Cape Ann Farmers' Market General Information c/o Cape Ann Business Incubator for Cape Ann Farmers' Market 33 Commercial Street Gloucester, MA 193 (978) 29-2717 Website www.capeannfarmersmarket.org Organization Contact Nicole Bogin capeannfarmersmarket@gmail.com Year of Incorporation 26 1
Statements & Search Criteria Mission Statement The Cape Ann Farmers Market (CAFM) connects local residents with healthy food, supports local food producers, partners with and supports local community agencies, and protects and improves the environment in our communities. * We support local farmers and fishermen who are active stewards of the land and ocean. * We connect local residents with the highest quality food possible while ensuring that it is affordable for residents who have limited food budgets. * We work in tandem with others to realize community-wide changes that support more active lifestyles and increase the availability of healthy, affordable foods to help propel Cape Ann into a healthier future. * We provide a venue and opportunity for local nonprofits to connect with the community to provide education and services. * We are a home for emerging, small, local food businesses. 2
Background Statement The Cape Ann Farmers Market (CAFM) connects local residents with healthy food, supports local food producers, and protects and improves the environment in our communities. CAFM serves a cross section of all local residents, with an emphasis on reaching families, seniors, and low- to moderate-income residents. More than a traditional farmers market with a singular focus, CAFM is a comprehensive program that aims to simultaneously impact multiple points of the local food system. CAFM began in 26 as a 4-week market with 8 vendors. We have grown strategically to become an 18-week market with 65 paying vendors and an average of 1,2 visitors per week. We also host three off-season, indoor markets in the cold-weather-months serving approximately 7 visitors per market. For the last three years, our efforts were particularly focused on three important areas: 1) establishing Stage Fort Park as CAFM's permanent home; 2) launching a series of annual "offseason", indoor markets, and 3) supporting the launch of Backyard Growers, an initiative that began under the auspices of CAFM to generate and expand a network of low to moderate income backyard gardeners. Backyard Growers has now branched-off to become a successful, independent 51c3 organization that continues to work in partnership with CAFM. In 216 we will circle back to our core programs to focus on improving our reach and impact for families who utilize public nutrition benefits such as SNAP (formerly known as food stamps), and Senior Farmer's Market Coupons to purchase food. We will also expand our Community Education programs to better meet the needs of Cape Ann residents and organizations. Additionally, we will continue helping small, local, environmentally conscious businesses and food growers to successfully launch and grow their businesses, which promotes local economic development. Our success is due in part to CAFM s strong leadership team, our development of diverse revenue streams, and our many community partnerships, including our role in the Get Fit Gloucester Community Action Plan a city-wide partnership working to create community-wide changes that support more active lifestyles and increase the availability of healthy, affordable foods. CAFM offers the following services and programs: Supporting Local Farms & Sustainable Fisheries: We host farmers from the North Shore who operate small family farms using organic growing practices to grow/produce vegetables, fruit, meat, grain and cheese; bakers and prepared foods vendors; local honey, maple syrup, and wine vendors; and potters, spinners, and other local artisans making environmentally conscious local products. By providing a market for local farmers, including three indoor off-season markets, CAFM supports the economic viability of local farms, helps farmers expand their operations and train the next generation of farmers, helps preserve over 5 acres of sustainably farmed land in the region, and promotes sustainable organic farming practices and healthy environments. CAFM promotes sustainable fishing practices that protect ocean ecosystems by partnering with Cape Ann Fresh Catch, and the Gloucester Fishermen s Wives Association. CAFM, along with the Northwest Atlantic Marine Alliance, created the Seafood Throw Down, a cooking contest that highlights under-utilized species of fish. The Seafood Throw Down model is now utilized in venues throughout New England. Supporting Local Efforts: CAFM provides 2-4 community education tents each week for our local partners such as Trustees of Reservations, City of Gloucester Health Department, Gloucester Public Schools, Addison Gilbert Hospital, Gloucester Education Foundation, The Sawyer Free Library, The Grace Center, Friends of Dogtown, Mass in Motion, Action Energy, Pathways For Children, and Essex County Greenbelt. Through this CAFM venue, community groups educate the public about regional environmental conservation efforts, conduct cooking demonstrations, and promote local health resources. CAFM also partners with groups such as The Cape Ann Vernal Pond Team, The Open Door Good Food Farm, The Gloucester Stage Company Youth Acting 3
Workshop, The Cape Ann Museum, The Backyard Growers, The Hive and Sound Harbor to provide children s activities focused on the arts, food and/or environmental literacy. These programs, coupled with live music played each week (made possible by the donated time and talents of local musicians), add to the vibrancy of the market and provide valuable environmental education and community-building activities. Fresh Food Access: Through this program we provide low-income individuals, families, and seniors with access to fresh, healthy food by accepting SNAP, WIC Farmers' Market Coupons and Senior Farmers Market Coupons. We also offer a SNAP benefits incentives program, and a Senior Coupon incentive program which provide a cash match for purchases. In 216 we will expand the reach of our $5 farmers market coupon program that is used to attract low-income households to the market through targeted outreach in the Gloucester schools and with partner organizations. Fourteen percent of Gloucester s households are active clients at The Open Door food pantry and one-out-of-three Gloucester children currently participate in the federal free and reduced lunch program. CAFM has increased SNAP transactions at the market each year since we started tracking data in 21. In 216 we plan to expand this program through customized outreach to local families who receive SNAP benefits and by conducting focus groups to help us learn how to improve the program to better serve the community. Impact Statement Accomplishments CAFM Growth: 1) Grew to become a 19-week farmers market with up to 15 visitors each week, 72 vendors, and two, new in-door winter markets. 2) Increased CAFM revenue by 44% through earned income and grants to support community programs. Backyard Growers Program (BYG): 3) In 212, constructed 32 new raised garden beds in the community and trained 57 new and returning families and groups how to grow their own food. 4) Launched a new on-line mapping tool to track BYG s impact in Gloucester and a new participant survey tool, which resulted in documented evidence of BYG s positive impact on families. Goals CAFM Outreach: 1) Increase SNAP usage at the market through a targeted outreach initiative and by increasing funds for the SNAP incentives program, which has been a proven tool for increasing SNAP usage at the market. 2) Reach out to the local medical community to promote the idea of Farmers Market Prescriptions and Garden Prescriptions, where health care providers target patients to receive $5 farmers market coupons and Backyard Growers Program applications. 3) Develop a system for market vendors to track WIC and Senior Farmers Market coupon redemption so CAFM can begin to track how we are serving these groups. Backyard Growers Program (BYG): 4) Serve 72 new and returning families and groups, build 3 new raised beds, and sustain over 42 existing gardens (representing a 2% increase in the number of families served from 212), and expand the new BYG on-line mapping project. 5) Now entering BYG's fourth year, develop a program operations manual and a long-term development plan. 4
Needs Statement 1) $12, to fund a part-time SNAP (Supplemental Nutritional Assistance Program - formerly known as food stamps) benefits coordinator position to better serve low-income community members and increase use of SNAP benefits at market. 2) $2,5 to fund additional marketing and outreach efforts in 216 to help better reach SNAP program users, and grow our CAFM merchandise program to celebrate 1th anniversary. Funds will be used for mailings, signage, social media outreach and merchandise that is sold for earned income. 3) $1, to fund new 216 fees for city public space permits. 4) $2,5 to support Market Director's efforts towards expansion and improvement of SNAP benefits program. 5) Professional outside support to manage CAFM s growth, including creating a long-term development plan, developing more strategies for earned income opportunities, and designing internal structures and policies that are appropriate for small, grassroots non-profits. Service Categories Food, Agriculture & Nutrition NEC Environmental Education Small Business Development Geographic Areas Served Gloucester, Rockport, Essex, Manchester Please review online profile for full list of selected areas served. 5
Programs Cape Ann Farmers' Market On-Site Programs Description Provides the community with a 19-week farmers market with 72 local vendors and two indoor winter markets. Accepts SNAP benefits and WIC and Senior Farmers' Market Coupons. Offers a SNAP incentives program, which offers a cash match to encourage SNAP users to use their benefits at the market. Offers free space to community partners to conduct multi-age programs that address healthy eating topics, promote local health resources, and educate the public on local environmental and grassroots initiatives. Hosts the Seafood Throw-down Cooking Contest to raise awareness about Gloucester s sustainable fisheries. Hosts the Backyard Growers Table, which allows local residents to sell their surplus garden produce at the market. Provides a venue for live, local music. Budget 48 Category Population Served Program Short Term Success Program Long term Success Food, Agriculture & Nutrition, General/Other Food, Agriculture & Nutrition, General/Other General/Unspecified, Families, At-Risk Populations Increase SNAP transactions and $5 farmers' market coupons redemption rates. Provide environmental education and community-building opportunities that result in greater awareness of local and global environmental and food issues. Increased access to affordable, fresh produce for low- to moderate income populations. Preservation of land and ocean ecosystems by supporting organic-method agricultural practices and sustainable fisheries. Program Success Monitored By CAFM uses surveys and number tracking to measure the effectiveness of its initiatives, and uses local demographic and income data obtained from The Open Door and the Gloucester Public Schools as baseline data for low-income populations served by CAFM. We measure success based on the following outcomes and indicators: attendance at environmental programming events; increase in partnering non-profits membership while at the market; and increase in website hits and email addresses added to the database; percentage increase in SNAP transactions; tracking where outreach information is disseminated; and tracking the usage of the produce incentives program. Evaluation information is used to strategically improve programming and expand the number of low-income residents served by CAFM each year. 6
Examples of Program Success CAFM began in 26 as a 4-week market with 8 vendors. We have strategically grown to become a 19-week market with 72 paying vendors and an average of 12 visitors per week. Increased the number of paying vendors from 6 to 72. Revenue generated from paying vendors helps support our free programs and events. By providing a market for local farmers, including two, in-door winter markets, CAFM supports the economic viability of local farms, helps farmers expand their operations and train the next generation of farmers, helps preserve over 5 acres of sustainably farmed land in the region, and promotes sustainable organic farming practices and healthy environments. 22% increase in SNAP transactions in 212 and a successful on-going SNAP incentives program. Provided free tent and table space to 26 environmental, health, and community-based organizations, which provided multi-age information and resources, and/or learning activities to market visitors. 7
Management CEO/Executive Director Executive Director Ms. Nicole Bogin Term Start Jan 28 Email capeannfarmersmarket@gmail.com Staff Information Full Time Staff Part Time Staff Volunteers Contractors 2 5 3 Staff Demographics - Ethnicity African American/Black Asian American/Pacific Islander Caucasian Hispanic/Latino Native American/American Indian Other 2 Staff Demographics - Gender Male Female Unspecified 2 Formal Evaluations CEO Formal Evaluation CEO/Executive Formal Evaluation Frequency Senior Management Formal Evaluation Senior Management Formal Evaluation Frequency NonManagement Formal Evaluation Non Management Formal Evaluation Frequency N/A N/A N/A N/A N/A N/A Plans & Policies Organization has a Fundraising Plan? Under Development 8
Organization has a Strategic Plan? Organization Policy and Procedures Nondiscrimination Policy Whistleblower Policy Under Development Under Development Under Development No 9
Board & Governance Board Chair Board Chair Ms. Melissa Dimond Company Affiliation Wellspring Term Jan 26 to Dec Email m_dimond@yahoo.com Board CoChair Board CoChair Company Affiliation Email Mr. Mark McDonough Northshore Restaurant Group NorthshoreRestaurantGroup@gmail.com Board Members Name Affiliation Status Mary John Boylan Attorney, MA Dept of Housing and Community Development Voting Sophie Courser Co-Director, Alprilla Farm Voting Ms. Cheryl Davis Cape Ann Time Bank NonVoting Nicole Duckworth Duckworth's Bistrot Voting Ms. Cruz Ferreras Community Volunteer NonVoting Ms. JoeAnn Hart Gloucester Cultural Council NonVoting Courtney Karcher CAFM SNAP Liaison Mr. Noah Kellerman Alprilla Farm NonVoting Ms. Jan Klein MIT Sloan School of Management NonVoting Jan Klein Gloucester School Committee Voting Kate Noonan Common Crow Natural Market Voting Ken Riaf Attorney, Instructor Endicott College Voting Ms. Susan Steiner Farm Aid NonVoting Linda Walcott Caterer Voting Devon Winkler MA Division of Marine Fisheries Voting Board Demographics - Ethnicity African American/Black Asian American/Pacific Islander Caucasian Hispanic/Latino Native American/American Indian Other 16 1
Board Demographics - Gender Male Female Unspecified 16 Board Information Written Board Selection Criteria? Written Conflict of Interest Policy? Percentage Making Monetary Contributions Percentage Making In-Kind Contributions Constituency Includes Client Representation No Under Development 1% 1% Yes Comments CEO Comments We have no governance policies for our advisory board. Legally we fall under our fiscal agents' policies and board of directors, but we wanted to highlight our own advisory board here. 11
Financials Fiscal Year Fiscal Year Start Jan 1, 216 Fiscal Year End Dec 31, 216 Projected Revenue $84,61. Projected Expenses $83,19. Endowment? No Credit Line? No Reserve Fund? Yes Months Reserve Fund Covers 1 Detailed Financials Revenue and Expenses Fiscal Year 214 213 212 Total Revenue $49,356 $14,27 $72,432 Total Expenses $45,24 $72,9 $53,437 Revenue Sources Fiscal Year 214 213 212 Foundation and Corporation $6,138 $5, $32,8 Contributions Government Contributions $ $ $ Federal -- -- -- State -- -- -- Local -- -- -- Unspecified -- -- -- Individual Contributions $7,626 $13,825 $1,2 Indirect Public Support -- -- -- Earned Revenue $33,13 $38,57 $36,562 Investment Income, Net of Losses -- -- -- Membership Dues $2,489 $1,875 $1,87 Special Events -- -- -- Revenue In-Kind -- -- -- Other -- -- -- 12
Expense Allocation Fiscal Year 214 213 212 Program Expense $35,613 $56,237 $45,434 Administration Expense $3,878 $9,197 $6,898 Fundraising Expense $5,533 $6,575 $1,14 Payments to Affiliates -- -- -- Total Revenue/Total Expenses 1.1 1.45 1.36 Program Expense/Total Expenses 79% 78% 85% Fundraising Expense/Contributed Revenue 4% 1% 3% Assets and Liabilities Fiscal Year 214 213 212 Total Assets $29,562 $32,197 $24,121 Current Assets $29,562 $32,197 $24,121 Long-Term Liabilities $ $ $ Current Liabilities $ $ $ Total Net Assets $29,562 $32,197 $24,121 Short Term Solvency Fiscal Year 214 213 212 Current Ratio: Current Assets/Current Liabilities -- -- -- Long Term Solvency Fiscal Year 214 213 212 Long-Term Liabilities/Total Assets % % % Top Funding Sources Fiscal Year 214 213 212 Top Funding Source & Dollar Amount -- -- -- Second Highest Funding Source & Dollar -- -- -- Amount Third Highest Funding Source & Dollar Amount -- -- -- Capital Campaign Currently in a Capital Campaign? No Comments Foundation Staff Comments This organization is fiscally sponsored by the Cape Ann Business Incubator Inc. The financial data in the charts and graphs above is per Cape Ann Farmers' Market's (CAFM) records. The financial documents posted above reflect the fiscal sponsor. Created 8.31.218. Copyright 218 The Boston Foundation 13