Louisa Arts Center General Information Contact Information Nonprofit Louisa Arts Center Address P.O. Box 2119 212 Fredericksburg Avenue Louisa, VA 23093 Phone 540 894-9629 Web Site www.louisaarts.org Facebook facebook.com/louisaartscenter Twitter @@LouisaArtCenter At A Glance Year of Incorporation 2004 Organization's type of tax exempt status Public Supported Charity 1
Statements & Search Criteria Mission Brighten Your Life...To enhance appreciation and inspire passion for the arts in our community. Background The concept for the Louisa Arts Center originated in 2004 when the Louisa Downtown Development Corporation (LDDC) a 501(c) (3) non-profit was organized to develop, fund and manage a proposed facility dedicated to fine arts, arts education, music and theatre. A Board of Directors representing community interests was established to govern the LDDC. The Directors and other committed individuals began fundraising to renovate an existing building, an historic old school. The restoration was completed in 2008. Since then, the building has housed the town of Louisa offices, the 200-seat Cooke-Haley Theatre, the Purcell Art Gallery, classrooms for arts and crafts workshops, a catering kitchen and a box office. The theatre was designed to host programs ranging from concerts and recitals to dance, drama, comedy, and films. The grand opening of the theatre took place in August of 2008. In 2013, while the Cooke-Haley Theatre continued offering well-attended musical events, lectures and professional acts, it also implemented several new programs, such as an expanded performing arts series, concerts in the park, and music and wine at sundown. The Center also began offering very popular Youth Arts Camps and visual arts classes for youth and adults. In 2015 the theatre initiated its own original production series, the Central Virginia Theatre, featuring local talent. The Center draws locally from the town and county of Louisa as well as counties surrounding Richmond, Fredericksburg and Charlottesville. Impact ACCOMPLISHMENTS IN THE PAST YEAR YOUTH & CHILDREN S SUMMER ARTS CAMPS Theater, Music and Art Camps are held each summer for children, ages 6 18. ARTS IN EDUCATION In partnership with Louisa Public Schools, in 2017 three youth theater groups featuring professional actors performed live educational theater specifically for children. Every first grader and every sixth grader in Louisa County were bussed to the Art Center. This highly popular program dedicated to the enrichment of children, will be presented again in the coming year. COOKE-HALEY THEATER PERFORMING ARTS SERIES In the 2017-2018 season, the Louisa Arts Center offered 10 musical artists, four live theatre performances by the Center's own Central Virginia Theatre, and three lecture/entertainment events. These events were in addition the educational performances offered under the Arts in Entertainment program. PURCELL ART GALLERY An artist run gallery aiming to exhibit and sell artwork of local and regional artists. To date over 2,000 works of art have been presented for exhibition. GOALS FOR THE CURRENT YEAR GOAL 1: Implement a multi-disciplinary program of art, education, entertainment and inclusive activities. GOAL 2: Maintain, improve and enhance the facility and equipment. GOAL 3: Increase aware of and support for the Center through effective communication. GOAL 4: Attract and nurture a competent, diverse, committed and motivated Board of Directors, staff and volunteers. GOAL 5: Attain self-sustaining financial stability. GOAL 6: Establish and maintain operating procedures and policies (SOP's). 2
Needs 1. FINANCIAL With the exception of one summer theater camp, all events and programs require grants, donors or sponsors in the amount of $1,000 - $5,000 per production. 2. UPGRADE THEATRICAL EQUIPMENT. Lighting and audio equipment is outdated and needs to be upgraded to meet the growing technology needs of the theatre. 3. MARKETING. The Louisa Arts Center serves the town and county of Louisa as well as neighboring counties. It is a geographically large, socio-economically diverse area with no predominant media outlets. Resources for promotion and advertising are scarce. Additionally, a significant part of the population does not have internet access the most cost effective form of communication. Events that are not well-marketed are not well attended and sometimes do not break even. We are actively seeking to expand our marketing and attract visitors from a wider geographical area. 4. THEATRICAL PRODUCTION FACILITY As the live Youth Theater and Little Theater programs grow there will be a need for a scene shop to construct sets and props. In addition, storage will be needed as the stock of scenery, props and costumes grow. Construction of a 40 x 60 steel building (cost estimate, $65,000 - $70,000) would be very useful. 5. PROGRAMMING: The Louisa Arts Center serves several very diverse demographics, including the town of Louisa, which is has families with children who frequent the Center; rural residents who often do not attend events because of lack of financial resources or distance; and residents of nearby Lake Anna, who often do not attend because of lack of knowledge about the Center's offerings. CEO/Executive Director Statement We would like to sincerely thank you loyal patrons, volunteers and supporters of the Louisa Arts Center (LAC) for your continued critical support of the Louisa Arts Center. While last fiscal year was quite the challenge with the turnover of our Executive Director position, we maintained and even expanded our programming offerings to Louisa County and the greater Central Virginia marketplace. Thousands of volunteer hours have gone into supporting the Arts Center to make it a cultural hub and beneficial economic element in the life of our schools, our businesses, and our citizens. Our board of directors and staff are passionate and dedicated to the growth and diversity of our programming for Louisa County. We would like to sincerely thank you loyal patrons, volunteers and supporters of the Louisa Arts Center (LAC) for your continued critical support of the Louisa Arts Center. While last fiscal year was quite the challenge with the turnover of our Executive Director position, we maintained and even expanded our programming offerings to Louisa County and the greater Central Virginia marketplace. Thousands of volunteer hours have gone into supporting the Arts Center to make it a cultural hub and beneficial economic element in the life of our schools, our businesses, and our citizens. Our board of directors and staff are passionate and dedicated to the growth and diversity of our programming for Louisa County. Board Chair Statement The Center touches thousands of lives in Louisa County and our surrounding region. Like most community theatres, grants, charitable contributions and sponsorships are key to our ongoing operations. We keep our ticket prices low to make our performances accessible to everyone in Central Virginia and particularly families. Our ticket revenue covers only about one third of our budget. Without important, ongoing public-private partnerships, there would be no Louisa Arts Center. We are thankful for our supporters and for those who recognize what a valuable role this Center continues to play in Louisa life. Areas Of Service Areas Served Areas Statewide Other The Louisa Arts Center is located in the Town of Louisa, Louisa County. However, we attract visitors from almost all counties in Virginia as well as counties in Maryland. Service Categories Arts,Culture & Humanities NEC 3
Youth Development Programs Community & Neighbourhood Development 4
Programs Programs Purcell Art Gallery Description Since opening in 2007, nearly 2,000 pieces of art have been submitted to the show curators. The gallery specializes in showing the work of local and regional artists of all ages. The gallery features six juried shows a year giving exposure to many unknown artists often leading to more shows and more exposure for the artists. The gallery's lecture series provides opportunities for artists to discuss their work. The gallery is uniquely situated at the entrance to the Louisa Town Hall. All visitors to the local government business office pass through the gallery when conducting business with the town. The gallery is open five days a week and during all performances in the Cooke Haley Theater. This intimate and elegant site also hosts popular community and educational events. Budget $0.00 Strategy Long term Success Short Term Success Yes Attraction of more nationally and internationally recognized artists. Consistent annual increases in gallery visits and sales. The Cooke-Haley Theater Description Since opening in 2008, the 205-seat Cooke-Haley theatre has hosted hundreds of performances, including plays, concerts, movies, speakers. Musical performers such as the Skip Castro Band, John Ford Coley, Laura Bryna, Suzy Bogguss and Leonard, Coleman and Blunt have delighted audiences this past year. The children and youth theatre schedule has included professional artists in performances of Flight School and The Call of the Wild. Our own Central Virginia Theatre performances, starring great local talent, have included The Best Christmas Pageant Ever, Dracula, and Charlotte's Web. In addition, our summer films and youth and adult arts workshops continue to be very popular. Entertaining lectures and multimedia performances such as DaVinci and Michaelangelo: The Titan Experience round out the Center's theatrical and educational offerings. Budget $50,000.00 Strategy Long term Success Short Term Success Yes Musical and live theatre offerings of consistently higher caliber, resulting in attendance of 90-100% for each performance. Increases in annual ticket sales. 5
Children and Youth Theater and Arts Program includes: Youth Theater, Arts in Education, Summer Youth Art Camps Description Arts in Education. Begun in 2013 in partnership with Louisa County Public Schools, two whole grades (approx.700 students) were bused to the Cooke Haley Theater for live performances of an educational play just for children performed by professional actors. For many students, this was their first time in a real theater setting. Summer Art Camps: 1. Camp Curtain Call Theater Camp for Kids ages 6-11 and Teens ages 12-18 2.Camp encore Vocal Music Camp for grades 4-7 3. Camp Imagination Visual Arts Camp for grades 3-7 and grades 8-12. 4. Camp Spotlight Theater Camp, focusing on the techniques of becoming an actor. Advanced Theater Camp Kids & Teens Ages 8 16. Each camp ends with a final public performance or exhibit. Budget $0.00 Long term Success Short Term Success Additional camps designed to teach higher level musical and theatrical skills and increase in students attending from other parts of Louisa and adjacent counties. Increase in students enrolling in all camps and workshops. 6
Board & Governance Board Chair Board Chair Mr. Robert See Company Affiliation Analytical Management Solutions Term Nov 2017 to May 2019 Email rksee@amssolutions.com Board Members Name Affiliation Status Mr. Patrick Hanley Community Volunteer Voting Mr. James Herndon Clark Construction Voting Mr. LaVahn Hoh University of Virginia Voting Ms. Odette Holmes Community Volunteer Voting Mr. Brad Humphrey Town of Louisa, VA Voting Ms. Stephanie Koren Community Volunteer Voting Ms. Bonnie Lambert Community Volunteer Voting Ms. Jessica Lassiter Community Volunteer Voting Ms. Jennifer Purcell Louisa County Public Schools Voting Mr. Greg Schumacher Builders FirstSource Voting Mr. Robert See Analytical Management Solutions Voting Ms. Julia Skare Community Volunteer Voting Mr. Steven Smith Baker Donelson Voting Board Demographics - Ethnicity African American/Black 0 Asian American/Pacific Islander 0 Caucasian 12 Hispanic/Latino 0 Native American/American Indian 0 Board Demographics - Gender Male 6 Female 6 Unspecified 0 Governance Board Term Lengths 3 Board Term Limits 2 7
Board Meeting Attendance % 80 Written Board Selection Criteria? Written Conflict of Interest Policy? Yes Under Development Percentage Making Monetary Contributions 100 Percentage Making In-Kind Contributions 100 Number of Full Board Meetings Annually 12 Standing Committees Executive Finance Program / Program Planning Board Development / Board Orientation Board Governance Development / Fund Development / Fund Raising / Grant Writing / Major Gifts Marketing Volunteer 8
Management Executive Director/CEO Executive Director LaVahn Hoh Ph.D. Term Start Nov 2017 Email lgh2b@virginia.edu Former CEOs Name Term Mr. Michael Bollinger 0-0 Mr. Jeffrey Bowen 0-0 Senior Staff Name Ms Meagan DuBois Title Program Director Staff Full Time Staff 3 Part Time Staff 0 Volunteers 75 Contractors 2 Retention Rate 100 Plans Organization has a Fundraising Plan? Organization has a Strategic Plan? Management Succession Plan? Organization Policy and Procedures Nondiscrimination Policy Whistleblower Policy Document Destruction Policy Directors and Officers Insurance Policy Under Development Under Development Under Development Under Development No No No Yes Collaborations Louisa County Chamber of Commerce Louisa County Public Schools Louisa County Parks and Recreation Louisa County Historical Society 9
Financials Fiscal Year July Fiscal Year 2018 Projected Revenue $417,603.00 Projected Expenses $417,603.00 Endowment Value 0 Spending Policy N/A Percentage (if selected) 0% s Detailed Financials Revenue and Expenses Total Revenue $395,530 $376,148 $333,570 Total Expenses $421,966 $429,630 $350,072 Revenue Sources Foundation and Corporation $20,000 $17,425 -- Contributions Government Contributions $115,120 $115,680 $146,624 Federal -- -- -- State $10,120 $10,680 $10,000 Local $105,000 $105,000 $136,624 Unspecified -- -- -- Individual Contributions $23,444 $33,470 $40,458 Indirect Public Support -- -- -- Earned Revenue $192,911 $163,784 $132,815 Investment Income, Net of Losses $1,307 $1,004 $1,538 Membership Dues -- -- -- Special Events $42,748 $44,720 $11,735 Revenue In-Kind -- -- -- Other -- $65 $400 10
Expense Allocation Program Expense $306,353 $331,321 $277,847 Administration Expense $70,555 $65,665 $47,141 Fundraising Expense $45,058 $32,644 $25,084 Payments to Affiliates -- -- -- Total Revenue/Total Expenses 0.94 0.88 0.95 Program Expense/Total Expenses 73% 77% 79% Fundraising Expense/Contributed Revenue 22% 15% 13% Assets and Liabilities Total Assets $399,891 $474,737 $616,924 Current Assets $170,958 $323,908 $379,150 Long-Term Liabilities $1,290,476 $0 $1,412,531 Current Liabilities $41,639 $1,380,525 $56,403 Total Net Assets ($932,224) ($905,788) ($852,010) Short Term Solvency Current Ratio: Current Assets/Current Liabilities 4.11 0.23 6.72 Long Term Solvency Long-Term Liabilities/Total Assets 323% 0% 229% Top Funding Sources Top Funding Source & Dollar Amount -- -- -- Second Highest Funding Source & Dollar -- -- -- Amount Third Highest Funding Source & Dollar Amount -- -- -- Capital Campaign Currently in a Capital Campaign? No Campaign Purpose We expect to purchase new audio equipment: house speakers, a subwoofer, digital boards, monitors, and microphone stands in FY 2018-2019. Goal 0 Capital Campaign Anticipated in Next 5 Years? Yes State Charitable Solicitaions Permit Permit? Exempt 0 Registration Exempt 0 11
Created 08.22.2018. Copyright 2018 The Community Foundation Serving Richmond & Central Virginia 12