annual TORONTO SPONSORSHIP OPPORTUNITIES TRIBUTE GALA TRUE PATRIOT LOVE FOUNDATION

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10 th annual TORONTO TRIBUTE GALA TRUE PATRIOT LOVE FOUNDATION THURSDAY, NOVEMBER 8 TH, 2018 METRO TORONTO CONVENTION CENTRE Toronto, ON SPONSORSHIP OPPORTUNITIES

Table of Contents PAGE CONTENTS 3 About True Patriot Love 5 VIP Reception Sponsor 6 Helmet Program Sponsor 7 Gold Sponsor 8 Silver Sponsor 9 Celebration Sponsor 10 Hero Table 2 2

True Patriot Love Foundation (TPL) is a national charity with the mission to inspire every Canadian to contribute to the resilience and well-being of our military and Veteran families. Since 2009, TPL has provided more than $18 million to support military families, including supporting more than 100 community-based programs across the country that address the unique challenges resulting from service including mental health, physical rehabilitation, transitioning to civilian life, and the special needs of children. In addition, TPL contributes to advancements in research and technology through our $5 million commitment to the Canadian Institute for Military and Veterans Health Research (Queen s University). The Need 65,000 regular force military families are impacted by deployment and the day-to-day upheaval of military life. 700,000 Veterans and their families currently living in Canada, many of which are impacted by challenges related to transitioning to civilian life. 1,000 military personnel are medically released each year, with 700 spouses and 900 children also impacted. 60% of medically released military personnel have permanent physical limitations. 13.5% of CAF personnel were diagnosed with a mental disorder attributable to Afghanistan deployment four years later. 38% of discharged military personnel fall between the cracks after their service. Over the years, we have worked closely with Veterans Affairs Canada and Health Services in the Canadian Armed Forces to inform our funding decisions so that we are choosing programs that complement and enhance existing government-funded programs. In making funding decisions, we also benefit from the advice of our external Disbursement Advisory Committee, which is comprised of experts from across the country that represent government, academic, health care and military communities. Specifically, the committee assists in identifying areas of greatest need, evaluating the proposals that we receive and making funding recommendations to the TPL Board of Directors. 3

Our areas of focus: FAMILY HEALTH & SUPPORT Caring for military families has always been a priority for TPL. We recognize the sacrifices our military families make so that their loved ones can continue to protect our country and realize that the impact of service is long lasting and can be felt within military families even after a serving member retires. With your help, we fund programs that directly support and enhance the lives of children and youth in all regions of Canada. MENTAL HEALTH & WELL-BEING One thousand Canadian military personnel are medically released each year, with 40% of them returning home with psychological injuries. TPL has made a commitment to support the mental health and well-being of our military families by funding programs across Canada that help overcome mental illness through counselling, support groups, clinical tools and mental health first aid. FAMILY & VETERAN TRANSITION When serving members retire, transitioning to civilian life can offer many unique challenges, not only for the Veteran but for the entire family. TPL funds programs that help make the transition easier by fostering new skill-development, providing mentorship opportunities, and supporting physical health and rehabilitation needs. PHYSICAL HEALTH & REHABILITATION 60% of medically released military personnel have permanent physical limitations. With your support, TPL is committed to funding initiatives, like home modifications and vehicle purchases, that enhance the physical health and rehabilitation of severely injured military members and their families. National Distribution of TPL Funding Recipients YT NT NU BC AB SK MB QC NL St. John s Vancouver Calgary Regina True Patriot Love funds more than 100 community organizations across Canada helping to change the lives of thousands of military families each year. Winnipeg ON Toronto Fredericton PE NB Charlottetown Halifax NS 4

1 AVAILABLE VIP RECEPTION SPONSOR $50,000 IN RECOGNITION OF THIS SPONSORSHIP, TRUE PATRIOT LOVE IS PLEASED TO OFFER THE FOLLOWING BENEFITS: Hospitality Two (2) tables at the Toronto Tribute Gala on November 8, 2018 (10 seats per table) Invitation to the VIP Reception for all table guests (20 total) Premium table placement Military/Dignitary hosting opportunity at your table (upon request and subject to availability) If you wish to host a member of the Canadian Armed Forces (CAF) as one of the guests at your table, TPL will coordinate directly with the CAF to identify a deserving member to attend as your guest. Members of the CAF are not permitted to accept a direct invitation TPL to facilitate all invitations. On-site Recognition Verbal recognition as VIP Reception Sponsor from the main podium Opportunity for promotional display in VIP Reception (upon request) Video ad in entrance to event Logo recognition on sponsor loop played on screens during event Customized signage in the VIP Reception room Name recognition on your table sign at the event Additional branding opportunities or on-site activations to be negotiated Marketing Opportunities Company name/logo on the VIP Invitation Name/logo recognition in Toronto Tribute Gala newspaper/magazine ads (if applicable) Recognition as the VIP Reception Sponsor in all press conferences and press releases pertaining to the Toronto Tribute Gala (if applicable) Logo recognition on the True Patriot Love event web page with link to company website Recognition in TPL s monthly e-newsletter about the Toronto Tribute Gala Name recognition in True Patriot Love s Annual Report Mention on True Patriot Love social media outlets Sponsorship acknowledgement letter 5

1 AVAILABLE HELMET PROGRAM SPONSOR $50,000 IN RECOGNITION OF THIS SPONSORSHIP, TRUE PATRIOT LOVE IS PLEASED TO OFFER THE FOLLOWING BENEFITS: Hospitality Two (2) tables at the Toronto Tribute Gala on November 8, 2018 (10 seats per table) Invitation to the VIP Reception for all table guests (20 total) Premium table placement Military/Dignitary hosting opportunity at your table (upon request and subject to availability) If you wish to host a member of the Canadian Armed Forces (CAF) as one of the guests at your table, TPL will coordinate directly with the CAF to identify a deserving member to attend as your guest. Members of the CAF are not permitted to accept a direct invitation TPL to facilitate all invitations. On-site Recognition Verbal recognition as Helmet Program Sponsor from the main podium Video ad in entrance to event Logo recognition on sponsor loop played on screens during event Logo recognition on Helmet sponsor auction signage and bid sheets Customized signage beside helmet auction tables Name recognition on your table sign at the event Marketing Opportunities Name/logo recognition in Toronto Tribute Gala newspaper/magazine ads (if applicable) Recognition as the Helmet Program Sponsor in all press conferences and press releases pertaining to the Toronto Tribute Gala (if applicable) Logo recognition on the True Patriot Love event web page with link to company website Recognition in TPL s monthly e-newsletter about the Toronto Tribute Gala Name recognition in True Patriot Love s Annual Report Mention on True Patriot Love social media outlets Sponsorship acknowledgement letter 6

MULTIPLE AVAILABLE GOLD SPONSOR $50,000 IN RECOGNITION OF THIS SPONSORSHIP, TRUE PATRIOT LOVE IS PLEASED TO OFFER THE FOLLOWING BENEFITS: Hospitality Two (2) tables at the Toronto Tribute Gala on November 8, 2018 (10 seats per table) Invitation to the VIP Reception for all table guests (20 total) Premium table placement Military/Dignitary hosting opportunity at your table (upon request and subject to availability) If you wish to host a member of the Canadian Armed Forces (CAF) as one of the guests at your table, TPL will coordinate directly with the CAF to identify a deserving member to attend as your guest. Members of the CAF are not permitted to accept a direct invitation TPL to facilitate all invitations. On-site Recognition Branding opportunities or on-site activations to be negotiated (upon request) Video ad in entrance to event Logo recognition on sponsor loop played on screens during event Name recognition on your table signs at the event Marketing Opportunities Name/logo recognition in Toronto Tribute Gala newspaper/magazine ads (if applicable) Recognition as a Gold Sponsor in all press conferences and press releases pertaining to the Toronto Tribute Gala (if applicable) Logo recognition on the True Patriot Love event web page with link to company website Recognition in TPL s monthly e-newsletter about the Toronto Tribute Gala Name recognition in True Patri ot Love s Annual Report Mention on True Patriot Love social media outlets Sponsorship acknowledgement letter 7

MULTIPLE AVAILABLE SILVER SPONSOR $25,000 IN RECOGNITION OF THIS SPONSORSHIP, TRUE PATRIOT LOVE IS PLEASED TO OFFER THE FOLLOWING BENEFITS: Hospitality One (1) table at the Toronto Tribute Gala on November 8, 2018 (10 seats per table) Invitation to the VIP Reception for your table hosts (limit of two guests) Premium table placement Military/Dignitary hosting opportunity at your table (upon request and subject to availability) If you wish to host a member of the Canadian Armed Forces (CAF) as one of the guests at your table, TPL will coordinate directly with the CAF to identify a deserving member to attend as your guest. Members of the CAF are not permitted to accept a direct invitation TPL to facilitate all invitations. On-site Recognition Name/logo recognition on sponsor loop played on screens during event Video ad in entrance to event Name recognition on your table sign at the event Marketing Opportunities Name/logo recognition in Toronto Tribute Gala newspaper/magazine ads (if applicable) Logo recognition on the True Patriot Love event web page with link to company website Name recognition in True Patriot Love s Annual Report Mention on True Patriot Love social media outlets Sponsorship acknowledgement letter 8

MULTIPLE AVAILABLE CELEBRATION SPONSOR $15,000 IN RECOGNITION OF THIS SPONSORSHIP, TRUE PATRIOT LOVE IS PLEASED TO OFFER THE FOLLOWING BENEFITS: Hospitality One (1) table at the Toronto Tribute Gala on November 8, 2018 (10 seats per table) Military/Dignitary hosting opportunity at your table (upon request and subject to availability) If you wish to host a member of the Canadian Armed Forces (CAF) as one of the guests at your table, TPL will coordinate directly with the CAF to identify a deserving member to attend as your guest. Members of the CAF are not permitted to accept a direct invitation TPL to facilitate all invitations. On-site Recognition Name/logo recognition on sponsor loop played on screens during event Name recognition on your table sign at the event Marketing Opportunities Logo recognition on the True Patriot Love event web page with link to company website Name recognition in True Patriot Love s Annual Report 9

MULTIPLE AVAILABLE HERO TABLE $12,500 HERO TABLE PURCHASE INCLUDES: One (1) table at the Toronto Tribute Gala on November 8, 2018 (10 seats per table) Military hosting opportunity at your table (upon request and subject to availability) If you wish to host a member of the Canadian Armed Forces (CAF) as a guest at your table, TPL will coordinate directly with the CAF to identify a deserving member to join you. Members of the CAF are not permitted to accept a direct invitation TPL to facilitate all invitations. Name recognition on your table sign at the event Name recognition in True Patriot Love s Annual Report Tax Receipt or contribution confirmation as per CRA regulations and guidelines SINGLE TICKET $1,250 One (1) seat at the Toronto Tribute Gala on November 8, 2018 Tax Receipt or contribution confirmation as per CRA regulations and guidelines For more information on sponsorships and tables, please contact: Jaime Wilson Chief Development Officer True Patriot Love Foundation 130 Bloor Street West, Suite 905 Toronto, ON M5S 1N5 T : 416-587-0143 jwilson@truepatriotlove.com The True Patriot Love Foundation is a registered charity. Charitable Registration Number: 81464 6493 RR0001 10