47% 22% 2.7 3 69% 3.9 3.2 44% 28% 2.7 2.2 15% 5 3.4 2.8 33% 75% 4.0 3.5 55% 37% 3.2 2.5 19% 4.5 4.0 3.5 3.0 2.5 2.0 1.5 1.0 0.5 Pave alleyways outside of the downtown core. Create economic development program for local businesses. Create more attainable housing for workers. Expand paved pathways and bikeways throughout town. Develop a town-wide Frisco public transit bus system, including the County Commons and Hospital, but not the other Towns. Add arts & cultural amenities. Expand recreational amenities (parks/trails/facilities). Expand the Frisco Historic Park and Museum. 0.0 Each respondent was asked to rate their level of support of specific Town of Frisco projects, and to rate their level of willingness to pay for those same projects on a scale of 1 to 5, where 1=Not at all Supportive/Not at all Willing to Pay and 5=Extremely Supportive/Extremely Willing to Pay. This graphic displays the mean rating, and the percentage of those who rated each project a 4 or 5. The community is most supportive of: Expanding recreational amenities, expanding paved pathways, and adding arts/culture amenities. 27

Attitudinal Perceptions Town of Frisco Community Survey - In general, do you think Frisco is headed in the right direction? 10 8 77% N =376 7% 15% Yes No Undecided 28

Town of Frisco Economic Support Town of Frisco Community Survey - Most Likely to Support for the Town's Economy (Multiple Response) It is not the role of government to be involved in the marketplace. 6% Other (specify) 1 Enhance Frisco s way finding/directional signage throughout town. 16% Create more parking spaces downtown. Support more public art projects. 22% 25% Use advertising and marketing to draw destination visitors. Use local advertising to draw residents and tourists already in Summit County to Frisco. Convert the Frisco Recreational building on Third Ave. into a community arts/theater. Use advertising and marketing to draw front range visitors. Create economic development program for local businesses. Create more attainable housing for workers. 31% 32% 33% 33% 34% 36% Continue to offer a variety of festivals and special events. 77% 8 10 29

2nd Home Owners

Second Home Owners Town of Frisco Community Survey - Second Home Owner 96% N =82 10 8 Yes No 4% Town of Frisco Community Survey - Current Use of Second Home 10 8 6% 23% Full time rental Part time rental Owner use only Owner friends and family use 31% N =78 31

Future Home Usage Plans Town of Frisco Community Survey Future Home Usage (Asked of 2nd Home Owners Only) (Multiple Response) Other (specify) Sell the residence Use the residence as a full time rental 1% 3% 4% Become a full time resident of Frisco Use the residence as a part time rental 12% 12% Renovate the residence 15% Increase use by friends and family Retire to Frisco and use as retirement residence 23% 24% Maintain current use 36% Increase my personal use of the residence 54% 8 10 32

Town of Frisco Business Owners

TOF Business Owners Town of Frisco Community Survey - Frisco Business Owner N =379 10 8 Yes 3 No 7 Town of Frisco Community Survey - Own vs. Rent Business (Asked only of TOF business owners) N =112 10 8 Own 49% 51% Rent 34

TOF Business Owners 10 Town of Frisco Community Survey - Line of Business (Asked only of TOF business owners) (Multiple Response) 8 29% 22% 21% 1 1 6% 4% 4% Professional business Retail Other Lodging Restaurant/bar Real estate office Property management Commercial business 10 8 Town of Frisco Community Survey - Length of Business Operation (Asked only of TOF business owners) 6% Less than 1 year 1-2 3-5 6-10 11-20 21+ 13% 16% 18% 29% N =112 18% 35

TOF Business Owners Town of Frisco Community Survey - Primary Challenges as a Business Owner (Asked only of TOF business owners) (Multiple Response) Competition with Denver/front range Frisco Town government (specify) Business location Business taxes Competition with the internet Other (specify) Parking Competition with Silverthorne/Dillon Inadequate sales Competition in Frisco Competition with Breckenridge Marketing costs Cost of employee health benefits None of these Employee recruitment/retention Lack of affordable housing for employees Tourism fluctuation High cost of doing business 4% 6% 8% 9% 9% 11% 11% 11% 11% 14% 15% 15% 16% 21% 21% 22% 25% 38% 8 10 36

TOF Business Owners 10 8 Town of Frisco Community Survey - Reasons for Owning a Business in Frisco (Asked only of TOF business owners) (Multiple Response) 61% 58% Central location in Summit County Close to home 53% Quality of life 35% 31% Income generation Proximity to ski resorts 26% 26% 25% 25% Close to recreational amenities Good business opportunities Proximity to I70 Potential for growth 15% 12% Other (specify) Seasonal diversity 10 8 Town of Frisco Community Survey - Most Beneficial Public Investments (Asked only of TOF business owners) (Multiple Response) 45% Town financed marketing and promotion Increased flexibility in town regulations 3 28% 25% Physical improvements to Town (streets, sidewalks, public restrooms, etc.) Other (specify) 14% Financial assistance 37

TOF Business Owners 10 8 10 8 Town of Frisco Community Survey - Future Expectations of Business (Asked only of TOF business owners) (Multiple Response) 39% Expanding the business 34% 31% Maintaining the same number of employees Adding to your number of employees 14% 1 8% Selling the business Retiring Other (specify) Cutting back on your number of employees Town of Frisco Community Survey - Primary Residence of Employees (Asked only of TOF business owners) (Multiple Response) 73% 57% 51% 46% Frisco Silverthorne Breckenridge Unincorporated areas Summit Cove, Dillon Valley, Farmers Korner 14% 13% Dillon Other (specify) Park County Grand County Front range Denver area 3% 4% 3% 38

Demographics

Demographics Town of Frisco Community Survey - Registered Voter N =376 10 8 Yes 5 5 No Town of Frisco Community Survey - Own vs. Rent Primary Residence N =376 10 8 Own 85% Rent 15% 40

Demographics Town of Frisco Community Survey - Family Status 10 8 11% Single, no children Single with children (living at home) 5% 5% Single, children (no longer at home) 23% Couple, no children Couple, with children (living at home) N =377 3 27% Couple, children (no longer at home) Town of Frisco Community Survey - Do you have children under the age of 18? (Asked only of those who selected "children living at home ) 94% N =131 10 8 Yes No 6% 41

Demographics Town of Frisco Community Survey - How many children < 18 do you have? (Asked only of those who selected "children living at home ) 10 8 Average age of children < 18-8.3 43% 45% 1 2% 1 Child 2 Children 3 Children 4 Children N =122 Town of Frisco Community Survey - Gender N =376 10 8 Male 48% 52% Female 42

Demographics Town of Frisco Community Survey - Employment Status N =377 10 8 48% Full time employed 23% 16% Self employed Retired Part time employed 7% 3% 3% 1% Work more than one job Other Looking for work Town of Frisco Community Survey - Employment Location 10 8 44% N =311 14% 11% 9% 8% 4% 4% 3% 2% 1% 43

Demographics Town of Frisco Community Survey - Lifestyle Categories (Multiple Response) 10 87% 8 59% 56% 54% 44% 43% 42% 27% 19% 17% 1 5% Sports Enthusiast (hiking, biking, skiing) Traveler Health & Fitness Outdoor Enthusiast (camping, hunting, fishing) Wine & Foodie Home Enthusiast (gardening, pet owner, avid reader) Arts & Culture (dance, music, theater) Music Festival Enthusiast Craft Beer Enthusiast Investment & Money Hobbies & Interests (collector, crafts, home shop) Tech Enthusiast Other (specify) 44

End of Report