TRACXN REPORT : LOCAL SERVICES April 2016
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Contents Topics Page Sectors We Track 04 Overview 05 Tracxn BlueBox 10 Company List 23 Team 401 3
Illustrative Sectors We Track ENTERPRISE INFRASTRUCTURE CONSUMER MOBILE ENTERPRISE APPLICATIONS SECURITY MARKETPLACES MOBILE COMMERCE SAAS STORAGE SUBSCRIPTION COMM. MOBILE PAYMENTS MOBILE-FIRST ENT. APPS NETWORKING FASHION TECH MOBILE MARKETING INTELLIGENT ENT. APPS MOBILITY INTERNET FIRST BRANDS MOBILE DEV TOOLS OPEN SOURCE IT OPS LOCAL SERVICES MOBILE HEALTH RETAIL TECH CLOUD INFRASTRUCTURE FOOD TECH MOBILE GAMING MARKETING TECH API MANAGEMENT TRAVEL MOBILE LEARNING STEALTH MODE BIGDATA INFRASTRUCTURE GAMING MOBILE COMMUNICATION VERTICAL SAAS TECH FINTECH EDUCATION HEALTHCARE INTERNET OF THINGS BITCOIN EDUCATION IT LIFE SCIENCES 3D PRINTING PAYMENTS SELF LEARNING DIGITAL HEALTH 4
Sector Overview Scope of report This report covers companies operating in Local Services market that provide web/mobile platforms for consumers to discover and book services/service providers for home services (i.e. cleaning, repair, painting, landscaping, remodeling etc.), personal services (laundry, beauty, massage, fitness), auto services, caregivers and technical support. It excludes offline first companies, classifieds, local shopping, transport services and hyper local delivery players operating in Food industry. The sector saw over $4.75B invested through 844 rounds 1, with close to $2.69B invested in 2015/16 2. Companies operating in horizontal space accounted for most of funding closely followed by Home Services and Personal Services segment. Horizontal - 157 investments worth ~ $1.3B Home Services - 230 investments worth ~ $1.2B Personal Services - 230 investments worth ~$856M Most active funds 500 Startups (StyleSeat, TaskRabbit, MyTime, KFit) Y Combinator (YourMechanic, BuildZoom, Eden) Sequoia Capital (Thumbtack, To8to, Houzz) Matrix Partners (To8to, Edaixi, Care.com) Great Oaks Venture Capital (Houzz, YourMechanic, Vive) SV Angel (ClassPass, Alfred Club, icracked) 1. All data and analysis in the report is based on Tracxn s current coverage 2. Only YTD data is considered for 2016 throughout the report 5
Sector Overview Funding Activity Notable investments in last six months Zeel (PS - M&B - Massage - At Home - Marketplace) - $10M in Series A funding led by Emil Capital Partners Mar 24, 2016 ServisHero (Horizontal - Reverse Auction) - $2.7M funding led by Golden Gate Ventures Mar 20, 2016 Meilijia (PS - M&B - Beauty - Parlour Appointment) - $9.2M in Series A funding led by Fuhai Yintao Asset Management Mar 14, 2016 Soothe (PS - M&B - Massage - At Home - Marketplace) - $35M in Series B funding led by The Riverside Company Mar 9, 2016 YourMechanic (Auto Services) - $24M funding from SoftBank, Lerer Hippeau and others Mar 1, 2016 MakeSpace (Storage - B2C) - $17.5M in Series B funding led by Harmony Venture Partners and Upfront Ventures Feb 24, 2016 Taskbob (HS) - $4.5M in Series A funding led by IvyCap Ventures Feb 21, 2016 KFit (PS F&T - Fitness Center - Marketplace - Subscription) - $12M in Series A funding led by Venturra Capital Jan 31, 2016 Booster Fuels (Fuel Stations - Delivery) - $9M in Series A funding round led by Maveron Jan 28, 2016 Uyess (HS - Electronics) - $8M in funding from Thunderstorm Capital Jan 13, 2016 CellSavers (Tech Support - Marketplace) - $3M in seed funding from Sequoia Israel Dec 21, 2015 Housejoy (HS - Horizontal - Marketplace) - $22.4M in Series B funding led by Amazon Dec 17, 2015 17House (HS - Improvement - Reverse Auction) - $31M funding from Pai Hui Xinquan investment capital Dec 16, 2015 IKongJian (HS - Improvement - Marketplace) - $21M in Series B funding led by Shanghai Greenwoods Investment Management Dec 14, 2015 Quancheng Relian (PS F&T - Fitness Center - Marketplace - Subscription) - $15.6 in Series B funding from Matrix and Legend Capital Dec 4, 2015 UrbanClap (Horizontal - Marketplace) - $25M in Series B funding led by Bessemer Venture Partners Nov 19, 2015 ClassPass (PS - F&T - Fitness Center - Marketplace - Subscription) - $30M in Series C funding led by Google Ventures Nov 11, 2015 Handy (HS - Horizontal - Marketplace - Closed Marketplace) - $50M in Series C funding led by Fidelity Management Nov 2, 2015 BuildZoom (HS - Improvement - Reverse Auction) - $10.6M in Series A funding from Formation 8, Y - Combinator and Peter Thiel Oct 14, 2015 58Daojia (Horizontal - Marketplace) - $300M in Series A funding from Alibaba Group, global investment firm KKR and Ping An Group Oct 13, 2015 Abbreviations: HS Home Services, PS Personal Services, M&B Massage & Beauty, F&T Fitness & Training 6
Total Funding Amount (in Millions) 2015 saw the highest amount of funding with total investment of $2.3B 3000 YoY Funding* 336 $2689M 350 2015 saw an increase of 176% in the amount of funding received compared to 2014 2250 263 Horizontal and Home Services segments accounted for 30% and 27% of total funding. 1500 750 0 191 106 $868M 61 48 21 24 $303M $262M $217M $124M $39M $110M 15 2008 2009 2010 2011 2012 2013 2014 2015/16 175 88 0 No. of Funding Rounds Investments in Horizontal and Personal Services sub-segments witnessed an increase of 267% and 238% in 2015 compared to 2014. Local Services funding surge began in 2014 with over three fold increase in funding amounts in Home Services and Personal Services segments Cumulative Funding ($M) No of Rounds *Funding Value based on disclosed deals 2016: $296M invested in 51 rounds 7
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Team Santosh Kumar P Lead Analyst Consumer 9