How Green IT can beat CO2! OECD-NITA Workshop 22-23 May, Copenhagen Søren Jensen, Senior Vice President TDC Business Nordic 23-05-2008 1
The CO2 driver Growing wealth and search for convenience and time has been the main driver in increasing the CO2 spending in the western world Convenience will therefore be the best driver to cut CO2 - why we have to rethink our business model and innovate towards more convenience when changing our habits and building future information and communication systems Work Examples of convenience solutions in TDC TelePresence Video conferences Teleconferences via phone or web Sim-cards to automatic data gathering (M2M) Care solutions Tele medicine Employee concepts Home office solutions HotSpot Digital it signature Spare time Travel 23-05-2008 2
Future trends From: Personal Computer Identity in the physical world Focus on technology & infrastructure Gathering of data in real time Numbers, names and telephone lists Technology defined use of infrastructure Pervasive Computing Focus on white collar workers E-mail as organizational glue To: Personal Internet Identity and profile in the virtual world Focus on functionality and transparency Handling of data in real time Personal presence in virtual spaces Functional defined use of infrastructure Pervasive Communication All employees are knowledge workers Unified Communication as the new glue As our identity and profile is acknowledge in the virtual world, we will discover new ways to safe time and cutting cost in working and travelling, which will be one of the main drivers in saving CO2 within the enterprises. 23-05-2008 3
Use of communication changes rapidly The Echo Boomers or The Millennial kids are coming! The digital natives is on their way as the new working force and consumer, which is the first generation to grow up in the digital age, leaving their parents as digital emigrants Characterised by their special familiarity (singularity) with use of computer, mobile and internet and they utilize the full value of the technologic potential by establish friendships and virtual spaces having spent less than 5.000 hours of education, but 10.000 hours of gaming, surfing the net etc. living almost half of their social life in Cyberspace The don t use e-mail not because it is old fashion but because they have to wait to get an answer they therefore use Instant Messaging and SMS instead, for real time communication Large scale consumers of mobile phones, MP3/MP4/IPod and digital gadgets Our behaviour and use of telecommunication changes rapidly by the influence of the millennium kids to whom telecommunication and virtual identity, has become pervasive and an important part of their own identity and personality. 23-05-2008 4
Fast adoption of new communication The new work force and future consumer will be used to live and be confident with presence and communication in virtual societies like Therefore they will have no problems in using and adopting new ways of working and communicating by Video conferences TelePresence Unified Communication etc. 23-05-2008 5
From Personal Computer to Personal Internet Work On The Go: Productivity monitoring, View and edit documents not content creation Communicate On The Go: e-mail, IM, text, voice Entertainment On The Go: Movies, TV, music, games Personal Broadband Internet Access On the Go: Internet incl. info relevant to my Location 23-05-2008 6
Organizational consequence Traditional Matrix People Processes Technology Virtual Organization Connect and co-operate 23-05-2008 7
Rethink existing business According to Gartner TelePresence, Video conferences and working tools for co- orporation are contributing to develop an infrastructure and culture which gives an incentive to hold distant meetings and work from remote places (and thereby reduce CO2) A new battle will begin in attracting this working force and consumer, forcing the whole enterprise industry to rethink their business model and involve the environmental aspect and usage of new technology Otherwise they will die in the competition as the new consumer will be a political consumer voting with its spending with those companies which gives them the aspects mentioned and identity there are searching for. TelePresence 23-05-2008 8
Danske Bank invest in TelePresence Danske Bank has invested in a project consisting of 13 meeting room spread over 9 countries Danske Bank has invested in TelePresence to save travel cost, employee time on travel and raise efficiency of virtual meetings The purpose on the environmental area in Danske Bank (part of the CSR policy) is to make Danske Bank CO2 neutral Danske Bank objective is to be CO2 neutral before the end of 2009 in connection with the UN meeting on climate in Copenhagen The objective concern the Danske Bank in Denmark and foreign branches. Our expatiations is to save a lot of resources spend on travel time ant costs. Implementation of TelePresence is a management decision in Danske Bank. This means that the management team has a clear expatiation that as many international and regional meetings as possible is done by virtual meetings in the future! Tom Søderholm, First Vice President 23-05-2008 9
The New Multimedia Bank One National fiber network (MPLS solution) that supports multicast and quality of service Video clips are shown in the bank in HD-quality. Files are stored locally in the branches and distributed by the fiber network Broadcast and video on demand on the intranet and for the POS screens are shown as mpeg4, 16:9 format Integration between Microsoft Live Communication Server and Nortel IP telephony TDC provide Technology protection by doubling broadband capacity every second year Jyske Bank gains 5.000 new customers in 1 quarter by new concept! 23-05-2008 10
The Future 3D Video Conferencing system Five years in the future, telepresence will no longer be about devices. Homes and hotels will use holographic conferencing, says CEO John Chambers, Cisco. Three-dimensional i holographic hi conferencing will first be used at large expositions i and conferences, and would later trickle down to enterprises. Over time, it might even be used at home. Your grandmother could virtually walk into a living room and talk to you - her image travelling over seas and countries over the Internet. A teacher could face 50 students t and give a lecture complete with expressions and body language. The possibilities of this decidedly realistic application are numerous www.eyeliner3d.com 23-05-2008 11
Work and Travel in real time - DSB Internet in Train New Infrastructure solution to DSB Wi-Fi HotSpot in passenger train IC4 Copenhagen Aarhus 2008/2009 Nationwide id HSDPA backbone Finally installed in 2016 DSB achieve Internet access at + 180 km/t A better passenger product Converting travel time to work time Saving CO2 getting more passenger! 23-05-2008 12
ICT Solution can make the difference Flexi-Work If 10% (19.3024 million) of EU-25 countries employees are flexi workers, then 22.17 million tonnes CO2 can be saved Audio-conference If 50% (96.512 million) of EU-25 countries employees have one audio-conference call per year, then 2.128 million tonne CO2 can be saved. Business travel replacement (Video-conference) If 20% of business travel in EU-25 countries is replaced by non-travel solution (e.g. video-conference), around 22.35 million tonnes CO2 can be saved Source: http://www.gesi.org/ 23-05-2008 13
Conclusion The focus should be on how we together can change peoples habits and behaviour for the better on CO2 spending The driver to reduce business CO2 emission is a situation where the companies experience that they can save money or/and time simultaneous with a reduction in CO2 emission A suggestion could be, that t the governments around the OECD should be measured on their ability to execute and invest and demand that the OECD members by themselves, takes the initiatives needed to ensure less travelling and more efficiency in our meeting structure and present in the virtual world In how many countries within the OECD is it possible to meet my counterpart within the public services on the Internet live? is this good enough and will it help us as a community in changing our habits towards less CO2 spending? Rethink business models Investments Changing g in infrastructure behaviour New generation work force and customers Development of new technologies Customer demands 23-05-2008 14