Chalkbeat Media Kit Education news. In context. For more information, contact Frank Rowe at frowe@chalkbeat.org or (303) 446-4934
What you re doing...is enormously powerful. Much more powerful than the daily fare in the newspaper. And in that respect, what you ve done has made the process better, richer. I ve learned from it. Joel Klein, CEO, Amplify; former New York City schools chancellor -1-
Quality reporting in education is incredibly important and Chalkbeat plays a key role in helping all of us understand the rapidly changing landscape in Colorado. Chalkbeat is a daily must-read. Bill Kurtz, CEO, DSST Public Schools; Denver, Colorado -2-
COLORADO INDIANA TENNESSEE NEW YORK Chalkbeat provides daily education news and context to the country s most influential educators, administrators, and decision-makers. Our readers are thought leaders and opinion makers with deep ties in the nation s most active, influential school districts. Launched in 2014 with four locations so far and more to come soon, we have the fastest-growing audience in education. -3-
ABOUT OUR READERS Chalkbeat readers are at the center of the education conversation. I consider Chalkbeat a fantastic tool to keep abreast of a wide range of issues in real time. I find myself using Chalkbeat to do my job and often send articles to the principals we support! 26% Education nonprofit leader/employee 22% Teacher Lynette Guastaferro, 16% Principal/school administrator Teaching Matters Executive Director 8% Parent 6% Education researcher 6% Policymaker 14% Other, such as city education department officials, advocates, education consultants and lobbyists -4-
ABOUT OUR READERS Our readers are highly influential when it comes to education issues. 88% of Chalkbeat readers say, Friends and colleagues often ask my opinions about education If you are interested or affiliated with an news and current affairs. educational organization, you have to read Chalkbeat s coverage on education. 71% of Chalkbeat readers say, I am often the first Chalkbeat is great because of its simplicity person in my professional circle to know about not that they are simple writers, but developments in education news and current events. that they write in a way which allows anyone to understanding what is going 94% of readers post about education on Facebook, 20% post multiple times a week and 72% of our readers on in the education world. I can share their are active in Facebook groups about education stories with all levels of an organization. 94% of principals and administrators said they had Guy Belville, Discussed something [they] read in Chalkbeat with CFO of Cherry Creek Schools teachers or other administrators in the last month -5-
ABOUT OUR READERS Our readers have significant purchasing power at their school and district levels... as well as buying power as individual consumers and parents. Education 47% of our readers make spending decisions at their organizations, schools 80% have a 16.5% have a graduate degree bachelor s degree Income and districts Across our bureaus, these district $50,000 - $99,999 34% $100,000 - $149,999 26% $150,000 - $199,999 14% $200,000 and above 17% leaders control budgets that total Our readers said they would do these things in the next year: more than $25 billion. And that s Choose a school for my child 24% not including state funding or the Rent a new home 13% budgets of our nonprofit leaders. Buy a new home 12% Look for a tutor 7% -6-
ABOUT OUR READERS Chalkbeat readers are the savviest professionals and learners who are actively looking to build their knowledge and careers. Chalkbeat readers plan to do the following things in the next year: 34% Take an education course 25% Look for a job See page 14 to learn more about our jobs board -7-
ABOUT OUR SPONSORS Our sponsors include leading companies, service providers, and institutions across the education field. Assessment and curriculum tools: 41% Associations and unions: 29% Districts, schools and charter management organizations: 15% Continuing education, training and development: 6% Education advocacy and nonprofit organizations 5% Other*: 4% A few of our sponsors: *Public relations firms, textbook publishers, conferences and events. Our sponsors say: Our admission department approaches recruitment strategically and Chalkbeat fits in our marketing mix by providing target visibility for open houses and graduate level programs to prospective students." Amy Greenstein, Director of Admissions at Bank Street Graduate School of Education -8-
ABOUT OUR SPONSORS Our sponsors turn to Chalkbeat to increase their brand power with the most engaged education consumers. Companies like this... Use Chalkbeat to... Leading continuing education Market opportunities to current and organizations, like Regis University future educators interested in and Columbia Teachers College advanced degrees Our sponsors say: Our goal is to advance educational opportunities Education advocacy and nonprofit Recruit applicants for programs that organizations, like New Leaders New make a difference in the communities York/New Jersey and Math for America they serve School districts and charter manage- Use Chalkbeat to hire top talent and ment organizations, like The Equity promote their schools to parents Project and STRIVE Preparatory involved in the school choice process for all of Indiana's kids and sponsoring events hosted by Chalkbeat provides us with targeted visibility to key constituencies. Curriculum, instruction and Use Chalkbeat to promote their brands, assessment providers, like LightSail introduce new technology-based and Curriculum Associates products, and support direct sales Tosha Saylers, Director of Outreach & Communications, Institute for Quality Education efforts in targeted markets -9-
ABOUT OUR OFFERINGS Chalkbeat offers four main sponsorship opportunities. Websites Email Newsletters Events Jobs Board Since launching Chalkbeat in 2013, Every day each of our bureaus sends Since launching Chalkbeat, we ve held Our jobs board reaches job seekers we ve grown our readership by 140 out an e-mail newsletter called Rise & many events including panel discussions and employers in all four of our percent. In 2014, we averaged 106,000 Shine that rounds up the education on the Common Core and teacher bureaus, and in Chicago and unique visitors per month. For 2015, news headlines from across the region evaluations, and happy hours where our Pennsylvania through partnerships. we re on track to almost double that. and also highlights Chalkbeat s reporting. readers can network and introduce their Across our bureaus, we have more than friends to Chalkbeat. In 2014, employers posted more than In 2014, our sites averaged 340,000 9,400 subscribers and our average pageviews per month. For 2015, we re open rate is 38.8%, significantly higher on track to increase that average by than industry standard for media and almost 75,000. publishing. Visit our sites at : Sign up for our e-mail newsletters: Find events near you: Check out our jobs board: New York: ny.chalkbeat.org New York: ny.chalkbeat.org/newsletter New York: ny.chalkbeat.org/events New York: nyjobs.chalkbeat.org Colorado: co.chalkbeat.org Colorado: co.chalkbeat.org/newsletter Colorado: co.chalkbeat.org/events Colorado: cojobs.chalkbeat.org Indiana: in.chalkbeat.org Indiana: in.chalkbeat.org/newsletter Indiana: in.chalkbeat.org/events Indiana: injobs.chalkbeat.org Tennessee: tn.chalkbeat.org Tennessee: tn.chalkbeat.org/newsletter Tennessee: tn.chalkbeat.org/events Tennessee: tnjobs.chalkbeat.org 1,600 jobs and more than 20,000 people visited the jobs boards. - 10 -
ABOUT OUR OFFERINGS Websites Prices vary depending on size and Leaderboard: 728 x 90 length of sponsorship. You can invest in one market, multiple markets, or the entire network. Our websites are also optimized for our growing mobile audience. Medium Rectangle: 300 x 250 Easy to read and navigate, Chalkbeat websites are graphically attractive, updated throughout each day, and a popular destination for regular readers and unique visitors. We limit the number of advertisements to Mobile: 320 x 50 three on the homepage and one on article pages to ensure a positive reader experience and maximum exposure for sponsors. Visit our sites at : ny.chalkbeat.org co.chalkbeat.org in.chalkbeat.org tn.chalkbeat.org - 11 -
ABOUT OUR OFFERINGS Email Newsletters Every morning, Chalkbeat sends out Rise & Shine newsletters to our most engaged readers. We round up the major education news headlines of the day from across local news sources and also highlight Chalkbeat s coverage of education issues. For top-of-the morning, top-of-mind exposure to a loyal audience of educational professionals, we offer sponsorships in our e-mail newsletter that link directly back to your website. Prices vary depending on size and length of sponsorship. You can invest in one market, multiple markets, or the entire network. Rise & Shine is one of the first things I read in the morning and it helps direct me to what I need to read that day. Reshma Singh, Former executive director, Partnership for Educational Justice Sign up for our e-mail newsletters: ny.chalkbeat.org/newsletter co.chalkbeat.org/newsletter in.chalkbeat.org/newsletter tn.chalkbeat.org/newsletter - 12 -
ABOUT OUR OFFERINGS Events Readers rave about Chalkbeat's events social and learning opportunities where diverse groups converge to network, share ideas, and find their next team member and newest cause. They include panel discussions and presentations by educational leaders on the most pressing topics in today s education debate as well as social hours celebrating key milestones in the education calendar, like the end of the school year. What we can do for you to amplify Chalkbeat Indiana bureau hosted a During the school board election in Chalkbeat happy hour where attendants, October 2014, Chalkbeat Indiana held like Betsey Wiley, were asked to the only event that gathered all 10 described their school year so far in school board candidates for a discussion Send out event announcements to our readers that include your messaging and logos three words. Wiley is the president of on the issues facing Indianapolis Public Hoosiers for Quality Education, whose Schools. Event sponsor WFYI, a local Promote the event and its sponsors with written content on our website organization sponsored the event. public television station, videotaped and your brand or message: Incorporate sponsor logos and messaging into our event materials aired the event afterward. More than 100 Invite sponsors to display or hand out marketing materials at the event people attended. Acknowledge and thank sponsors during the event Find events near you: ny.chalkbeat.org/events co.chalkbeat.org/events in.chalkbeat.org/events tn.chalkbeat.org/events - 13 -
ABOUT OUR OFFERINGS Jobs Board One quarter of Chalkbeat readers plan to look for a job in the next year, Post a job and 31% of readers are looking to hire an employee in the next year. Chalkbeat s Jobs Board spans our four markets as well as our partner The savviest education recruiters rely on the Chalkbeat jobs board to sites in Chicago and Philadelphia. Whether you re looking to hire locally, connect with the best, most engaged candidates in education. They or recruit from a national pool of candidates, we can help. post jobs at schools openings for teachers, principals, school nurses, You can purchase: and psychologists. And jobs at education organizations executive A single 30-day job posting for $95 that appears on all our jobs boards directors, program managers, policy analysts, HR staff, and more. A bulk pack of five 30-day job postings for $380 that appears on all our jobs boards A featured job posting for an additional $95 that appears on each site you d like to feature it on Our most posted jobs in 2014 Executive Director Dean of Students Policy Analyst Program Manager Human Resource Manager Teacher School Nurse Supplement your posting with a targeted sponsorship Want to announce an application deadline for your education program, or build brand awareness with the talent pool that s drawn to Chalkbeat? For organizations looking to maximize their visibility beyond individual job postings, Chalkbeat also offers display advertisements on our jobs board pages. Principal Campus Director Operations Coordinator School Psychologist Check out our jobs boards: nyjobs.chalkbeat.org cojobs.chalkbeat.org injobs.chalkbeat.org tnjobs.chalkbeat.org - 14 -
Guidelines Leaderboard: 728 x 90 Mobile: 320 x 50 Medium Rectangle: 300 x 250 A note about editorial independence: Chalkbeat does not accept grants or sponsorships unless the donor/sponsor agrees to respect our editorial independence. Editorial independence means that when we make journalistic decisions, we consider only our mission and our editorial judgment not the needs or desires of grant-makers or sponsors, and not advocacy goals. - 15 -
Contact We are excited to work with you to create a package that fits your marketing plan and your budget. Please contact: Frank Rowe Director of Sponsorships (303) 446-4934 frowe@chalkbeat.org - 16 -