DEBT. Conference CAPITAL. sustainability INCOME GROWTH. mixed-use. capital. valuations FINANCING GROWTH INCOME INVESTMENT SUSTAINABILITY

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market s capital EQUIT debt FINANCING mixed-use INCOME GROWTH ENT STRATEGY financing market MIXED-USE share investment returns edevelopment valuations SUSTAINABILITY INCOME sustainability GROWTH valuations EQUITY redevelopment CAPITAL INVESTMENT DEBT NOI+ Best Practices for Improving Value in Shopping Centers Best Practices for Improving Value in Shopping Centers Program

Discover new ways to maximize net operating income for retail properties through ancillary income, operational efficiencies, proactive marketing, and exciting concepts in structuring partnerships between capital sources and developers/managers. Asset + Operations + Property + Leasing + Specialty Leasing + Marketing WHAT IS THE NOI+: THE ASSET MANAGEMENT CONFERENCE? With a significant reduction of projects in the development pipeline, retail property professionals must now look to extract maximum value from existing assets. To meet this need, ICSC is offering a two-day conference NOI+: The Asset, to be held on September 23-24, 2013 at the JW Marriott Hotel in Washington, DC. The 2013 NOI+ will explore new ways to maximize net operating income for retail properties and emphasize forward-thinking, practical and educational content that will provide the tools, resources, ideas and networking opportunities to increase efficiencies, add revenue, and create opportunities for asset enhancement. Participants will take back tips and techniques to capitalize on funds from operations and returns at the individual asset level and at the overall fund/portfolio level. NOI+ features a short, interactive format, and includes concurrent and general sessions, boardroom discussions, an opening night reception, and networking roundtables. The topics will provide a thought-provoking look to what s ahead. The speakers will be from leading-edge companies, both within retail real estate and those from outside of it, known for their best practices and innovation. NOI+... The Asset the must-attend event in 2013 that will benefit an entire industry! Who Should Attend The conference is set to attract a vast amount of industry professionals including those involved in Asset, Specialty Leasing, Operations, Property, Marketing, Leasing and other industry professionals. Specifically: + Asset managers, REIT and retail analysts, private and institutional owners, seeking detailed information on specific subjects. Learn how to increase revenue, keep costs down, enhance asset value, and structure relationships that could source your next deal.. + Shopping center management and marketing professionals responsible for a center or groups of shopping centers + Corporate and regional management executives from all types and sizes of centers seeking in-depth knowledge and the latest information designed to help increase NOI + Specialty leasing professionals, leasing directors or leasing agents who need to increase their knowledge of shopping center trends and achieve a higher level of excellence + Experienced retailers with substantial responsibility for overseeing the real estate function of the company + Financial professionals looking to increase net revenue or reduce operating expenses + Executives from value retail, specialty centers, factory outlet retailers and developers, and other forms of openair and value-oriented retail projects or themed centers + Representatives of advertising agencies, promotion companies, consultants, and other purveyors of shopping center marketing services who are partnering with their clients to raise NOI + Any shopping center professional from any discipline who wants to learn practical techniques, innovative strategies and trends that contribute to increase Net Operating Income for their shopping center(s)

Best Practices for Improving Value in Shopping Centers Why You Should Attend Improving NOI and creating relevant and successful retail destinations is everyone s responsibility. If you are a retail real estate professional responsible for: + Asset professionals primarily responsible for guiding the management of the financial performance and business strategy of a portfolio of properties. Identify ways to maximize operations and returns at the individual asset level and the overall fund/portfolio level. Learn new trends and best practices for retail product, in a unique forum for Asset Managers with an eye toward viewing the company s assets in relationship to industry benchmarks. Identify opportunities to exceed benchmarks, without negatively impacting property operations and the property s competitive position in the market place. + Operations discover new revenue generators for your properties and take back techniques that increase center efficiency. + Property learn a variety of solutions to add revenue. + Marketing increase revenue and help your center(s) to maximize their return on investment. + Specialty Leasing return to work energized with ideas on how to add revenue to your specialty leasing plan. + Leasing present ownership with new ideas to reduce vacant space and bring the right retail mix to centers. Plus, come to two of these four specially designed NOI+ panels with industry leaders: + Planning and Designing for Revenue Opportunities in Mixed-Use Assets + Sustainability: More Than Good Stewardship, It s Good Business + The New Shape of Structured Partnerships + Ancillary Income: How It Affects Your Centers, Now and In The Future Plus, tour a key mixed-use development asset, CityCenterDC, at our Educational Retail Innovation Tour on Monday morning Plus, network with fellow professionals at our Reception on Monday evening Plus, learn what it takes to become ICSC Certified at our Certification Breakfast Mixer and Information Session on Tuesday morning Plus, choose from 15 hot topics and sit at two of our Roundtable Sessions at Breakfast on Tuesday morning Plus, attend two of our 10 small-group Boardroom Discussions with industry leaders on Tuesday morning See the registration page in this program to attend to both NOI+ and MOCIAL (our local, mobile and social media conference in DC, September 24 25) at a reduced rate! Features of the 2013 NOI+ Come to dynamic General Sessions which include: + An opening presentation on the state of the global economy from a respected economist + A high-level panel session on The Portfolio Manager s Perspective on Retail Investing and Enhancing Value Through Asset + A candid discussion on the state of retail development today, called Redevelopment is the New Development + A closing presentation on How to Re-Energize the Asset, from the ownership of a noted mixed-use project, Atlantic Station, detailing how they did it NOI+ is an excellent example of the strength of resources provided by ICSC. This conference educates and informs asset managers on how to improve the NOI and operations of shopping centers through lectures, panels, round tables and networking. Our growth plans include a presence at NOI+. John M. Crossman President Crossman & Company Orlando, FL

Sunday, September 22, 2013 6:30 9:00 pm Next Generation Networking Event We welcome you to join ICSC s MD/DC/NoVA Next Generation committee for an evening of great conversation and invaluable networking with top real estate professionals. The event is being held in conjunction to NOI+ ICSC Asset, giving those attending the conference and local members an exclusive networking opportunity. Don t miss the chance to connect face-to-face with dozens of professionals, peers and mentors alike! *Additional fees apply. Monday, September 23, 2013 8:45 9:15 am Pre- Educational Retail Innovation Tour Preview For those who are going on today s shopping center Educational Retail Innovation Tour of CityCenterDC and the surrounding area, we will preview at The JW Marriott what you will be seeing today. There is no charge for boarding the buses. Pre-registration for the tour is required. Please register online at www.icsc.org/noi or complete the form in this program. Speaker: Howard J. Riker Managing Director Hines Washington, DC Co-Chairs of the Tour Sub-Committee: Robin M. McBride Vice President/Mid-Atlantic Region Chief Operating Officer Rockville, MD Angela Herlth-Sweeney, SCMD Vice President, Corporate Marketing & Communications The Peterson Companies Fairfax, VA 9:30 11:30 am Pre- Educational Retail Innovation Tour of CityCenterDC Tour buses will be leaving the JW Marriott at 9:30 am sharp. We suggest you first attend the preview of today s tour at 8:45. CityCenterDC is a 2.5 million sq. ft. mixed-use development on a 10-acre site in the heart of downtown Washington, DC that will be built in three phases. Phase I, currently under construction, will contain approximately 1.3 million sq. ft. and will include two, 11-story office buildings containing 514,700 sq. ft.; 185,600 sq. ft. of retail space; two 11-story apartment buildings, containing 385,300 sq. ft. and 458 units; an 11-story and a 10-story condominium buildings containing a total of 241,500 sq. ft. and 216 units. It will also include the re-introduction of two streets through the site, a new park, a central plaza, retail-oriented alleyways and streetscapes, and a 1,550-car parking facility. Phase II is planned to contain a 11-story, 253,700 sq. ft., 370-room hotel and 80,000 sq. ft. of retail space. Phase III (master planned by Hines) will contain 500,000 sq. ft. of office space and 40,000 sq. ft. of retail space. We will be able to see two office buildings completed and undergoing tenant improvement construction, retail construction starting, and the first elements of the residential buildings nearing completion. The Northwest Park and Plaza will be within weeks of completion, as will 10th and I Streets. In addition to the tour of the CityCenter DC Project, we will ride on the bus to see the surrounding area. Tour Leader: Howard J. Riker Managing Director Hines Washington, DC 11:00 am 6:00 pm Registration 12:00 noon 12:45 pm Lunch Served (No lunch service after 12:30 pm) 12:45 1:30 pm Opening Keynote Presentation Welcome and Opening Remarks Gary D. Rappaport, SCSM, SCMD, SCLS, SCDP ICSC Past Chairman Chairman, 2013 NOI+ Program Planning Committee McLean, VA

Best Practices for Improving Value in Shopping Centers Going Up for the Rebound Anirban Basu s presentation will focus on the economy s nascent economic expansion and its sustainability. Special attention shall be given to the performance of the global economy, the local and U.S. economies, financial markets, labor markets, real estate and other salient aspects of the economic environment. He will conclude by providing an economic outlook for the year to come on both a national and local level. Guest Speaker: Anirban Basu Chief Economist, Chairman/ Sage Policy Group Baltimore, MD 1:45 2:45 pm General Session The Portfolio Manager s Perspective on Retail Investing and Enhancing Value Through Asset Topics discussed include portfolio construction, the role and performance of retail assets in a multi-product portfolio, balancing development and operating assets, the importance of NOI in overall portfolio performance, the role and responsibilities of asset managers, including setting annual budget and leasing guidelines and buy-sell analysis, creating value through asset management, whether asset management decisions are, or should be, influenced by the portfolio s strategy (e.g., core fund vs. a value-add fund). Moderator: Susan M. Mello Principal Prudential Real Estate Investors Madison, NJ Panelists: Brad M. Hutensky ICSC Past Chairman and ICSC Trustee President and Principal Hutensky Capital Partners Hartford, CT Stephen D. Lebovitz ICSC Past Trustee President and CBL & Associates Properties, Inc. Chattanooga, TN Steven G. Vittorio ICSC Trustee Managing Director Prudential Real Estate Investors Madison, NJ 3:00 5:00 pm Four Concurrent Sessions 3:00 4:00 pm (round one) 4:00 5:00 pm (round two) Concurrent Session Sub-Committee Chair: Charlotte B. Strain, SCSM, CPM, CCIM, RPA Senior Vice President of Asset McLean, VA You will have the opportunity to attend two of the four concurrent sessions offered below. Audience participation will be a key feature in these sessions. A. Planning and Designing for Revenue Opportunities in Mixed-Use Assets Mixed-use assets are more than a trend. With the increase in urban infill development in high barrier-to-entry markets, mixed-use is quite simply the future of development. Come discover the pros and cons of this product type and learn best practices in planning, designing and executing a large, successful mixed-use property with an eye toward maximizing NOI. Federal Realty will guide us through a virtual tour of their award-winning properties (Bethesda Row, Rockville Town Square, Pentagon Row and Village at Shirlington). Moderator: Stephen Hutto, CDP Vice President- Development TDI Real Estate Holdings LLC Rye Brook, NY The NOI+ Specialty continues to pay big dividends for Better World Books. As a new comer to the shopping center industry, the NOI+ helps us better understand our landlord partners and the challenges they face meeting NOI objectives in today s tough economic environment. The learning and takeaways from this experience are invaluable, and impact our decision making as we execute our national expansion plan. Thank you, ICSC, for a great event we ll be back in 2013! Dustin Holland Vice President Better World Books Alpharetta, GA

Panelists: Dawn Becker Executive Vice President, General Counsel and Secretary Rockville, MD Robin M. McBride Vice President/Mid-Atlantic Region Chief Operating Officer Rockville, MD John Tschiderer Vice President, Development, Eastern Region Rockville, MD B. Sustainability: More Than Good Stewardship, It s Good Business The panel will present ACTIONABLE ideas relative to impacting NOI with sustainability initiatives. Three case studies will be presented, affording the audience the chance to benefit from real-world examples and lessons learned from individuals who have successfully navigated the sustainability gauntlet. Topics to include: parking lot lighting controls and/or retrofits, sub-metering a master meter to improve tenant expense recovery, and solar roof leasing. Take-aways will include handouts of key concepts, how-to s, and pitfalls to avoid. Moderator: Scott W. Price, SCSM Vice President of Property McLean, VA Panelists: Eric C. Buckner Senior Director, Energy General Growth Properties, Inc. Columbia, MD Mark Peternell Vice President, Sustainability Regency Centers Denver, CO David A. Sheets, PE, CEM, LEED AP Energy/Sustainability Engineer Defense Intelligence Agency U.S. Department of Defense Washington, DC Will S. Teichman Director of Sustainability Kimco Realty Corporation Charlotte, NC C. The New Shape of Structured Partnerships Is it a fund? Is it a one-off deal? No! It s Programmatic Equity! Industry experts discuss how programmatic equity partnerships work and the benefits to the Asset Manager, Capital Source, and the Developer/Manager. Moderator: Gary D. Rappaport, SCSM, SCMD, SCLS, SCDP ICSC Past Chairman McLean, VA Panelists: Paul C. Dougherty President PRC Real Estate Investment Banking Washington, DC James J. Halliwell Managing Director Principal Real Estate Investors Des Moines, IA D. Ancillary Income: How It Affects Your Centers, Now and In The Future Industry experts will share insights on how ancillary income can positively impact the NOI of any center, the trends of experiential marketing and leasing, the future of mall as media platforms, and best practices that are implemented in order to ensure that the tipping point between meeting goals and interfering with the overall image of the center is not breached. Moderator: Amy Jo Hall, SCLS, SLD Senior Director, Local Leasing GK Development, Inc. Barrington, IL Panelists: Erik Eliason Storefront San Francisco, CA Marc C. Feldman, SCLS Senior Vice President of Business Development DDR Corp. Beachwood, OH Rick Lemmo Senior Vice President, Community Relations Caruso Affiliated Los Angeles, CA Duffy C. Weir, CMD, SLD Duffy, LLC Retail, Marketing, and Merchandising Strategist Baltimore, MD

Best Practices for Improving Value in Shopping Centers 5:30 7:00 pm Opening Reception Tuesday, September 24, 2013 7:00 am 3:00 pm Registration 7:30 8:30 am Certification Breakfast Mixer and Information Session (CSM, CMD, CLS, CDP, CRX) If you could use some help deciphering the Alphabet Soup of ICSC s CSM, CMD, CLS, CDP and the brandnew CRX designations, you re not alone. Don t miss this chance to explore the ins and outs of ICSC Professional Certification Programs and take your career to the next level. This is an ideal way to better understand the purpose, prerequisites, process and preparation involved in getting certified. You ll get an inside peek at what certification exams are like but more importantly, you ll interact with ICSC Certified industry leaders about what these credentials have meant to them, personally and professionally. Attendance is complimentary, RSVP requested at www.icsc.org/2013mix8. Presenter: Rhonda M. Payne, CAE Director, Professional Certification ICSC New York, NY 7:30 9:00 am Continental Breakfast 8:00 9:00 am Breakfast Roundtables: Hot Topics 8:00 8:30 am (round one) 8:30 9:00 am (round two) Choose from 15 different tables. Discuss a topic of interest that will help you define practical ways to increase your center s net operating income. This is an extraordinary opportunity to gain rich knowledge and insight to help you increase net operating income from some of the industry s most notable experts in a small group setting for utmost interaction. You will have the opportunity to visit two tables. NOTE: A complete list of roundtable leaders and topics is available online at www.icsc.org/noi. Roundtable Co-Chairs: John M. Crossman President Crossman and Company Orlando, FL Linda Johansen-James, CLS North American Kiosk, Inc. Las Vegas, NV Angela Herlth-Sweeney, SCMD Vice President- Corporate Marketing and Communications The Peterson Companies Fairfax, VA 9:15 10:15 am General Session Redevelopment is The Development With new retail development in the United States still at an all-time low, shopping center companies are increasingly looking at retail development, both as a prudent investment and as a way to meet retailer needs for new locations. Best Practices for redevelopment are still being written. Join us for a candid discussion with developers from both small and large companies, private and public, open-air and enclosed malls, as they share their take on the process and the returns. Learn the when, why, how, who, how long, and how much, of shopping center redevelopment. Moderator: Kenneth F. Bernstein ICSC Trustee President and Acadia Realty Trust White Plains, NY The quest for achieving better returns has never been more challenging in this very competitive market. This year s NOI+ will offer actionable ideas and lessons learned in today s environment regarding structuring partnerships, sustainability, retail building design, operational efficiency and more. This is a can t miss event for any retail real estate professional who wants to hear and share ideas that work with colleagues and leading industry experts. Charlotte B. Strain, SCSM, CPM, CCIM, RPA Senior Vice President of Asset McLean, VA

Panelists: Stephen H. Bittel Chairman Terranova Corporation Miami, FL Joseph F. Coradino Pennsylvania Real Estate Investment Trust Philadelphia, PA Donald C. Wood ICSC Trustee President and Rockville, MD 10:30 am 12:15 pm Boardroom Discussions Your Choice to Sit With One of 10 Industry Leaders 10:30 11:15 am (round one) 11:30 am 12:15 pm (round two) Boardroom Discussion Sub-Committee Chairman: Mario C. Ventresca, Jr. Senior Vice President of Acquisitions and Asset Pennsylvania Real Estate Investment Trust Philadelphia, PA Choose between 10 small group discussions where you can meet with today s leaders in shopping centers, retailing and economic development. Take advantage of the opportunity to sit with an innovator in the shopping center industry to discuss what will drive NOI and shape retailing over the next five years. Seating in these sessions is limited to facilitate a boardroomtype discussion among all participants, and is on a firstcome, first-served basis. Each session is 45 minutes enabling you to attend two Boardroom Discussions. Please check the web site www.icsc.org/noi for the list of Boardroom Discussion topics these distinguished industry leaders have chosen to discuss with you. Please select from the following Boardroom Discussion leaders: Eric J. Almquist, CSM Senior Vice President, Asset General Growth Properties, Inc. Chicago, IL Rebecca Maccardini, SCMD ICSC Past Chairman Principal RM Resources, LLC Ann Arbor, MI Elaine Berger, CLS Senior Vice President, Specialty Leasing and Partnership Marketing Pennsylvania Real Estate Investment Trust Philadelphia, PA Joseph F. Coradino Pennsylvania Real Estate Investment Trust Philadelphia, PA Paul W. Freddo ICSC Past Trustee Senior Executive Vice President, Leasing and Development DDR Corp. Beachwood, OH Kieran P. Quinn?? ICSC Past Trustee Managing Director Guggenheim Commercial Real Estate Finance, LLC Atlanta, GA Gary D. Rappaport, SCMD, SCSM, SCLS, SCDP ICSC Past Chairman McLean, VA Donald C. Wood ICSC Trustee Rockville, MD 12:30 1:30 pm Lunch and Industry Update Lunch Served 12:30 1:00 pm (No lunch service after 1:00 pm) Industry Update Speaker: Michael P. Kercheval President and International Council of Shopping Centers New York, NY 1:30 2:30 pm Keynote Presentation Lessons Learned from Atlantic Station: How to Re-Energize the Asset When North American Properties (NAP) purchased Atlantic Station on New Year s Eve 2010, the five-yearold mixed-use development was suffering. The property

Best Practices for Improving Value in Shopping Centers was starved of capital, sales were declining and it had a tarnished reputation. Despite the challenges, NAP saw potential. Atlantic Station is located at the city s most visible intersection of two major highways and in the heart of Atlanta s thriving Midtown community. Atlantic Station has 1.5 million sq. ft. of retail as the centerpiece of its 138-acre mixed-use community. NAP made a strategic decision to transform Atlantic Station into a walkable, experiential retail development that would resonate with its target audiences. NAP sought to build goodwill in the community by asking, responding to, and communicating via social media. With a strong digital plan and extensive online toolbox, the property collected thousands of user responses on the future of Atlantic Station and built an army of supporters. The team has forged meaningful relationships with guests and organizations and continues to deepen those partnerships. Social media has played a significant role in the amazing turnaround of Atlantic Station. Retailers are posting significant sales increases and outperforming stores in their respective regions indicating a shift in public perception. Guest Speaker: Mark C. Toro Managing Partner North American Properties Atlanta, GA 2:30 pm NOI+ Adjourns Program information current as of June 11, 2013.

Best Practices for Improving Value in Shopping Centers How to Register: Fax: +1 732 694 1800 (credit card registrations only) Online: www.icsc.org/noi (credit card registrations only) Mail: ICSC PO Box 26958 New York, NY 10087-6958 Registration Fees: Advance On-Site by Sept 19 after Sept 19 Member*: $ 375 $ 515 Non-Member: $ 550 $ 745 Student**: $ 50 $ 50 NOI+/MOCIAL COMBO COMBO Member: $ 600 $ 690 COMBO Non-Member: $ 800 $ 970 COMBO Student $ 100 $ 100 *To qualify for a member fee, each registrant must be a member or an affiliate member of ICSC. To become an ICSC member, call ICSC Member Services at +1 646 728 3800. **Registrants must be ICSC student members to qualify for the student rate. Deadline: To qualify for the Early Bird rate you must be registered by August 12, 2013. To qualify for the Advance rate you must be registered by September 19, 2013. Special Needs: Anyone desiring an auxiliary aid for this meeting should notify Tiffany Foxworth at +1 646 728 3649 no later than August 5, 2013. Cancellations: All cancellations will be subject to a $25 cancellation fee. No refunds will be given for cancellations received after August 26, 2013. All requests for refunds must be received by ICSC in writing. Hotel Reservations: A block of rooms has been reserved at: JW Marriott 1331 Pennsylvania Avenue Washington, DC 20004 Rate: $279 Single/Double Occupancy Cut-off Date: September 9, 2013 September 23 24, 2013 JW Marriott Washington, D.C. REGISTRATION FORM We invite you visit www.icsc.org/noi and click on Book Hotel under Additional Links on the right side of the page. There you can access the latest hotel availability and the electronic form to reserve your room(s). We would be happy to answer any of your questions during our office hours of Monday Friday 8:00 am to 5:30 pm EST at +1 888 ICSC TVL (427 2885) ext. 2, or internationally at +1 585 442 8900 ext. 4. Airfare Savings: The ICSC Travel Desk has secured special airline and car discounts for attendees. For current prices and availability, please contact us at +1 888 ICSC TVL (427 2885) or +1 585 442 8856 from 8:00 am to 5:30 pm EST, Monday through Friday. Continuing Education Credits: ICSC Senior Maintenance Program ICSC Certified professionals earn 1.5 credits towards senior certification renewal for attending NOI+. I authorize ICSC and its members to send me announcements via mail, fax and phone about ICSC s and ICSC members programs and services that may be of interest to me or my colleagues. I also consent to receipt of notices from ICSC in electronic form. In addition, I hereby consent to having the Hotel provide, and authorize ICSC and/or its representative(s) to receive, any reservation information I provide to the Hotel. For more information, log onto www.icsc.org/noi Contact Name Company name (that you would like listed in Program Directory and on sign) Address City State/Province Zip/Postal Code ( ) ( ) Telephone Fax E-mail 2013FC METHOD OF PAYMENT Check made payable to ICSC enclosed for $ MasterCard Visa AMEX Discover $ Name (as it appears on credit card) Signature Credit Card Number (include all digits) expiration date (month/year)

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Best Practices for Improving Value in Shopping Centers Scan here for more information. NOI+ Program Planning Committee Gary D. Rappaport, SCSM, SCMD, SCLS, SCDP (chairman) Niall J. Byrne Executive Vice President and President- Property Retail Properties of America, Inc John M. Crossman President Crossman & Company Paul W. Freddo Senior Executive Vice President, Leasing and Development DDR Corp. Amy Jo Hall, SCLS Senior Director, Local Leasing GK Development Inc. Susan E. Houck, SCMD Senior Vice President, Marketing General Growth Properties, Inc. Linda Johansen-James, CLS American Kiosk Jane Lisy Senior Vice President, Marketing Forest City Enterprises Rebecca Maccardini, SCMD Principal RM Resources, LLC Robin McBride Vice President/ Mid-Atlantic Region Charlotte B. Strain, SCSM, CPM, CCIM, RPA Senior Vice President of Asset Angela Herlth Sweeney, SCMD Vice President- Corporate Marketing and Communications The Peterson Companies Mario C. Ventresca, Jr. Senior Vice President, Acquisitions and Asset PREIT Donald C. Wood President and Stephen D. Lebovitz President and CBL & Associates Properties, Inc.