Presenter Disclosures Lori Feldman-Winter, MD, MPH

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Lori Feldman-Winter, MD, MPH*; Anne Merewood, PhD, MPH, IBCLC, Charles E. Denk, PhD, Shreya Durvasula, BA, Erin Bunger, MPH, Marc Torjman, PhD, Lisa Asare, MPH, Fran Gallagher, MEd, Harriet Lazarus, MBA *Department of Pediatrics, Children s Regional Hospital at Cooper-CMSRU, Camden, NJ Presenter Disclosures Lori Feldman-Winter, MD, MPH In the past 12 months, I have not had a significant financial interest or other relationship with the manufacturer(s) of the product(s) or provider(s) of the service(s) that will be discussed in my presentation. This presentation will not include discussion of pharmaceuticals or devices that have not been approved by the FDA. Learning Objective Identify the association between widespread implementation of the Ten Steps and infant feeding outcomes In association with a statewide coalition 1

Background 0 Baby-Friendly designated hospitals in 2010 One of the highest rates of supplementation (CDC report card)-38% in 2008 CDC CPPW-STI funding permitted organization of a statewide coalition The first NJ Baby-Friendly Summit convened to raise awareness of mini-grants for a project to help them become designated Background NJ DOH & AAPNJ established project aims: Baby- Friendly designation in at least 2 out of 10 of the selected hospitals Coordinated with NJ State Coalition for steps 3 and 10 Core team developed plan for recruitment and project design First Statewide Summit First learning session One long action period with monthly TA calls Web sharing Site visits Methods Examined all 10 NJ hospitals participating in an intensive, state-supported program to help hospitals attain Baby-Friendly designation Rates of any and exclusive breastfeeding using the NJ Electronic Birth Certificate data before (2010) vs. after (2012) project implementation Examined healthy and NICU populations Hospitals varied in the number and choice of Steps on which they focused Assessed the relationship with breastfeeding rates and the number of Steps mastered. 2

Methods Steps Mastered & EBC Steps mastered assessed by team lead self appraisal using a survey modified from the Baby- Friendly USA Self-Appraisal tool and in-depth interviews post-intervention Pre (first quarter 2010) vs. post (first quarter 2012) overall and exclusive breastfeeding using NJ Electronic Birth Certificate (NJ EBC) data NJ EBC defines feeding patterns for the 24 hours before hospital discharge for all newborns in NJ Results Ten NJ Hospitals Results All 10 hospitals had adopted a global infant feeding policy All 10 gave up the practice of giving out formula company discharge packs 3 Hospitals received Baby-Friendly designation ~ Capital Health ~ Jersey Shore University Medical Center ~ Centra State 3

Results Breastfeeding rates before vs. after intervention Healthy term infants NICU infants 2010 Q1 (n=4254) 2012 Q1 (n=4169) % change P 2010 Q1 2012 Q1 (n=1040) (n=830) % change P Overall Breastfeeding No (%) 3020 (71.0) 3117 (76.2) 5.4 <0.0001 609 (58.6) 559 (67.3) 8.5 <0.0001 Exclusive Breastfeeding No (%) 1642 (38.6) 2076 (49.4) 10.8 <0.0001 196 (18.8) 182 (22.7) 3.9 0.02 Feldman-Winter L., et al. Bringing Baby=Friendly to NJ. In draft. 2013. Exclusive Breastfeeding Rates Total Exclusive BF Rate Q1 2010: 38.6% Total Exclusive BF Rate Q1 2012: 49.8% * Indicates a change from a Level 3 NICU nursery to Level 2; + Indicates Level 2 NICU nursery by Steps Beginning Achieved, of Project (Q1 2010) End of Project Non-NICU (Q1 2012) Hospital A* Hospital B Hospital D Hospital E Hospital I = p<0.05 Hospital G Hospital C+ Hospital F Hospital H+ Hospital J 0.0% 10.0% 20.0% 30.0% 40.0% 50.0% 60.0% 70.0% 80.0% Exclusive breastfeeding rates among NICU discharges pre and post intervention by hospital + indicates level 2 NICU 4

Number of Steps Mastered During Project Period ordered by change in % breastfeeding Hospitals mastered on average 3.7 new steps Association between Steps mastered during intervention period and change in exclusive breastfeeding among healthy term newborns, by hospital R=0.64, p=0.05 Association between total number of Steps in place at the end of the project, and exclusive breastfeeding among healthy infants, by hospital R=0.69, p=0.03 5

Limitations Only 10 of the 52 delivery hospitals were included in the project Hospitals were not randomly selected There were no control hospitals No comparisons made to other NJ hospitals Hospitals self-assessed their status in implementation of the Ten Steps Statewide coalition expedites BFHI designation and progress through 4-D Any and exclusive breastfeeding increased among healthy and sick newborns Increase in breastfeeding correlated with the number of Steps mastered Well done is better than well said. Benjamin Franklin Acknowledgments Collaborators: AAPNJ PCORE, NJDHSS-ONF-ShapingNJ, CPPW-STI, NJ DOH-Family Services and Division of Epidemiology and Biostatistics NJ BFHI Coalition Hospitals and Key Contacts The project was supported in part by a cooperative agreement with the Centers of Disease Control and Prevention (#3U58DP002002-0152), and funded by a grant from the New Jersey Department of Health, Office of Nutrition and Fitness. Portions of this project's work involve the Communities Putting Prevention to Work initiative supported by CDC funding. 6