Nonprofit 911: Harness the Power of the Crowd w/ Peer to Peer Fundraising

Nonprofit 911: Harness the Power of the Crowd w/ Peer to Peer Fundraising Featuring Crowdrise Audio for this event will be available beginning at 1 pm ET via your computer speakers or headphones If you are unable to listen to your computer audio, please close the Audio Broadcast panel and click the Request Button below the participant panel to get dial-in info.

Today s Speakers Gary Wohlfeill Katie MacCallum

START YOUR CHARITABLE LIFE CrowdRise is a platform you can use to create your own fundraiser and launch your charitable life. If Facebook is the place that defines you by your friends and Twitter is what you use to say what you re doing right now then CrowdRise is the site for you to show how you give back. The power of the crowd is real, lots of small donations really do add up and your community can have a monumental impact on your causes.

WHO FOUNDED CROWDRISE? EDWARD NORTON 2-time Oscar-Nominated Actor and Social Activist. SHAUNA ROBERTSON Film Producer and Social Activist. ROBERT / JEFFREY WOLFE Technology and Viral Marketing Entrepreneurs. Norton is president of the Maasai Wilderness Conservation Trust, a community conservation effort working with the Maasai people of Kenya to preserve their ecosystem and create sustainable benefits for local people. He s on the Board of Enterprise Community Partners, a non-profit organization for developing affordable housing and social service networks. Norton is also on the Board of New York s Signature Theater Company, Friends of High Line, and the Conservation Lands Robertson moved from Toronto, Canada to Los Angeles, California at age 16. She lied about her age to get a job at Disney and by the time she was 33, she had produced $1 billion worth of comedies. She produced 2005 s The 40-Year-Old Virgin, 2007 s Knocked Up and Superbad, and 2008 s Forgetting Sarah Marshall and Pineapple Express. The Wolfe brothers started and built Moosejaw, one of the world s leading outdoor, multi-channel retailers, and have been recognized by Ad Age Magazine as Top 50 Marketers and by Internet Retailer as two-time creators of Top 100 websites. Forrester Research, IBM, Bizrate, New York Times, New York Times Magazine, and Entrepreneur Magazine have called the Wolfes innovators in social commerce, crowd-sourcing, creative marketing, and other nice sounding things as Jeffrey humbly puts it.

CROWDRISE DIFFERENTIATORS o Custom branding allowing a more connected user experience o Most modern solution. Great for everyone but especially a younger demographic o Join the Team functionality which uniquely allows you to extend the fundraiser from your supporters to your supporters and their friends o Promotions to help drive conversion and engagement o Game mechanics which prove to drive more participation and increased donations and loyalty o The pages will live inside a Social Network which means the entire community can get to your pages but, once they re in, it s sort of hard to leave.

DONATE It takes about 30 seconds to donate. You don t need to login. No friction ever. And, CrowdRise is in full compliance with all of the messy rules in the charity space. JOIN THE TEAM For the first time, you can go beyond the reach of your supporters. Not only can they ask their friends and family to donate, they can ask them to help fundraise. Every team member has their own fundraising page to share. GET THE WORD OUT Amazing integration to social networks like Facebook, Twitter and Google+ allows fundraisers to share their page with every one in the world with the click of a button. DATA Full access and ownership of donor reports, team member information, fundraising progress and registration information allows you to improve your campaign and messaging to your community COMMUNITY Your fundraiser page will live inside a social network which means the entire community can get to your pages, but once they re in, it s sort of hard to leave. ADMIN You have full control over the content of your fundraising pages, and we re here to support you in every possible way.

CROWDFUNDING - HOW IT WORKS ACCESSIBILITY Anyone 1.8 million U.S. 501(C)3S STORY / CALL TO ACTION GET THE WORD OUT JOIN THE TEAM FUNCTIONALITY

INSPIRATION

START YOUR CHARITABLE LIFE

ENDURANCE

CHALLENGES

MOZILLA FIREFOX CHALLENGE $100,000 leveraged to raise over $1 million for charity Total number of donations: 8,308 GROUPON EARTH DAY CHALLENGE $50,000 leveraged to raise over $380,00 for charity Total number of donations: 2,338 HUFFPOST JOBRAISING CHALLENGE $250,000 leveraged to raise over $1.5 million for charity On the last day $275,000 in donations were raised

FOR INFORMATION ON JOINING THE CHALLEGE, PLEASE EMAIL HOLIDAYCHALLENGE@CROWDRISE.COM