City of El Centro Strategic Planning Program

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Goal #1 TRANSPORTATION & MOBILITY Develop a transportation plan that reduces congestion, improves traffic flow within the ity and the surrounding region. 1. Improve irculation A. Dogwood Bridge/ I8 Widening I 2015 PW / $30 million in State and developer impact fees. ALTRANS B. LaBrucherie Widening (Orange to Main) I 2014 PW $3 million in Measure D Bond funding.. Highway 86 Relinquishment I 2015 PW / altrans preparing Project Scope Summary Report (PSSR). ALTRANS E. onstruct Bradshaw Ave. between 8th and 12th Street I 2014 Q1 PW Two properties acquired, pending consultant for design and acquisition of remaining parcels. F. Imperial Avenue Overlay (I8/Orange) I 2013 Q3 PW $700,000 Federal grant funding. G. Traffic Signal Timing Update I 2014 Q1 PW $75,000 in impact fees. 2. Public Transportation A. Bus Transfer Station I 2013 Q4 PW / IT $4.7 million in Federal Transit and ARRA (stimulus) grants. Located at 7th/State Street. Under construction. B. ontinue to Seek New Funding - Local, State & Federal I Ongoing PW / IT Work with IT to seek additional funding from State and Federal agencies. 1

3. Improve ondition of ity Streets 4. Improve ondition of Sidewalks A. 2013 Paving Project I 2013 Q4 PW $2,200,000 in Measure D and State funding. A. ADA ompliance I 2014 Q2 B. 8th Street Sidewalk Project (entinela to Adams) PW/ EO DEV I 2014 Q1 PW $140,000 in Article III funding. Requested funding in FY 2014 budget to complete a Pedestrian Plan which will enable the ity to be eligible for future funding opportunities.. Buena Vista Pedestrian Improvements (6th/8th) I 2015 Q1 PW $591,000 State funding. Service to McKinley School. Installation of curb, gutter and sidewalk. D. Euclid Avenue Pedestrian Improvements (Imperial/LaBrucherie) E. Dogwood Ave. Pedestrian Improvements (Danenberg to ity Limit South) I 2015 Q1 PW $457,000 State funding. Installation of curb, gutter and sidewalk. I 2015 Q1 PW $457,000 State funding. Installation of curb, gutter and sidewalk. F. Ross Avenue (3rd/Dogwood) I 2016 Q1 PW G. Adams Avenue (LaBrucherie/Lotus) N 2015 Q1 PW H. Active Transportation N 2014 Q2 OM DEV PW 5. Bicycle Travel A. Additional Bike Lanes I Ongoing PW 6. Street Lighting A. Improve Repair Time I 2013 Q4 PW $506,000 State funding. Street reconditioning and installation of curb, gutter and sidewalk. $570,000 in Federal funding. Street reconditioning and installation of curb, gutter and sidewalk. Seek funding for an Active Transportation Plan to enhance the Regional Transportation Plan and encourage active transportation. Bike lane will be added on West Main from Austin to Lotus. Additional bike lanes will be added where feasible or considered in the Master Bicycle Plan and to promote Active Transportation. Implement My.Gov software to increase efficiency in creating, following, and tracking work orders. The software will allow staff to set timeframes for the work to be done and send out follow ups according to deadline. B. Increase Lighting for Pedestrians L Ongoing PW Street lighting required in future developments.. Seek Funding to Improve Lighting in Downtown Area L Ongoing PW Street lights in downtown El entro are outdated and are in need of replacement. Seeking various funding opportunities for grant money. 2

Goal #2 SAFE NEIGHBORHOODS: Enhance Police and Fire Services that improve the safety in the ity and is maintained as El entro grows. 1. Establish Funding for New Police Station A. Identify Funding Sources I 2014 Q4 POLIE Location identified and additional land purchase complete. Funding source is reimbursement agreement for 2011 RDA Bonds A/B. 2. Police Patrol A. DUI Enforcement I 2013 Q3 POLIE $108,000 in grant funding from Office of Traffic Safety to conduct additional DUI enforcement. B. Narcotics & Human Trafficking Enforcement I 2014 Q2 POLIE $150,000 in grant funding from Department of Homeland Security to conduct enforcement operations.. Domestic Highway Enforcement I Ongoing POLIE Funding from the Department of Justice to conduct narcotics enforcement. 3. rime Prevention Outreach A. ommunity Outreach I Ongoing POLIE Presentations & School Visits: 911 presentations, anti-bullying, Stranger-Danger, Active Shooter training, adult education and burglary prevention. 4. Improve Animal ontrol Services A. Update & Enforce Ordinances I 2013 Q4 POLIE Waiting for revised documents from the ounty of Imperial to ensure consistency throughout the Imperial ounty. B. onsolidate Animal ontrol Services I 2018 Q4 POLIE Evaluate the housing needs of animals. Develop and implement a plan. Regional working group has been established. 3

4. Fire Prevention A. Increase Fire Educational Program Outreach I 2014 Q2 FIRE B. Disaster Plan I 2014 Q2 FIRE. Fire Inspections I Ongoing FIRE Working on updating Fire website to link educational resources. Our educational program will include Station Tours where educational material provided by the Burn Institute and additional literature supplied through the general fund will be distributed. Working on increasing/soliciting participation from volunteers through the Fire orps. Volunteers will enable the department to reinstitute some educational programs. The disaster plan is currently being updated. The consultant hired by the ounty through grant funding is working on an update which will include a tie-in with all local communities disaster plans. Fire Department will then meet with all ity departments to distribute the plan and coordinate training. Maintain Self Fire Inspection Program administered through El entro Fire Department. Each year, 625 engine company inspections are conducted. These inspections are for businesses that are regulated by the State Fire Marshal s Office and or require permits as per alifornia Fire ode. 5. Fire Suppression A. Purchase New Fire Engine I 2014 Q2 FIRE Requested $462,000 in FY 2014 budget for the purchase of a new fire engine to replace a 1995 HME pumper fire engine. 6. Storm Water Management Plan A. Develop Timeline & Implementation I 2017 Q2 PW Temporary Plan by September 2013. Working with staff to development and implement a permanent plan. The establishment of a storm water management program provides the ity with the basis for establishing effective rules, regulations, and projects that will reduce the potential for storm water damage to life, public health, safety, property, and the environment. 4

Goal #3 REREATION & LIFELONG LEARNING: Implement a comprehensive cultural, recreational and lifelong learning programs for seniors, adults, youth and special needs populations through partnerships with public, private and not for profit sectors of the community. (Services) 1. Improve ondition of Parks A. Bucklin Park P/L Paving Project 2013 Q4 P&R omplete. $140,000 Federal MAQ funding. B. Swarthout Park Renovation I 2014 Q4 P&R $88,240 Phase I complete. $315,331 Phase II under construction.. Sunflower Restrooms/Snack Bar I 2015 Q2 P&R $140,000 in impact fee funding. D. Sunflower Parking Lot Paving (East) 2013 Q3 P&R omplete. $240,000 ($101,400 APD Grant + $139,000 Impact Fees) E. McGee Park 2013 Q2 P&R omplete. Splash Pad renovation completed in April 2013. ommunity Garden program began in April 2013. F. arlos Aguilar Park Lighting Improvement I 2014 Q3 P&R $490,000 in DBG and impact fees. G. Sports Field Improvement Plan I Annually P&R Pending budget approval each year. H. Bucklin Park Restroom / Pavilion Renovation N 2017 Q1 P&R Identify funding. 2. Increase Recreation Programs A. hildren 2013 Q2 P&R omplete. Half Pint Program began in 2013, serving ages 3-5 years. B. Teenagers I 2014 Q4 P&R. Senior Exercise I 2014 Q4 P&R D. Sports I 2014 Q4 P&R F. Events I Ongoing P&R Developing a partnership with Desert Trails to provide a Junior Golf Program. Partner with outside agencies to increase exercise programs for seniors. Upon completion of the Sports omplex, the department will establish youth/adult sports leagues. ontinue partnership with outside agencies to increase the diversity of cultural venues in the city. 3. New Park Facilities A. Pool / Aquatics enter N 2017 Q2 P&R $11.1 million in bond funding. B. Skate Park I 2015 Q2 P&R $2.5 million in Prop 84 State grant funding.. Sports omplex I 2014 Q4 P&R D. Future Developments L Ongoing P&R $5.9 million in DBG, Impact fees, RDA Bonds and Rabobank donation funding. Potential recreation center proposed as part of the Dr. MLK Master Plan. Identify funding for new park next to Fire Station 3. 5

4. Establish Funding for Permanent Library I 2014 Q4 LIBRARY Establish a Library Task Force in partnership with the Library Board to develop and implement a plan. 5. Enhance Library Programs A. Reading Groups & lubs I 2014 Q2 LIBRARY Working with staff and volunteers to develop and implement a Teen Summer Reading Program and Adult Reading Program lub. B. Homework enter I Ongoing LIBRARY ontinue to encourage use of the homework center by providing tutors as needed and assistance with computers and computer programs.. reate utting Edge Programs I 2014 Q4 LIBRARY Working on implementing a literacy program to empower adults to reach their full reading potential and individuals, parents and citizens. In process of recruiting volunteers to oversee the use of the computers and offer training as needed. The Library will organize and implement computer training on an as needed basis. Will request in budget to Increase the number of public computers. 6. Book Selection A. Increase Diversity of ollection L Ongoing LIBRARY Work with staff and stakeholders to evaluate and implement a plan. Working on a promotional plant to promote the usage of ebooks. 6

Goal #4 EONOMI DEVELOPMENT & ITY BEAUTIFIATION: Provide leadership for the region toward creating a sustainable economic base. Develop an attractive visual identity for the ity of El entro that includes entryway themes and agency identity. 1. Expand Business Opportunities A. Project SHAPE L Ongoing EO DEV Project SHAPE is designed to encourage development within the downtown area. Staff follows the guidelines and strategies adopted in the Project SHAPE Plan to encourage development within this area. B. Small Business Support I Ongoing EO DEV Staff continues promoting and offering its revolving load fund programs, providing technical support to new and existing local businesses, operating its industrial incubator facility and when necessary partnering with agencies, such as the Small Business Development enter to offer business counseling.. Attract a Variety of Businesses to El entro L Ongoing EO DEV Staff will be following the recently adopted ity's Economic Development Element to encourage and attract new development and redevelopment in commercial areas within the ity. 2. Expand Housing Opportunities A. Develop Affordable Housing L Ongoing EO DEV Staff will coordinate efforts with the ommunity Development Department to implement affordable housing strategies within the ity's Housing Element. Staff will also consider affordable housing projects as part of the wind down process of the ity's former redevelopment agency. B. Lincoln / Waterman Housing Development N 2015 Q4 EO DEV The development of this site will be evaluated as part of the wind down process of the ity's former redevelopment agency. 7

3. ode Enforcement A. Public Education Program I 2014 Q2 OM DEV Program implementation in process. B. ode Enforcement Software I 2013 Q2 OM DEV Implementation of new electronic software that will enable more efficient services and improve department coordination.. ontinue Graffiti Program N Ongoing EO DEV This is an ongoing task between the Economic Development Department and the Building Maintenance Department. 4. Improve ity & orridor Landscaping A. Dogwood / I8 Revitalization Plan N Ongoing EO DEV November 2012 - submitted a $400,000 grant request to the Environmental Protection Agency under its ommunity Wide Brownfields Assessment Program to conduct environmental studies within this targeted area. Expect to receive award notice by May 2013. On April 2, 2013, staff submitted a grant application in the amount of $250,000 to the alifornia Department of Transportation under its Environmental Justice program to primarily analyze the land uses, infrastructure needs, and circulation within this area. B. 4th / I8 Landscaping Project I 2013 Q4 PW $622,000 State grant. Under construction.. Median & Entryway Landscaping on State Route 86 N 2016 Q4 PW / P&R altrans preparing Project Scope Summary Report (PSSR) for relinquishment. Following relinquishment, a landscaping plan can be coordinated with city departments. 5. Old Library Building A. Resolution of Building N 2016 EO DEV Economic Development Department will work with the Library Task Force and explore avenues of resolution. 8