I. Organization: Goal A of Organization: Data: Perform Economic Base Analysis for the Eden Area. Obtain/analyze relevant data for the Eden Area(s). Review/revise existing strategy for the Eden Area(s). Make data and strategies public. Feasibility & Responsible Economic Development and Planning Economic Development and Community Economic Development and Planning
Goal B of Organization: Roles & Responsibilities: Clarify participants roles and improve coordination and policies for. Define and coordinate the roles of various participating organizations: County,, Merchants Associations, ACSBDC, WIB, Rubicon, DSAL, community brokers, Hayward, San Leandro, East Bay EDA Consider gaps/need for new organizations,, and Community Create new organizations: industrial group, BID s, other merchants associations Moderate Relevant parties Ensure transparency and accountability for County (CDA, Public Works) staff and related organizations All parties
Goal C of Organization: Address Planning, Bldg, Code Enforcement issues. Update Specific Plans (every 10 years) in the Eden Areas Moderate-Budget Planning Update business related County Ordinances, processes and fees to be more business friendly Moderate-piecemeal, Review/revise Planning s non-conforming use policies Increase funding for blight/code enforcement staffing and prioritize pro-active intervention Unknown Planning Moderate- budget Code Enforcement
II. Design Goal A of Design: Infrastructure: Prioritize and fund new infrastructure projects **s: (listed in order of timing of funding)** See attachment for funded infrastructure projects in order of timing of funding. Lorenzo Theater Improvements 163 rd Ave Streetscape Improvements,, San Lorenzo Fire Station Hesperian Streetscape Phases II-IV Castro Valley Streetscape Phases II-IV Castro Valley Community Center,,,, Other?
Goal B of Design: Include in infrastructure project design, public transit access, bike lanes, sidewalks and green open space. Prioritize and fund projects in the Bike & Pedestrian Master Plan CDA, Planning, and Public Works Goal C of Design: Branding & Identity: Create identity and improved way-finding signage in the Eden Areas. Design and install local, community identification and way-finding signage in the Eden Areas Public Works
Goal D of Design: Private Property Improvements Fund & implement a façade improvement program Moderate - Budget III. Promotion Goal A of Promotion: Improve Marketing Materials Create (thematic) materials for each Eden Area community Include local amenities (esp. natural resources) along with business data CDA Staff CDA Staff
Goal B of Promotion: Expand distribution of marketing materials Collaborate with local hotels and visitors agencies Distribute to local residents Moderate cost/benefit? Goal C of Promotion: Hold more customer attraction events Identify an events coordinator Cross-promote events with local businesses
IV. Goal A of : Provide technical and financial resource assistance to local businesses Contract for technical assistance services for local businesses Provide rent/tax incentives for business/development Infeasible Provide mentoring services through the
Goal B of : Perform Business Retention Activities Do outreach to primary business clusters: industrial and medical Advocate with Farmer s Market Associations to improve existing farmers markets Farmer s Market Associations Hold business resource/networking events Goal C of : Support Business Creation and Entrepreneurship Create a How to Start A Business Document Create small business incubator program Planning Moderate
Goal D of : Pursue Site-Based New Development & Business Attraction Involve community in business attraction ideas and be strategic in attracting good quality businesses Generate jobs, taxes, diverse array of goods & services Attract technology-related businesses Moderate Attract developer/tenants to Daughtrey s Building Attract developer/tenants to Mission-Hampton site Moderate Attract developer/tenants to E14th/166th Ave. site Moderate Other Sites?
Goal E of : Implement Other s Expand broadband capacity a. Implement Open Trench policy for conduit b. Partner w/ Lit San Leandro c. Target E14th St. d. Expand Public Wi-Fi Create a public market type of retail center Create additional parking Improve public transportation/shuttles a. Econ. Dev. and Public Works b. Moderate - Econ. Dev. and Public Works c. Moderate - Econ. Dev. and Public Works d. Unknown County ITD Unknown Public Works Unknown Planning and AC Transit Increase mixed use projects Moderate Planning
Goal F of : Create/retain jobs Link business and residents with existing employment services. partners Support local adult education/training Unknown School Districts and other NGO s