Sponsorship Prospectus 2015 New South Wales Division
About PIA Representing approximately 5,000 professional members across Australia. THE PLANNING INSTITUTE OF AUSTRALIA The Planning Institute of Australia (PIA) is the peak national body representing the urban and regional planning profession. PIA s mission is to lead effective planning for people and places to ultimately deliver good planning outcomes for our communities. We do this by advocating for better planning, developing high quality planners, and supporting the profession. Founded in 1951, PIA remains at the forefront of promoting excellence in local, regional, state and national planning within the public and private sectors. PIA today represents approximately 5,000 professional members across Australia. PIA recognises and celebrates planning through our annual Awards for Planning Excellence program. We hold other events throughout the year and across jurisdictions to inform and enhance planners and their skills and to build awareness of the importance of good planning within the wider community. PIA NSW supports planners through our advocacy and collaboration with government, academia and the public and private sectors. We increase the knowledge of members through education, training and research, and promote the wide exchange of information and views in the community relating to planning issues and the sustainable use of land. OUR OBJECTIVE Our objective is to focus on policy and advocacy, strengthening our position as a commentator and source of policy advice on planning issues. We work with all levels of government; the property development industry and the community to create better planning systems focused on quality outcomes. ABOUT PLANNING + + Planning is about the management of growth and change in order to achieve liveable spaces and places that are socially, economically and environmentally sustainable. Often referred to as urban planning or town planning, planning is specifically concerned with shaping cities, towns and regions by managing development, infrastructure and services. + + Planning strengthens communities, facilitates economic development and improves the choices available for where and how people live and work. Planning helps identify hazards and reduce risks to create more resilient communities. It also identifies and protects environmental, social, cultural and heritage values. Good planning creates suburbs, towns and cities that facilitate healthier and more active lifestyles. COLLABORATION Collaboration is a key aspect of our role as a professional body. As the voice of the profession we take pride in bringing likeminded people together, and this is where our sponsors and supporters have become an invaluable part of the Institute. We would like to recognise the support of the many organisations which contribute to our success so we have created programs that aim to formalise and publicise these contributions. There are many ways you can become a Partner or Sponsor with PIA in NSW and we can tailor ways for you to achieve your maximum exposure or recognition. It is also a very tangible way to enhance the planning profession. By collaborating with the Institute you are visibly supporting our members and you have the ability to impact the future of the profession 2 Planning Institute of Australia (New South Wales Division)
Partnership Opportunities with PIA in NSW PARTNERS PROGRAM OPPORTUNITIES The Partners Program is designed for organisations which offer tools, techniques, concepts, educational ideas and philosophies that assist the planning profession succeed as professionals. The program is dedicated to representing our premier relationships with these organisations through formal recognition, visibility on the PIA NSW website, on collateral for our many events and at particular forums and events and publications. Divisional Partnership of PIA NSW represents the principal support of the Division as a whole and is not restricted to an event. Your participation in the Partners Program includes recognition at existing initiatives such as conferences, members meetings and networking events. Collaborative technical projects such as surveys, articles and programs are also encouraged. Partners Program packages are designed to suit the unique needs of your organisation and allow you to showcase your services. The Partner Program recognise two levels, of participation which are defined by the level of contribution to the Institute and its objectives. Participating organisations agree to provide support through cash and in-kind contributions to the values of their chosen package. Depending on the level they will be either Platinum or Gold level Partners BENEFITS Through your partnership with the PIA NSW, your organisation will receive the most sought after opportunities for exposure in the planning community. As a Partner you can, reap the benefits of our rich connections, establish relationships and develop marketplace opportunities. Valuable benefits include: + + Advanced notice of conference exhibit and sponsorship opportunities at PIA State Events throughout the year + + Positioning on the PIA Partners Program on NSW webpage + + Ability to pre package opportunities for one, two and three years therefore allowing accurate budget planning + + Benefitting from exposure to a keenly interested and influential audience + + Position your organisation as an employer of choice for planners by your support of PIA + + Greatly extend your promotional reach to various target audiences including State and local government + + Provides some speaking opportunities at key events Join us in an Enduring Partnership By positioning your organisation as a Partner or Supporter with PIA NSW you will receive exclusive privileges and valuable benefits designed to increase your success. Your customised package will provide solutions tailored to your goals that will separate you from your competitors. By collaborating with the Institute you are visibly supporting our members and you have the ability to impact the future of the profession. For these reasons, we invite you to join us in the Partner and Supporter Program of the PIA and can arrange for ongoing commitments over a period of up to 3 years at todays prices. Eligibility Organisations that align themselves with philosophies and values espoused by the PIA s Code of Ethics (available at the PIA website) are eligible to be considered for the Program. Organisations agree to make annual contributions to the value of amounts over $40,000 or $25,000 into sponsored or jointly-held activities to be eligible for Partner Status. Our experienced staff will work with you to ensure that your participation in the program meets your objectives and maximises returns. Contact the NSW Executive Officer at nswmanager@planning.org.au or on 02 8904 1011. Partners Program packages are designed to suit the unique needs of your organisation and allow you to showcase your services Planning Institute of Australia (New South Wales Division) 3
Partnership Opportunities with PIA in NSW Partnership Rate Card Initiative PIA NSW Divisional Partners The Divisional Partner of PIA NSW represents the principal support of the Division as a whole and is not restricted to an event. As the principal Divisional partner, your company can receive exposure to membership and other professionals through a variety of different channels. These can include acknowledgement in all marketing, acknowledgement in printed publications, speaking opportunities at selected PIA NSW events, branding at events, advertising in the quarterly New Planner journal and more. Partnership rate card (incl. GST) Platinum Gold $40,000 $25,000 COMPLETE PARTNERSHIP REGISTRATION FORM www.planning.org.au/nswcontent/sponsorship Details of Benefits This table is a guide to the inclusions within each partnership package for 2015 Benefits Platinum Partner Gold Partner Your Company/Organisation logo and web link on the PIA Partners and Supporters website page Organisation précis on the PIA Partners and Supporters website page Organisation précis in the New Planner Recognition in promotional campaigns Rotating advertisement on the PIA s NSW homepage Acknowledgement on conference brochures and selected PIA publications First option to sponsor PIA events Permission to use agreed PIA endorsements Recognition in NSW enewsletters 4 Planning Institute of Australia (New South Wales Division)
Sponsorship Opportunities with PIA in NSW PIA NSW represents about 25% of PIA s planners across the state. We support our members with professional development and networking events, continually guiding them in their roles to create sustainable communities. Sponsorship of PIA NSW brings you to the forefront in the planning industry. You can develop vital relationships with industry leaders and build brand recognition for your company. PIA NSW runs a packed calendar of events, including the annual State Conference, the Planners Dinner, the Young Planners Group and key professional development series. You can augment your sponsorship through advertising in the quarterly journal - New Planner, fortnightly e-newsletter and our website. It is an important time for planning in NSW and PIA has a unique opportunity in the coming year to contribute to and influence the implementation of a new planning system in NSW. The Division is active in the formulation of planning policy and planning debate generally. We are focussed on forging a partnership with you, our sponsor. We have designed the sponsorship and advertising packages to offer your business excellent exposure to the NSW planning industry, no matter what your choice. We ensure you receive maximum value and we are happy to tailor a package to suit your business marketing needs. We look forward to helping you achieve your business goals in 2015 through your strategic support with the NSW planning industry. Activities the NSW Division is involved in are + + The quarterly journal - New Planner + + Hosts over 20 professional development events throughout the year, including regional seminars + + Hosts an annual NSW State Conference + + Hosts the NSW Awards for Planning Excellence & Gala Dinner + + Hosts Young Planners events + + Supports rural and regional planners through our Branch activities + + Hosts other special educational events and initiatives + + Hosts an Annual Planner s Dinner + + Is active in the formulation of planning policy and the planning debate and runs policy forums WHO ATTENDS? All our events are open to both members and non-members of the Institute. Attendees are drawn from various planning backgrounds and related disciplines, including social planning, environmental planning, planning law, transport planning, urban design and economic development, as well as our special interest groups of Local Government Planners, Young Planners and Consultant Planners. CONTACT US Contact the PIA NSW Executive Officer to discuss your sponsorship package and advertising needs nswmanager@planning.org.au or 02 8904 1011 Planning Institute of Australia (New South Wales Division) 5
Sponsorship Opportunities with PIA in NSW Events and Initiatives Rate Card PIA NSW delivers a large and varied calendar of activity each year. the business demographic for events includes planners from local government, state government, planning students, academics, urban designers, architects and developers. We are able to create packages to include guest speaker slots, professional development and more based on the strategic marketing objectives of your business. This table is a guide to our key events and principal price packages. Initiative Sponsorship Rate Card (incl. GST) NSW Planners Dinner (March) The NSW Planners Dinner is an annual event to bring professionals, involved in or interested in urban and regional planning, together to share ideas and explore the new plans for the state of NSW. It is the key single networking and showcase event for PIA NSW and is a not to miss enjoyable event. In 2015 PIA will be hosting the Minister & Shadow Minister of Planning and key industry leaders debating the important planning issues for the upcoming state election. Annual NSW State Conference (Sept) The NSW State Conference held in Sydney brings together 3 days of in depth discussion and networking. This conference features local, interstate and overseas speakers from planning and many related disciplines such as economics, demography, geography, environmental sciences, architecture and design. It is the perfect forum to exhibit new ideas, services and products and is a major conference of its type. Awards for Planning Excellence (Nov) The NSW Awards program is promoted for nearly 6 months of the year. It is designed to demonstrate leadership and achievement in planning and the planning profession. It attracts a high level of support and interest. It is designed to reward outstanding planning and planners and culminates in a glamourous gala presentation evening in one of Sydney s finest venues. NSW Young Planners The NSW Young Planners (YP) is a proactive special interest group of the NSW Division of PIA, established in 1993, to connect and support graduate and student planners through networking and professional development events. Sponsorship of the NSW Young Planners provides you with the opportunity to support the next generation of the planning profession, while promoting your business at public events. Packages for sponsorship are flexible and in-knd sponosrship is wlecome. YP Activities are promoted through BasePlan, regular columns in the New Planner journal and on the NSW Division website. Major Associate Supporter Principal Major Associate Supporter Keynote Lunch Speakers Tea Break Principal Major Associate Supporter Individual Awards Major Associate Supporter $8,000 $4,000 $2,500 $18,000 $12,000 $7,000 $5,000 $4,000 $2,000 $2,000 $1,000 $10,000 $7,000 $5,000 $2,000 $1,500 $5,000 $2,500 $1,000 NSW Regional Program Partnering with a PIA Network or Branch allows a more focused delivery of your message to a much more targeted audience. Sponsorship of each of the groups can come in three different categories - overall sponsor, event sponsor and venue sponsor. Professional Development Series PIA s Professional Development (PD) program addresses the need for lifelong learning in the workplace and professional environment. PIA Members are required to accumulate a minimum number of PD credits each year in order to maintain their Corporate Membership status. PIA NSW provides the principal program of PD activities for NSW planners, focusing particularly on topical issues facing planning professionals. Added to this are general business and technical topics that are presented by guest speakers. Series Events* Series Events* $2,000 $500 $5,000 $1,000 * All support through in-kind, e.g. venue, catering, will be acknowledged COMPLETE SPONSORSHIP REGISTRATION FORM www.planning.org.au/nswcontent/sponsorship 6 Planning Institute of Australia (New South Wales Division)
Sponsorship Benefits with PIA in NSW Details of Benefits This table is a guide to the inclusions within each sponsorship package for 2015 Benefits Principal Major Associate Supporter Keynote Lunch or Tea break Exclusive naming rights of event Lunch or Tea break Speakers Session Speaking opportunity Complimentary tickets to the event 4 3 2 1 1 1 Complimentary exhibition space (if applicable) Verbal acknowledgement during event Acknowledged as sponsor in all marketing Display advertising and signage at conference start and during sessions (sponsor to supply signs) Lunch Only Acknowledgement in all printed Publications plus links to organisation website Session Only Satchel insert or small gift 2 Delegate list Sponsor s logo displayed on marketing material Advertisement in conference programme One advertisement in New Planner Full Page 1/2 Page 1/4 Page Credit to sponsors in Conference related New Planner article with logo 10% discounted rate for additional delegates Planning Institute of Australia (New South Wales Division) 7
Advertising Opportunities with PIA in NSW Advertising Opportunities and Rates PIA NEW SOUTH WALES ONLINE ADVERTISING Initiative PIA NSW Email Bulletins The PIA NSW newsletter is sent electronically to all NSW Members and interested planning professionals, government departments and organisations fortnightly, with a total distribution over 1500. The Newsletter contains relevant industry news, member news and upcoming events. Your sponsor logo will feature prominently on each issue. PIA NSW Website The NSW Division website gives recent news about planning in NSW. The opportunity exists to be the supporting partner of the NSW Division website. This will provide exposure to all planners interested in NSW planning including those from other states and internationally. The PIA website can be found at www.planning. org.au/nsw. As a support sponsor of the website, PIA NSW will maintain a link from the front page of the website to your organisation s website providing a 24 hour, 7 day world-wide access to the planning profession. Sponsorship rate card (incl. GST) $2,000 $2,500 PIA NEW SOUTH WALES NEW PLANNER MAGAZINE ISSUED QUARTERLY New Planner is the NSW Division s industry publication, coming out quarterly both online and in print. It offers a variety of topical and informative articles relevant to planning and development projects in the State, legal updates and feature articles on current national and international projects. Distributed to over 1,400 people, including planners, associated professionals, New Planner informs the industry of current issues and events in urban and regional planning. Advertising opportunities exist in the magazine either on a 12 month or casual basis. Size ADVERT SIZE (width x height mm) One Issue* ADVERT TYPE Four Issues* Full Page 210 x 297 + 5mm Bleed $1,200 $1,000 Half page horizontal 190 x 125 $650 $610 Quarter page vertical 90 x 125 $400 $360 Quarter page horizontal 190 x 63 $400 $360 Business card 81 x 62 $160 $110 Inside front cover 210 x 297 + 5mm Bleed $1,300 $1100 Half Inside front cover 190 x 125 $750 $700 Inside back cover 210 x 297 + 5mm Bleed $1,100 $900 Half Inside back cover 190 x 125 $700 $650 Back cover 210 x 297 + 5mm Bleed $1,400 $1,200 Loose Insert 200 x 287 $800 per 1000 insert (single sheet, per Issue) PLEASE NOTE These rates do not include production costs, which are available on request. All advertising is full colour. *Prices per Issue excluding GST. There is a discount for 4 Issues paid in advance. COMPLETE ADVERTISING REGISTRATION FORM www.planning.org.au/nswcontent/sponsorship 8 Planning Institute of Australia (New South Wales Division)
PIA National Partnerships & Sponsorships Partnering and Sponsoring Partnering with PIA provides access to the largest network of planners and allied professionals in Australia. It presents an opportunity to raise your profile with key decision makers and influencers across industry and government. Becoming a Partner or Sponsor benefits your organisation by: + + opening new avenues to raise your profile and position your organisation with key decision makers in planning and urban development; + + unlocking access to specific target markets, including our 5,000 members and those outside PIA who attend our many events, including those working across all spheres of government, and in a broad range of multidisciplinary consulting firms. There are more than 10,000 attendances to PIA events annually; + + showcasing your products or services to relevant audiences through high quality events and other opportunities; + + positioning your organisation as one that supports good planning and continuous learning in the planning profession; + + linking you with planning industry professionals and corporate and government influencers through targeted networking opportunities; and + + demonstrating your commitment to the planning industry. Planning Congress 2015: Melbourne PIA s 48th Annual Planning Congress will be held in Melbourne during March 2015 and also incorporates the 11th Annual national young planner s conference, YPConnect. Congress is the premier annual event for the Australian planning community; it promotes leadership in planning thinking, brings together the nation s and the world s best and brightest planners, demonstrates global thinking and ideas to planners and decision makers, and it showcases Australian planning talent, ideas and ingenuity to the global planning community. Congress 2015 will attract approximately 600 leading Australian and international planning professionals. Partnership opportunities at this significant national event are many and diverse - ranging from the opportunity to sponsor a Congress luncheon or plenary session, to Silver, Gold or even Principal Partnership. NATIONAL PARTNERSHIP OPPORTUNITIES National Partner As a truly national organisation operating in each state and territory, PIA holds a unique position to create tailored multimarket partnership opportunities for your business. This can give you an edge by exposing your products, services, capabilities and expertise across the planning and allied professions, directly to the right decision makers. We are committed to building long-term mutually beneficial partnerships that support the Australian planning community. Sponsorship opportunities exist for each of the Award categories as well as at Silver and Gold Partner level. National Awards for Planning Excellence 2015 PIA s National Awards for Planning Excellence recognise innovation and excellence in the built environment. The Awards have grown over the past three decades to become the preeminent forum for planning projects in Australia s cities, towns, regions and places. The Awards showcase leading practice across all planning disciplines and provide the opportunity to celebrate and reward outstanding planners and planning outcomes. We believe that showcasing planning excellence is the best way to demonstrate how the planning profession makes a difference. CONTACT US: To discuss National partnership or sponsorship opportunities please contact: Chief Operating Officer Planning Institute of Australia E: coo@planning.org.au P: 02 6262 5933 Planning Institute of Australia (New South Wales Division) 9
www.planning.org.au/nsw Planning Institute of Australia NSW Office P: 02 8904 1011 E: nswmanager@planning.org.au