Using the latest technologies and strategies to harness the power of innovation and achieve your goals 28 29 2013 Westin Abu Dhabi Golf Resort & Spa, Abu Dhabi, UAE

28 Media Partners Organized by

What is Innovation? 28 The ability to see a fourth option when everyone else see only three. Rabei Wazzeh, Executive Director, The Knowledge Group Innovation creates value that makes consumers fall in love with your brand. Madhusudhan Rao, VP Marketing North Africa Middle East, Unilever The main essence of innovation remains the creative value added to end user experience. Mohamed Jame, General Manager, Smelter Maintenance, Dubal Creativity stems from disagreements and innovations stems from Creativity. Abdulqader Obaid Ali, Chief of Internal Audit, Dubai World People see things and they say why others dream of things that were never done and they say why not.that is what Innovation is all about. Mohammed Alanasari, Director of Technology Program, Saudi Aramco

6 Great reasons not to miss this key event! Examine how leading businesses and government bodies are approaching innovation Understand how to capitalize on the technology, market, economy and social trends Explore how you can engage your people to generate ideas and create a culture of innovation Unleash your organization s innovation potential through effective leadership Discover how you can generate innovation through your consumers and key stakeholders Find out how intellectual property and patenting laws and trends will affect your innovations Who will attend: C-Level Executives, Managing Directors, General Managers, VPs, Directors, Heads and Managers of: Strategy & Planning Marketing & Communication Human Resources Technology & IT Product Development Research & Development (R&D) Product Management 28 Innovation Management & Entrepreneurship Engineering Administration Operations Business/Organisational Excellence Quality Management Sponsorship Opportunities The 4th Annual Abu Dhabi Innovation Forum, will give you an opportunity to demonstrate thought leadership and build up your name and visibility amongst companies investing in innovation. You will also be able to: Make the most of our networking opportunities and have a chance to demonstrate how you can add to the success of innovation in the region Support key companies in the region and potential market partners by boosting their innovation initiatives Increase your brand recognition and maximize your exposure through targeted association with the top players in innovation Can you afford to miss out on this unique event focusing on developing innovation in the region? Contact Francesca Krachai on 971 55 619 8100 or email Francesca.krachai@adu.ac.ae

28 Speakers H.E. Salem Al Shair Deputy Director General, egovernment & information Sector Telecommunications Regulatory Authority (TRA), UAE Rania Rostom Director of Communications General Electric, UAE Rabei Wazzeh Executive Director The Knowledge Group, UAE Khalifa Alforah Chief Digital Services Officer Etisalat, UAE Anthony James Founder & Global CEO Sample Central, Australia Madhusudhan Rao VP Marketing, North Africa Middle East, Unilever, UAE Mohammed Alansari Director of Technology Program Saudi Aramco, KSA Abdulqader Obaid Ali Chief of Internal Audit, Dubai World, President UAE Chapter, Institute of Internal Auditors, Chairman, Ideas.Emirates, UAE Ian Cook Head of Enterprise Technology & Executive VP Oman Insurance Company, UAE Mishal Kanoo Deputy Chairman The Kanoo Group, UAE Mohamed Jame General Manager, Smelter Maintenance DUBAL, UAE George Horan President Dubai Duty Free, UAE

Innovation and Technology Trends Open Innovation and Collaboration Day One 08:00 Registration and coffee 09:00 Opening address by the chairman 09:10 Understanding innovation from global and regional perspectives Examining the results of GE s Global Innovation Barometer Survey Understanding business perceptions about innovation and being innovative Looking at business innovation strategies and decision making processes Exploring how innovation is managed within GE Rania Rostom, Director of Communications, General Electric, UAE 09:40 Achieving growth through technology innovation Examining the current technology trends and the impact they will have on you Tapping into the latest consumer trends of mobility Reviewing how trends are influencing and changing consumer behaviour Using technology to create and develop better relationships with your customers Khalifa Alforah, Chief Digital Services Officer, Etisalat, UAE 10:20 Using open innovation to generate ideas and engage stakeholders Successfully putting together ideation campaigns Using crowdsourcing effectively to channel innovation Testing ideas with the right audience in the right manner Creating an innovation ecosystem that supports your product and service development and evolution Madhusudhan Rao, VP Marketing, North Africa Middle East, Unilever, UAE 10:50 Networking break Open Innovation and Collaboration Competitive and Commercial Innovation 28 11:20 Panel Discussion: Co-creating value for stakeholders, society and the environment Aligning your innovation with social values and channelling it to solve social problems Developing a sense of purpose to boost innovation, morale and energy Building up your reputation through environmentally focused innovation Creating strategic partnerships to ensure future success Khalifa Alforah, Chief Digital Services Officer, Etisalat, UAE 11:50 Out-thinking your competition Examining how innovative companies out-think their competition Learning how to see opportunities that others ignore Assessing your position and creating new points of leverage Shifting perspectives to achieve breakthrough growth Rabei Wazzeh, Executive Director, The Knowledge Group, UAE 12:20 Networking break 12:50 Developing entrepreneurship to commercialise ideas successfully Encouraging entrepreneurship within and outside your organization Commercialising ideas - how to go to the market Attracting investment into your venture Mohammed Alansari, Director, Technology Program, Saudi Aramco, KSA 13:30 Panel Discussion: Exploring IP and Patents in the Middle East Understanding the IP legislation in the GCC Reviewing patent protection and the systems currently in place Reviewing the strategic implications of IP to your organization Mohammed Alansari, Director of Technology Program, Saudi Aramco, KSA Anthony James, Founder & Global CEO, Sample Central, Australia 14:00 Networking lunch and end of day one

Innovation Leadership Business Innovation Day Two 08:00 Morning coffee 09:00 Opening address for day two 09:10 Embracing technology and leadership to achieve phenomenal results Maximising your existing resources to deliver outstanding results Using open-source platforms effectively to achieve results Leveraging your relationships to maximise opportunities and succeed H.E. Salem Al Shair, Deputy Director General, egovernment & Information Sector, TRA, UAE 09:40 Leading innovation by walking the talk Understanding the critical role of the leader in driving innovation Creating loyalty to bring in new ideas and commitment Promoting a culture of continuous learning to nurture innovation Mishal Kanoo, Deputy Chairman, The Kanoo Group, UAE 10:20 Skyrocketing growth through an innovative and competitive business model Using sophisticated and creative marketing to promote the brand Understanding your customer on a new level to increase satisfaction and sales Developing and retaining talent to increase loyalty and performance Collaborating with suppliers to innovate along the value chain Adopting technologies and enabling innovation organization-wide to create agility and drive results George Horan, President, Dubai Duty Free, UAE 10:50 Networking break Business Innovation Culture and Ideation 28 11:20 Effectively using the business strategy of free to sell Effectively tapping into the concept of free by disrupting traditional retail models Aligning proven best practices to create a winning experiential experience Gaining a deeper understanding of customer behaviour Anthony James, Founder & Global CEO, Sample Central, Australia 11:50 Delivering sustainable results through continuous innovation Enabling innovative business process and services improvement by implementing six sigma Enabling operational innovation excellence through people Using big data to provide a customised customer experience and make better decisions Helping build the organization s future leaders Reviewing the results and benefits of innovation to the business 12:20 Networking break 12:50 Turning ideas into reality Understanding how to measure whether you are an innovative company Exploring how to manage ideas and their implementation Examining the critical factors you need for success Abdulqader Obaid Ali, Chief of Internal Audit, Dubai World, President UAE Chapter, Institute of Internal Auditors, Chairman, Ideas.Emirates, UAE 13:20 Panel Discussion: Creating a culture of innovation and continuous learning Gaining management support and engagement for innovation Developing awareness and encouraging employee participation Removing the risk and fear factors associated with innovation Mohamed Jame, General Manager, Smelter Maintenance, DUBAL, UAE Ian Cook, Head of Enterprise Technology & Executive VP, Oman Insurance Company, UAE 13:50 Networking lunch and end of forum

28 Testimonials The Forum is a platform for leading organizations to share best practices and policies related to innovation. Overall, the presentations were great and provided invaluable insight to the importance of innovation Mohammed Jame, GM, Smelter Maintenance, DUBAL, UAE I have really enjoyed the event, and the excellent networking opportunities Mohammed Abdulla, Senior Public Relations Officer, Khadamat Facilities Management, UAE The event was a good knowledge sharing platform and a good opportunity for those who aim at kick-starting the innovation campaigns to align expectations and perspective right from the start Samir Kaul Manaher, HR Strategy and Development, VIVA, Bahrain Very useful and should be made continuously Reyad Ali Ahmad, Marine Engineer/Head of Maintenance, Private Department of Sheikh Mohammed Bin Khalid Al Nahyan, UAE It was pleasantly enlightening to engage with experts from different domains and industries and learn from their day to day practices Shatha Ahmad, Innovation Centre Manager, HP, UAE

28 Testimonials It was a wonderful experience... I hope I can attend the fourth annual innovation summit next year Rasheed Al Shamsi, Economic Researcher Assistant, ECSSR, UAE Excellent Eman Bader, Administrative Assistant, United Arab Emirates University, UAE The event provided a good opportunity to learn more about the priorities in innovation strategy and policy in Abu Dhabi and the region Joanna Chataway, Director Innovation and Technology, RAND Europe, UK Insightful Zeid Kalis, Business Analyst, Procter & Gamble, UAE The 3rd Annual Abu Dhabi Innovation Forum 2012 organized by AIM Events was insightful. The agenda was diverse and the workshop I attended was apt to get me advanced skills and understanding about fostering innovation in large scale enterprises. Thank You Sameer Sortur, General Manager, Innovation 360, UAE A good opportunity to explore experiences and meet people from various backgrounds Abeer Pharaon, Director, Innovation Culture Consulting, UAE

28 Forum Organizers AIM Events AIM Events is the conference, training and exhibitions division of the Abu Dhabi University. We are dedicated to creating and delivering high quality events which are business critical to Abu Dhabi, the UAE and the Middle East. Our mission is to produce knowledge based events that contribute to the growth and development of human potential in the community. Our events make the link between theoretical ideas and the real economy, present a focused program of international and local experts and are designed to add to the knowledge capital in the region. www.aimevents.net Abu Dhabi University Knowledge Group Venue & Accommodation The Westin Abu Dhabi Golf Resort & Spa The 4th Annual Abu Dhabi Innovation Forum will be held at The Westin Abu Dhabi Golf Resort & Spa, which is the hospitality heart of the Abu Dhabi Golf Club a 27 hole championship course, home to the PGA European Tour Abu Dhabi HSBC Golf Championship. The hotel is located directly at the Abu Dhabi Golf Club and all rooms offer inspiring views of the greens. From the hotel, a short drive takes you to the premier attractions in Abu Dhabi such as the Yas Island Circuit, Ferrari World and the grand Sheikh Zayed Mosque. The hotel is located near the corporate headquarters of renowned companies both local and international and the Abu Dhabi International Airport is just 5 kilometers away. www.westinabudhabigolfresort.com Abu Dhabi University Knowledge Group has been created to be the united face of a new and growing collection of knowledge orientated institutes and entities. These organizations are dedicated to offering wide-ranging training and development solutions across the UAE and the region. We look to provide a single point of call for all of the specific training and development needs of businesses, government institutions and individuals. Our vision is to be the leading provider of education and training solutions in all of its core areas, and to be known for our sustainable contribution to the social and economic development of the region.

CREDIT CARD PAYMENT 28 Event The 4 th Annual Abu Dhabi Innovation Forum DELEGATE DETAILS Name:... Job Title:... Email:... Mobile:... Tel:... Fax:... Name:... Job Title:... Email:... Mobile:... Tel:... Fax:... Name:... Job Title:... Email:... Mobile:... Tel:... Fax:... COMPANY DETAILS Date 28-29 2013 Company:... Tel:... Fax:... Country:... Postcode:... Address:... No. Of Employee: 0-49 50-199 200-499 500-999 1000+ YES, I would like to recieve information about future events via Email: Mobile: Nature of your company business:... To assist us with future correspondence, please apply the following details Early Bird Discount (Book before 31 December 2012) US $999 (Save US $200 off the final price) 5 for 4 Special Offer! Book 4 people for the Forum and bring a fifth colleague FREE of charge! * Registration fees includes documentation, lunch and refreshment. They do not include travel and accommodation. Price US $1,199 AIM/C/019 Name of the Department Head... Department:... Email:... Mobile:... Tel:... Fax:... Training Manager... Department:... Email:... Mobile:... Tel:... Fax:... Booking Contact... Department:... Email:... Mobile:... Tel:... Fax:... Please debit my card: Visa Terms & Conditions Mastercard Card Number:... Name on Card:... Exp. Date.:... CCV No.:... Signature:... Date:... Payments: A confirmation letter and invoice will be sent upon receipt of your registration via email. Please note that the full payment must be received prior to the event. Only those delegates whose fees have been paid in full will be admitted to the event. Payment must be received within 30 days of the invoice being issued. Cancellation: If you are unable to attend, a substitute delegate will be welcome in your place. Registrations cancelled within 7 days of the event are subject to a fee of 50% administration charge. Registrations cancelled less than 7 days before the commencement of the event must be paid in full. Abu Dhabi University Knowledge Group will not be liable for refunds should visas not be obtained. Any refund will exclude any flight or hotel cancellation charges. By submitting your registration you agree to be bound by the terms and conditions in full. Program Changes: Abu Dhabi University Knowledge Group reserves the right to make changes to the program, venue and timings at any time without prior notice. Visas: ADUKG is not responsible for arranging your visa. If you require a visa, you should contact the hotel you wish to stay at as soon as possible. DR/AY/MA

Innovation-based growth is crucial to all Middle Eastern countries facing the challenges of economic diversification, changing demographics, engagement of youth and globalization. Global Innovation Index 2012