10 TH A N NI V E R SA RY 2007 2017
SUMMERMOVIESINTHEPARK.COM 2017 SPONSORSHIP OPPORTUNITIES 2 2017 ship Opportunities Summer Movies in the Park is the largest FREE outdoor movie series in greater San Diego County. The County of San Diego Department of Parks and Recreation (DPR) has teamed up with the cities of San Diego, Chula Vista, National City, La Mesa, Vista, San Marcos, Oceanside, Poway, Lemon Grove and El Cajon. DPR also partners with communities such as Lakeside, Spring Valley, Julian, Ramona, Rancho San Diego, Pine Valley, Downtown San Diego even the USS Midway for the popular Summer Movies in the Park outdoor movie series. The success of this community program depends on the support of local and regional businesses. Thank you for considering sponsorship of Summer Movies in the Park. Our Mission From May through October 2017, we will host over 120 free evening events and entertain nearly 40,000 San Diegans, offering: Free alternative to expensive movie theater outings An opportunity to bond with family in a beautiful natural setting A nighttime event schedule for San Diegans who ve made this a family tradition A memorable experience for everyone, from toddlers to grandparents Convenient, local, fun and safe night out A true community builder across diverse ethnicities and socio-economic backgrounds The Summer Movies in the Park event series began 10 years ago in 2007 as a take back our parks initiative, giving local residents a reason to visit their local county and city parks for a free and safe evening event. This well-attended community activity deterred inappropriate after-hours park use and loitering and gave residents an opportunity to feel safe in their local park, thus encouraging future visits. What people are saying: 99% would recommend Summer Movies in the Park to a friend 97% felt that the event met or exceeded expectations 87% called it a Fun Recreational Experience
SUMMERMOVIESINTHEPARK.COM 2017 SPONSORSHIP OPPORTUNITIES 3 A Great Value to You! As a local business in a competitive marketplace, your partnership will demonstrate your commitment to your employees and the community. Your financial support will not only help us continue to offer this cherished family event series, but your dollars will allow us to share your company s name with some 40,000 movie-goers and thousands of park visitors. As a sponsor, your company supports these fun and free family events, giving back to your community and providing an opportunity for the county s parks and open spaces to be seen and enjoyed in a different, unique way. Reach Audiences 2016 2017 (estimated) Total Events 123 ~130 Total Attendance ~40,000 ~42,000 Website Impressions ~200,000 ~250,000 Social Media Impressions ~75,000 ~100,000 Print Impressions i.e. fliers/postcards/banners/eblasts ~300,000 ~350,000 Media/PR Reach ~1,000,000+ ~1,000,000+ ATTENDING FAMILIES Children Ages 0-5 Children Ages 6-11 Children Ages 12-17 AGE OF ADULT ATTENDEES Ages 25-34 Ages 35-44 Ages 45-64 47% 34% 16% 32% 39% 19% WENDYWISE Movies in the Park is a great way to get involved within the smaller communities that make up San Diego County. Our company has multiple locations and our sponsorship helps to reach each community individually, letting them know Wendy s is involved and offers healthy options for the family. Nikki Cardinal, Director of Marketing, Wendy s Get Media Coverage San Diego Magazine KUSI Morning News Univision Interview San Diego Union-Tribune San Diego Reader San Diego Family Magazine Signonsandiego.com San Diego County News KPBS Fox 5 News ABC 10 News Red Triangle sandiego.org 92127 Magazine
SUMMERMOVIESINTHEPARK.COM 2017 SPONSORSHIP OPPORTUNITIES 4 2017 ship Levels Presenting $15,000 Gold Series $10,000 Community $5,000 Neighborhood $1,000 Local $250 Series Presenter Top billing on all 2017 materials (Only the presenting sponsor will receive category exclusivity for their brand) 60-second pre-movie commercial on jumbo screen (must provide.wmv file) 30-second pre-movie commercial on jumbo screen (must provide.wmv file) Logo on screen pre-movie Free exhibit Space 10 x 20 (provide your own table/set-up) unlimited unlimited Free exhibit Space 10 x 10 (provide your own table/set-up) up to 30 events up to 5 events 1 event only Online Recognition Logo and link on Event Website Home page Logo on social media Logo and link on official event newsletters Print Recognition Logo and/or recognition on all print materials (banners, postcards, flyers) Media and PR Listing in all press releases Recognition through preferred media partners Customized marketing/promotional opportunities available. For sponsorship information, please contact Christine Lafontant at christine.lafontant@sdcounty.ca.gov or 619-531-4954. Partnering with County of San Diego s, Movies in the Park has helped our company establish a strong branding as a community partner in the areas we serve. It s been a great experience for our family and our communities. Ray Shay, Owner/Broker, Shay Realtors Through sponsorship of Summer Movies in the Park, the Live Well San Diego vision of building better health, living safely and thriving has reached an estimated 100,000 families and children throughout the San Diego region. This sponsorship, including PSAs screened prior to the feature films and distribution of outreach materials, has been an important component of our public-facing branding campaign of inspiring residents to adopt healthy behaviors. Maria Sanders and Kathryn Rogers, Live Well San Diego
SUMMERMOVIESINTHEPARK.COM 2017 SPONSORSHIP OPPORTUNITIES 5 ship Application Form Yes! We would like to sponsor the 2017 Summer Movies in the Park Series. The San Diego County Parks Society is a registered 501(c)3 nonprofit organization. Tax receipts with taxpayer identification number (TIN) will be sent promptly upon receipt of sponsorship. Select Your ship Level (Check One): Presenting $15,000 Gold Series $10,000 Community $5,000 Neighborhood $1,000 Local $250 Contact Information Company Name Contact Name Daytime Phone Email Address Check enclosed made payable to San Diego County Parks Society Billing Information Please charge my card Click here to pay online Name on Card Card Number Expiration Date Security Code Authorized Signature Title Fax: Attention Christine Lafontant 619-515-6707 Email: christine.lafontant@sdcounty.ca.gov