Cyberport Creative Micro Fund SPARK CREATIVE AND INNOVATIVE ICT IDEAS

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Cyberport Creative Micro Fund Call for Application NOW! Application Period: 1 st 30 th November 2011 The Cyberport Creative Micro Fund (CCMF) Scheme is a seed fund set up to encourage innovation and creativity by sponsoring high potential start-up projects or business concepts in ICT-related areas. A grant of HK$100,000 in cash will be awarded to the successful applicants in a 6-month project period for proof of concepts and for developing prototype products. The ICT sectors supported by the Scheme include but not limited to the following: Emerging Internet Web 3.0 Applications Cloud Computing Mobile Applications Digital Entertainment Creative Digital Lifestyle

Two Streams The CCMF Scheme consists of two streams that cater to the needs of different ICT communities. Professional Stream is designed for ICT professionals above 18 years old while the Young Entrepreneur Programme serves to promote ICT entrepreneurship among tertiary students in Hong Kong. Professional Stream CCMF Professional provides seed funding to support the development of creative and innovative ICT-related business ideas into viable commercial businesses. Cyberport will also use its infrastructural, incubation and other resources to accelerate such development via rapid prototyping and accelerated market access. Hong Kong Permanent residents over 18 years old or companies registered as a legal entity and incorporated in Hong Kong with ICT-related business ideas are eligible to apply. A HK$100,000 Grant shall be paid to the Recipient in the following manner: HK$50,000 shall be paid upon the Recipient s acceptance of the CCMF Agreement and the written acceptance of the Grant; and HK$50,000 shall be paid after the completion of the Project and the approval by the Vetting Committee of the Recipient s Final Report and the receipt by CCMF of all the Recipient s receipts of its expenditure Young Entrepreneur Programme CCMF Young Entrepreneur Programme (CCMF-YEP) aims to support young ICT talents of Hong Kong to encourage innovation and creativity, by seeding potential good ICT s start-up projects or business concepts. The objectives for CCMF-YEP are: To encourage innovation and technology development by seeding potential good start-up projects or business concepts To equip the youth of Hong Kong with technology know-how and business skills toward the path to entrepreneurship To foster partnership between Hong Kong ICT and education industries Hong Kong Permanent residents below 30 years old who are currently enrolled under a registered post-secondary education institution in Hong Kong are eligible to apply. A HK$100,000 Grant shall be paid to the Recipient in the following manner: (A) HK$10,000 shall be paid upon the Recipient s acceptance of the CCMF Agreement and the written acceptance of the Grant; (B) HK$45,000 shall be paid to the Recipient after the approval by the Vetting Committee of the Recipient s Interim Report and the receipt by CCMF of all the Recipient s receipts of its expenditure; and (C) HK$45,000 shall be paid after the completion of the Project and the approval by the Vetting Committee of the Recipient s Final Report and the receipt by CCMF of all the Recipient s receipts of its expenditure.

Vetting Committee The vetting and admission of CCMF is administered by a 15-member Entrepreneurship Centre Advisory Group (ECAG) comprised of industry professionals, academic and NGO leaders. Industry Professionals (7) 1. Mr. Anthony AU (Chairman) Director Futuresuccess Consultants Limited 2. Mr. Vincent HO Director, General Manager 3GTV (Hong Kong) Limited 3. Mr. Laurie KAN Principal ON Capital 4. Mr. Marvin LAI Managing Principal / Co-Chairman Burgeon Group Consulting Ltd., and Venture Committee Hong Kong Venture Capital and Private Equity Association (HKVCA) 5. Dr. Johnny NG Chairman Goldford Venture Capital 6. Mr. Denis TSE Head of Private Markets Asia Lockheed Martin Investment Management Company 7. Mr. K.T. YUNG Consultant 10. Prof. Hugh THOMAS Director, Center for Entrepreneurship Chinese University of Hong Kong 11. Dr. Alwin WONG Director, Innovative Technology Research Syndicate, and Associate Director, Technology and Product Development Institute for Enterprise The Hong Kong Polytechnic University NGO and Associations (4) 12. Mr. John CHIU Honorary Chairman Hong Kong Wireless Technology Industry Association 13. Mr. Gabriel PANG Chairman Hong Kong Digital Entertainment Association 14. Mr. Jonathan T.O, SHEA CEO Hong Kong Internet Registration Corporation Limited 15. Mr. Hon Pia SUEN Founding Chairman IT Service Management Forum (itsmf) Hong Kong Chapter, and Head of HR Projects The Hong Kong Jockey Club Academic (4) 8. Prof. Ali BEBA Center Director, HKUST Entrepreneurship Center The Hong Kong University of Science and Technology 9. Prof. Zhi-Qiang LIU Professor, School of Creative Media City University of Hong Kong

Vetting Procedure CCMF grantees will be selected by Vetting Committees derived from ECAG members. The selection is a three-stage process including an Initial Screening, a Vetting Meeting and a Presentation Session. The details for each stage are outlined as follows: Stage I: Initial Screening An initial screening will be conducted by the Entrepreneurship Centre upon receipt of all applications. The objective of the Initial Screening is to ensure that the submitted applications have fulfilled the eligibility criteria listed in the Application Form and the Guides & Notes of CCMF Scheme. Stage II: Vetting Meeting A Vetting Meeting will take place on 9th January 2012. Five or more ECAG Members will form a Vetting Meeting to evaluate the applications and identify shortlisted candidates for the Presentation Session. Stage III: Presentation Session The Presentation Session is scheduled on 13th January 2012. A minimum of three members comprising Vetting Meeting Members or senior management from the Hong Kong Cyberport Management Company Limited will form a Presentation Session Vetting Committee to confirm the admission of CCMF grantees. Each shortlisted candidate is required to conduct a 10-min presentation followed by a 5-min Q&A session. Vetting Criteria All CCMF applications, including those from the Professional Stream and the Young Entrepreneur Programme, will be reviewed with the following criteria: Project management team Revenue model Business model and time to market Technological innovation Social responsibility

Admission Selected CCMF grantees are required to sign an agreement as proof of their acceptance of the terms and conditions of admission into the CCMF Scheme. How to Apply Download the form at http://ecentre.cyberport.hk. Complete the application form and return 1 softcopy and 3 hardcopies to the following address: Cyberport Creative Micro Fund Hong Kong Cyberport Management Co. Ltd. Entrepreneurship Centre Units 518, Cyberport 3, 100 Cyberport Road, Hong Kong Email: ecentre@cyberport.hk You are strongly recommended to read this Brochure and the Guides and Notes in details before submitting your application. Important Dates to Remember Application Deadline: Wednesday, 30th November 2011 Vetting Meeting: Monday, 9th January 2012 Presentation Session: Friday, 13th January 2012

FAQ Q1 What is the Cyberport Creative Micro Fund? A1 This is a micro fund or seed funding administered by the Cyberport Entrepreneurship Centre to support the development of the Hong Kong ICT industry. The Cyberport Creative Micro Fund (CCMF) will provide a grant of HK$100,000 in cash to successful applicants for proof of concepts and developing prototype products in a 6-month project period. Q2 Who is eligible for CCMF Professional Stream? A2 1. Applicants must be over 18 years old. 2. Applicants must be permanent residents of Hong Kong, or presently have a company registered as a legal entity and incorporated in Hong Kong or plan to establish one if awarded the CCMF grant. 3. The project idea has to be rooted in ICT-related areas. 4. The project must receive less than HK$500,000 in funding from outside sources during the 18 months prior to application. Q3 What is the difference between CCMF Professional Stream and the CCMF Young Entrepreneur Programme? A3 CCMF Professional is for professionals over 18 years old while the CCMF Young Entrepreneur Programme (CCMF-YEP) is for tertiary students from Hong Kong. While CCMF Professional Funding will be released in two batches with HK$50,000 each, CCMF-YEP funding will be disbursed in three batches with HK$10,000 in the first batch and HK$45,000 in the second and third batches. Q4 What benefits will my company receive if it becomes a CCMF grantee? A4 You are entitled to a grant of HK$100,000. You will also join various networking and training sessions organised by the Cyberport Entrepreneurship Centre during your project period. We also believe that CCMF grantees who successfully complete the project period are potentially great incubatees for our incubation programme. Q5 What additional benefits and responsibilities will my company have as a CCMF grantee? A5 CCMF grantees enjoy a wide array of intangible business benefits as part of the Cyberport community. These include but not limited to the following: mentorship & business process advice business development & investment connections a local & global business network publicity & promotion industry recognition & validation an alumni network & peer support Q6 Can my company apply for CCMF and incubation at the same time? A6 Theoretically, yes. However, the application requirements are very different. CCMF is for creative ideas which need funding to conduct concept testing or develop a prototype. The Incubation Programme requires applicants to have concrete business plans and the concept testing or prototype development has been completed. A project eligible for CCMF may not be mature enough for the Incubation Programme. Q7 I m an incubated company, can I apply for CCMF? A7 It depends. You cannot apply for CCMF with the same project you have for incubation. However, you can apply for CCMF for an entirely different project. Q8 How can my company apply for CCMF? A8 Fill in the application form, which can be downloaded at: http://ecentre.cyberport.hk/, follow instructions and guidelines to complete the form. Q9 What is the procedure involved? A9 Submit application >> Vetting process >> Publish results >> Sign agreement Q10 A10 Q11 A11 Q12 A12 Q13 A13 Q14 A14 Q15 A15 Q16 A16 Q17 A17 Q18 A18 Is there any application fee involved? No fees are involved for the whole application proces What do I need to write in the application? 1. Project information 2. Application information What product / project information is needed? You should tell us your: 1. Project title or product name 2. Overview 3. Detailed description of your project / product What application information is needed? You should show us your: 1. Project management team 2. Revenue model 3. Business model & time to market 4. Technology innovation 5. Social responsibility 6. Competition analysis (if applicable) 7. Project milestone and timeline 8. Cost projections 9. Exit strategy (if applicable) Do I need to include my development process? Certainly. You need to tell us your specific and realistic action plan for the 6-month project period. This is known as project milestones, which will form the basis for subsequent project evaluation. What additional information about my project / product do I need to provide? It will certainly help if you can provide more solid information such as: 1. Samples / demonstrations of your previous work 2. Proven track records or your relevant experience. How can I submit my application? 1. You can send your application in zip file and e-mail to: ecentre@cyberport.hk (or tell us your FTP site for download if it is too big for e-mail). 2. Mail your hardcopy and CD / DVD (if applicable) to: Hong Kong Cyberport Management Co. Ltd. Entrepreneurship Centre, Units 518, Cyberport 3, 100 Cyberport Road, Hong Kong. Please write CCMF Application on the envelope. When can I apply? You can apply now for the November 2011 intake. The results for applications received on or before 30th November will be announced in January / February 2012. Applications received after 30th November 2011 will be automatically assigned to the next batch of application review tentatively set in May or June 2012. Where can I get more information? You are always welcome to contact us any time during office hours at 3166-3900, or via e-mail or fax at ecentre@cyberport.hk or 3166-3027 respectively.

Enquiries For enquiries, please contact: Cyberport Entrepreneurship Centre Unit 518, Level 5 Core F, Cyberport 3 100 Cyberport Road, Hong Kong Tel: (852) 3166 3900 Fax: (852) 3166 3027 Email: ecentre@cyberport.hk Website: http://ecentre.cyberport.hk SPARK CREATIVE AND INNOVATIVE ICT IDEAS