BRIEF DESCRIPTION OF MY VENTURE S PROJECT
BACKGROUND Motivated by the energy conditions in Indonesia, where energy demand growth is greater than it s supply, this shows that the current condition of energy in Indonesia is not good 4.1% 3.8% DEMAND SUPPLY INSONESIAS ENERGY DEMAND AND SUPPLY GROWTH (ESDM, 2014)
BACKGROUND ENERGY CONSUMPTION ECONOMIC GROWTH This is also supported by the fact that Indonesia ranked top in the index that shows the energy consumption of our energy use is great, but not productive. Of these problems can be concluded that Indonesian society is not wise in the use of energy 2.69 1.4 1.1 ENERGY ELASTICITY INDEX (ESDM, 2014)
BACKGROUND DEMOGRAPHIC BONUS Based on demographic projections, by 2035 there will be a very significant spike. therefore we must prepare our youth. and the results of the study found that there are two of the most effective methods, thus are by monitoring and comparing with others that are proven to decrease the energy consumption of 7 and 3 percent. 7.7% (PG&E) 3% (ROBERT CIALDINI)
SOLUTION From the formulation before we developed a plan to save energy in the form of competition between primary schools, which we will held annually. ENERGY SAVING COMPETITION AMONG ELEMENTARY SCHOOL
we give the name of the program SIMARGI. which abbreviations for energy-saving education in Indonesian SOLUTION
SOLUTION EDUCATION PROCESS ENERGY MONITORING SIMARGI consists of education to elementary school students about how to conserve. installation of energy monitoring in each school and compare the savings with other schools that can be accessed via the website. mounting display at each school that contains monitoring, educational videos, and also advertising spot WEB DISPLAY EDUCATIONAL VIDEO ADVERTISING SPOT
IMPACT < 1 st Year 1 5 Year > 5 th Year 50 School in BANDUNG 50 School in 10 Cities 30% School in INDONESIA by holding SIMARGI our target is to involve ten thousand students in the first year and conserve energy that equals to 50 million rupiah, and continues to expand to achieve 30% of elementary school students in Indonesia Rp 50 M 10.000 Elementary Students Rp 2.5 B 100.000 Elementary Students Rp 250 M per Year 4.500.000 Elementary Students
CUSTOMER SEGMENT Elementary School Students I would then explain the Business Model Canvas of SIMARGI. starting with advertising agencies as our target to fill the ad spot. and elementary school for the education target. Advertising Agency
VALUE PROPOSITION Education and Competition value that we offer to the advertising agency is the absence of advertising media that can interact with the child in the working day, so SIMARGI is the only advertising opportunities to enter this segment Advertising market in Schools
CUSTOMER RELATIONSHIP Education process and Prize to maintain a relationship with the student, SIMARGI will give a prize to the school with the largest savings Business to Business
CHANNELS Ministry of Education to held SIMARGI, we coordinate with education authorities and relevant institutions Sales Force
KEY ACTIVITIES Project Management Community Development Installation and Sistem Maintenance Sistem Here are things that become our main activity Marketing
KEY RESOURCES Project Officer Engineer Furthermore, our core team is composed of Sales Team
KEY PARTNERS Educator Energy Monitoring System Vendor we need to collaborate with a number of partners, including facilitator for education and energy monitoring system provider
COST STRUCTURE Purchasing Human Resources Web Hosting & Maintenance furthermore, these is the cost to implement SIMARGI Marketing
REVENUE STREAM Advertising Sponsorship Government budget Revenue will be gained from these sectors
CURRENT STATE Currently, we have initiated SIMARGI Bandung, where we collaborate with Earth Hour movement, Greeneration Foundation, PLN (Public Utility Company), BPLH (Government Institution), and Tjoret Design Studio.
This is interface of our competition website. Right now, SIMARGI is one of our priority in Adhmora thus we work on it on daily basis. In the development phase, we will sustain our company by other projects that already running and we seek investment for SIMARGI for the next phase. CURRENT STATE
Further Question: malik@adhmora.com Thank You