Carrboro Tourism Development Authority AGENDA August 6, 2018 1. Consider Minutes of the June 4, 2018 TDA meeting 2. Consider application from Wild and Scenic Film Festival 3. Other Business
Hosted by: The Haw River Assembly Warm greetings from the Haw River Assembly! We are excited to announce that we are bringing the nationally recognized Wild & Scenic Film Festival to our area! On Thursday, September 6 th, we will fill the Carrboro Century Center for a night if inspiring environmental films, guest speakers, and local food and drink! Our goal is to use the film screening to inspire activism and to increase community understanding of environmental issues that our local community and our planet are facing. We will combine the films with small breaks for local guest speakers to share their work and knowledge with the community. This event is also an important fundraiser and outreach event for the Haw River Assembly, and we would like to invite you to sponsor the event and support our efforts. To learn more about the festival visit www.wildandscenicfilmfestival.org and to learn more about our work, visit www.hawriver.org. We gladly accept in-kind donations such as beverages, appetizers, and raffle prizes as well as cash sponsorship. Event Information: Wild & Scenic Film Festival hosted by Haw River Assembly Thursday, September 6 th - 6:30pm-9:00pm Carrboro Century Center Estimated attendance: 180 people Ticket Price: $25
2018 Sponsorship Levels: We happily accept in kind donations of raffle prizes, event promotion, beverages, and appetizers to count towards the dollar amounts listed here. $1,000 Title Sponsor: Recognition as the sole Title Sponsor for the event Prominent logo placement on event poster and all printed and digital program materials Logo placement and mention in event title in Haw River Assembly s weekly Enewsletters (1,300 subscribers) Logo placement and special recognition as Title Sponsor in post- Fall direct mailer newsletter (1,000 addresses) At the Festival: o Special introduction and thank you at the festival/opportunity to speak o 4 Free tickets to festival o Table at event o ½ page ad in festival program Tagging in all Facebook (1,700 followers) and Instagram posts promoting the event (~2 post per week) Logo/link on Haw River Assembly s Website and Event Registration Page One year membership to the Haw River Assembly $500 River Defender: Prominent logo placement on event poster and on all printed and digital program materials Opportunity to choose a film from our lineup to sponsor Logo placement in Haw River Assembly s weekly Enewsletters (1,300 subscribers) Special Thank You in Fall direct mailer newsletter (1,000 addresses) At the Festival: o Special introduction and thank you at the festival/opportunity to introduce film o 2 Free tickets to festival o Table at event o ¼ page ad in festival program Tagging in Facebook (1,700 followers) and Instagram posts promoting the event (~4 posts total) Logo/link on Haw River Assembly s Website and Event Registration Page One year membership to the Haw River Assembly $250 River Supporter: Logo placement in Haw River Assembly s weekly Enewsletters (1,300 subscribers) Special Thank You in Fall direct mailer newsletter (1,000 addresses) At the Festival: o Special thank you at the festival o 2 Free tickets to festival o Table at event o Recognition in festival program Tagging in Facebook (1,700 followers) and Instagram posts promoting the event (~2 posts total) Thank you and link on Haw River Assembly s Website and Event Registration Page One year membership to the Haw River Assembly
Project Budget: Revenue: 2018 Your Organization 1,500 CTDA 1,000 Cash Sponsorship 2,500 Ticket Sales 3,500 Total Source of Cash 8,500 Expenses: Film Screening Rights 1,600 Haw River Staff Time 1,500 Carrboro Century Center Rental 250 Other Event Supplies 500 Printing 200 Carrboro Police Officers 200 Food and Drink 1,000 Poster Printing and Distribution 150 Social Media Paid Promotion 100 Total Use of Cash: 5,500 Net Cash Flow 3,000 CTDA funds would be used towards the purchase of the film screening rights, and for doing so would be acknowledged as the presenting sponsor for the festival.
REQUEST FOR PROJECT FUNDS CARRBORO TOURISM DEVELOPMENT AUTHORITY Due at least two months prior to event and at least 7 days prior to next regularly scheduled CTDA meeting. Representative of the Organization seeking funding must attend this CDTA meeting. CDTA reserves the right to give less than what is requested. Amount given will depend upon the scope of the Organization s Project. CDTA will NOT fund the general overhead expenses of Organization or staff salaries of Organization. The Carrboro Tourism Development Authority allots funds for the purpose of PROMOTING TOURISM IN THE TOWN OF CARRBORO. Conditions of all funds allotments include: Th e a p p r o v a l a n d a v a ila b ilit y o f fu n d s ( fu n d s a r e d is p e r s e d o n a r o llin g basis). Ap p lica n t u t ilize s Town of Carrboro logo on all print media. Applicant does not discriminate against any individual on the basis of race, color, religion, sex, gender, national origin, disability, sexual orientation or gender expression/identity in any of event related activities or operations whether financed in whole or in part by funds received from the Carrboro Tourism Authority. No funds will be dispersed until Applicant enters into a written agreement with the CTDA. Name of Organization: Haw River Assembly Type of Organization: 501c3 Address: PO Box 187 Bynum, NC 27228 Contact person: Erin Jobe Phone:919.542.5790 E-mail: erin@hawriver.org Website: www.hawriver.org Project Title: Wild & Scenic Film Festival Project Date(s):Thursday, September 6th Total Budget of the Project: $8,500 CTDA Funding Request: $1,000 If Project is an Event, Give the Event Location: Carrboro Century Center
Information About The Project Please describe your project and include the following paragraph headings: The Project (event, purchase, etc.) What are you proposing to do? If the Project is an event, is it new or recurring? If recurring, how long has Organization been doing Project? The Haw River Assembly is bringing the nationally recognized Wild & Scenic Film Festival to Carrboro! On Thursday, September 6 th, we will fill the Carrboro Century Center for a night if inspiring environmental films and local food and drink. Our goal is to use the film screening to inspire activism and to increase community understanding of environmental issues that our local community and our planet are facing. We will combine the films with opportunities for local non-profits to share their work and knowledge with the community. This event is also an important fundraiser and outreach event for the Haw River Assembly. About Your Organization: Who in your Organization is responsible for the Project? How many paid staff / volunteers do you have working on the Project? The Haw River Assembly is a 501(c)(3) non-profit citizens group founded in 1982 to restore and protect the Haw River and Jordan Lake, and to build a watershed community that shares this vision. The scenic 110 mile Haw River is at the headwaters of the Cape Fear River Basin, and includes the Jordan Lake reservoir, providing drinking water and recreation to NC. Tributaries of the Haw River and Jordan Lake flow through Guilford, Rockingham, Caswell, Alamance, Orange, Chatham, Wake and Durham counties. Almost one million people are part of this watershed sedimentation, wastewater, and runoff impair its waters. Our goals are to promote environmental education, conservation and pollution prevention; to speak as a voice for the river in the public arena; and to put into peoples hands the tools and the knowledge they need to be effective guardians of the river. The Haw River Assembly is dedicated to the goal of environmental justice and equality for all people in our watershed. We will have about 10 volunteers supporting this event and 3 staff members.
Ma r k e t in g how will you market the project (pls. be specific)? We will market this event though: Print posters around Carrboro and Chapel Hill Haw River Assembly Newsletter (weekly enews and one direct mailer) Haw River Assembly Facebook Page weekly posts Haw River Assembly Website We will also write a press release to send out to our media contacts and post the event on local community calendars. To u r is m En h a n ce m e n t how does the project enhance tourism in the Town of Carrboro? This event is hosted by cities and towns across the nation, and it benefits Carrboro to be added to that list of places hosting the film. The nearest North Carolina city to host is Asheville. The films are activism focused, covering a range of topics including energy, food systems, biodiversity, climate change, environmental justice, indigenous lands, protection and restoration of wild lands and waters, etc. The festival matches with the values of Carrboro, a community that cares deeply about our environmental and human rights. The Haw River Assembly is a membership organization of over 1,000 members, with especially large membership bases in Alamance and Chatham counties, and this event will bring members from across the watershed to Carrboro. Additionally, many people in the area will recognize this festival, which is known for its high-quality film selection, and it will bring in visitors from across the Triangle. Me a s u r e m e n t s what tools will you use to measure the effectiveness / success of the project? Our goal is to sell out the event venue, which can hold 175 attendees. If we can do this, we will be able to expand to a larger venue in Carrboro in the future. We will be able to track what cities these attendees are from, and we will also administer a post-event survey to judge satisfaction of the guests. Im p r o v e m e n t s if you have done it before, what are you going to do to make it better? We hosted this event in Greensboro several years ago, and it was poorly attended. We chose to host it in Carrboro this year because we think it will resonate well in this community and closer to our core membership base.
Us e o f CDTA Fu n d s what specific use will you put to the funds you are requesting from the CDTA? The CTDA funds will be used to cover the cost of bringing the festival to this area and to market the event. We are requesting this as a sponsorship, so please refer to sponsorship packet. I certify that any significant alterations in the project will be reported to the CTDA as soon as possible and that I will provide the C TDA with the required Project Report within thirty (30) days of the completion of the project. Signature: Erin N. Jobe Title: Event & Outreach Coordinator Date: 7/13/2018