CONVERGENCE 2008 MARCH 11-14, 2008 ORLANDO, FL Sponsor & Exhibitor Opportunities
Event Overview EVENT OVERVIEW Convergence is Microsoft Dynamics premier event, bringing customers, partners, team members and industry experts together to share ideas and knowledge. At Convergence, customers learn how to leverage their Microsoft investment now and in the future. They gain a stronger sense of community through interacting with industry leaders, Microsoft team members, partners and other customers. At Convergence 2008 attendees will: Build skills across all Microsoft solutions and be equipped with the tools and knowledge needed to optimize their business management system. Benefit from the opportunity to interact with their peers, partners, Microsoft team members, and top industry experts in both structured and informal settings. Have an opportunity to hear from key executive Microsoft leaders on the vision and strategy of Microsoft Corporation. Attendees will gain insight on the future of the company, product direction and investments so they are able to align their business to take advantage of those benefits. TARGET AUDIENCE Existing Customers All Microsoft Business Solutions customers, including those that use: Microsoft Dynamics GP; Microsoft Dynamics SL; Microsoft Dynamics NAV; Microsoft Dynamics AX; Microsoft Dynamics CRM and Microsoft Retail Management System in the United States, Canada and Caribbean. Note that many of these customers also use Microsoft FRx and Microsoft Forecaster. The US event is open to customers outside the US, Canada and the Caribbean, but they will not be targets for the marketing program (beyond the public website.) Specifi cally within each customer organization, we will target the Business Decision Makers, Technical Decision Makers, IT Professionals and Information Workers. Existing Microsoft Business Solutions Partners Microsoft Certifi ed and Gold Certifi ed partners, especially those with the business solutions competency and the IW competency. CONVERGENCE 2008 EVENT DETAILS Partner Briefing:...March 10, 2008 Convergence:...March 11-14, 2008 Expo Open:...March 10-13, 2008 Location:...Orange County Convention Center, Orlando, Florida Convergence Business Owner:...Heather Kulla Projected Attendance:...10,000 customers, partners (resellers, solution developers, alliance partners), press, industry analysts and Microsoft team members. CONVERGENCE ATTENDANCE BREAKDOWN Microsoft Staff (13%) External Speaker (1%) Press / Analyst (2%) Crew (4%) Companion (2%) Day Pass (3%) Customer Attendee (43%) Partner Attendee (32%) ROLES OF ATTENDEES Business Decision Makers (60%) Technical Decision Makers (29%) User (11%) 2
Event Overview CONVERGENCE 2007 STATS Overall Convergence evaluation score of 4.42 97% of Convergence attendees stated they would attend again Total attendance of 8903 COUNTRIES REPRESENTED APAC (1%) LATAM (1%) EMEA (1%) Canada (8%) USA (89%) CONVERGENCE TENURE Fifth or More (15%) Third or Fourth Year (19%) Second Year (19%) First Year (46%) INDUSTRY BREAKDOWN Utilities (2%) Transportation & Logistics (3%) Telecommunications (2%) Retail (3%) Professional Services (5%) Other (9%) Other Services (5%) Non-Profit (6%) Media & Entertainment (3%) Construction (3%) Wholesale & Distribution (9%) Education (2%) Financial Services (4%) Government (2%) Healthcare (6%) Agriculture, Forestry & Fishing (2%) Manufacturing (19%) No Answer (15%) 3
Sponsorship Packages Benefits Platinum Gold Silver Bronze Investment in this opportunity Private Sponsor meeting room; accessible during all hours of Conference (see sponsor packages for details) Complimentary hotel room(s) for up to a four (4) night stay at a Conference sponsored hotel Full Conference Attendee Passes (a $1,495 value) Expo booth space (includes unpadded carpeting) Electricity (see package descriptions for details of amps) Connectivity (see package descriptions for details) U.S. $100,000 1 Room 1 Room 3 1 Exhibitor Exhibitor with Turnkey Booth** Alumni* Standard Alumni* Standard Sponsor Upgrade Packages Exhibitor Upgrade Packages US $45,000 U.S. $25,000 U.S. $12,000 U.S. $5,995 U.S. $7,995 U.S. $7,995 U.S. $9995 U.S. $250 U.S. $250 20 10 6 3 1 1 1 1 30 x30 20 x20 10 x30 10 x20 10 x10 10 x10 10 x10 10 x10 Wastebasket 1 1 1 1 1 1 1 1 Basic signage 7 x 44 company name (text only) and booth number 1 1 1 1 Skirted table- 6 counter high 1 1 Gray padded stool 2 2 Expo Sponsor/ Exhibitor Booth Staff Passes; will allow access to all meals and food and beverage events Identification of company on the Conference website Placement of logo on the Conference website home page Placement of logo on Conference website sponsor page linked to Sponsor URL Placement of logo on the on-site Conference website Sponsor logo and description on the Conference website with link to Sponsors website Logo on Sponsor level banner (identifying all sponsors at a specific level) Opportunity to include one (1) collateral item in the attendee bag (see sponsor packages for details) Room drop opportunity at Conference hotels only (see sponsor packages for details) Unlimited 25 15 10 5 5 5 5 175 words 125 words 100 words 75 words *Alumni Exhibitor is a partner who has exhibited with Microsoft in a specified conference or trade show in the last three years. Qualifying events include: Convergence, Tech Ed, Worldwide Partner Conference. Microsoft Management Summit, Mobile & Embedded DevCon, Connections, Business Intelligence and various product launches. **Turnkey booth includes: Three (3) Backwall Panels in your choice of in your choice beige, navy, forest green, white or black; One (1) Front counter (1 meter x half meter); One (1) Back counter (1 meter x half meter); Two (2) Lights for backlighting header; Company header in standard font OR your company logo; Silver Metal Framing and Material handling up to 300 lbs. 4
Sponsorship Packages Benefits Platinum Gold Silver Bronze Investment in this opportunity (continued) Corporate logo and description inclusion in Expo Guide Corporate name and description inclusion in Expo Guide Signage acknowledging sponsorship on-site including Expo Hall Public Relations Inclusion Opportunity to provide exhibitor press kits on-site in the Conference Press Room Sponsorship highlighted in Conference press release Sponsor press release posted on press pass Sponsor announcement to be included in official Conference press kit Access to registered Press list prior to the event (Press list will be available after Friday, February 29 th ) Opportunity to purchase one (1) full-page, four-color ad in the Conference Guide. Sales limited to 12 total ads. Opportunity to host a function on Sponsor Gathering Night (TBD) One (1)-pre-event (blind) mailing opportunity to consenting attendees Deadline and approval of mailing piece by March 1, 2008 One (1) post-conference (blind) mailing opportunity to consenting attendees Deadline and approval of mailing piece by June 20, 2008 Electronic acknowledgement on main stage screens before Keynotes Factoids U.S. $100,000 Exhibitor Exhibitor with Turnkey Booth** Alumni* Standard Alumni* Standard Sponsor Upgrade Packages Exhibitor Upgrade Packages US $45,000 U.S. $25,000 U.S. $12,000 U.S. $5,995 U.S. $7,995 U.S. $7,995 U.S. $9995 U.S. $250 U.S. $250 175 words 125 words 100 words 75 words Complimentary $1600 $1900 $1900 $2200 $2200 Co-Marketing Requirements for Sponsor Place the Convergence 2008 banner advertisement and link on the sponsors website from date of signed contract through April 25, 2008 50 words 50 words 50 words 50 words *Alumni Exhibitor is a partner who has exhibited with Microsoft in a specified conference or trade show in the last three years. Qualifying events include: Convergence, Tech Ed, Worldwide Partner Conference. Microsoft Management Summit, Mobile & Embedded DevCon, Connections, Business Intelligence and various product launches. **Turnkey booth includes: Three (3) Backwall Panels in your choice of in your choice beige, navy, forest green, white or black; One (1) Front counter (1 meter x half meter); One (1) Back counter (1 meter x half meter); Two (2) Lights for backlighting header; Company header in standard font OR your company logo; Silver Metal Framing and Material handling up to 300 lbs. 5
Platinum Sponsorship Package $100,000 (USD) Private meeting room for up to four (4) people for the dates of the Conference private meeting rooms will be conveniently located, and accessible during non-expo hours. Room may be used as a meeting room, demo lab or promotional meet and greet area. Room set up will include a small table and four (4) chairs and electrical Room may not be utilized during any keynotes or general sessions. Other restrictions may apply pertinent to the Conference and are at the discretion of Event Management. Additional restrictions will be communicated to sponsor prior to start of Conference. All plans for this room including, but not limited to, food, beverage and All costs associated with this room, including, but not limited, to food, beverage and audio visual will be the sponsor s responsibility. Promotion for this meeting room will be limited to sponsor s Expo booth. Any other promotional activities must be pre-approved by Event Management. Three (3) Complimentary hotel rooms each available for up to a four (4) night stay at a Conference sponsored hotel; room must be reserved through sponsor manager. Twenty (20) full Conference registrations for members of sponsor s staff total value $29,900 One (1) 30 x 30 Expo booth space with prominent location includes: One (1) power outlet per 10 x 10 space (9 outlets total) Unlimited complimentary staff registrations allowing access to the exhibit floor, all attendee meals as well as all food and beverage events at Convergence. Placement of sponsor logo on the Conference website home page Placement of sponsor logo on Conference website s Sponsor page with link to URL Placement of sponsor logo on the on-site Convergence website Sponsor logo and 175-word description on Convergence website with link to sponsor s website Logo on Sponsor level banner (identifying all sponsors at a specifi c level) One (1) collateral item placed in Conference bag Item must be approved by Event Management (size limited to size of Conference attendee bag) Item provided by sponsor quantity to be determined Room Drop Opportunity Room drop to all attendees staying at Conference sponsored hotels. Item to be provided by sponsor and subject to approval by Microsoft Sponsors are responsible for hotel charges incurred from this opportunity Corporate logo and 175-word description included in Conference guide Signage acknowledging sponsorship posted during Conference including Expo fl oor Public Relations Inclusion Opportunity to provide Sponsor press kits on-site in the Conference Press Room subject to Microsoft approval Sponsorship highlighted in Conference press release Sponsor press release posted on Press Pass Sponsor announcement to be included in official Conference press kit. Access to registered Press list 3 weeks prior to the Conference One (1) Complimentary full-page, four-color ad in the Conference Guide Total Value: $2100 Sponsor acknowledgement by Emcee during Keynote Opportunity to host a function on Sponsor Gathering Night, (To be determined) Event Management will contact you following your completed registration regarding your company s choice to participate in this event. Decision must be made by (To be determined) All plans for this event including, but not limited to, food, beverage and All costs for this event including, but not limited to, food, beverage and audio visual will be the sponsor s responsibility Each function scheduled during Sponsor Gathering Night will be published in Conference materials unless requested otherwise by sponsor Additional promotion for this event will be limited to the sponsor s Expo booth. Any other promotional activities must be pre-approved with Event Management. One (1) Pre-event blind mailing opportunity to all Conference attendees that opt-in to receive information from sponsors; Mailing completed in conjunction with a bonded mailing house and completed at sponsor s expense Sponsor and sponsor s mail house must complete the required Microsoft forms; content is subject to Microsoft s approval Contact Sponsor Manager to coordinate this opportunity Mailing to be completed by March 1, 2008 attendees that opt-in to receive information from sponsors Mailing completed in conjunction with a bonded mailing house and completed at sponsor s expense Sponsor and sponsor s chosen mail house must complete the required Microsoft forms; content is subject to Microsoft s approval Contact Sponsor Manager to coordinate this opportunity Factoids /Electronic acknowledgement on main stage screens before Keynotes from the date of signed contract through April 25, 2008 6
Gold Sponsorship Package $45,000 (USD) Private meeting room for up to four (4) people for the dates of the Conference private meeting rooms will be conveniently located, and accessible during non-expo hours.. Room may be used as a meeting room, demo lab or promotional meet and greet area. Room set up will include a small table and four (4) chairs and electrical Room may not be utilized during any keynotes or general sessions. Other restrictions may apply pertinent to the Conference and are at the discretion of Event Management. Additional restrictions will be communicated to sponsor prior to start of Conference. All plans for this room including, but not limited to, food, beverage and All costs associated with this room, including, but not limited to food, beverage and audio visual will be the sponsor s responsibility. Promotion for this meeting room will be limited to sponsor s Expo booth. Any other promotional activities must be pre-approved by Event Management. One (1) Complimentary hotel room available for up to a four (4) night stay at a Conference sponsored hotel; room must be reserved through sponsor manager. Ten (10) full Conference registrations for members of sponsor s staff total value $14,950 One (1) 20 x 20 Expo booth space with prominent location includes: One (1) power outlet per 10 x 10 space (4 outlets total) Twenty five (25) complimentary staff registrations allowing access to the exhibit fl oor, all attendee meals as well as all food and beverage events at Convergence. Placement of sponsor logo on the Conference website home page Placement of sponsor logo on Conference website s Sponsor page with link to URL Placement of sponsor logo on the on-site Convergence website Sponsor logo and 125-word description on Convergence website with link to sponsor s website Logo on Sponsor level banner (identifying all sponsors at a specifi c level) One (1) collateral item placed in Conference bag Item must be approved by Event Management (size limited to size of Conference attendee bag) Item provided by sponsor quantity to be determined Room Drop Opportunity Room drop to all attendees staying at Conference sponsored hotels. Item to be provided by sponsor and subject to approval by Microsoft Sponsors are responsible for hotel charges incurred from this opportunity Corporate logo and 125-word description included in Conference guide Signage acknowledging sponsorship posted during Conference including Expo fl oor Public Relations Inclusion Opportunity to provide Sponsor press kits on-site in the Conference Press Room subject to Microsoft approval Sponsorship highlighted in Conference press release Access to registered Press list three (3) weeks prior to the Conference One (1) full-page, four-color ad in the Conference Guide at the discounted price of $1600 (ads are limited and are on a fi rst come fi rst serve basis). Sponsor acknowledgement by Emcee during Keynote Opportunity to host a function on Sponsor Gathering Night, Date to be determined Event Management will contact you following your completed registration regarding your company s choice to participate in this event. Decision must be made by Date to be determined All plans for this event including, but not limited to, food, beverage and All costs for this event including, but not limited to, food, beverage and audio visual will be the sponsor s responsibility. Each function scheduled during Sponsor Gathering Night will be published in Conference materials unless requested otherwise by sponsor. Additional promotion for this event will be limited to the sponsor s Expo booth. Any other promotional activities must be pre-approved with Event Management. One (1) Pre-event blind mailing opportunity to all Conference attendees that opt-in to receive information from sponsors; sponsor s expense Sponsor and sponsor s mail house must complete the required Microsoft forms; content is subject to Event Management approval Mailing to be completed by March 1, 2008 attendees that opt-in to receive information from sponsors sponsor s expense Sponsor and sponsor s chosen mail house must complete the required Microsoft forms; content is subject to Event Management approval Factoids/Electronic acknowledgement on main stage screens before Keynotes from the date of signed contract through April 25, 2008 7
Silver Sponsorship Package $25,000 (USD) Six (6) full Conference registrations for members of sponsor s staff total value $8,970 One (1) 10 x 30 Expo booth space with prominent location includes: One (1) power outlet per 10 x 10 space (3 outlets total) Fifteen (15) complimentary staff registrations allowing access to the exhibit fl oor, all attendee meals as well as all food and beverage events at Convergence. Placement of sponsor logo on the Conference website home page Placement of sponsor logo on Conference website s Sponsor page with link to URL Placement of sponsor logo on the on-site Convergence website Sponsor logo and 100-word description on Convergence website with link to sponsor s website Logo on Sponsor level banner (identifying all sponsors at a specifi c level) One (1) collateral item placed in Conference bag Item must be approved by Event Management (size limited to size of Conference attendee bag) Item provided by sponsor quantity to be determined Corporate logo and 100-word description included in Conference guide Public Relations Inclusion Opportunity to provide Sponsor press kits on-site in the Conference Press Room subject to Microsoft approval One (1) full-page, four-color ad in the Conference Guide at the discounted price of $1900 (ads are limited and are on a first come first serve basis). Opportunity to host a function on Sponsor Gathering Night, Dates to be determined Event Management will contact you following your completed registration regarding your company s choice to participate in this event. Decision must be made by Dates to be determined All plans for this event including, but not limited to, food, beverage and All costs for this event including, but not limited to, food, beverage and audio visual will be the sponsor s responsibility. Each function scheduled during Sponsor Gathering Night will be published in Conference materials unless requested otherwise by sponsor. Additional promotion for this event will be limited to the sponsor s Expo booth. Any other promotional activities must be pre-approved with Event Management. attendees that opt-in to receive information from sponsors sponsor s expense Sponsor and sponsor s chosen mail house must complete the required Microsoft forms; content is subject to Event Management approval Factoids/Electronic acknowledgement on main stage screens before Keynotes from the date of signed contract through April 25,2008 8
Bronze Sponsorship Package $12,000 (USD) Three (3) full Conference registrations for members of sponsor s staff total value $4,485 One (1) 10 x 20 Expo booth space with prominent location includes: One (1) power outlet per 10 x 10 space (2 outlets total) Ten (10) complimentary staff registrations allowing access to the exhibit fl oor, all attendee meals as well as all food and beverage events at Convergence. Placement of sponsor logo on the Conference website home page Placement of sponsor logo on Conference website s Sponsor page with link to URL Sponsor logo and 75-word description on Convergence website with link to sponsor s website Logo on Sponsor level banner (identifying all sponsors at a specific level) Corporate logo and 75-word description included in Conference guide Public Relations Inclusion Opportunity to provide Sponsor press kits on-site in the Conference Press Room subject to Microsoft approval One (1) full-page, four-color ad in the Conference Guide at the discounted price of $1900 (ads are limited and are on a first come first serve basis). Opportunity to host a function on Sponsor Gathering Night, Date to be determined Event Management will contact you following your completed registration regarding your company s choice to participate in this event. Decision must be made by Date to be determined All plans for this event including, but not limited to, food, beverage and All costs for this event including, but not limited to, food, beverage and audio visual will be the sponsor s responsibility. Each function scheduled during Sponsor Gathering Night will be published in Conference materials unless requested otherwise by sponsor. Additional promotion for this event will be limited to the sponsor s Expo booth. Any other promotional activities must be pre-approved with Event Management. attendees that opt-in to receive information from sponsors sponsor s expense Sponsor and sponsor s chosen mail house must complete the required Microsoft forms; content is subject to Event Management approval from the date of signed contract through April 25, 2008 9
Exhibitor Package Alumni: $5,995 (USD) Standard: $7,995 (USD) One (1) full Conference registrations for member of Exhibitor s staff total value $1,495 One (1) 10 x 10 Expo booth space with prominent location includes: One (1) power outlet per 10 x 10 space One (1) wastebasket Five (5) complimentary staff registrations allowing access to the exhibit floor, all attendee meals as well as all food and beverage events at Convergence. Identification of company on the Conference website 50 word description included in Conference guide One (1) full-page, four-color ad in the Conference Guide for $2200 (ads are limited and are on a fi rst come fi rst serve basis) Attendees that opt-in to receive information from exhibitors. Exhibitor s expense Exhibitor and exhibitor s chosen mail house must complete the required Microsoft forms; content is subject to Event Management approval from the date of signed contract through April 25, 2008 10
Exhibitor Turnkey Package Deadline for ordering: January 23, 2008 One (1) full Conference registrations for member of Exhibitor s staff total value $1,495 Expo Turnkey Booth Package One (1) 10 x 10 Expo booth space with prominent location includes: Three (3) Backwall Panels in your choice of color: beige, navy, forest green, white or black. Graphics can be done, but will cost additional. 10 X 10 (color here) Carpet (as indicated in your exhibit package). Color change on carpet will be additional One (1) Front counter (1 meter x half meter) One (1) Back counter (1 meter x half meter) Two (2) Lights for backlighting header Company header in standard font OR your company logo Silver Metal Framing Material handling up to 300 lbs. One (1) power outlet per 10 x 10 space One (1) wastebasket Five (5) complimentary staff registrations allowing access to the exhibit floor, all attendee meals as well as all food and beverage events at Convergence. Additional Benefits Include: No installation and dismantle labor fees Your booth will be automatically set-up at your scheduled move-in time Savings on material handling expenses Alumni: $ $7,995(USD) Standard: $9,995(USD) Identification of company on the Conference website 50 word description included in Conference guide One (1) full-page, four-color ad in the Conference Guide for $2100 (ads are limited and are on a fi rst come fi rst serve basis) Attendees that opt-in to receive information from exhibitors. Exhibitor s expense Exhibitor and exhibitor s chosen mail house must complete the required Microsoft forms; content is subject to Event Management approval from the date of signed contract through April 25, 2008 11