Engaging Providers in Integrated Care Programs

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Engaging Providers in Integrated Care Programs November 6, 2014 4:00 PM Eastern The Integrated Care Resource Center, an initiative of the Centers for Medicare & Medicaid Services Medicare-Medicaid Coordination Office, provides technical assistance for states coordinated by Mathematica Policy Research and the Center for Health Care Strategies.

Participants Sarah Barth, Director of Integrated Health and Long-Term Services, Center for Health Care Strategies Sarah Broughton, Outreach & Education Coordinator, Virginia Department of Medical Assistance Services Tom Lutzow, President & CEO, Independent Care Health Plan (icare) 2

Agenda Welcome, Introductions, and Roll Call Tips for Engaging Providers from Program Design, Implementation, and Beyond Virginia s Multi-Faceted Approach to Provider Engagement Health Plan Strategies for Building Plan-Provider Relations Questions and Discussion 3

Tips for Engaging Providers from Program Design, Implementation, and Beyond Sarah Barth, Center for Health Care Strategies November 6, 2014 The Integrated Care Resource Center, an initiative of the Centers for Medicare & Medicaid Services Medicare-Medicaid Coordination Office, provides technical assistance for states coordinated by Mathematica Policy Research and the Center for Health Care Strategies.

Develop High-Level Messages to Engage Providers Messages should address billing and timely payment concerns Hands-on billing training will be provided New system will not create more work Health plans will be kept to timely payment requirements (highlight current state payment timeframes) Address provider rate establishment with MCOs Identify and address communication issues for providers who may be unfamiliar with managed care Partner with CMS to communicate messages to Medicare fee-for-service providers 5

Tailor Provider Outreach Efforts Identify provider champions who can communicate program benefits and others most in need of information (in-person forums; webinars) Consider a diverse group of provider types for outreach efforts and forums for communication (e.g., email, webinar, conference calls, association newsletters, provider association meetings) Develop compelling messages to specific provider types (e.g., nursing facilities, hospitals, primary care providers, behavioral health, HCBS) Identify providers that serve special populations and give them information specific to the people they serve Identify marketing rules as they apply to outreach by plans and providers and monitor for unusual activity 6

Build a Flexible Communications Approach Employ communications approaches to reach providers in different geographic areas: Offer implementation council representation Conduct presentations at local, state or regional forums Hold after-hours webinars Hold periodic provider call-in forums Join meetings of professional organizations Be available when providers are available if possible, hold events after working hours 7

Identify Communication Goals and Track Progress Build consensus with providers and other stakeholders such as provider organizations and contracted health plans to create a list of high priority issues to address Systematically address priority issues with providers and create provider-specific workgroups, as needed Establish separate meetings or conference calls to address pre-existing and individual provider issues Track issues and record progress toward resolving issues 8

Promote Ongoing Provider Engagement Continue provider engagement through locallevel provider organizations Transition design- and implementation-phase councils or advisory groups into on-going program oversight bodies Maintain a clearly identifiable website regularly updated with program materials, a calendar of events, minutes from meetings, and updated frequently-asked provider questions 9

Resources S. Barth and J. Klebonis. Engaging Providers in Building Managed Care Delivery Systems: Tips for States. Center for Health Care Strategies, April 2014. Available at: http://www.chcs.org/resource/engaging-providers-inbuilding-managed-care-delivery-systems-tips-for-states/ 10

Department of Medical Assistance Services Sarah Broughton, MSW: CCC Outreach & Education Coordinator Virginia Department of Medical Assistance Services ICRC Study Hall Call: Provider Engagement November 6, 2014 http://dmasva.dmas.virginia.gov 11

Multi-Faceted Engagement Approach

Stakeholder Advisory Committee Formed prior to MOU signing Meets quarterly Membership includes:

Centralized Email CCC@dmas.virginia.gov Monitored by multiple team members with internal system for ticking off response progress Quick response helps build trust with stakeholders Stakeholder Distribution List 14

Monthly Stakeholder Updates Newsletter Includes: Success stories Enrollment data Program updates (networks, adjustments, continuity of care reminders) Evaluation Outreach activities Timely updates so helpful to build trust! 15

Where Do Providers Typically Find Information? Medicaid memos Remittance notices Relationships with provider associations Medicaid 101 trainings Include basic demonstration info and central email address 16

Townhall Meetings 13 regional meetings to-date State overview & health plan info on authorizations, claims, joining networks Structured Q&A Obtain prior registration to send out questions that were not answered 17

Weekly Provider Calls Q&A log: Documents work, sent weekly to email list Participation is Open and Varied: Some attend weekly, or join for a while and drop off when questions have been answered. Still seeing new providers Challenge: Information reaching direct care staff Availability and openness have done wonders for trust-building! 18

Ongoing Outreach CCC UPDATE CALLS Every Tuesday 12:30-1:30pm and Friday 10am-11am To join the call dial: 1-866-842-5779 Pass Code 6657847797 # Great forum! Stakeholders ask their questions and DMAS/MMPs learn about beneficiary & provider experiences with CCC Monday Provider Calls (LTSS) Adult Day Services Personal Care, Home Health & Service Facilitators Nursing Facilities 1:30-2p Conference Line 866-842-5779 Conference code 7143869205 2-2:30p Conference Line 866-842-5779 Conference code 8047864114 2:30-3p Conference Line 866-842-5779 Conference code 7143869205 Hospitals and Medical Practices Behavioral Health Friday Provider Calls 11-11:30am Conference Line 866-842-5779 Conference code 8047864114 11:30am-12pm Conference Line 866-842-5779 Conference code 8047864114 19

Provider Workgroups Monday Meetings: Keep on the calendar and fill in provider workgroups and plan education as needed Offers a set venue & protects this time Opportunities to work through concerns raised by provider associations Nursing Facilities Home Health Service Facilitators Inpatient Rehab Facilities 20

Hindsight is 20/20 Emphasize Continuity of Care (COC) early on Care should never stop Ongoing COC reminders are best Keeping a fresh provider perspective: Just because we live and breathe it doesn t mean they do- they re busy giving good care! 21

Thomas H. Lutzow, PhD President/CEO November, 2014 Where to begin

Opt-Out Experience (Reflections) Why are Op-Outs occurring? More Study Required MassHealth One Care To-Date (Oct Y14) Enrolled Opt-Outs 17,465 25,840 Possible Reasons for Non-engagement Change Aversion Life Transitions Network Structures Management Resistance Loss of Medicaid Eligibility Plan Processing Routines Competing Plans Reimbursement Mix Invasive Interactions Payer Experience Performance Scoring Gain Austerity Gerald Riley, Continued Disenrollment Bias, CMS, MMRR 2012: Volume 2 (4) Member Provider If member driven: Are opt-outs more costly? Less costly? More complex? Predictable? Is the passive enrollment process inherently insulting? Insensitive? Do trusted caregivers (opinion makers) view plans as helpful? Supportive? If provider driven: Do providers view plans as an extension of their practices? Does member-centricity mean providers don t matter? Are complex cases stretching provider capability? Financially? Metricly?

Plan Value to Providers (Unrecognized?) Shared Performance Measures Y14 Physician PQRS Y14 Plan 5-Star 046 Medication Reconciliation C11 COA-Medication Review 117 Diabetes: Eye Exam C15 Diabetes Eye Exam 182 Functional Assessment C12 COA-Functional Assessment 236 Controlling HBP <140/90 C19 Controlling HBP <140/90 FFS Withhold and Penalty Protection Provider VBP Plan VBP 2% FFS withhold for EP non-participation No plan participation withhold 2-4% FFS withhold pending VBP outcomes No plan performance withhold Penalty for certain readmissions No readmission penalty Penalties for missing meaningful use benchmarks No meaningful use penalties Chronic Care Management Support New MH Model Plan Value-Add 360 o View of the Member Complete Across-System Claims Profile Blending medical and social support Access to all supports (medical and social) Managing chronic conditions Extension beyond the PCP office/clinic

Opportunities for Enhanced Design Role of Plans Confirm plans as care support partners with providers Encourage performance information sharing e.g., with authorizations Measure and reward shared accountability force-multiplying Role of Pharmacists Transition care model from dispensing to coordinating Link pharmacy mini-clinics to primary care EMRs Encourage pharmacist house calls -- http://hayatrx.com Role of Primary Care Physicians Create a reimbursable code for care team consultation Reward PCPs for care team performance contributions Encourage PCPs to use plans to fulfill the medical home model

Plan Value to Members (Most members?) Everyday Chatting with Members 1)- You can stay where you are we ll come to you we make house calls. 2)- We re available 24-7 no need to leave the house. 3)- Not a problem place to live, food, what else can we help you with? 4)- Can we get Marge across the hall to help you with that? 5)- How is Felix your cat feeling today.. are you sure he has enough to eat? Operationalizing the Chatting Attach NP vendors for HCC and 5-Star delivery of assessment and treatments in the home. Attach 24-7 nurse-call service to reduce ER use and alert care teams to pending issues. Acquire internal solutions specialists within the plan - HUD, SSI, food bank, etc. Create an EHR that has relationship depth with informal caregiver & contact avenues. Create an EHR that has life activity, member preference, member values depth. 6)- Here s my direct number call anytime. Encourage personal, direct, free-flowing access to the care team. 7)- I can take care of that right now Establish line level authority to resolve problems & complaints at first pass levels. 8)- I really enjoyed talking with you today you re so important to us. Script EHR closings that show appreciation for a member s choice of managed care.

tlutzow@icare-wi.org 414-305-8618

Questions and Discussion 28

About ICRC Established by CMS to advance integrated care models for Medicare-Medicaid enrollees and other Medicaid beneficiaries with high costs and high needs ICRC provides technical assistance (TA) to states, coordinated by Mathematica Policy Research and the Center for Health Care Strategies Visit http://www.integratedcareresourcecenter.com to submit a TA request and/or download resources, including briefs and practical tools to help address implementation, design, and policy challenges Send additional questions to: ICRC@chcs.org 29