For State Associations August 17, 2016 1:00pm ET Carol Abel VP of Education Program Development Food Marketing Institute Rob Ikard President & CEO Tennessee Grocers & Convenience Store Association Cherie Phipps Director, Retail Management Certificate Western Association of Food Chains
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What?
Retail Management Certificate (RMC) What is the RMC? Industry-driven Competency-based Accredited college credential What does the RMC do? Elevates industry skill level Fills succession pipeline Fosters emerging leaders
Retail Management Certificate Eight community college level courses Open to all entry level to senior management No eligibility requirements Self paced spread it out OR accelerate Convenient available at 150+ campuses and also 100% online nationwide Earn college certificate and credit toward college degree Industry certificate awarded Relevant developed for our industry
Linked to Managerial Competencies Retail Management Human Resources Management Principles of Marketing Human Relations/Leadership Principles of Management Quantitative Skills Accounting/Finance/Math Computer Skills Business Communications Oral/Written/Presentations Retail Competency Model U.S. Dept. of Labor
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How?
STEP 1: Secure the Support from Your Board and Identify Champions Page 6 in the Toolkit Presenting the Program Visit the RMC website to download an informational flyer to present to your Board, Foundation executives or other stakeholders. Identify Champions Program champions help to: build awareness for the program oversee the launch and ongoing management ensure member success and engagement
STEP 2: Assess the Interest & Need from Retail Members In an effort to insure a successful program state-wide, you will want to poll your members need for the program and their interest in moving forward. There are resources available online to present the program to your members. Also, on the website. download a customizable Expression of Interest Form. This form includes key data points, such as: Labor market data Store geography Forecasted participation in the RMC Program Proposed recognition of the RMC Certificate Anticipated involvement in the RMC Program Page 7 in the Toolkit
STEP 3: Identify and Engage Community College Partners A There are multiple options to consider when selecting a community college partner. Partner with Colleges in Your State with Existing On-Campus or Online RMC Programs Page 8 in the Toolkit B C Partner with Colleges in Your State to Build New RMC Programs Partner with a National Provider with an Existing Online RMC Program Encourage colleges to reference the RMC Community College Toolkit available online.
A Interactive Map Based on State and Zip Code on RetailManagementCertificate.com
STEP 3: Select an Approved Community College Partner B Partner with Colleges in Your State to Build New RMC Programs Identify geographically desirable community colleges Approach the colleges with interested companies Steer the college to the RMC website and Community College Toolkit for necessary steps
STEP 3: Select an Approved Community College Partner C Partner with a National Provider with an Existing Online RMC Program 100% Online 8-course model $250 per course www.uccrmc.com
STEP 4: Determine Your Level of Engagement & Become a Participating State Association Page 9 Determine Your Level of Engagement There are multiple ways your association can support the program: Introduce the benefits of the program to your members. Offer scholarships or tuition reimbursement specifically for the RMC program. Publically recognize your members participating in the program. Launch a pilot of select members to enroll in the program allowing your organization to see first hand the value of the program. in the Toolkit Become a Participating State Association Contact us to register your participation and become an official RMC Participating State Association. A sample of participating state associations
The Retail Management Certificate (RMC) has helped thousands of grocery retail employees find a path toward advancement. The CGA Educational Foundation is pleased to support the RMC by offering ancillary scholarships to enrolled students, making the program nearly cost free. CGA and CGAEF highly recommends that other state associations take advantage of this terrific program. Ron Fong President/CEO CA Grocers Association and CGA Educational Foundation
STEP 5: Determine Your Communications Plan Page 10 in the Toolkit Promote the Retail Management Certificate program on your website. Include a Retail Management Certificate presentation at your annual meeting or host an informational webinar. Build awareness of the program through announcements and promotions. Post updates on your social media channels. Use the marketing materials online to promote the program to your members. Encourage your members to reference the RMC Retailer Toolkit available online.
Beginning Program Best Practices Identify champions. Set measurable goals for member participation. Build awareness of the program. Monitor members progress. Page 11 in the Toolkit Progressing Program Best Practices Offer tuition scholarships and/or reimbursement. Work with your members to create a multi-company shared classroom with approved colleges. Host a state-wide advisory group of colleges and companies.
Q&A
THANK YOU! For additional information: RetailManagementCertificate.com or RMCprogram@fmi.org Look for this webinar recording and two additional webinar recordings for retailers and community colleges online.