COLLABORATION IS KEY

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COLLABORATION IS KEY Gayle Whatley, RN, WHNP-BC Vice Chair The Alabama Breastfeeding Committee Alabama Department of Public Health State Perinatal Program Gayle.whatley@adph.state.al.us 205-934-6254 It s inception: Dr. Waldemere Carlo, Director of UAB Neonatology, decided to dedicate his annual perinatal conference, whose normal participants included neonatologist and neonatal nurses, to only breastfeeding topics. His nurses said that no one would come The conference was a hit Proceeds of the conference, along with some state lactation grant money received from CDC, by Children s of Alabama, was donated to build a breastfeeding network statewide. In or about 2003, the State Perinatal Program officially recognized breastfeeding as evidenced based medicine, which had the potential to effect a decrease in the high infant mortality rate in Alabama. A breastfeeding champion was identified in our state high risk center at UAB. He told mothers that their breast milk was like medication for their babies One physician from a regional hospital, along with the OB nurse manager and two IBCLC s who attended, became on fire for breastfeeding, after participating in this conference. It all started from there. Collabora1on%is%Key% 1%

2004 Collaborators: ADPH WIC Alabama AAP Alabama ACOG Alabama AAFP AWHONN UAB MFM/Neonatology USA MFM/Neonatology March of Dimes Medela Medimmune Alabama Breastfeeding Summit..At The Beach In December, 2004, the SPP pulled together many collaborators for a long weekend at Orange Beach, Alabama, to develop a mission statement and both short and long term goals to increase breastfeeding rates in our state. AND, the one physician, who became on fire for breastfeeding from the Neonatology Conference, Dr. Lewis Doggett, Anniston, Al. Results from Breastfeeding at the Beach All groups agreed to further the education, promotion and support of breastfeeding in their individual areas and to report back on their successes and request assistance from others, as needed. All participants agreed that a committee should be formed to carry out the desires defined by this group. The Alabama Breastfeeding Committee was born Alabama Breastfeeding Committee s mission is to work toward the development of resources and partnerships that will lead to the effective promotion, protection, and support of breastfeeding within the state of Alabama. Alabama Breastfeeding Committee s vision is that human milk will become the norm in infant feeding, resulting in a healthier Alabama. The group unanimously voted for the first chairperson for ABC Dr. Lewis Doggett. Collabora1on%is%Key% 2%

ABC Meetings Committees Formed: Professional Education Ten Steps Daycare Business Case Data Collection Legislative Media/PR Insurance/Medicaid Website Informative meetings began on a quarterly basis but as time passed, the excitement began to wane and the group was left only with it s core members, who continued to carry the load...and Dr. Doggett, along with his very capable hospital committee, started to make plans for the Baby Friendly Hospital Initiative Alabama Perinatal Regions Map Perinatal Regions Regional lactation groups were formed to address breastfeeding issues locally. Improve knowledge Learn from each other Provide programs for IBCLCs to obtain CERPs, locally Provide education to professionals Collaborate with SPP for statewide conference topics and breakout sessions Collabora1on%is%Key% 3%

First Baby Friendly Hospital After seven long years of education and preparation and a brief stall, due to the free formula issue, Nurse Manager Shelley Birchfield, Lactation Consultants Kim Hurst and Jennifer Gallahar, the hospital Baby Friendly Committee and Dr. Lewis Doggett had their facility ready for inspection. In December, 2012, Northeast Alabama Regional Medical Center, Anniston, Alabama, learns that they have passed on their first inspection and received their designation as the first Baby Friendly Hospital, in Alabama ABC Restructure Dr. Joshua Johannson moves from Pennsylvania to Anniston, Alabama, partially drawn by the fact that RMC is a Baby Friendly Hospital An obstetrician, as well as an IBCLC, Dr. Johannson agreed to be a co-chair with ABC and assist with our plan for restructure It was decided that in order to build a better coalition, the actual work must be brought down to the grass roots level of the state, within our local lactation groups. Committees formed within local groups to mirror committees on the state level. Collabora1on%is%Key% 4%

Baby Café - 2012 Dr. Johannson applied for licensing for the first Baby Café in Alabama. He initiated the process with personal funding but was able to obtain local funding through a grant with the March of Dimes. He also received lactation support from Regional Medical Center and the local WIC program. Best Fed Beginning Grant Part I Brenda Hallmark takes on BFB Grant, to support each of our three hospitals, who participated in the Best Fed Grant UAB Birmingham, Al East Alabama Regional Medical Center Opelika, Al UAB Community support, staffed by IBCLC, away from hospital campus - $500 to use for Baby Checker scales EAMC established support group - $1000 for a 2 nd Baby Checker scale and educational materials Baptist South set up of partnership with WIC, to establish off site support group - $1000 for scales and educational materials Baptist South Montgomery, Al Collabora1on%is%Key% 5%

Best Fed Grant Part I ABC Executive Board meets to determine how remainder of the grant money should be spent, to support community support groups throughout the state. Support any group interested in establishing a Baby Café - $600 Support other support groups with start up money DCH Regional Hospital Tuscaloosa, Al - $600 Baby Café development in community church Madison Hospital Madison, Al. - new hospital trying to establish support group - $600 for scales and materials Birmingham Baby Café - $400 for scales and educational materials Dr. Kelley Green Mobile, Al. scales and $600 for Baby Cafe Best Fed Grant Part II ABC was asked to continue with Part II of the Continuity of Care Grant, addressing the education of pediatricians who would be receiving the babies discharged from our Best Fed Grant hospitals. ABM Protocol #14 should be used to educate regarding a breastfeeding friendly office. Many hours of meetings with hospitals, staff, physicians, and ABC staff were spent to develop a plan that would address this issue in a statewide manner, due to the extensive network of infants discharged from UAB into the various communities throughout the state. Collaboration with AAP/ADPH Three hour webinar for physicians Provide CME AAP marketed event Contract with speaker Live webinar December 17, 2014 Glenda Dickerson CE nurses, social work, CERPs, nutritionist AAP on demand for 3 years ADPH on demand for 1 year Collabora1on%is%Key% 6%

State%Breas)eeding%Coali1ons%Webinar% 4/14/15% Best Fed Grant Part II Copies of webinar shared with facilities for training Meets with 3 hours training required by BFHI www.adph.org/alphtn www.alaap.org Other updates www.mmbal.org Copies of Medications and Mother s Milk provided for first 10 physicians Statewide IBCLC support list CME evals reviewed and responses provided 750 copies of From the Surgeon General: Selected Actions for Doctors to Support Breastfeeding distributed statewide The Mother s Milk Bank of Alabama Developed through Jefferson County Community Food Bank " " " Collabora1on%is%Key% Pasteurization begins soon Donations sent to Texas Development of donor depots across the state 7%

Other Updates We are excited to announce our Second Baby Friendly Hospital in Alabama East Alabama Medical Center Opelika, Alabama Other Grants Through ABC Support staff personnel with Birmingham Baby Café Provide CLC training for 25, including local hospital OB nurses, medical students, peer counselors, WIC nutritionists, who support the area Support Baby Café meetings with educational materials, play mats, chairs, refreshments, etc. Provide taxi vouchers Provide breast pumps 2 nd year Open second Baby Café in area of underserved National Association of County and City Health Officials Two Year Grant to Reduce Disparities in Breastfeeding through Peer and Professional Support Project Goal Increase access to community-level peer and professional support for African American and underserved women and families Collabora1on%is%Key% 8%

More News Collaboration: ABC Alabama Lactation Consultants Association Connections Breastfeeding ASTHO Grant The Alabama Department of Public Health received a $30,000 grant, to increase practices supportive of breastfeeding in birthing facilities throughout Alabama Collaborations: ADPH ABC Alabama Hospital Association Vermont Department of Public Health State Perinatal Program ASTHO Baptist Health Engage hospitals interested in increasing practices Provide access to evidence based resources that support the Ten Steps process Facilitate collaboration between mentor hospitals Two day train the trainer to equip participants with 16 hours of evidenced based education Provide promotional educational resources for participating hospitals Provide CLC training for 30 OB nurses statewide, to count toward advancement to pursue IBCLC certification Collabora1on%is%Key% 9%

ASTHO Grant Alabama Breastfeeding Initiative 26 out of 47 hospitals have signed contract 16 hour training completed on April 9-10, with Tricia Cassi, BSS, IBCLC, WIC State Breastfeeding Coordinator, Vermont Department of Public Health Birth and Beyond: 10 Steps to Empower Mothers and Nurture Babies Contracts signed with hospitals " Admin support " Work with ADPH/ABC " Work toward Ten Steps " Collaborate with others " Participate in 16 hour train the trainer activity " Update or draft model breastfeeding policy " Provide scholarship " Demonstrate appropriate use of infant feeding supplementation " Utilize CLCs Support breastfeeding As support staff to IBCLC Encourage to pursue IBCLC The Alabama Breastfeeding Committee The Keys To Our Survival Management of ABC through volunteer assistance: " Local lactation groups " Collaborative groups " ABC Executive Board/Officers " ADPH/SPP Current Needs " Stable funding for part time staff person to carry out projects and business of the committee. Collabora1on%is%Key% 10%