AHCA/NCAL INDEPENDENT OWNER LEADERSHIP CONFERENCE

AHCA/NCAL INDEPENDENT OWNER LEADERSHIP CONFERENCE Education designed for not-for-profit and for-profit providers of skilled nursing, assisted living, and developmental disability services. March 16 18, 2011 Westin New Orleans Canal Place NEW ORLEANS, LOUISIANA

THURSDAY, MARCH 17, 2011 7:30am 8:30am Continental Breakfast and Registration 8:30am 9:45am Welcome and Advocacy Update 9:45am 10:00am Sponsor Recognition 10:00am 10:15am 10:15am 11:45am Owner to Owner Town Hall Facilitator: Jeff Call, Focus and Execute, Draper, UT 11:45am Noon Sponsor Recognition Noon 1:00pm Networking Lunch 1:00pm 1:15pm 1:15pm 2:45pm You Only Go Around Once Speaker: Curt Boudreaux, Motivational Speaker, Author and Cajun Humorist, Golden Meadow, LA IO CONFERENCE AGENDA WEDNESDAY, MARCH 16, 2011 4:00pm 5:00pm AHCA Independent Owner (IO) Key Member Training AHCA Speakers: Stacie Aman, MaryAnne Sapio, Matt Smyth Do you have a relationship with an elected official or do you want to get more involved with legislators? AHCA seeks IO members who have or are cultivating personal contacts on Capitol Hill, in the Administration, or within the 2012 presidential campaigns. AHCA may call on Key Members to communicate with their Members of Congress or staff, deliver AHCA-PAC checks, and assist in coordinating facility tours, DC fly-ins, or in-state events with Members of Congress or staff. This training is open to all IOs who are interested in being considered as an AHCA Key Member in their state or Congressional District. 5:30pm 7:00pm Lender s Networking Reception In the hustle and bustle of everyday life, we sometimes lose sight of what s important. This presentation provides a blueprint to get more out of life, both personally and professionally, which is achieved by choosing a positive attitude, taking positive risks, being a team player, and living each day with enthusiasm. This presentation is practical, humorous and highly inspirational, and participants will walk away with a different perspective on life. 2:45pm 3:00pm 3:00pm 4:30pm Concurrent Sessions Operations Track Part 1 Health Information Technology (HIT) Survival Guide Speaker: TBD This interactive session will provide the latest need to know information for those thinking about and those currently in the process of adopting HIT and those currently in the process. A panel of experts will share their experience in financing, selecting and using electronic health records, as well as the quality benefits for residents and the budget benefits for facilities. Finance Track Part 1 Participants will have an opportunity to listen to lending experts share the latest information about

current financing options for LTC including, HUD loans, Bridge loans, refinancing, debt and equity capital, sale/leasebacks, and conventional bank financing. IOs will be able to speak with lenders, ask questions and schedule individual meetings if appropriate. Specific lenders are listed under the individual concurrent session times. Implementing Health Care Reform Track Part 1 National Health Care Reform: Effects on Long Term Care (LTC) Operations and Transactions Speaker: Jim Miles, Miles & Peters, P.C, Denver, CO The Patient Protection and Affordable Care Act (PPACA) significantly impacts the business operations of LTC providers. These important PPACA provisions include potential changes to Medicare/Medicaid reimbursement including payment bundling and valuebased purchasing, mandated ownership and management disclosures, and mandatory compliance programs. Other provisions in PPACA, which are less known but still important, greatly impact transactions for LTC providers, including Medicare enrollment of new facilities and acquisitions/mergers. Attendees will receive valuable strategic information and practical direction for addressing these changes. 6:30pm 9:00pm Networking Dinner and St. Patrick s Day Parades Celebrate St. Patricks Day with us! Bourbon Vieux Restaurant 501 Bourbon Street FRIDAY, MARCH 18, 2011 8:00am 9:00am Continental Breakfast and Registration 9:00am 10:00am Concurrent Sessions Operations Track Part 2 Survival in a Managed Care Environment Speaker: Tom Coble, IO Council Chair, Elmbrook Management Company, Ardmore, OK Managed care is rapidly expanding around the country, in both rural and urban areas. This session will explore how to successfully navigate this increasingly changing environment, including contract negotiations and patient quality outcomes. Finance Track Part 2 Participants will have an opportunity to listen to lending experts share the latest information about current financing options for LTC including, HUD loans, Bridge loans, refinancing, debt and equity capital, sale/leasebacks, and conventional bank financing. IOs will be able to speak with lenders, ask questions and schedule individual meetings if appropriate. Specific lenders are listed under the individual concurrent session times. Implementing Health Care Reform Track Part 2 The Who, What, Where & Why of Government Audits Who Wants My Records, What Are They Looking For, Where Are They Coming From & What Did I Do to Deserve This? Speaker: Mark Reagan, Hooper Lundy & Bookman, Inc., San Francisco, CA As the Medicare and Medicaid Integrity Programs continue to ramp up and the fraud and abuse provisions of Health Care Reform get phased in, LTC providers are increasingly coming under the scrutiny of government audits. This session will familiarize operators with the alphabet soup of contractors associated with these programs (the MACs, RACs, ZPICs, MICs and others) and how they tie into the fraud detection activities of CMS, OIG, DOJ and Medicaid fraud units. The session will provide an update on the issues upon which contractors currently focus. Information will be reviewed regarding what LTC providers can do before, during and after such audits to protect themselves and avoid the risks of overpayments and allegations of false claims. 10:00am 10:15am 10:15am 11:15am Concurrent Sessions Operations Track Part 3 A Funny Thing Happened on the Way to Quality Speaker: Paul Liistro, Manchester Manor, Manchester, CT

Attendees will learn the approach Manchester Manor takes to achieve quality at the highest level. As the only recipient of the 2010 Gold level Quality Award, Manchester Manor has developed a culture of counting, measuring and weighing results and outcomes. This second generation business thrives on improving quality while maintaining healthy business results. Finance Track Part 3 Blue Skies Ahead or a Storm Coming for LTC Capital? Speaker: Jeffrey A. Davis, Cambridge Realty Capital Companies, Chicago, IL Hear an update of the capital markets as they relate to senior housing and long-term debt and equity capital and investment. The session will touch on all current forms of debt and equity capital, including private equity; sale/leasebacks from various private and public sources; both large and small conventional bank financing; credit companies and alternative lenders. Implementing Health Care Reform Track Part 3 Employer Health Insurance Plans Speaker: Nancy Taylor, Greenberg Traurig, LLP, Washington, DC The recent passage of the National Health Care Reform Legislation has created a new regulatory environment for employers who offer health insurance to their employees. With varying effective dates, and with different requirements depending on the size of the employer and whether a health plan has grandfather status, employers will have to meet certain obligations in offering their full time workers with benefits, including new coverage and benefits requirements, and new procedures for appeals and external review. Learn how to navigate this new regulatory framework and what coverage options will be available to employers including the new insurance marketplace rules. Sponsored by 11:15am 11:30am 11:30am 12:30pm Networking Lunch 12:30pm 2:00pm Work Like You Own It Speaker: Bryan Williams, B Williams Enterprises, LLC, Bowie, MD This session will review the work habits and approach to service that world-class employees have. Special emphasis will be placed on five habits of service superstars. All attendees will leave this session with practical and applicable tools and concepts to use immediately. 2:00pm 2:30pm Closing Remarks

AHCA/NCAL INDEPENDENT OWNER LEADERSHIP CONFERENCE AHCA/NCAL is pleased to present our annual independent owner leadership conference with subject matter shaped exclusively for not-for-profit and for-profit providers of skilled nursing, assisted living and developmental disability services. This conference has been designed to pinpoint the issues and challenges facing those constituencies. Educational opportunities such as these not only provide the necessary tools to bring about clear cut solutions and decisive results, but also support high levels of interaction and networking among long term care professionals. By attending this conference, you will gain a continued focus on those issues facing the long term care profession. Who Should Attend Not-for-profit and for-profit providers of skilled nursing, assisted living, and developmental disability services. Your Registration Fee Includes: Continental Breakfast both days Networking Luncheon both days Coffee and Networking Breaks both days Speaker Presentations and Materials Speaker and Attendee Directory Networking Dinner Up to 10 Continuing Education Credits (CEUs) Opening Reception Keynote Speakers Dr. Bryan K. Williams is a consultant, trainer, and author who focuses on the areas of service excellence and organizational effectiveness. His passion is to serve others so they may better serve the world. Bryan worked with the world-renowned Ritz-Carlton Hotel Company, LLC for almost 10 years. In his last role with The Ritz-Carlton, he was the Global Corporate Director of Training & Organizational Effectiveness. DR. BRYAN WILLIAMS Bryan believes that world-class service, continuous improvement, and purpose-driven leadership are not unique to any specific industry; therefore, providing exceptional service is possible in virtually any setting. Curt Boudreaux is a motivational speaker, author and Cajun Humorist. He is known as The Motivation Man and has been speaking professionally full-time since 1989. He has presented programs across the country at conferences and conventions as well as for associations and businesses. His topics address people issues such as attitude, self-esteem, human relations, communication, motivation and leadership. CURT BOUDREAUX Earn up to 10 CEUs Save $75 when you register by February 22, 2011 Register online at io.ahcancal.org or fax your form today to 202-898-6302.

AHCA/NCAL INDEPENDENT OWNER LEADERSHIP CONFERENCE March 16 18, 2011 Westin New Orleans Canal Place NEW ORLEANS, LOUISIANA Register two or more individuals and receive a $50 discount! Who Should Attend? Not-for-profit and for-profit providers of skilled nursing, assisted living, and developmental disability services. AHCA/NCAL reserves the right to grant final approval for all registrants to attend this conference. General Information Registration Fee Early registration saves $75 off the standard member rate. (see registration form on reverse side for member type and rates). The registration deadline is February 22, 2011. All registrations include: daily breakfast, networking luncheon, opening reception and networking dinner. Registration Payment Payment for the conference can be made by U.S. Check, American Express, Visa or MasterCard and must be submitted with your registration form. AHCA/NCAL will not process your registration without full payment. To avoid duplicate charges to your credit card, DO NOT mail a copy of your registration form once it has been faxed. Conference registration confirmations will be e-mailed to you within 30 days of receipt. Substitutions Substitutions will be allowed up to four business days prior to the conference. Conference registration changes and/or substitutions must be made in writing via fax to 202-898-6302, or e-mailed to meetings@ahca.org. Cancellations/Refunds Cancellations received on or before February 22, 2011, will be refunded minus a $75.00 administration fee. Refunds will not be issued after the cancellation deadline. Any change or cancellation must be made in writing and faxed to 202-898-6302, or e-mailed to meetings@ahca.org. Refunds will be processed within 30 days following the end of the conference. Refunds or credits will not be made on no-shows. Hotel Information Westin New Orleans Canal Place 100 Rue Iberville New Orleans, LA 70130 1-888-627-8180 Make Your Reservations Early! To make your hotel reservations, call the Westin Canal Place reservation center at 1-888-627-8180 or visit io.ahcancal.org to make your hotel reservations. Room Rates/Taxes: Take advantage of the special AHCA/NCAL group rate of $199.00 per night single or double occupancy plus 13% tax and a $2.00 per room, per night occupancy charge. This rate will be extended for two days prior to and after the conference dates based on hotel availability. Reservations must be made by February 22, 2011. Reservation requests made after this hotel deadline will be based on availability at the prevailing rate determined by the hotel. The hotel requires a first night deposit of room and tax to guarantee accommodations. For more information on the Westin New Orleans Canal Place, visit io.ahcancal.org and click onto Hotel Information. Continuing Education Credits (CEU Credits) AHCA/NCAL has requested 10 hours of continuing education approval for nursing home administrators, assisted living administrators, and nurses. Individuals seeking approval for all other professional licensures must file independently and should contact professional development staff for the materials needed. Conference Attire Business-casual attire is suitable for all meetings, sessions and receptions. Please remember to bring a sweater or jacket for air-conditioned rooms. Questions Visit io.ahcancal.org, e-mail meetings@ahca.org, or call 202-842-4444.

AHCA/NCAL INDEPENDENT OWNER LEADERSHIP CONFERENCE March 16 18, 2011 Westin New Orleans Canal Place New Orleans, Louisiana Registrant Information Please type or print clearly. Register only one person per form. Full Name Nickname for Badge Title Organization Name/Owner Name Organization Address City State Zip Code Telephone Fax E-mail Address Contact Name (if different from Registrant) Do you require any special accessible accommodations? Yes No If so, please specify Tell Us About Yourself Provider Type: Check all that apply Nursing Facility Assisted Living Residential Care ICF/MR State Affiliate Staff Other Status: Check one For-Profit Not-for-Profit Facility Profile: Total Number of Beds/Units States Operating in (list each state) Register two or more individuals and receive a $50 discount! Payment Options Check Enclosed (Payable in U.S. Dollars to American Health Care Association) Please charge my: American Express Visa MasterCard Account Number Credit Card Security Code Expiration Date Name as it Appears on Card Signature of Cardholder Billing Address Are you a facility owner? If yes, how many? Registration Type: Advanced Registration (Postmarked by 2/22/11) AHCA/NCAL Member $475 Each Additional Member $425 Non-Member $675 State Executive Discount $300 Additional Guest for Dinner $100 On-Site Registration AHCA/NCAL Member $550 Each Additional Member $500 Non-Member $725 State Executive Discount $300 Additional Guest for Dinner $100 Will you be attending the Key Member Training Session on Wednesday March 16? Yes No Online: io.ahcancal.org Fax: 202-898-6302 (credit card only) Mail application and payment to: AHCA/NCAL Registration Office 1201 L Street, NW Washington, DC 20005 Registrations without payment will not be processed. TOTAL PAYMENT: $

1201 L Street, NW Washington, DC 20005 AHCA/NCAL INDEPENDENT OWNER LEADERSHIP CONFERENCE MARCH 16-18, 2011 WESTIN NEW ORLEANS CANAL PLACE NEW ORLEANS, LOUISIANA Save $75 when you register by February 22, 2011 Register online at io.ahcancal.org or fax your form today to 202-898-6302 Earn up to 10 CEUs AHCA/NCAL INDEPENDENT OWNER LEADERSHIP CONFERENCE MARCH 16-18, 2011 WESTIN NEW ORLEANS CANAL PLACE NEW ORLEANS, LOUISIANA Save $75 when you register by February 22, 2011 Register online at io.ahcancal.org or fax your form today to 202-898-6302