TEAM UP WITH JOGNN AND AWHONN LIFELINES

TEAM UP WITH JOGNN AND AWHONN LIFELINES

A leader among international nursing associations, the Association of Women s Health, Obstetric and Neonatal Nurses represents more than 22,000 health care professionals in the United States, Canada, and abroad who are dedicated to establishing and promoting the highest standards of nursing practice. AWHONN members practice in a variety of settings such as hospitals, home health agencies, physicians offices, universities, and public health agencies. They are staff nurses, nurse-midwives, nurse practitioners, professors, nurse scientists, administrators, managers and entrepreneurs. It is this rich diversity of skills, settings, and experience that puts AWHONN at the forefront of women s health and neonatal nursing. About AWHONN A LEADER IN THE HEALTH CARE OF WOMEN AND NEWBORNS AWHONN members assess, treat, prescribe, medicate and provide daily hands-on therapies and care to women and newborns. Now more than ever, AWHONN nurses recommend prescriptions and handle direct purchasing decisions for their organizations. AWHONN 2000 L Street, N.W., Suite 740 Washington, DC 20036 Telephone: (800) 673-8499 Fax: (202) 728-0575 www.awhonn.org SAGE Publications 2455 Teller Road, Thousand Oaks, CA 91320 U.S.A. Tel: 805-499-0721, ext. 7160 Fax: 805-499-8096 E-mail: advertising@sagepub.com www.sagepub.com

TEAM UP WITH JOGNN AND AWHONN LIFELINES AWHONN LIFELINES http://awhonnlifelines.awhonn.org The official clinical practice management journal of AWHONN, focusing on all areas of women s health. EDITORIAL PERSONNEL Anne Katz, PhD, RN, Editor Carolyn Davis Cockey, MLS, Executive Editor This award-winning journal is read by more than 22,000 nurses, nurse practitioners and other health professionals who provide direct care to women and newborns. AWHONN Lifelines covers the most recent and important health care trends and current practice issues in a concise, practical, and easy-to-read format. From expert, peer-reviewed features, the latest in clinical trends, opinions, innovations, health policy updates and breaking news, to the newest drugs, devices and alternative/complementary therapies, AWHONN Lifelines is a must-read for the most compelling health care information on women s health, newborn care and professional nursing issues. AWHONN LIFELINES CALENDAR 2005 Issue February/March April/May June/July August/September October/November December/January Bonus Distribution/Value-Added Opportunities Midwest Nursing Research Society Conference American College of Nurse Midwives Conference AWHONN Conference International Lactation Consultant Association Conference Readex Ad Test Issue! Please contact the publisher for updates on topics for upcoming issues. AWHONN Lifelines invites manufacturers to submit press releases or new product information to be considered for the News columns. These listings are free of charge but subject to approval from the AWHONN Lifelines editors and published on a space-available basis. If you have a new product, drug, device, or service, please send your materials to: AWHONN Lifelines News Attn: Executive Editor 60 Cardinal Lane Glenwood Springs, CO 81601 U.S.A. Fax: (970) 947-9784 Or E-mail: Lifelines@awhonn.org

JOURNAL OF OBSTETRIC, GYNECOLOGIC, AND NEONATAL NURSING (JOGNN) http://jognn.awhonn.org The official peer-reviewed journal of AWHONN, focusing on women s health, obstetrics, and neonatal nursing. EDITORIAL PERSONNEL Nancy K. Lowe, RN, CNM, PhD, FACNM, Editor Margaret Kearney, RNC, PhD, FAAN, Associate Editor Now in its 34th year of publication, JOGNN examines the most recent practice, research, policy, opinions and trends in the care of women, childbearing families and newborns. JOGNN presents the clinical scholarship that is the driving force behind the nursing profession. Editorial Information Written by and for nurses, nurse practitioners, and other health care professionals, JOGNN keeps over 22,000 readers in touch with clinical research in the fields of women s health, obstetrics, and neonatal care. JOGNN is a premier resource that helps readers incorporate changing realities into their practice and plan for the future. JOGNN EDITORIAL CALENDAR 2005 Issue Theme for Clinical Issues Section Bonus Distribution/Value-Added Opportunities January/February Nutrition Midwest Nursing Research Society Conference March/April Women s Mental Health AWHONN Conference May/June Support in Childbearing American College of Nurse Midwives Conference International Lactation Consultant Conference July/August September/October Health Disparities Alternative Care Models (tentative) November/December Safety Issues in OGN Care (tentative) Readex Ad test issue! Please contact the publisher for updates on topics for upcoming issues. SAGE Publications 2455 Teller Road, Thousand Oaks, CA 91320 U.S.A. Tel: 805-499-0721, ext. 7160 Fax: 805-499-8096 E-mail: advertising@sagepub.com www.sagepub.com

TEAM UP WITH JOGNN AND AWHONN LIFELINES WHO S READING JOGNN AND AWHONN LIFELINES? JOGNN and AWHONN Lifelines readers assess, treat, prescribe, medicate and provide daily hands-on therapies and care to women and newborns. 71% of the readers are directly involved in purchasing decisions for their organizations. 70% of the readers discuss prescription choices with their patients. Over the past 12 months, 82% of the readers have responded to ads in JOGNN and 85% have responded to ads in Lifelines. JOB TITLE/ FUNCTION Other/Multiple Roles 19% Clinical Nurse Specialist 5% Nurse Midwife 4% Nurse Practitioner 8% Nurse Manager 15% Case Manager 1% Staff Nurse 48% AREAS OF CLINICAL FOCUS 35% 30% 25% 20% 15% 10% 5% 0% Labor and Delivery Other Women s Health Mother/Baby LCR/LDRP Antepartum NICU Critical-Care Obstetrics Postpartum Source of reader demographics: Reader Surveys 2003, and Readex Reader Surveys conducted with Aug/Sept 2003 Lifelines and Jan/Feb 2004 JOGNN.

76% of JOGNN subscribers read almost every issue. 2 of 4 17% HOW MANY JOGNN ISSUES READ OF LAST 4 1 of 4 6% 4 of 4 47% Over 60 Minutes 32% AVERAGE READERSHIP OF EACH ISSUE OF JOGNN 0-30 Minutes 8% 30-45 Minutes 27% Readership 3 of 4 29% 45-60 Minutes 33% 86% of Lifelines subscribers read almost every issue. HOW MANY LIFELINES ISSUES READ OF LAST 4 AVERAGE READERSHIP OF EACH ISSUE OF LIFELINES 2 of 4 12% 1 of 4 2% 4 of 4 49% Over 60 Minutes 29% 0-30 Minutes 6% 30-45 Minutes 27% 3 of 4 37% 45-60 Minutes 38% Source of reader demographics: Reader Surveys 2003, and Readex Reader Surveys conducted with Aug/Sept 2003 Lifelines and Jan/Feb 2004 JOGNN. More women s health and Ob/Gyn nurses read JOGNN and AWHONN Lifelines than any other journal in the field. 25,000 20,000 15,000 10,000 TOP SIX JOURNALS IN MATERNAL/ CHILD NURSING BY CIRCULATION 5,000 0 JOGNN AWHONN Lifelines American Journal of Maternal/Child Nursing (MCN) Neonatal Network Advances in Neonatal Care (NANN) Journal of Midwifery & Women s Health Source of competitive information: SRDS and publisher-provided data for 2004.

TEAM UP WITH JOGNN AND AWHONN LIFELINES ONLINE ADVERTISING OPPORTUNITIES AWHONN Lifelines: http://a ttp://awhonnlif whonnlifelines elines.a.awhonn.or whonn.org JOGNN: http://jo ttp://jognn.a gnn.awhonn.or whonn.org BANNER ADVERTISING: BANNER Advertiser Rate Non-Advertiser Rate ADVERTISING 6-month exposure 12-month exposure 6-month exposure 12-month exposure Run of Site Banner Rotating $600 $1,050 $1,200 $2,100 Banners will run throughout the site except on the Home Page. Maximum of 5 rotating banners will be placed at any time. If others are not sold, then advertisers will receive bonus exposure for no additional cost. Print Advertiser rate applies to those companies advertising 3 or more times in the print journal during the current calendar year. BANNER SPECIFICATIONS: Run of Site Banner: 220 pixels wide X 40 pixels high Acceptable file formats: GIF, Animated GIF, JPG, PNG Other opportunities such as sponsored email alerts may be available. Please contact us for more information. AWHONN LIFELINES PATIENT EDUCATION PAGE SPONSORSHIP AWHONN Lifelines now features a special patient education page which includes patient information useful to the clinician in educating the patients, as well as a self-assessment-screening tool. This provides an excellent opportunity for a company that would like to help foster the patient/provider relationship by helping to underwrite this educational endeavor. The sponsors can choose the topics for the features that they wish to sponsor. Proposed upcoming topics for patient education pages: Choosing contraception Promoting cardiovascular health/cholesterol management Managing menopause symptoms Screening in high-risk pregnancies Preventing premature birth, preterm labor Staying dry: continence in women Options for osteoporosis prevention Maintaining a healthy BMI/weight management Understanding diabetes 61% of readers use this patient page in their practices BELLY-BANDS JOGNN and AWHONN Lifelines offer the opportunity to advertise your company on a specially designed band that wraps around the outside of the issue of your choice. Belly bands are counted as 3 pages in determining earned rates for ROB ads.

VALUE-ADDED OPPORTUNITY FOR 6x ADVERTISERS 6x advertisers (B&W or 4C) in either JOGNN or Lifelines qualify for a 15% discount off of full page ads (B&W or 4C) in AWHONN s preliminary and final annual conference programs. AWHONN Sponsors who give $20,000+/year to AWHONN programs will qualify for a 15% discount off of the full page ad of their choice in either journal. JOURNAL MARKS JOGNN and AWHONN Lifelines offer this merchandising opportunity to promote your company on a special tear-off piece attached to your ad, to be used as a bookmark. The bookmark may contain your product or company logo, Website address, and a brief message. This opportunity continues your branding indefinitely. OUTSERTS (PRODUCT SAMPLES, BROCHURES, POSTERS) Be the first advertiser to be seen by readers with your promotional item or product sample mailed within the polybag of each issue, outside of the journal. This is an exclusive opportunity only one advertising outsert permitted per issue! Outserts are counted as 3 pages in determining earned rates for ROB ads. SUPPLEMENTS Special Marketing Opportunities Single-sponsored supplements give you the opportunity to deliver a customized editorial message to all of the readers of JOGNN or AWHONN Lifelines. Supplements are polybagged with a regular issue and may be overprinted for distribution at the sponsor s discretion. Contact us today to discuss the various options for the delivery of your sponsored educational content. REPRINTS Reprints of articles from JOGNN or AWHONN Lifelines can serve as excellent promotional pieces for your products and services. These reprints may be used for sales support materials, exhibit handouts, seminar literature, and direct mail inserts. Please call us today to discuss any of these special marketing opportunities. EXHIBITING AT AWHONN CONFERENCE AND OTHER AWHONN SPONSORSHIP OPPORTUNITIES If you are interested in exhibiting at AWHONN s annual conference or sponsoring one of the conference events, or if you would like information on additional opportunities to reach AWHONN s audience of nurses, please contact: Kimberley Mortier Manager, Industry Relations & Exhibits (202) 261-2449 kimberleym@awhonn.org or visit www.awhonn.org

TEAM UP WITH JOGNN AND AWHONN LIFELINES GENERAL ADVERTISING RATES: (Effective January 2005) DISPLAY AND CLASSIFIED ADVERTISING RATES Effective January 2005 TITLE: Journal of Obstetric, Gynecologic, and Neonatal Nursing (JOGNN) SAGE Publications, 2455 Teller Road, Thousand Oaks, CA 91320, U.S.A., Phone: 805-499-0721, Fax: 805-499-8096, E-mail: advertising@sagepub.com Published bimonthly in January/February, March/April, May/June, July/August, September/October, and November/December. Official Journal of the Association of Women s Health, Obstetric and Neonatal Nurses (AWHONN) DESCRIPTION: JOGNN is the official peer-reviewed journal of the Association of Women s Health, Obstetric and Neonatal Nurses (AWHONN). Now in its 33rd year of publication, JOGNN examines the most recent practice, research, policy, opinions and trends in the care of women, childbearing families and newborns. JOGNN presents the clinical scholarship that leads the nursing profession. (A Brandon-Hill selection.) GENERAL POLICY: All advertising is subject to AWHONN s approval. The advertiser and/or advertising agency assumes liability for all contents of advertising and any claims against the publisher as the result of the advertisement. No cancellations will be accepted after the closing date. SPECIAL AD TEST ISSUE: November/December 2005 The November/December issue of JOGNN will offer advertisers the opportunity to receive reader feedback about their advertisements. The independent research firm, Readex, will conduct a random sampling of all the JOGNN readers perceptions and comments about the advertisements in this issue. All of the advertisers (half page or larger) in this issue will receive a special Message Impact report summarizing the research. This is an excellent opportunity to gauge the effectiveness of your advertising campaigns. B&W Frequency 1x 3x 6x 12x Full page $2,920 $2,815 $2,730 $2,640 1/2 page $1,805 $1,740 $1,680 $1,620 1/4 page $1,195 $1,125 $1,070 $980 1/8 page (classified only) $835 $785 $750 $685 Frequency 24x 36x 48x 60x Full page $2,545 $2,455 $2,400 $2,340 1/2 page $1,570 $1,515 $1,465 $1,400 1/4 page N/A N/A N/A N/A 1/8 page (classified only) N/A N/A N/A N/A Rates based on total units earned during a 12-month period. Space purchased by a parent company and subsidiaries may be combined for an earned rate. COMBINATION RATE: Earned rate in combination with AWHONN Lifelines. COLOR RATES: Standard color, per page/fraction, extra... $725 Matched color, per page/fraction, extra... $895 3- or 4-color, per page/fraction, extra... $2,120 COVERS & PREFERRED POSITION RATES: Inside Front Cover: Earned B&W Advertising rate + 25% Inside Back Cover: Earned B&W Advertising rate + 25% Back Cover: Earned B&W Advertising rate + 50% Facing Contents: Earned B&W Advertising rate + 25% Facing First Text: Earned B&W Advertising rate + 25% Facing Masthead: Earned B&W Advertising rate + 25% Page facing Inside Front Cover at no extra premium. Must run as a spread. AGENCY COMMISSION: 15% to agencies. INSERTS: 2-page insert 3 times earned B&W rate. 4-page insert 4 times earned B&W rate. 8-page insert 8 times earned B&W rate. Outserts, loose inserts, gatefolds, tip-ins, CD-ROM inserts and business reply cards are available. Sample must be submitted to the Publisher for approval. Please call for rates. INSERT QUANTITY ESTIMATE: 28,000. However, we recommend that you call your representative prior to each issue because the quantity fluctuates for each issue. MAILING AND CLOSING DATES: Closing dates for Volume 34 (2005) Issue Space Reservations Ad Materials Mail Date January/February 12/10/04 12/15/04 01/12/05 March/April 02/11/05 02/17/05 03/17/05 May/June 04/08/05 04/14/05 05/12/05 July/August 06/09/05 06/16/05 07/14/05 September/October 08/12/05 08/17/05 09/14/05 November/December 10/07/05 10/12/05 11/09/05

AWHONN DISPLAY AND CLASSIFIED ADVERTISING RATES Effective January 2005 GENERAL ADVERTISING RATES: (Effective January 2005) B&W Frequency 1x 3x 6x 12x Full page $2,920 $2,815 $2,730 $2,640 1/2 page $1,805 $1,740 $1,680 $1,620 1/4 page $1,195 $1,125 $1,070 $980 1/8 page (classified only) $835 $785 $750 $685 Rate Cards TITLE: AWHONN Lifelines SAGE Publications, 2455 Teller Road, Thousand Oaks, CA 91320, U.S.A., Phone: 805-499-0721, Fax: 805-499-8096, E-mail: advertising@sagepub.com Published bimonthly in February/March, April/May, June/July, August/September, October/November, and December/January. An Official Publication of the Association of Women s Health, Obstetric and Neonatal Nurses (AWHONN) DESCRIPTION: AWHONN Lifelines is the official clinical practice management journal of the Association of Women s Health, Obstetric and Neonatal Nurses (AWHONN). This award-winning journal is read by more than 22,000 nurses, nurse practitioners and other health professionals who provide direct care to women and newborns. AWHONN Lifelines covers the most recent and important health care trends and current everyday practice issues in women s health, obstetric and neonatal nursing. Articles range from expert, peer-reviewed features to the latest in clinical trends, opinions, innovations, health policy updates and breaking news, to the newest drugs, devices and alternative/complementary therapies. AWHONN Lifelines is a mustread for the most compelling health care information for women s health, newborn care and professional nursing issues. GENERAL POLICY: All advertising is subject to AWHONN s approval. The advertiser and/or advertising agency assumes liability for all contents of advertising and any claims against the publisher as the result of the advertisement. No cancellations will be accepted after the closing date. SPECIAL AD TEST ISSUE: August/September 2005 The August/September issue of AWHONN Lifelines will offer advertisers the opportunity to receive reader feedback about their advertisements. The independent research firm, Readex, will conduct a random sampling of all the AWHONN Lifelines readers perceptions and comments about the advertisements in this issue. All of the advertisers (half page or larger) in this issue will receive a special Message Impact report summarizing the research. This is an excellent opportunity to gauge the effectiveness of your advertising campaigns. Frequency 24x 36x 48x 60x Full page $2,545 $2,455 $2,400 $2,340 1/2 page $1,570 $1,515 $1,465 $1,400 1/4 page N/A N/A N/A N/A 1/8 page (classified only) N/A N/A N/A N/A Rates based on total units earned during a 12-month period. Space purchased by a parent company and subsidiaries may be combined for an earned rate. COMBINATION RATE: Earned rate in combination with the Journal of Obstetric, Gynecologic, and Neonatal Nursing (JOGNN). COLOR RATES: Standard color, per page/fraction, extra... $725 Matched color, per page/fraction, extra... $895 3- or 4-color, per page/fraction, extra... $2,120 COVERS & PREFERRED POSITION RATES: Inside Front Cover: Earned B&W Advertising rate + 25% Inside Back Cover: Earned B&W Advertising rate + 25% Back Cover: Earned B&W Advertising rate + 50% Facing Contents: Earned B&W Advertising rate + 25% Facing First Text: Earned B&W Advertising rate + 25% Facing Masthead: Earned B&W Advertising rate + 25% Page facing Inside Front Cover at no extra premium. Must run as a spread. AGENCY COMMISSION: 15% to agencies. INSERTS: 2-page insert 3 times earned B&W rate. 4-page insert 4 times earned B&W rate. 8-page insert 8 times earned B&W rate. Outserts, loose inserts, gatefolds, tip-ins, CD-ROM inserts and business reply cards are available. Sample must be submitted to the Publisher for approval. Please call for rates. INSERT QUANTITY ESTIMATE: 28,000. However, we recommend that you call your representative prior to each issue because the quantity fluctuates for each issue. MAILING AND CLOSING DATES: Closing dates for Volume 9 (2005) Issue Space Reservations Ad Materials Mail Date February/March 01/12/05 01/17/05 02/14/05 April/May 03/10/05 03/16/05 04/13/05 June/July 05/11/05 05/16/05 06/13/05 August/September 07/13/05 07/18/05 08/15/05 October/November 09/12/05 09/16/05 10/14/05 December/January 11/10/05 11/15/05 12/13/05

TEAM UP WITH JOGNN AND AWHONN LIFELINES MECHANICAL REQUIREMENTS Trim Size: 8 3 /8" x 10 7 /8" Non-Bleed Bleed Full page: 7" x 10" 8 5 /8" x 11 1 /8" 1 /2 page horizontal: 7" x 4 7 /8" 1 /2 page vertical: 3 3 /8" x 10" 1 /4 page vertical: 3 3 /8" x 4 7 /8" 1 /8 page horizontal (classified only): 3 3 /8" x 2 1 /4" Live matter: 1 /4" from trim B&W Halftone Screen: 133-150 line screen REQUIREMENTS FOR ELECTRONIC DELIVERY: General Instructions: A High Resolution Press-Ready PDF is required for all electronic ad submissions. PDF must be created using Adobe Acrobat Distiller. Files created in PDF Library cannot be accepted. All images within PDF must be created in TIFF or EPS format. All fonts must be embedded. Minimum required image resolution is 300 dpi for color or grayscale images and 900-1200 dpi for line art (1-bit) images. All color files must be created and submitted to publisher in CMYK color mode. Publisher will convert ads submitted in RGB but is not responsible for color reproduction on these ads. Image Size/Crop: Digital art files should be cropped to remove non-printing borders. Art should be created or scaled to the size intended for print. Image orientation should be the same as intended for print. For ads that are intended to run off the page, a 1/8" minimum bleed is required on all sides. Proof Instructions: Color Ads: An identifiable SWOP-certified (Specifications Web Offset Publications www.swop.org) must be supplied with the final digital file. If a SWOP-certified proof is not supplied, then the publisher cannot guarantee correct reproduction of color. Any omissions or color deviation from a submitted proof, other than a SWOP-compliant proof, will not warrant compensation to the advertiser. B&W Ads: A hard-copy proof the same size as the digital art must be supplied with the final digital file. For detailed instructions on file preparation, log on to http://dx.sheridan.com/. We recommend that all advertisers preflight their ads prior to submission to publisher to check for errors. If you do not have preflight software, then you may use the free pre-flight at: http://dx.sheridan.com/connect/main.html. File Submission Instructions: Please supply files on one of the following media: Iomega Zip (100 or 250), CD-ROM, or e-mail. Please include a SWOP-certified proof and the preflight report with your digital submission. If e-mailing artwork, then send the proof in a separate package in the mail. REQUIREMENTS FOR FILM: All film must be right-reading emulsion side down. All reproduction materials must have registered marks, center marks, and trim marks clearly indicated. Whenever possible, advertisements should be supplied by digital format. Each negative must be clearly marked for color. All color pages must be accompanied by an identifiable SWOP-compliant proof. BIND-IN CARDS AND INSERTS: All bind-in cards and inserts are jogged to the head. All bind-in cards and inserts must have 1/8 trim beyond the crop mark area of the Head, Foot, Gutter and Face of the advertisement. Perforations must be 3/8 from gutter. All live copy should be no closer than ¼ from the trim. For inserts, 70# coated stock for minimum weight and 110# coated stock is the maximum. POSTAL REQUIREMENTS OF BUSINESS REPLY CARDS: Final size of all BRCs must be 4 ¼ h x 6 w. Minimum paper weight is 7 pt. Recommended stock is 75# hibulk. It meets the requirements set forth by the USPS for reply cards. Publisher is not responsible for any errors in reproduction if artwork is not provided according to the above specifications. ADDRESSES AND CONTACT NUMBERS Display and Classified Ad Sales Walchli Tauber Group 2225 Old Emmerton Rd., Suite 201 Bel Air, MD 21015 U.S.A. Attention: David R. Baker, National Sales Manager Tel: 443-512-8899 ext. 105 Fax: 443-512-8909 E-mail: david.baker@wt-group.com Contracts and Insertion Orders Walchli Tauber Group 2225 Old Emmerton Rd., Suite 201 Bel Air, MD 21015 U.S.A. Attention: David R. Baker, National Sales Manager Tel: 443-512-8899 ext. 105 Fax: 443-512-8909 E-mail: david.baker@wt-group.com Artwork Submissions Advertising Coordinator SAGE Publications 2455 Teller Road Thousand Oaks, CA 91320 U.S.A. Tel: 805-499-0721 ext. 7160 Fax: 805-499-8096 E-mail: advertising@sagepub.com Pre-Printed Inserts List journal name, issue number, and quantity on boxes/skids. Ship to: Tina Pringle/Pam Hays Dartmouth Printing 69 Lyme Road Hanover, NH 03755 U.S.A. Tel: 603-643-2220 Reprints and Supplement Sales Bob Vrooman SAGE Publications 2455 Teller Road Thousand Oaks, CA 91320 U.S.A. Tel: 805-499-0721 ext. 7594 Fax: 805-499-8096 E-mail: robert.vrooman@sagepub.com SAGE Publications 2455 Teller Road, Thousand Oaks, CA 91320 U.S.A. Tel: 805-499-0721, ext. 7160 Fax: 805-499-8096 E-mail: advertising@sagepub.com www.sagepub.com Mechanical Requirements for JOGNN and AWHONN Lifelines