Tips and Tricks for Facebook, Twitter and LinkedIn Audra Knight
Social Media Recruitment
Types of Facebook Pages Level of Rock Page Type Personal Page Corporate Business Page Careers Business Page Facebook Groups (Create & Join)
Boosting Posts
Ads Manager
Facebook Ad Tips Only promote the posts that do well organically Target news feed NOT sidebar ads Use videos or pictures with no text!
Tracking Challenges
50% of your content should be video in 2017 -Brian Halligan, Hubspot
Why Video? 1200% more shares than text and images combined. -Hubspot 95% retention over 10% when reading text. - Insivia Reports Facebook videos increased 94% in 2015. -Facebook Facebook will be ALL video in 5 years -Facebook
Why video?
Facebook Video Tip: Upload natively to Facebook (as well as YouTube)
Metrics Tip: Design for sound off
Facebook Live
Facebook Job Postings
Facebook Graph Search
LinkedIn - Types of Pages Free Personal Page Company Page Showcase Pages Paid Paid Memberships (Recruiter, Recruiter Lite) New Careers Page Job Slots
LinkedIn New User Interface Summary collapsed New Highlights section Highly visible activity section Order is not customizable
LinkedIn New UI No more job title search for many accounts (bad for recruiters AND job seekers) No more tags & notes for many accounts Trick : Use Hello Talent for this. @KatrinaMCollie r
LinkedIn SEO
LinkedIn Key Words Headline (#1) Summary Current AND Past Job Titles (if appropriate) Current AND Past Job Descriptions Endorsements Website Titles
LinkedIn SEO Trick : Name your profile picture to rank in images searches.
Customize Your Public Profile Tip If you have a common name, add the URL to: -Other social profiles -Business cards -Email signature
Embedded Media Photos Videos Landing Pages Campaigns Slide Share
Sourcing Tips Synonym Testing- PM or Project Management Abbreviations- Software Eng., Sr. Mgr. Misspellings Enginer > 40,000 people Manger Xray searching
Why Twitter?
Twitter Page Types Page Type Example Goal Corporate @TenableSecurity Marketing content engagement Careers @TenableCareers Employment brand content & engagement Jobs @CVSHealthJobs Job distribution & SEO for jobs Personal @Media2Knight Employee generated content & advocacy
Your Twitter Profile Show your personality! Link: Use a link shortened for tracking 160 character bio Pin an important Tweet!
Just in! Twitter will no longer count characters for media attachments (photos, gifs, video, etc.)
Optimize your Tweets Call to action! 1-3 hashtags to reach non-followers Link shorteners make link look nicer & trackable (use Buffer, bit.ly or Hootsuite) Use Tag up to 10 relevant handles (recruiters, event pages) On brand with corporate colors, font, etc. Contains a photo or video (no stock imagery!)
Events Trick : Raffle an item using the event hashtag!
Mistake #1 Trending Hashtags
Mistake #2 Automation & Cross Posting No hashtags!?!
Mistake #3 The Irrelevant Hashtag
Twitter Chats #WorkTrends #EBchat (Employer Branding) #OMCchat (Open Mic Career) #nextchat Trick Look for chats that are specific to the industry you recruit for! #RecHangout (Recruiters hangout) #LinkedInChat
Twitter Lists
Twitter Lists
Subscribing to Twitter Lists Tip: Use electoralhq to search for them!
Twitter List To Create PRIVATE Lists Recruiters of competing companies Passive candidates PUBLIC Lists Your team and hiring managers Your brand ambassadors Local colleges Active candidates (silver place medalists) Get attention lists Nurses I need to hire Event attendees
Free Twitter Tools Scheduling- Buffer Sourcing- Followerwonk & Twiangulate Content- Buzzsumo Hashtags research o http://hashtagify.me/ o https://tagboard.com/ o https://tweetreach.com/ o https://www.hashtracking.com/
Twitter Widget
Thank you!