Direct to Consumer Telehealth

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Direct to Consumer Telehealth Missouri Telehealth Summit January 26, 2017 Karen Edison, MD Chair, Dept. of Dermatology Director, Center for Health Policy Medical Director, Missouri Telehealth Networ University of Missouri Health Care

No matter what your profession doctor, lawyer, architect, accountant if you are an American, you better be good at the touchy-feely service stuff, because anything that can be digitized can be outsourced to either the smartest or the cheapest producer. Thomas Friedman, The World Is Flat: A Brief History of the Twenty-first Century

The same standard of care applies in telehealth as in in-person health care How are the direct-to-patient on-line teledermatology services doing?

Methods Sites/Apps offering skin disease services to California residents 6 Structured patient cases, 3 photos each Universally submitted HPI (History of Present Illness), supplemental HPI and ROS (Review of Symptoms) Paid for visits, no fake IDs 16 sites, 62 case submissions with responses

Security No site asked for photo ID or attempted to confirm identity No site raised concerns that the pt. had used a pseudonym or submitted false photographs

Transparency 68% of encounters: patient had clinician assigned with no choice Backgrounds: Dermatology (27) Internal Med (5) Emergency Med (3) Family Med (3) Ob/Gyn (1) Cardiology (1) Pain Mgmt (1) Physical Med/Rehab (1) 26% Disclosed licensure information Family Nurse Practitioner (3) Physician Asst in Derm (3) Nurse Practitioner in ED (1) Primary Care Physicians in India (6) Dermatologists in Sweden (2) 48% of US MD s disclosed board certification information

Proximity Geography disclosed in 61% of encounters We determined location for 57: California within 100 miles (11) California >100 miles (24) India (6) Minnesota (4) Colorado (3) Illinois (2) Washington, DC (2) Vermont (2) Sweden (2) New York (1)

Information Gathering 34% Sought any review of symptoms None asked relevant follow-up questions 52% asked female patients about pregnancy or lactation status 6 of 14 encounters with Pregnancy Class C or higher medication in female discussed pregnancy risk 4 encounters made diagnoses without requiring any photos Psoriasis (Secondary Syphilis) Acne (PCOS polycystic ovary syndrome)

Quality No site asked about menses or hypertrichosis Every clinician diagnosed simple acne Received Rx: oral abx (8), topical retinoids (6), topical abx (5)

Quality Secondary Syphilis (Recent fever, new 3 weeks, MSM, unprotected sex) All but 1 diagnosed psoriasis, no diagnostic tests ordered, most prescribed topical steroids Nodular Melanoma 11 of 14 referred for in-person exam, others reassured him Eczema Herpeticum (new stinging, oozing blisters across neck and face) 7 of 9 diagnosed eczema flare, 2 prescribed oral prednisone

Care Coordination 23% Asked name of existing PCP 10% Offered to send records to current physician 2 of 14 referred for in-person care were given suggested name 77% given likely diagnosis No patient sent to lab 65% of diagnosed cases given prescription 32% disclosed Rx side-effects

Our recommendations Disclose credentials and give patients a choice of provider Obtain proof of identity and start with a video visit if patient s care team is not involved Collect a medical history including ROS, meds, allergies, problem list Ask clarifying questions and order lab if you would in-person Discuss risks, including pregnancy risks, and follow up plan when prescribing medications Provide teledermatology encounter info to patient s PCP Know the local providers and have a plan if patients need to be seen in-person Have quality assurance programs that monitor clinical performance, patient outcomes, & care coordination

The same standard of care applies in DTC telehealth as it does in in-person health care

The Perils of DTC Teledermatology Americans are older & sicker than ever

A survey of older adults in eleven countries found that Americans were sicker than their counterparts abroad 68 percent living with two or more chronic conditions 53 percent taking four or more medications The study surveyed 15,617 adults ages sixty-five and older in Australia, Canada, France, Germany, the Netherlands, New Zealand, Norway, Sweden, Switzerland, the United Kingdom, and the United States R. Osborn, D. Moulds, D. Squires, M. M. Doty, C. Anderson. International Survey Of Older Adults Finds Shortcomings In Access, Coordination, And Patient-Centered Care. Health Affairs, 2014; DOI: 10.1377/hlthaff.2014.0947

Potential Risks Poor quality information given and/or photos taken by patients Increase in adverse patient safety events Lack of plan for follow up if complications arise from treatment Go to your local ED is not an adequate plan!

Potential Risks Lack of integration and coordination with primary care team further fragmentation of health care Limited access to critical health information Medical history and functional capacity Current medications and allergies Local health care infrastructure and resources available

Health care is best when it is regional, if not local

American Medical Association Whether a patient is seeing his or her physician in person or via telemedicine, the same standards of care must be maintained

PRACTICE GUIDELINES FOR DERMATOLOGY April 28, 2016

Center for Telehealth and e-health Law Series of Executive Summits on Telehealth over the past several years Heavily attended by state medical boards in addition to health system leaders, health law attorneys, payers, and telehealth providers State medical boards are grappling with protecting their citizens and ensuring high quality care while being careful to avoid crippling the high quality telehealth going on in their states.

Position Statement on Teledermatology

Criteria for High Quality Teledermatology Appropriate medical records should be available to the consulting dermatologist Consulting dermatologists should have a good understanding of the culture, health care infrastructure, and patient resources available at the site from which consults are originating American Academy of Dermatology, Position Statement on Teledermatology, Available at http://www.aad.org/forms/policies/uploads/ps/ps-teledermatology.pdf

Criteria for High Quality Teledermatology Should include care coordination with the patient s existing primary care physician or medical home, and existing dermatologist if one exists American Academy of Dermatology, Position Statement on Teledermatology, Available at http://www.aad.org/forms/policies/uploads/ps/ps-teledermatology.pdf

Direct-to-Patient Teledermatology Should have existing physician-patient relationship, or Create a physician-patient relationship through the use of a live-interactive face-to-face consultation, or Be part of an integrated network that shares an electronic health record with the patient s primary care team. American Academy of Dermatology, Position Statement on Teledermatology, Available at http://www.aad.org/forms/policies/uploads/ps/ps-teledermatology.pdf

DTC telehealth care of the future should be.. Integrated and coordinated care where there is communication with the patient s primary care team It should not be anonymous, asynchronous, disconnected care where the patient is directed to their local ED if there are problems

Karen E. Edison, MD University of Missouri EdisonK@health.missouri.edu