STRATEGIC PLAN. Institute 2017 STRATEGIC PLAN. Real Estate Operating Companies A division of Institutional Real Estate, Inc.

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A division of Institutional, Inc. 2017 STRATEGIC PLAN INVESTOR ADVISORY COUNCIL California Public Employees Retirement System California State Teachers Retirement System Colorado Public Employees Retirement Association Harvard Management Company Jasper Ridge Partners New Mexico Educational Retirement Board Oregon State Treasury Rice Management Company The Townsend Group University of California Regents UPS Group Trust REAL ESTATE OPERATOR COUNCIL Carson ContraVest Development Partners First Washington Realty, Inc. Utah Retirement System Grosvenor Americas INVESTMENT MANAGER COUNCIL Lincoln Advisory Group Alcion Ventures Almanac Realty Investors Artemis Partners Belay Investment Group Bentall Kennedy Crow Holdings Capital Partners IDS Group Mosser Capital Management RedHill Realty Investors Skyline Pacific Properties University Communities Western National Group Westport Properties US Storage Centers um Partners Invesco FOUNDING STRATEGIC SPONSOR Investments Lionstone Walton Street Capital USAA Co. A division of Institutional, Inc. Westport Capital Partners 1

eword Following a proven practice of new organizations that have achieved sustainable success, the for (ireoc) recognizes the need for a guiding Strategic Plan that clearly defines an organization s mission and goals, and the business and operational model to advance its mission. This document introduces the aspirations of the ireoc and outlines its organizational structure and activities designed to advance the s mission: To accelerate the development and adoption of workflow process improvements in information standards proven practices collaboration and transparency that enable institutional investors and investment managers to increase returns, lower costs and reduce risk in their partnership investments with real estate operating companies. We hope that after reading the 2017 Strategic Plan you are as excited as we are about the future of the ireoc. Together we can contribute to meaningful and positive change in the institutional real estate investment industry. ireoc Board of Governors TABLE of CONTENTS Introduction The for Real Estate (ireoc) Mission Goals Industry Leadership Organization Structure Leadership Member Benefit Programs New Member Orientation IREI Market Intelligence ireoc Yammer Network ireoc Board of Governors Kick-Off Meeting Inaugural ireoc Annual Meeting Member Benefit Projects ireoc Standards REOCtracker Database A division of Institutional, Inc. 2

Introduction Since the earliest days of the institutional real estate investment industry, partnership investments with real estate operating companies have served as the bedrock underlying entrepreneurial value creation strategies in the real estate asset class for institutional investors. Institutional investors and investment managers form partnership investments with real estate operating companies to access their specialized market expertise and capabilities in the delivery (i.e., redevelopment, development and construction) and operational workflow processes of real estate assets required to successfully execute these value creation strategies. Today, the broader built environment industry (i.e., architecture, engineering, construction, owners and operators, or AECOO) has made significant improvements in the delivery and operational workflow processes of real assets based on increased information technology, collaboration tools, open information standards and proven practices that can benefit the institutional real estate investment industry. The for (ireoc) was formed to bring together and engage leading professionals from across the institutional real estate investment and built environment industries to focus on helping institutional investors, investment managers and real estate operating companies to form more collaborative and effective investment partnerships through thought leadership, improved information standards and proven practices in workflow processes, and education. The ireoc is a for-profit, exclusive membership organization and division of Institutional, Inc. (IREI). Founded in 1987, IREI is a global media firm recognized as a critical nexus for the sharing of industry intelligence, knowledge and insights on the institutional real estate and infrastructure marketplaces through its publications, events and consulting services. A division of Institutional, Inc. 3

for (ireoc) The ireoc seeks to serve as a catalyst for meaningful and positive industry change focused on improving the quality of service provided to institutional investors by their investment managers and real estate operating company partners, while delivering value to all its members and sponsors. MISSION To accelerate the development and adoption of workflow process improvements in information standards proven practices collaboration and transparency that enable institutional investors and investment managers to increase returns, lower costs and reduce risk in their partnership investments with real estate operating companies. GOALS The seeks to achieve its mission by: Providing thought leadership for industry improvements in workflow information standards, proven practices, collaboration and transparency at both the partnership investment and asset delivery and operations levels. Promoting and delivering education on information standards, proven practices, collaboration and transparency that improve workflow processes. Providing a forum to share, develop and adopt workflow information standards and proven practices of the ireoc (approved by its Board of Governors) for improved collaboration and transparency. Developing a business model that sustains the s Member Benefit Programs and Projects through membership, sponsorship and event offerings. INDUSTRY LEADERSHIP The ireoc is uniquely qualified to provide industry leadership. The provides an open forum for all industry participants to discuss, network and advance industry issues in a neutral setting. The ireoc brings together broad representation from across the institutional real estate investment and built environment industries to address issues that cannot be adequately addressed by individual organizations or other current industry associations. The ireoc provides a single venue to develop and access information standards and proven practices adopted by the for improved workflow processes, collaboration and transparency, which encourage consistency and ease of adoption into the workflows of individual organizations. A division of Institutional, Inc. 4

Organization Structure The for (ireoc) is a for-profit, exclusive membership organization and division of Institutional, Inc. (IREI). The ireoc, through the leadership of its Board of Governors, works in collaboration with its Sponsorship Partners to develop and execute Member Benefit Programs and Projects that advance the s mission. Institutional, Inc. Leadership, Resources and Administration for Board of Governors Investor Advisory Council Investment Manager Council Operator Council Organization Leadership Institutional Investors Investment Managers Executive Members Investment Consultants Research & Advisory Firms Legal & Accounting Property & Facilities Management Investment Banking Brokerage & Leasing Firms Architecture, Engineering, Construction Lending Institutions & Mortgage Brokerage Associate Members Technology & Software Industry & Standards Associations Real Foundations Founding Strategic Partner Sponsorships Strategic Partner Alliance Partner New Member Orientation IREI Market Intelligence ireoc Yammer Network ireoc Board of Governors Kick-Off Meeting Inaugural ireoc Annual Meeting Member Benefit Programs Optional: ireoc Certified Partner Individualized Consulting ireoc Standards REOCtracker Database Member Benefit Projects A division of Institutional, Inc. 5

Organization Leadership LEADERSHIP The ireoc leadership is defined as the Board of Governors, the s Executive Director and senior executives of IREI. They represent the face of the ireoc to the industry. Industry perception is important to any organization, especially one seeking to bring together and engage diverse representatives from across the large and fragmented institutional real estate investment and built environment industries. Members and Sponsors must not only share a belief in the ireoc s mission and goals, but they need to have confidence in the leadership to deliver on those goals in advancing the s mission. The ireoc s leadership must continually work to earn the trust and confidence of its Members and Sponsors. BOARD OF GOVERNORS The Board of Governors provides vision, leadership and operational guidance to advance the ireoc s mission and goals. Activities Advocate the ireoc s mission to the industry. Provide input on the strategic direction of the. Provide input on the Member Benefit Programs and Projects of the. Participate in the s process for identifying, reviewing and approving Information Standards to be adopted by the ireoc. Participate in the s process for identifying, reviewing and approving Proven Practices to be adopted by the ireoc. Attend and participate in the Annual ireoc Board of Governors & General Meetings. A division of Institutional, Inc. 6

Member Benefit Programs Since 1989, Institutional, Inc. has been producing exclusive, intimate, highly interactive networking and educational forums for institutional investors, their investment consultants and their investment managers around the globe. The hallmark of all these events has been the facilitation of extremely open and candid, high-quality, investor-focused dialogue on critical topics identified by the participants themselves. Equally important, these events all are designed to break down barriers and deepen the connections between participants. The events IREI will be producing for the membership of the ireoc will be organized with similar objectives in mind. These include but may not be limited to the following: New Member Orientation Annual ireoc Membership Meeting Board of Governors Meeting (three Councils of the Executive Members) General Meeting Membership Meeting: Annual Election of Board of Governors Property Sector Meetings Optional Programs ireoc Training & Preferred Partner Certification (Executive REOC Members) Market Navigator for Company Assessment Company Bootcamp Individualized Consulting A division of Institutional, Inc. 7

Member Benefit Programs (continued) IREI Market Intelligence Service All members will be entitled to: 3 complimentary subscriptions to Institutional Americas magazine, IREI s flagship publication Unlimited electronic subscriptions to IREI s daily news alerts as well as our premium newswire, Institutional Newsline (IREN) 1 premium subscription to IREI s FundTracker Database, which includes up to five hours of research access to IREI s expert in-house data services department help desk A division of Institutional, Inc. 8

Member Benefit Projects As part of the execution of its Strategic Plan, the ireoc will initiate and implement projects supported by its sponsors that are in alignment with the institute s mission and benefit its membership. IREOC INFORMATION STANDARDS AND PROVEN PRACTICES The ireoc will develop guidelines for identifying, evaluating and maintaining a compiled list of information standards and proven practices approved by the s Board of Governors and adopted by the ireoc. Objectives Become an industry-recognized source for developing and sharing information standards and proven practices through engagement with all industry participants and other industry associations. Enable organizations to implement ireoc information standards and proven practices for workflow process improvements. Leadership In collaboration with its sponsors, the ireoc will serve as the project leader. The intends to seek sponsor(s) with expertise and resources to support the project. A division of Institutional, Inc. 9

Member Benefit Projects (continued) REOCtracker DATABASE The ireoc will develop an extensive online database that provides its investor and investment manager members with searchable, detailed profiles on thousands of real estate operating companies (REOCs). To ensure real-time information is immediately available, REOCs can elect to maintain their own profiles, with IREI s Data Services department adding relevant information and news items. REOCtracker is designed to be a primary tool to help investors and investment managers as they seek to identify and screen potential partnership investment opportunities with REOCs that meet their specific investment criteria. REOCtracker will offer real estate operating companies increased visibility to the s investor and investment manager members which currently represent a combined total of over $300 billion in institutional real estate investment assets. Maintaining the information stored in REOCtracker can eliminate the need for investors and investment managers to make foundational requests for information (RFIs). This reduces the strain REOCs often face when presented with multiple requests for similar information and can make the evaluation process with the s investor and investment manager members significantly smoother and faster. Objectives Create a proprietary database that produces a competitive edge for the ireoc s investor and investment manager members in sourcing and evaluating partnership investment opportunities with real estate operating companies. Enable real estate operating companies to more efficiently secure capital commitments and form productive partnership investments with institutional capital partners. Leadership The ireoc will serve as project leader, building off the success of IREI s FundTracker Database and backed by IREI s 25 years of institutional real estate industry research and reporting. The intends to seek additional support for the project from its members and sponsorship partners. A division of Institutional, Inc. 10

Charter Membership Dues and Summary of Benefits The chart below provides an overview of pricing and discounts. MEMBERSHIP LEVEL CHARTER MEMBER ANNUAL DUES NON-CHARTER MEMBER ANNUAL DUES Executive Member $14,000 $17,500 IREI Publication Sponsor Discount $11,900 $14,875 Associate Member $9,800 $12,000 IREI Publication Sponsor Discount $8,160 $10,200 MEMBERSHIP BENEFITS EXECUTIVE MEMBER ASSOCIATE MEMBER New Member Orientation Included Included IREI Market Intelligence Service 1 included 1 included Charter Member Advertising Exposures 12 12 Annual Membership Meeting Seats 1 included 1 included Property Sector Meeting Seats 1 included 1 included Board of Governors Election Only N/A In recognition of your decision to join the ireoc during its inaugural 2017 year of operations, Charter Members will be entitled to a special 20% discounted off the 2018 rate for Non-Charter Members. Charter Members who renew in 2018 will also be entitled to a 10% discount off the 2018 rate for Non-Charter Members. In addition, Charter Members who currently sponsor of one or more of IREI s publications will be entitled to an even deeper discount of 32% off the 2018 rate for Non-Charter Members (renewable in 2018 at roughly a 25% off the regular Non-Charter Member rate). * Dues may be waived for Investor Executive Members of the FOR MORE INFORMATION, CONTACT: David Mac McWhorter Executive Director, ireoc +1 970-300-8024 d.mcwhorter@irei.com **The maximum number of Executive Memberships initially will be capped at 150 members (unless or until additional memberships are authorized by the ireoc s Board of Governors) ***The maximum number of Associate Memberships initially will be capped at 75 members (unless or until additional memberships are authorized by the ireoc s Board of Governors) A division of Institutional, Inc. 11

HEADQUARTERS 2274 Camino Ramon San Ramon, California 94583 U.S.A. telephone +1 925-244-0500 fax +1 925-244-0520 NEW YORK 45 Rockefeller Plaza, Suite 2000 New York, New York 10111 U.S.A. telephone +1 212-332-7180 ASPEN OFFICE 747 S. Galena St. Aspen, Colorado 81611 U.S.A. Telephone +1 970-300-8024 EUROPE OFFICE New Broad Street House 35 New Broad Street London, EC2M 1NH SINGAPORE OFFICE 1 Raffles Place, Level 19 & 20 One Raffles Place, Tower 2 Singapore 048616 FOR MORE INFORMATION, CONTACT: ireocinfo@irei.com www.ireoc.com www.irei.com