Evidence-Based Hospital Breastfeeding Support (EBBS) Learning Collaborative. Webinar #3 March 19, 2013

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Evidence-Based Hospital Breastfeeding Support (EBBS) Learning Collaborative Webinar #3 March 19, 2013

Presenters: * The presenters have no financial relationships or conflicts of interest to disclose. Karin Carlson, RN, BSN, IBCLC, RLC Coordinator, Infant Feeding Program Yakima Valley Memorial Hospital Karen Querna, RN, BSN, IBCLC, RLC Lactation Consultant Providence Sacred Heart Medical Center Rachel Schwartz, MSW, MPH Breastfeed Promotion Manager WithinReach Breastfeeding Coalition of Washington

Logistics Please be sure your phone is on mute until the Discussion/Q&A session Use chat box at any point to ask a question during the webinar, or hold your question to ask over the phone during Q&A Must remain active on the webinar until the end to receive CEU credit

Earning CEUs If you sign on to webinar as an individual: 1. Must register in advance with RN Lic. # and other info 2. Must be attentive during entire webinar 3. Must complete and submit evaluation questions If you sign on as a group: 1. Still must be attentive during entire webinar! 2. NM must sign off on attendance sheet, to include RN Lic #, date, and staff signature 3. Must complete and submit evaluation questions

EBBS Initiative Aim: Increase the number of birthing hospitals in WA State using evidencebased breastfeeding support practices Streamline the QI process Step 1 Step 2 Step 3 Step 4 2013

Agenda Step 2: BFHI Guidelines Step 2: Tips and Strategies Physician Education YVMH s Breastfeeding Blitz Q & A Workgroup updates

Step #2: Train all health care staff in the skills necessary to implement this policy.

Why does this matter? A common complaint from patients is the conflicting information they receive from providers. CDC lists professional training as a key evidence-based strategy to improve breastfeeding rates. Competency-based training helps staff develop a common language, standardizes practices & procedures, and provides necessary skills.

Step 2 BFHI Guidelines Designate an Infant Feeding Coordinator Assessing, planning, implementing, evaluating staff education Documentation of skills mastered Name, Date, Session Completed Combination of didactic, counseling and clinical skills Different strokes for different folks Differentiate level of training based on staff function Everyone should know how to implement applicable portions of infant feeding policy (Steps 3-10)

Step 2 Guidelines, cont. All staff caring for mothers, infants/young children New staff oriented on arrival and scheduled for training within 6 months of start Facility determines if training acquired prior to employment is accepted as a means of meeting the minimum competencies Staff education should be provided by those with no commercial ties as this can easily slip into a conflict of interest situation

Training Policy 11 11

Training Topics Training for nursing staff on maternity should consist of 15 sessions identified by UNICEF/WHO + 5 hours of supervised clinical experience. MDs, Midwives, PAs, APRNs should have a minimum of 3 hours of breastfeeding management ed. pertinent to their role. Content and number of hours of training for staff working outside maternity will be developed by each facility. Clinical competency verification should be included as much as possible for all staff training.

Dimensions of Care Percentage of WA hospitals with Recommended Policies and Practices to Support Breastfeeding, 2007, 2009, 2011 Wash's mpinc Scores Labor & Delivery Care 80 82 77 Breastfeeding Infant Feeding 88 85 85 Breastfeeding Assistance 89 88 86 Contact b/w Mom & Baby Facility Discharge Care 57 57 53 94 93 90 WA 2011 WA 2009 WA 2007 Staff Training 43 48 58 Structural & Organizational 70 68 64 0 10 20 30 40 50 60 70 80 90 100 % of WA facilities with ideal response SOURCE: CDC National Survey of Maternity Practices in Infant Nutrition and Care (mpinc) 13 13

Maternity staff will receive training and mentorship necessary to attain competence in: Counseling the feeding decision Providing skin-to-skin contact in the immediate postpartum Assisting with & assessing effective positioning & latch Counseling mothers regarding maintaining exclusive breastfeeding Learning feeding cues Assuring rooming-in Teaching & assisting mothers with hand expression Teaching formula preparation & feeding to parents when necessary Assisting mothers in finding support upon discharge Supporting & respecting cultural beliefs

Training Options Incremental and delivered by qualified hospital employee Facility-designed Learning Modules Contract perinatal education organization Case studies Conference Existing staff meetings On-line training Past training Train the trainer for large facilities Shadowing of skilled staff/nursing rounds

Training Tips 16 16

Physician Education Share current evidence-based research findings on theory and practice of lactation management Appeal to Physicians desire to remain current and competitive Women are more aware of the importance of breastfeeding. Women increasingly expect physicians to be knowledgeable about breastfeeding and hospitals to be supportive. Women today are seeking providers who accommodate their wishes. 17

PHYSICIAN COMPETENCIES Facility infant feeding policy Why and how to promote breastfeeding Parameters of normal breastfeeding Medications and breastfeeding How, when and where to refer for help Communication to facilitate informed decision-making

Everyone has a role to play in supporting breastfeeding Unit Clerks Ancillary Staff Social Worker Dietitian Anesthesiologist Nurse Anesthetists MDs RNs IBCLCs Administration 19

Yakima Valley Memorial Hospital 2010: 3,132 births Karin Carlson, RN, BSN, IBCLC, RLC Coordinator, Infant Feeding Program

Overview & rationale YVMH s mpinc scores for staff training: 2007= 33/100 2009= 19/100 Breastfeeding P.I. Committee Comprised of: administrators, physicians, nurse managers, lactation consultants, and staff nurses. Recommended a proposal be made to Administration for staff breastfeeding education dollars. Budget was calculated based on staff salaries and was approved by Administration.

Breastfeeding blitz 2010 Set up in 4 hour sessions for easier staffing coverage. 12 sessions total for 150 staff. Mandatory for: L & D, Mother-Baby, Pediatrics, NICU, Float Pool and Maternal Health Services. Staff included RNs, LPNs, OBTs, and PNA/NACs. The cost was approximately $25,000. A grant program within the hospital purchased $500 of DVDs for the Blitz.

Content consisted of lectures with videos, hand-outs, checklists, question/answer time, and hands-on latch practice. Topics included: Positioning/ latch Breast/nipple assessment Sore nipple treatments Policy updates Frequency/ length of feedings ABC program Hand expression/ RPS Cleft lip/palate Pumping/ storage of milk The 10 Steps Outdated practices LATCH/ documentation

Pre-test results Confidence in assisting patients with breastfeeding or answering patient questions: Very confident= 21% Somewhat confident= 45% Neither confident or unconfident= 22% A little confident= 11% Not at all confident= 1% Do you feel that breastfeeding and formula feeding are essentially equal as a feeding choice for infants? Yes= 17% No= 83%

Pre-test results, cont. How confident are you with describing a clinical assessment of an infant having difficulty breastfeeding? Very Confident= 15% Somewhat Confident= 37% Neither Confident nor Unconfident= 31% A Little Confident= 12% Not at all Confident= 5% How important is breastfeeding education as a part of your routine patient education? Very Important= 57% Somewhat Important= 35% Neither Important nor Unimportant=5% A Little Important= 3%

2011 Our mpinc score in 2011 rose to 81/100! A second, 4-hour, mandatory, in-service Breastfeeding Blitz was held in 2011. Our Breastfeeding P.I. Committee approved the monies to do this so a formal budget was not submitted. We expanded our invitation list to CBE, MCH/First Steps providers, community agencies, physician office staff, and physicians. The blitz was offered on 9 different dates and times. There were 189 attendees.

Topics included: Skin-to-skin for the first hour of life Laid-back breastfeeding Second night syndrome Review of traditional latch Hands-on pumping techniques Data from chart audits/bf P.I. Committee

Staff was asked: Which breastfeeding situations are your biggest challenges? Inverted/Large nipples (22) Latch problems (16) Hispanic moms/gm no leche /Lack of education (15) Disinterested/Apathetic/Not really wanting to BF mothers (13) Sleepy babies (11) No milk (9) Late Preterm babies (8) Limited time/patient loads/other patients needing attention (7) Tired/sleeping mothers (7) Parents wanting to give bottles (7)

Staff education challenges A curriculum that meets the needs of a nurse with 3 months experience and a nurse with 30 years experience Physician involvement Providing more hours of breastfeeding education Staff understanding of lactation s role New employee breastfeeding orientation

YVMH s Breastfeeding Blitz Select Outcomes from Blitz: Oral care w/ colostrum Late preterm, not as successful- MDs have tight protocol. Got excellent feedback, doing something new and this is why. Some bottle moms converted to breast after skin to skin. Staff is required to attend an annual Skills Fair. There is always a breastfeeding topic. MAKE IT FUN!

Trainings with Evergreen Perinatal education Tacoma/Pierce County, August 29-30, 2013 Host: St. Joseph Medical Center Seattle/King County, date TBD Host: Swedish Medical Center Colville/Okanogan/Spokane, date TBD Host: Providence Mt Carmel

Questions & comments

Brief Workgroup Updates Your name Hospital you represent Progress made on Step 1: policy Objective for Step 2: staff education

Next Steps Link to brief evaluation questions will be e-mailed to you if you registered in advance. Once completed in Survey Monkey, your CEU certificate will be emailed to you. Next webinar Step #3- Prenatal breastfeeding education Tuesday, June 18 th, 1-2:30pm