INTERNATIONAL SCHOOLS FEASIBILITY LOCATION & MARKET ADVICE SECURING A PARTNER BUSINESS PLANNING 2018
ABOUT US C&W s Education team provides a one-stop shop for advice on international education projects. We combine decades of education experience with financial, property and market research skills to guide you from the idea stage to school opening. And as part of Cushman & Wakefield, we have access to our teams on the ground in more than 70 countries providing seamless contact with a comprehensive range of developers and investors. 2 / CUSHMAN & WAKEFIELD
C&W can help you identify the right markets and the right partners for your new education project. We have in-depth knowledge of current key markets including the Middle East, China and South-East Asia, as well as the emerging markets of Central Asia, Africa and Latin America. WE CAN GUIDE YOU THROUGH THE PROCESS AND ANSWER ANY QUESTIONS YOU MIGHT HAVE Where should we set up our school? What kind of school do we want? Would our school have to be bilingual or could we focus on ex-pats? How will we know how we should charge for tuition or boarding? LOCATION & TYPE OF SCHOOL Are there curriculum restrictions in any of the countries that are market leaders? How best can we involve our Governors? What upfront costs will we incur? How do we source suitable teaching staff? SCHOOL SET-UP THE PARTNER How long will the whole process take? How could having a branch campus impact our reputation at home? How long will it take to find a partner? IMPACT What is the best business model for us to agree with our partner? How would we pull out if the partner isn t the right fit? cushmanwakefield.com / 3
EDUCATION DEMAND KEY FACTS The international schools market generates around $50bn in annual fee revenue 9,500+ English medium international schools in operation globally More than 5 million pupils attend international schools all over the world - a 43% increase since 2013. We are experienced at analysing international markets for education. We are attuned to the changing market and constantly monitor trends and future developments. NUMBER OF INTERNATIONAL SCHOOLS, FORECAST TO 2027 2000 2,584 2017 9,173 2022 11,599 2027 16,400 Source: ISC Research 2018 4 / CUSHMAN & WAKEFIELD
INTERNATIONAL SCHOOLS WORLDWIDE ESTABLISHED & EMERGING MARKETS Demand for international schools in EUROPE is growing and shifting to a combined local-international education CHINA is the biggest market for English-medium education worldwide, with a global market share of nearly 10%. International schools are now increasingly offering dual curricula in a bilingual setting for local Chinese children MEXICO has seen significant growth in the international schools market, going from 118 schools in 2013 to 221 schools this year a staggering 87% increase Established & active markets Established markets (less active) Key growth markets TURKEY has experienced a 40% increase in the number of Englishmedium international schools since 2013 BRAZIL has experienced a 69% increase in the number of English-medium schools since 2013, with growth expected to continue Whilst AUSTRALIA does have a private education market, its independent schools are mainly based on the Australian curriculum - international schools with different curricula are still rare. VIETNAM is expecting a surge in international school enrolments following a draft decree to lift the cap on Vietnamese students attending foreign invested schools until now this was set a 10-20% Potential growth markets AN EVOLVING MARKET BLENDED CURRICULUM The international schools sector is not only growing, but also changing in terms of the types of schools emerging. Twenty years ago, international schools across the world were made up of 80% expats and 20% local students. This trend has now been reversed 80% of students are now locals and the market is moving towards new school models that cater to this change in demand. There is now a growing demand for bilingual schools offering a dual curriculum a best of both worlds approach, where children receive an education in English whilst retaining elements of their local curriculum, enabling a blend of Western education and local requirements. 20% 20% 2000 TODAY 80% 80% Locals Expats With an in-depth understanding of these dynamics and the new types of school models emerging, we can guide you in choosing the curriculum and partner that best fits your ethos, style and objectives. Source: ISC Research 2018 cushmanwakefield.com / 5
INTERNATIONAL PARTNERING Cushman & Wakefield provides advice to a range of developers and investors interested in linking with the independent schools sector across China, South-East & Central Asia, the Middle East, Africa, South America and Europe. We work directly with schools looking to expand internationally, and also with developers looking to incorporate education ventures into their portfolios or as part of wider development schemes. We specialise at connecting existing schools and development partners to realise new international school projects. Deal negotiation School set-up advice Business nd financial a planning advice Finding and securing a partner Initial feasibility and scoping Location and markets advice 6 / CUSHMAN & WAKEFIELD Partnership with school specialists in recruitment and operations
HOW WE CAN HELP C&Ws Education team offer a bespoke, end-to-end service. We work closely with our clients to understand their motivations and ambitions, and can provide strategic input as and when you need it, as well as support from project conception through to completion. FINANCIAL MODELLING & BUSINESS PLANNING We have expert financial modellers that are adept at working up detailed financial models to consider the overall viability of new schools. These models can be used to test the relative feasibility of opportunities and partners, as well as forming the start of the business planning process once a preferred partner has been identified. An end-to-end pathway from project conception to new school opening might look like this: Planning Partnering Delivering EVALUATE COMMIT PREPARE Target market Partner search Overall implementation plan Country locations Partner due diligence Architect brief out to tender Business models Curriculum agreement Sites Project schedule Staff recruitment plan and timelines Partner preference Project financials Academic plan Competition Deal negotiation Marketing & admissions plan Government/other stakeholders Legals School policies Headline financials Signing of agreement. School launch strategic plan. Revenue expectations. C&W OFFICES WORLDWIDE 00 cushmanwakefield.com / 7
MEET THE INTERNATIONAL EDUCATION TEAM RICHARD COLLINS PARTNER OVERALL C&W EDUCATION LEAD JOHN SHAW ASSOCIATE PARTNER INTERNATIONAL SCHOOLS LEAD JOHN RICHARDS ASSOCIATE PARTNER FINANCIAL PLANNING LEAD +44 (0) 7831 229 493 +44 (0) 7860 736 222 +44 (0) 7702 759 125 richard.collins@cushwake.com john.shaw@cushwake.com john.richards@cushwake.com FOR ALL INITIAL ENQUIRIES, PLEASE CONTACT Our wider team includes a range of international education experts, legal specialists, and in-country consultants. With colleagues on the ground in nearly every core market, our reach is truly global. john.shaw@cushwake.com or +44 (0) 7860 736 222 NATASHA CHARLTON CONSULTANT MARKET RESEARCH LEAD +44 (0) 7540 161 175 natasha.charlton@cushwake.com Copyright 2018 Cushman & Wakefield. All rights reserved. CUS101316 08/18