Jobs Demand Report Chatham / Kent, Ontario Reporting Period of April 1 June 30, 2015 July 7, 2015 This Employment Ontario project is funded in part by the Government of Canada 1 Millier Dickinson Blais/Vicinity Jobs Inc.: Jobs Demand Summary Report
Executive Summary Employers in Chatham-Kent published 807 job postings in the reporting period (April 1 June 30, 2015), with a strong concentration of the job openings in the Chatham area. While employers advertised jobs through a variety of web sites, the (free) Service Canada jobbank.gc.ca service attracted 41.4% of all job postings, while employers chose to advertise 36.3% of their openings on their corporate web sites. There was an improvement trend in the number of jobs advertised in Chatham Region during the reporting period, after a slowdown in Q4 of 2014 and part of Q1 2015. 21.3 % of all jobs advertised were in the Sales and Service Occupations category (NOC 6), followed by jobs in Trades, transport and equipment operators category (NOC 7), which accounted for another 12.5% The largest job advertising industries were retail trade (26.3%). The Finance and Insurance industry was a distant second, accounting for 8.4% of all job postings. 14% of all postings were for part-time positions. 8% of all job postings were for seasonal or contract positions. 2 Millier Dickinson Blais/Vicinity Jobs Inc.: Jobs Demand Summary Report
Introduction The real-time Jobs Demand Report s intelligence gathering system provides ongoing monitoring of online job postings with extensive quality assurance to analyze and compile each local job demand report. Provided to Chatham-Kent in quarterly reports, the Data Warehouse and Reporting Engine allows for the monitoring of the on-line local job market. This technology allows for the extraction of important information about each online job posting, including but not limited to the following metrics: Job Location Employer and employer industry (NAICS) Occupational Category (NOCS) Type of job (full-time/part-time, contract/permanent) For Chatham / Kent, job postings data was collected starting in April of 2015 and will be collected on an ongoing basis, and presented quarterly. Monitoring was expanded in July 2015, to provide better coverage of job openings s in rural communities outside of Chatham. 3 Millier Dickinson Blais/Vicinity Jobs Inc.: Jobs Demand Summary Report
Overview Recent Hiring Trends The figures presented below provide a summary account of the on-line jobs demand activity within Chatham / Kent during the quarterly reporting period (April 1 June 30, 2015). These figures are derived from Vicinity Job s online reporting portal (http://reporting.vicinityjobs.com/chathamkent ). The portal allows for an examination of the underlying data used to create the figures within this report. FIGURE 1: JOB POSTINGS BY DATA SOURCE Website # of Postings % Share Employer Corporate Websites 293 36.30% Other Job Boards 180 22.30% Service Canada Jobbank 334 41.40% Total 807 Source. Vicinity Jobs. 2015. Regional hiring demand reporting Chatham / Kent During the quarterly reporting period (April 1, 2015 June 30, 2015) a total of 807 jobs were recorded. Figure 1 illustrates a wide-spread use of the Internet to advertise job openings by employers in Chatham-Kent. More than 4 out of 10 employers chose to advertise their local job openings through the (free) Service Canada jobbank. More than a third of all local employers advertised job openings on their own corporate web sites. See note in Appendix 1 regarding selection and eligibility of data sources. 4 Millier Dickinson Blais/Vicinity Jobs Inc.: Jobs Demand Summary Report
FIGURE 2: JOB POSTINGS BY LOCATION 350 300 250 200 150 100 50 0 Jul-14 Aug-14 Sep-14 Oct-14 Nov-14 Dec-14 Jan-15 Feb-15 Mar-15 Apr-15 May-15 Jun-15 Source. Vicinity Jobs. 2015. Regional hiring demand reporting Chatham / Kent Hiring demand experienced a gradual improvement during the reporting period, from 227 job postings advertised in April 2015, to 290 advertised in June. The improvement of hiring demand in the reporting period comes after declines in the second half of 2014. Hiring demand levels in Q2 2015 appear to have declined comparable with those from the same quarter of 2014, with a possible sight decline o Note that a direct comparison is not possible, because monitoring of hiring demand of the rural parts of Chatham-Kent did not begin until July 2014 see note in the introduction section. o However, hiring demand in Chatham was significantly weaker in Q2 2015 than it was in Q2 of 2014 (see next section). 5 Millier Dickinson Blais/Vicinity Jobs Inc.: Jobs Demand Summary Report
FIGURE 3: JOB POSTINGS BY LOCATION Wallaceburg Tilbury Ridgetown Dresden Chatham Kent Region 49 24 24 33 49 Chatham 580 Blenheim 48-100 200 300 400 500 600 700 Source. Vicinity Jobs. 2015. Regional hiring demand reporting Chatham / Kent Online job postings were primarily tied to Chatham, representing 580 or 71.9% of the total number of job postings recorded. o This number compares to 725 postings for job openings in Chatham that were found in the same quarter of 2014 (see note in the introduction section) Meaningful Year-over-Year comparison of hiring demand levels in the rural parts of Chatham Kent is not possible for Q2 of 2015 because full monitoring of hiring demand in the area did not start until July 1, 2014. 6 Millier Dickinson Blais/Vicinity Jobs Inc.: Jobs Demand Summary Report
Employers and Industries FIGURE 4: JOB POSTINGS BY INDUSTRY 11 - Agriculture, Forestry, Fishing and Hunting 22 - Utilities 23 - Construction 31 - Manufacturing 32 - Manufacturing 33 - Manufacturing 44 - Retail Trade 45 - Retail Trade 48 - Transportation and Warehousing 51 - Information and Cultural Industries 52 - Finance and Insurance 53 - Real Estate and Rental and Leasing 54 - Professional, Scientific and Technical Services 55 - Management of Companies and Enterprises 56 - Administrative and Support, Waste 61 - Educational Services 62 - Health Care and Social Assistance 71 - Arts, Entertainment and Recreation 72 - Accommodation and Food Services 81 - Other Services (except Public Administration) 91 - Public Administration 99 - Unknown Classification 1 3 2 9 6 5 10 12 7 9 9 9 13 20 22 29 26 36 33 39 48 115-20 40 60 80 100 120 140 Source. Vicinity Jobs. 2015. Regional hiring demand reporting Chatham / Kent The figure above illustrates the number of job postings that could be matched to a specific industry category, as defined by the North American Industrial Classification System (NAICS). Vicinity Jobs / MDB s reporting system was able to identify the industry responsible for 463 job postings in the reporting period. This represents 57.4 % of all job openings. Retailers produced 26.3% of the region s job postings classified by industry A variety of employers in the Finance and Insurance sector advertised the second largest group of job postings, producing 8.4% of the total number of postings during the reporting period. Job postings in the Healthcare and Social Assistance sector were the third largest group, accounting for additional 7.8%. Manufacturers accounted for 6% of all advertised job postings. 7 Millier Dickinson Blais/Vicinity Jobs Inc.: Jobs Demand Summary Report
FIGURE 5: JOB POSTINGS BY EMPLOYER TOP 20 EMPLOYERS Shoppers Drug Mart Union Gas Limited Chatham-Kent Municipality Chatham-Kent Health Alliance Wal-Mart Goodwill Career Centre - Chatham Lambton Kent District School Board Fortune Express Home Depot Bank of Montreal - BMO Life Slots at Dresden Raceway (OLG) Executive House Inc. Minacs Sport Chek KSR International Co. 1 Source Plastics Simpson's Fence (Chatham) Ltd. Goodlife Fitness Clubs - Co-Ed CIBC - Blenheim Hudson Manor Retirement Residence 8 8 7 7 6 6 6 6 5 5 5 13 17 19 19 21 23 26 25 25-5 10 15 20 25 30 The figure above illustrates the number of job postings that could be matched to a specific employer. A total of 454 postings were matched to an employer (56.3% of the total) The top five known employers during the reporting period were responsible for 26.4% of all postings matched to an employer (120 job postings in total). The top employer was Shoppers Drug Mart, producing 5.7% of the postings matched to an employer. 8 Millier Dickinson Blais/Vicinity Jobs Inc.: Jobs Demand Summary Report
Occupations FIGURE 6: JOB POSTINGS BY OCCUPATION CATEGORY (1-DIGIT NOC) 0 - Management occupations 1 - Business, finance and administration occupations 2 - Natural and applied sciences and related occupations 3 - Health occupations 4 - Occupations in education, law and social, community and government services 5 - Occupations in art, culture, recreation and sport 11 59 45 57 35 77 6 - Sales and service occupations 7 - Trades, transport and equipment operators and related occupations 8 - Natural resources, agriculture and related production occupations 9 - Occupations in manufacturing and utilities 45 54 101 172 Other / Unidentified 151 Source. Vicinity Jobs. 2015. Regional hiring demand reporting Chatham / Kent. Figure 6 above illustrates that 81.3 % of all job postings found in the reporting period could be matched to a specific occupational category, as defined by the National Occupational Classification (NOC) for Human Resources Development Canada (at a single-digit NOC code level). The remaining 18.7% were valid job postings but the job titles that they listed were not sufficiently specific to allow allocation to NOC occupational categories. Figure 7 below outlines the specific top 20 in-demand occupations in the reporting period, identified at the 4-Digit National Occupational Classification (NOC) level. Note that, there are 500 occupations in total, defined at the 4-digit NOC level Demand was strongest in the Sales and Service Occupations category (NOC 6), which accounted for 21.3 % of all job postings (172 postings in total) 27 of these postings were for Retail, with another 22 being for Customer Service representatives. The second largest group of job postings fell in the Trades and Transport category (NOC 7), which accounted for 12.5% of the total (101 job postings). 0 20 40 60 80 100 120 140 160 180 200 21 of these postings were for truck drivers. The remaining postings were for a wide variety of positions. Hiring demand for the top 20 occupations accounted for 39.2% of all hiring demand in Chatham- Region in the reporting period (316 job postings in total). 9 Millier Dickinson Blais/Vicinity Jobs Inc.: Jobs Demand Summary Report
FIGURE 7: TOP 20 OCCUPATIONS Rank Occupation Postings Past Qtr Postings Prev Qtr % Change 1 8431 - General farm workers 37 14 164.3% 2 6421 - Retail salespersons 27 28-3.6% 3 6552 - Other customer and information services representatives 22 31-29.0% 4 7511 - Transport truck drivers 21 22-4.5% 5 6235 - Financial sales representatives 20 15 33.3% 6 6611 - Cashiers 20 19 5.3% 7 0621 - Retail and wholesale trade managers 19 21-9.5% 8 3012 - Registered nurses and registered psychiatric nurses 19 12 58.3% 9 6623 - Other sales related occupations 18 20-10.0% 10 1114 - Other financial officers 16 5 220.0% 11 4030 - Teachers 15 1 1400.0% 12 6622 - Store shelf stockers, clerks and order fillers 13 0 new 13 3414 - Other assisting occupations in support of health services 14 2242 - Electronic service technicians (household and business equipment) 15 4412 - Home support workers, housekeepers and related occupations 11 8 37.5% 10 9 11.1% 9 6 50.0% 16 7242 - Industrial electricians 8 1 700.0% 17 7452 - Material handlers 8 7 14.3% 18 7621 - Public works and maintenance labourers 8 4 100.0% 19 9532 - Furniture and fixture assemblers and inspectors 8 3 166.7% 20 1411 - General office support workers 7 13-46.2% Source. Vicinity Jobs. 2015. Regional hiring demand reporting Chatham / Kent. 10 Millier Dickinson Blais/Vicinity Jobs Inc.: Jobs Demand Summary Report
Job Quality Indicators FIGURE 8: JOB POSTINGS BY DURATION OF EMPLOYMENT (TEMP/PERM) FIGURE 9: POSTINGS FOR FULL-TIME (FT) VS. PART-TIME (PT) JOB OPENINGS 8% unkno wn 37% ft 45% 58% 34% ft/pt 4% pt 14% Temporary Permanent Unknown Source. Vicinity Jobs. 2015. Regional hiring demand reporting Chatham / Kent. Source. Vicinity Jobs. 2015. Regional hiring demand reporting Chatham / Kent. Figure 8 above illustrates the number of job postings by duration of employment. Jobs have been identified as permanent positions or temporary. Of all job postings recorded, 42% specified the duration of employment. The remaining 58% did not identify if a job opening is permanent or contract/seasonal. Of all job postings recorded, 34% advertised for permanent positions, while 8% advertised for temporary positions. Figure 9 above illustrates the number of postings identified as full-time (ft), part-time (pt), or available both on a full-time or part-time basis. Of all job postings recorded, 63% stated clearly whether the job opening was full-time or part-time. The remaining 37% did not specify whether the job was full-time or part-time. Of all job postings recorded, 45% advertised for full-time jobs, while 14% advertised for part-time positions. Further 4% indicated that both full and part-time options were available. 11 Millier Dickinson Blais/Vicinity Jobs Inc.: Jobs Demand Summary Report
Was this Helpful to You? CKWPB is committed to ongoing research to enhance local labour market planning in Chatham-Kent. We invite your feedback on all publications produced by the CKWPB. www.ckworkforcedev.com 4-54 Fourth Street Chatham ON N7L 2G2 519.352.7540 CKWorkforce@chatham-kent.ca This document may be freely quoted and reproduced without the permission of the CKWPB provided the content remains the same and the organization is acknowledged as the author of the document. CKWPB assumes no responsibility for its use or for the consequences of any errors or omissions. The views expressed in this document do not necessarily reflect those of Employment Ontario or the Government of Canada. This Employment Ontario project is funded in part by the Government of Canada 12 Millier Dickinson Blais/Vicinity Jobs Inc.: Jobs Demand Summary Report
Appendix 1 Real-time labour market information (LMI) is generated by extracting information from publicly available online job postings. Since the Web has evolved as the primary media through which employers connect with job applicants, it houses information about a significant portion of the job openings that employers are looking to fill. By using continuously improving text-scraping and artificial intelligence technologies to extract intelligence from the content of those web postings, real-time LMI can gather, organize, categorize, and analyze the vast quantities of data in a very short period of time. Real-time LMI data includes a vast volume of unstructured background information that employers provide to potential jobseekers through their current employment advertisements. These advertisements tell workers that employers plan to hire in the near future to meet business needs, and they also describe the knowledge, skills, and abilities that a firm will require to succeed in the near-term future. Organized and aggregated, this information provides a powerful tool that can help policymakers understand companies short-term hiring plans and the factors influencing those plans. Current computing and data management technologies allow for quick data mining and processing, transforming raw job posting data into information that can be used for analysis. Data aggregated from job postings is cross-referenced against databases containing information about local employers and communities, to produce meaningful hiring demand reports by community, employer, and industry. In contrast to reports based on traditional reporting methodologies, which can take months or years to produce, real-time LMI reports are available within a few weeks. They enable analysts to monitor ongoing short-term job market trends as they unravel, whereas traditional public survey data usually only becomes available months or years after decisions have been made. As with any other statistical analytic methodologies, it is very important to ensure the credibility of the analyzed data. For this reason, Vicinity Jobs / MDB have chosen to only process job postings advertised on websites that have deployed effective control processes to ensure the authenticity of job openings and credibility of advertisers. Postings from free job boards that do not validate the authenticity of job openings (such as Kijiji and Craigslist) are not included in the Vicinity Jobs reporting service Postings from the Service Canada Job Bank are included because Service Canada verifies the employers identity before accepting job postings (by requiring them to provide a valid CRA payroll ID). Significant sources of job postings are not added without prior notifications to users of the reporting system, accompanied by analysis of the impact that the change is expected to have on overall numbers. Similar analysis and notifications are provided when a data source becomes unavailable. However, real-time LMI is not produced by public data agencies, so it does not have the same quality standards as Federal statistical sources. Furthermore, because it is still experimental and likely biased in ways that are not clear, Federal data agencies have been slow to adopt the technology. The data focuses narrowly on the hiring outlook of those companies that advertise job opportunities on the web (rather than all employers). Private data providers, however, are experimenting extensively with real-time LMI. 13 Millier Dickinson Blais/Vicinity Jobs Inc.: Jobs Demand Summary Report
Despite these limitations, as businesses become increasingly comfortable with using the Internet as a worker recruitment tool and as analysts better understand the inherent biases of the data, real-time LMI can help to revolutionize the way data is collected and analyzed, including the speed at which insightful information is available to understand economic turning points and the characteristics of emerging trends. 14 Millier Dickinson Blais/Vicinity Jobs Inc.: Jobs Demand Summary Report