2015 Media Planner
Table of Contents 3 4 6 7 8 9 9 11 12 13 14 15 16 18 AONE Circulation and Demographics Voice in Nursing Leadership enewsletters eblasts Web Site Career Center Webinars Mailing List Rentals Educational Events and Opportunities Foundation Events and Opportunities Insertion Order Single Advertisement Insertion Order Integrated Advertising Insertion Order eblast Mailing List Rental Agreement AONE One voice in motion. Contact AONE Cristen Bolan Senior Marketing Specialist P: (312) 422-2805 F: (312) 278-0861 Email: cbolan@aha.org
Our Mission To shape health care through innovative and expert nursing leadership Our Vision Global nursing leadership one voice advancing health Circulation AONE digital and print media platforms and educational events reach 8,500 nurse leader members. Reach the most influential nurse leaders in health care! AONE provides a one-stop shop for savvy advertisers looking to deliver a targeted message to an influential audience in today s competitive health care market. When you partner with the American Organization of Nurse Executives (AONE) you connect with 8,500 nurse leaders who manage nursing units and are key decision makers in health care purchasing. With AONE s members-only communications, including AONE s weekly e-newsletters, e-blasts, career center job posts, and print newsletter, you can effectively deliver your marketing message to these nurse leaders. AONE also offers experiential marketing opportunities through Webinars and event sponsorships. Who are AONE members? AONE members are among the best and brightest people working in the field of health care today. AONE Member Profile Demographics* LEVEL OF RESPONSIBILITY Director 32% Executive 21% Chief Nursing Officer/ 21% Chief Nursing Executive Manager 17% Other 9% Vice President 4% Specialist/Coordinator 2% Chief Executive Officer 2% Other listed positions 9% YEARS WORKING IN HEALTH CARE TYPE OF ORGANIZATION EDUCATION (DEGREE) Acute care hospital 60% Health system 16% Academia 8% Other medical facilities 3% Consulting firm 4% All other types 9% *Data from AONE/McKinley marketing survey May 2012 > 20 yrs 85% 11 20 yrs 13% 6 10 yrs 2% 2 5 yrs 0% 1 year or < 0% Master s degree 70% Doctoral degree 17% Bachelor s degree 12% Associate degree 1% Other 0% Contact Cristen Bolan Senior Marketing Specialist 3
Voice in Nursing Leadership This is AONE s bi-monthly membership newsletter, communicating news about the nursing leadership profession, AONE and its members. The newsletter is a members-only benefit available in both print and digital formats. Advertising sizes in Voice in Nursing Leadership Half Page Horizontal Full Page Half Page Vertical Cover (inside, back) Advertisement Ad Size 1x 3x 6x Full Page 8.75 x 11.25 $1,999 $1,899.05 $1,799 Inside Front Cover 8.75 x 11.25 $2,199 $2,089.05 $1,979 Back Cover 8.75 x 11.25 $2,299 $2,184.05 $2,069 Inside Back Cover 8.75 x 11.25 $2,199 $2,089.05 $1,979 Half Page Horizontal 7.5 (w) x 4.75 (h) $1,299 $1,234.05 $1,169 Half Page Vertical 3.625 (w) x 9.875 (h) $1,299 $1,234.05 $1,169 Includes a.125 bleed on all sides. All rates are NET except for a 10% discount on ads and inserts placed in 3 consecutive issues. Cancellations due 30 days prior to scheduled run date. Issue Date Reservation Deadline Ad Materials Deadline January November 21, 2014 November 26, 2014 March* January 6, 2015 January 21, 2015 May March 3, 2015 March 18, 2015 July May 5, 2015 May 20, 2015 September July 7, 2015 July 22, 2015 November September 8, 2015 September 23, 2015 *Bonus distribution at the AONE 2015 Annual Meeting, April 15-18, 2015. Circulation: AONE 8,500 nurse leader members 4
Voice in Nursing Leadership Editorial Calendar 2015 Align your marketing message with AONE s featured theme each issue. January March May July September November Accountable Care Units: Care Delivery Professional Development: Executive Management Skills Evidenced-Based Practice: Quality and Patient Safety Translation of Non-Nursing Principles to Nursing: Improving Nursing Practice Execution of Leadership Practices: Executive Management Skills Issues in Managing Nurses: Workforce Issues Production Details Paper stock: Coated 70# text Trim size: 8.5 x 11 includes a.125 bleed on all sides Color: 4-color process throughout Artwork must be a print-resolution PDF (minimum of 300 dpi) with all fonts embedded. All artwork must be submitted digitally via email to Cristen Bolan at cbolan@aha.org Insertion Order: Please complete the Single-Ad or Integrated-Ad Insertion Order on pages 14-15. 5
enewsletters Reach nurse leaders by placing your advertisement around these featured content that engages AONE members in our AONE weekly e-newsletters: AONE enews Update and AONE Working for You. AONE Working for You Features events, educational programs, resources and AONE leadership activities. Distributed to AONE members every Tuesday. Leaderboard 1 468x60 Right-side vertical 120 x 180 Advertisement Ad Size Rate Open Rate CTR Leaderboard 1 & 2 468 wide x 60 high (pixels) $2,145 25% 10% Right-Side Vertical 120 wide x 180 high (pixels) $1,320 All rates are NET except for a 10% discount on ads and inserts placed in 3 consecutive issues. AONE enews Update Features the latest news on health care reform, the nursing workforce, patient safety, technology, and legislative/regulatory developments. Distributed to AONE members every Friday. Advertisement Ad Size Rate Leaderboard 1 & 2 468 wide x 60 high (pixels) $2,145 Leaderboard 3 & 4 468 wide x 60 high (pixels) $1,320 Right-Side Vertical 120 wide x 180 high (pixels) $1,320 Leaderboard 2 468x60 Leaderboard 1 468x60 Right-side vertical 120 x 180 All rates are NET except for a 10% discount on ads and inserts placed in 3 consecutive issues. Job Posting on AONE s e-newsletter enews Update Purchase a job posting on AONE s Career Center and include a link to your post in enews Update for an additional fee. Career Center Job Posting on enews Update Rate 30-day job posting $199 60-day job posting $275 Avg. Open Rate CTR 25% 7% Leaderboard 2 468x60 Insertion Order: Please complete the Single-Ad or Integrated- Ads Insertion Order on pages 14-15. Circulation: AONE 8,500 nurse leader members 6
eblasts Deliver your targeted marketing message to AONE s entire member list with our dedicated eblasts. AONE only distributes two sponsored eblasts a month, providing advertisers with an exclusive opportunity to communicate directly with the nurse leader community. eblast size Rate Avg. Open Rate CTR 650 wide x 1350 high (pixels) $0.52 per email address > 30% 15% Production Details: 650 wide x 1350 high (pixels). Resolution 72 dpi. Insertion Order: Please complete the eblast Insertion Order on page 16. Circulation: AONE 8,500 nurse leader members 7
Web site Advertisements AONE s web site www.aone.org is a high-traffic zone, popular among nurse leaders who regularly visit to access resources, register for courses and enjoy the many benefits of membership. Leaderboard (Banner) Ads: Home Page: The AONE home page receives the majority of traffic on the site. The Leaderboard Ad appears on the Home page, Membership, Resources and Education pages. Career Center: Nurse leaders frequent this page to find new career opportunities and to hire staff. You can post a Leaderboard Ad or Right-Side Vertical Ad as well as post a job on the Career Center Right-Side Horizontal: These run-of-site ads appear on the most populated pages. Advertisement Ad Size Rate Leaderboard Home 468 wide x 60 high (pixels) $3,180 Leaderboard Career Center 468 wide x 60 high (pixels) $2,999 Right-Side Horizontal 206 wide x 79 high (pixels) $1,320 Leaderboard 1 468x60 Right-side vertical 206 x 79 Site Traffic (average monthly) Pageviews 107,058 Sessions 30,264 Users 20,483 Updated: October 2014 Insertion Order: Please complete the Single-Ad or Integrated-Ad Insertion Order on pages 14-15. 8
AONE Career Center One of the most visited pages on the AONE web site (www.aone.org) is the AONE Career Center. Target your message to AONE members who are seeking jobs or looking to hire staff and view resumes on the Career Center. Career Center Products (Resume Search included) Rates 30-Day Job Posting $400 60-Day Job Posting $550 Job Posting on AONE s e-newsletter enews Update Purchase a job posting on AONE s Career Center and include a link to your post in enews Update for an additional fee. Career Center Job Posting on enews Update Rate 30-day job posting $199 60-day job posting $275 Webinars Communicate your marketing message through content that s important and engaging to AONE members. Unrestricted Educational Grant: Sponsor an AONE produced Webinar through an unrestricted educational grant. Educational content for this webinar is developed by AONE. Sponsorship benefits: Company logo posted on webinar Web page with link to company s Web site Company logo + Webinar promotion in AONE Member-only enewsletters (2 per webinar series) Company name and link listed in registration confirmation email Sponsorship recognition during opening remarks for live Webinars Five (5) guest passes to live Webinar Recorded Webinar resides on AONE Web site (permission by the speaker(s) required) Rate: $5,000 (Exclusive Opportunity) 9
Webinars (continued) Customer Connection: Sponsor a Customer Connection Webinar with content that you provide as the sponsor. Your Customer Connection sponsorship earns you the same sponsorship benefits as the Unrestricted Educational Grant plus the following: Link to the Webinar is emailed to our AONE members reaching more than 8,500 key industry decision makers Content can include information about your products and services Invite your own current and prospective clients to participate Interactive Q&A with attendees during the live Webinar Recorded Webinar resides on AONE s Web site giving you continued visibility Thank you letter sent to AONE members includes a link to the sponsor s Web site Rate: $7,500 (Exclusive Opportunity) Your logo here Your logo here Your logo here 10
Mailing List Rentals Deliver your marketing message to 8,500 AONE members when you rent a membership mailing list! The AONE membership list is also available for research purposes. List rentals are available as: Entire Membership or Geo Targeting (AONE Regions/States) The 2015 membership list rental fees are as follows: Number of Member Addresses Rate < 500 $400.00 501 1000 $700.00 1001 2000 $1,000.00 2001 3000 $1,400.00 > 3000 $1,600.00 List Rental Procedures Please complete and submit the List Rental Agreement on page 18. AONE will review and approve a sample of the material to be mailed to AONE members prior to processing the list order. The list rental cost must be paid prior to list processing. Payment can be made as follows: Check paid to the order of the American Organization of Nurse Executives and mailed to the following address: 155 N. Wacker Drive, 4th Floor, Chicago, IL 60606 Credit Card submitted by fax to Cristen Bolan AONE to Fax: (312) 278-0861 List orders will be processed within seven (7) business days after receipt of payment, unless otherwise specified The minimum fee per order is $400.00. Submit list rentals agreements to Cristen Bolan at (312) 422-2805 or email cbolan@aha.org List Rental for Researchers List rentals for researchers will receive a 50% discount. A rental fee discount is available to graduate students who are conducting thesis or dissertation research. All research must be submitted for approval by AONE prior to receiving a list rental discount. For more information on this service, contact M.T. Meadows, AONE director of professional practice, at (312) 422-2807. AONE may announce approved research studies in AONE Working for You and AONE enews Update weekly e-newsletters. Insertion Order: Please complete the Single-Ad or Integrated-Ad Insertion Order on pages 14-15. 11
Educational Events and Opportunities AONE offers numerous educational events throughout the year. These sold out programs are attended by all levels of nurse leaders from direct care nurses to nurse executives. Exhibit Space Exhibit table with two (2) chairs and skirting - $1,500 (3 opportunities available) Sponsorship Opportunity Welcome Reception $6,000 (Exclusive Opportunity) One exhibit table (table, chairs, skirting) Logo on attendee agenda Display sign and/or napkins (provided by sponsor) Acknowledgment of sponsor during session by AONE eblast: Banner ad in blast to 8,500 members Luncheon Sponsor $4,000 (Exclusive Opportunity) One exhibit table (table, chairs, skirting) Logo on attendee agenda Acknowledgment of sponsor during session by AONE eblast: Vertical ad (120x180) in blast to 8,500 members Additional luncheon sponsorship (total of 2 lunches): $2,000 Morning and Afternoon Break Sponsor $3,000 (Exclusive Opportunity) One exhibit table (table, chairs, skirting) Logo on attendee agenda Acknowledgment of sponsor during session by AONE eblast: Vertical ad (120x180) in blast to 8,500 members Additional break sponsorship (total of 4 breaks): $1,000 Exclusive Sponsorship: 1-day event $10,000 2-day event $12,000 One exhibit table (table, chairs, skirting) for all sessions Introduction of sponsor during session by AONE Logo on attendee agenda Display sign and/or napkins (provided by sponsor) eblast: Large banner ad (468x60) in blast to 8,500 members 12
AONE Foundation Education Events and Opportunities The AONE Foundation for Nursing Leadership Research and Education (AONE Foundation) was established in 2010 to support the research and educational priorities of AONE. The AONE Foundation s activities and programs include annual seed grants to fund nursing research projects, leadership development focusing on nurse managers and the annual Nurse Researcher Award, which honors an individual who has made a significant contribution to nursing research and is recognized by the broader nursing community as an outstanding nurse researcher. The AONE Foundation accomplishes its mission through support from individuals, foundations and corporations. Program Ad Size Contribution AONE Nurse Manager or Nurse Director Fellowship 468x60 Banner Ad on Foundation Web page $2,500+ AONE Nurse Manager Institute Opportunities vary $2,500+ Emerging Nurse Leader Institute Opportunities vary $2,500+ Financial Assistance Funds awarded $2,500+ Research Small Grants Funds awarded $5,000+ AONE Foundation Online Auction Logo on auction web site n/a AONE Foundation Annual Meeting Event Logo on event signage and email promotions n/a AONE Foundation Nurse Researcher Award Logo on event signage and email promotions n/a For more information on support opportunities with the AONE Foundation, please contact Robert Wulff, AONE Foundation Senior Development Specialist, at 312.422.2808 or rwulff@aha.org. 13
2015 Insertion Order Single Advertisement Voice of Nursing Leadership Please reserve ad space in Voice of Nursing Leadership as follows: Issue Month: January March May July September November Ad Size: Back cover Inside back cover Inside front cover Full page 1/2 page horizontal 1/2 page vertical AONE enews Update Advertising month: January February March April May June July August September October November December AONE Working for You Advertising month: January February March April May June July August September October November December AONE website advertising Indicate month you want your banner ad to appear: January February March April May June July August September October November December If you would like to advertise in AONE enews Update or AONE Working for You, contact Cristen Bolan at 312-422-2805 for information regarding space availability. Name of organization or company being advertised Name of organization/company and representative placing the order Organization/agency where invoice should be sent Address City State Zip Submitted by Today s Date Telephone Fax E-Mail Address Signature of representative placing the order Fax completed form to (312) 278-0861. Please direct any questions to (312) 422-2805. Send all ad copy and artwork to cbolan@aha.org. Thank you for advertising with AONE! 14
2015 Insertion Order Integrated Advertising Ad inserts placed across 3 digital and/or print platforms within 3 consecutive months receive a 10% discount. Cancellations due 30 days prior to scheduled run date. Month Advertisement Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Voice of Nursing Leadership Full Page Inside Front Cover Back Cover Inside Back Cover Half Page Horizontal Half Page Vertical e-newsletters Working for You Leaderboard Ad Working for You Side Vertical Ad enews Update Leaderboard 1 & 2 enews Update Leaderboard 3 & 4 enews Update Right-Side Vertical Web site Leaderboard Home Leaderboard Career Center Right-Side Horizontal Name of organization or company being advertised Name of organization/company and representative placing the order Organization/agency where invoice should be sent Address City State Zip Submitted by Today s Date Telephone Fax E-Mail Address Signature of representative placing the order Fax completed form to (312) 278-0861. Please direct any questions to (312) 422-2805. Send all ad copy and artwork to cbolan@aha.org. 15
2015 Insertion Order eblast eblast Reach more than 8,500 AONE members in a single eblast! AONE members represent a highly qualified audience. Design Specifications: GIF or JPEG, 650 wide x 1350 high pixels, 72 dpi Rates for eblast Each AONE Mebership email address is $0.52 List Selections Include: Entire membership (8,500 approx. Changes every 30 days) AONE Regions States List Selection of Regions/States Campaign 1 Date of eblast Time of eblast Total Cost Campaign 2 Date of eblast Time of eblast Total Cost Campaign 3 Date of eblast Time of eblast Total Cost IN WITNESS WHEREOF, the parties have executed this Agreement American Organization of Nurse Executives: User: Signature Title Date Signature Title Date 16
AONE Terms and Conditions for eblast Advertising 1. Price is based on the existing number of AONE Membership email contacts on the day the price is quoted. This price is locked for 30 days from the date it is quoted. 2. AONE requires 2 weeks prior to the scheduled eblast to review and approve the material to be emailed to AONE Members upon receiving the materials from the client. 3. AONE will not accept advertising of an educational event/meeting that competes with an AONE educational event/ meeting within 30 days before, or after, the AONE educational event/meeting. 4. Content needs to be designed and laid out by the client. AONE will not provide design. 5. All advertising is subject to AONE approval. AONE retains the right to modify, reject or cancel any advertisement or contract at any time, for any reason. AONE will at no time endorse advertising and any use of AONE editorial content for advertising copy is subject to advance approval by AONE. 6. Advertisements are accepted for publication with the understanding that the advertiser is authorized to publish the content of the advertisement. By submitting an advertisement, advertisers agree to indemnify, defend and hold harmless AONE from any claims or actions based on, or arising out of, any matter of any kind contained in such advertising or the unauthorized use of any person s name or photographs or any sketch, map, words, labels, trademarks, copyrighted materials or libelous statement in connection with advertising purchased according to the terms of this media kit. 7. AONE shall not be subject to any liability, whatsoever, for any failure to publish or circulate all or any part of any issue(s) because of work stoppage, accidents, acts of God, or any other circumstances not under the control of AONE. 8. All AONE advertising is accepted on a first-come, first-served basis. Advertising space is not considered booked until a space reservation form or insertion order is received and acknowledged by AONE. I confirm that I have read and agree to the AONE Terms and Conditions for Advertising listed above. Client Signature Date Signed 17
AONE Membership List Rental Agreement AGREEMENT by and between the American Organization of Nurse Executives (AONE), a subsidiary of the American Hospital Association (AHA), an Illinois not-for-profit corporation with principal offices at 155 N Wacker Drive, Suite 400, Chicago, Ill., 60606. Cost of List Rental: $ Date of proposed mailing: Type of File: Excel file List Selection: Full list First Name Last Name Name of organization or company being advertised City State/Province Zip/Postal Code Telephone Fax E-Mail Address The following policies have been established for the rental of the AONE membership list. Please carefully review these policies. 1. All drafts and final versions of the AONE member- ship files and labels are the sole and exclusive property of AONE. 2. All list rental orders must be made in writing using the AONE membership list rental contract. Each request must be accompanied by a sample of the material to be mailed to AONE members. AONE will review and approve the sample prior to processing the list order. 3. Lists will include only member names and preferred mailing addresses; telephone/fax numbers and e-mail addresses will not be released. Please note that many AONE members use their home address as their preferred mailing address. 4. Requests will be accepted only for purposes appropriate to the nurse executive/director/ manager roles and responsibilities, and shall not be in conflict with the AONE mission, goals and activities. 5. The AONE membership list cannot be rented for the purpose of publicizing employment opportunities. Contact AONE s Chicago office at (312) 422-2805 to learn about employment advertising options. 6. Products and educational programs to be marketed must not conflict with AONE offerings. If you have any doubt about this, please contact AONE to discuss your proposed mailing before determining your print quantity and submitting the rental contract. In general, AONE will not rent its membership list for promotions of in-person national education programs scheduled one month before or after an AONE education program or distance education programs scheduled one week before or after an AONE distance education program. However, AONE reserves full discretion to deter- mine when a conflict exists and to deny a mailing list rental request. 7. Rental of the AONE membership list is available for the conduct of both proprietary and nonproprietary research. In both cases, rental will be permitted only for those that conform to generally accepted norms and standards for survey research and that impact the role of nurses in executive practice who design, facilitate and manage patient care delivery across the health care continuum. Proprietary research, that is, for the purpose of informing future product and service development, may not use the AONE name nor associate AONE in any way with the study. A copy of the survey must be provided to AONE in advance for its review and approval. Study results do not have to be shared with AONE. Research that is non-proprietary (i.e., will be shared with the public) must be shared with AONE upon completion of the final report. Non-proprietary study publications must include the following statement: Participation of AONE members does not indicate AONE review or endorsement of this study. A rental fee dis- count is available to graduate students who are conducting thesis or dissertation research; please contact Mary MT Meadows at (312) 422-2807 or HYPERLINK mailto:mmeadows@ aha.org mmeadows@aha.org for details. 18
AONE Membership List rental agreement continued 8. Each list rental is for one-time use only. Lists may not be reproduced, copied, sold or used to compile a database of any kind. Violations of this policy may result in the indefinite suspension of membership list rental privileges. 9. AONE will not provide refunds for unused portions of rented membership lists. Unused portions of a rented membership list may not be used for another mailing without the advance written consent of AONE. 10. All membership list renters are responsible for reviewing and adhering to the AONE membership list rental policies and procedures. These policies and procedures can be changed at any time without notice. AONE reserves full discretion to rent its membership list or any portion thereof. AONE shall not be responsible for any expenses incurred by a prospective list renter if its rental request is denied. Exceptions to these policies and procedures can be made only at the discretion of the AONE chief executive officer or his/her designee. 11. AONE Mailing: Lists may not be rented for any type of monetary solicitation or fund raising purposes. IN WITNESS WHEREOF, the parties have executed this Agreement American Organization of Nurse Executives: Signature Title Date User: Signature Title Date 19
Credit Card Form Cardholder Name Signature Address City State Zip Code Credit Card Type: Visa Mastercard Discover Credit Card Number Expiration Date Billing Zip Code Card Identification Number (last 3 digits located on the back of the credit card) 2015 Calendar Keep track of your company s advertisements for 2015 January July February August March September April October May November June December 20