Spring2ACTion 101 February 7, 2017 1
About ACT for Alexandria ACT is Alexandria s community foundation Turning ideas into action and resources into results. 2
Introductions: Name Organization What is your favorite thing about spring? 3
Spring2ACTion - Alexandria s Giving Day! 24 hour online giving event through single online giving platform (Razoo) Crowd funding and peer to peer fundraising mixed with friendly competition One day when our community comes together to support nonprofits 4
Why Spring2ACTion? Grow philanthropy Grow revenue Grow supporters 5
Spring2ACTion Over the Years 2011 2012 2013 2014 2015 2016 Dollars Raised $104,156 $319,333 $659,971 $1,031,282 $1,276,909 $1,337,493 Nonprofit Participants Number of Donations 47 72 97 121 129 152 1,265 3,698 7,184 9,969 12,660 11,958 Number of Unique Donors Didn t track Didn t track 5,872 7,516 9,431 8,316 Free Agent Fundraisers 0 35 127 219 (183 active) raised $294,576 339 (250 active) raised $472,977 289 (198 active) raised $345,156 Spring2ACTion has raised $3,829,144 for local nonprofits!
Razoo Crowdfunding Leaderboard Glossary of Terms Competition Terms Most Dollars, Most Donors, Unique Donors, Spring4ART, Power Hour, ACTion Hero Free Agent Fundraiser Spring2ACTion Nonprofit Toolkit Matching Grant 7
Razoo Basics Nonprofits set up fundraising pages with images, descriptions and suggested donation amounts Donors make contributions to nonprofits at www.spring2action.org All of the nonprofit fundraising pages compete on Spring2ACTion leader boards Free Agent Fundraisers may also set up fundraising pages that are linked to a nonprofit The total number of dollars raised, donations made, and unique donors are tracked before and during Spring2ACTion 8
Prizes for Spring2ACTion Four Leaderboards Eight $500 Power Hour Prizes ACTion Hero Prizes - $100 hourly for randomly selected nonprofits between 10am-10pm Surprise Prizes 9
Leaderboards 10
Step 1: Register https://spring2action.razoo.com/p/registration Log in or Sign up 11
Step 1: Register Deadlines: Nonprofits: February 21 Free Agent Fundraisers: March 30 12
Step 1: Register 13
Step 1: Register 14
Step 1: Register 15
Step 1: Register 16
Step 1: Register You will receive an email from Razoo within 48 hours confirming your registration is complete. 17
Step 2: Start Planning Your Campaign Designate a point person to lead the campaign Determine a focus for your campaign Set a goal dollars and donors Determine your communications channels Consider an offline event on April 5 Recruit Free Agent Fundraisers Secure matching grants Develop a thank you strategy and continue donor engagement 18
Step 3: Set up your page 19
Step 3: Set up your page 20
Step 3: Set up your page Under Advanced Options, you have the option to customize your donor and dollar count in the edit tab, under advanced. 21
Step 3: Set up your page Send updates to your donors from your Razoo page in the Updates tab. 22
Step 3: Set up your page You will receive an email every time someone makes a donation or visit Donations tab to see donor info. 23
Step 3: Set up your page Add matching grants in the Matching Grants tab. Click on Add a Matching Grant 24
Step 4: Recruit Free Agent Fundraisers What is a free agent fundraiser? A champion for your organization who agrees to raise money for your cause on Spring2ACTion April 5 Who can be a free agent fundraiser? Board members, volunteers, donors, staff, etc. Why do you want free agent fundraisers? Extend your reach by using their networks Compete on separate leaderboard and add to your total # of donors and $ raised How do I register my free agent fundraiser? No registration needed for new FAFs just be sure their page is created by March 30 to be included in the FAF leaderboard Last Year FAFs raised $345,156! 25
Step 4: Past Free Agent Fundraisers March 1 - Razoo will send an email to all past participating nonprofits with a list of past FAFs and the links/urls to 2016 pages. Nonprofits must reply to that email and indicate which free agent fundraisers will be returning. March 27 Razoo will send reminder email to nonprofits March 30 Last day for nonprofits to email Razoo about past FAFs 26
Step 4: Free Agent Fundraisers Direct FAFs to your page and have them click here to create their FAF page. Deadline March 30 27
Step 4: Free Agent Fundraiser Ideas Competition: Board members vs. Staff members Grade level teams Name recognition: Personalized free agent fundraiser pages Other community partnerships: Pages set up by churches or businesses Stunts or challenges: A recognizable person who agrees to do a stunt if a goal is met Other ideas? 28
Other FAQs What is the minimum/maximum donation? When do secured pledges (early donations) begin? What are the fees? What is a donation booster? Who receives the donor information? Do I need to issue a tax receipt to donors? When will I receive my donations from S2A? Visit FAQs at www.spring2action.org for more details. 29
Next Steps Register at https://spring2action.razoo.com/p/registration by February 21 (for nonprofits and print deadline) or final deadline March 17 Browse Nonprofit & FAF Toolkits for Resources including: Factsheet Timeline Email templates Sample Facebook & Twitter posts Social Media tips Attend Training Sessions 30
Upcoming Dates February 21 Deadline: Nonprofit registration (print materials) February 21 Maximizing Your Giving Day Success March 7 Ask the Experts March 13 Free Agent Fundraiser Happy Hour, 5-7pm at ACT Starting March 15 Materials Pick Up & Lab Time at ACT March 17 Deadline: Final nonprofit registration March 20 Giving begins via Secured Pledges March 17, 24, 31 Office Hours, 10am-3pm at ACT March 30 Deadline: Free Agent Fundraiser registration April 5 Spring2ACTion Alexandria s Giving Day! 31
Questions? Contact: Brandi Yee Brandi.Yee@actforalexandria.org Pamela Larson Pamela.Larson@actforalexandria.org 703-739-7778 32