1
What s in a name? M31 is the code name for Andromeda galaxy M31 is a galaxy of technology stars
Where and When? M31 Italia M31 USA Established 006 Focused on Incubating startups Established 010 Focused on Accelerating US expansion of Italian SMEs Incubating global startups 3
M31USA Services US Growth Program US Incubation Program Entrepreneurial Journey 4
What is the US Growth program? A platform of services to support high tech companies in their expansion into the US market 5
How does it work? M31 s US Growth program is essentially composed by three Phases Phase 1 (3 months) Phase (1 year) Competitive Analysis US Market Segments Analysis Market Assessment & Validation Go-to-Market Strategy Communication & Marketing Business Development Sales Other services (see list in the next slides) Phase 3 Incorporation of the US subsidiary/ NewCo Spin-out of the business branch 6
What is the typical planning? M1 M M3 M4 M5 M6 M7 M16 M17 Phase 1 Competitive analysis Market Segments & Customer Landscape Value Chain Analysis Feedbacks from the field Market Validation Phase Phase 3 Go-to-market strategy Communication & Marketing Business Development & Sales Fund-raising and other services Incorporation of US subsidiary Spin-out of the business branch 7
Why a US Growth program? US Grows Program at M31USA Develops the US business of Italian high-tech companies out of San Jose, CA, in the heart of Silicon Valley Decreases time and risks of a solo adventure Everything you need on your first day: office, connectivity, SV network, business contacts Saves you up to a year of exploratory trips and costs Limited initial investment If successful, a call option is available to establish own organization Do-It-Yourself (DIY) strategy High risks of a solo adventure High investments to train the person in loco that will work on the market research and competitive analysis Necessary to spend time and resources in finding network, partners and business contracts Consistent investment in the project for a long time 8
High risks of a solo venture 9
First year limited initial investment M31 USA US Growth program DIY (intercompany transfer L-VISA) DIY (Entrepreneur E-VISA) Initial scouting travels $0,000 $0,000 $0,000 US company incorporation -- $5,000 -- Working VISA (non US CEO) -- $10,000 $00,000 Expatriates relocation -- $70,000 -- Office rent (assuming SV) -- $345,000* $35,000 Personnel (CEO, Accounting, Marketing & BD) -- $35,000 $55,000 Other services (legal, taxes, ) -- $60,000 $60,000 General & Administrative -- $95,000 $95,000 US Growth program Phase 1 $30,000 -- -- US Growth program Phase Total first year investment M31 US Growth program cost is $150,000 $00,000 -- -- $640,000 $935,000 70% less 80% less * CEO on Italia HQ payroll 10
What is M31USA Incubation program? A platform of services that develops top entrepreneurial projects featuring heavy IP and scalability, in Silicon Valley 11
How does it work? M31 s Incubation program is essentially composed by three Steps Step 1 (3 months) Business Model definition Silicon Valley fundraising-adapted business plan creation Step (variable) Step 3 (US Growth Phase ) Fundraising Support in product/ service implementation Go-to-Market Strategy Communication & Marketing Business Development Sales 1
Why M31USA Incubation program? Incorporate a SV-based startup, which means: Benefit in full of the SV financial and business ecosystem Proof at very early stage if the business model is scalable and repeatable Be exposed to a variety of exit options since the very beginning Develop the startup working with SV highly experienced mentors and advisors Create a startup that can maintain - while being exposed to the vibrant SV ecosystem - R&D, product development and manufacturing in Italy 13
What is the Entrepreneurial Journey? A full-immersion one/two week experiential training program where lectures, workshops, visits, hands-on sessions are mixed together to understand the American way of doing business 14
How does it work? Lectures 3 Introduction to SV, SV History and its Entrepreneurial Ecosystem 3 Doing business the American way Fundamentals of Marketing 3 1.5 Angel Investing and VC Legal aspects of establishing a US corporation Google Beyond stereotypes 4 1.5 Silicon Valley and Innovation Exit Options Silicon Valley Corporate Management 15
How does it work? (cont d) Visits TOK.tv Centervue IDEO Facebook Intel Cisco Linkedin Mixamo 16
Worshops How does it work? (cont d) 4 Pitch review by mentors 4 Angel Investing and VC - Pitch 4 Preparation of presentation deck for each start-up/ business idea 4 Pitch sessions 4 Pitch video creation 17
Lectures How does it work? Lectures Visits Workshops Visits Worshops 3 3 Introduction to SV, SV History and its Entrepreneurial Ecosystem Building your start-up: Dos and Don ts Google Beyond stereotypes 3 4 Doing business the American way Fundamentals of Marketing 1.5 Silicon Valley and Innovation 3 1.5 Exit Options Angel Investing and VC Legal aspects of establishing a US corporation Silicon Valley Corporate Management Facebook TOK.tv Intel Centervue IDEO Linkedin Mixamo Google 4 4 Angel Investing and VC - Pitch Pitch sessions 4 4 Pitch review by mentors 4 Pitch video creation Preparation of presentation deck for each start-up/ business idea 4 Business plan review SUNDAY MONDAY TUESDAY WEDNESDAY THURSDAY FRIDAY SATURDAY July SV History Doing Business the American Way Google Business plan review August 18
Why an Entrepreneurial Journey? Understand how business works in Silicon Valley and the US Understand the basics of entrepreneurship Silicon Valley style Be inspired to pursue their own entrepreneurial initiative Grasp the potential of the US market for their own business 19
Where: San Jose, Silicon Valley Silicon Valley is the world leading hub for technology, innovation, entrepreneurship, Universities, research and development Silicon Valley accounts for 1/3 of all the venture capital investments in the US Silicon Valley is the ideal entry point into the US market for high-tech companies 0
What is different about M31USA? Ecosystem we offer more than services: all our clients benefit from proven expertise and knowledge sharing while at M31USA Shared environment companies find mutual support and synergies 1
US Growth success cases www.centervue.com www.si14.com
US Growth success cases (cont d) www.adaptica.com www.winforvision.com www.maikii.eu 3
US Incubation program success case www.cryptolab.it 4
Other success cases 5
Team Aldo Cocchiglia CEO Chiara Fardin COO Mary Trigiani CMO Vy Tran Accountant Simona Ioannoni Mgmnt Associate Silvana Ferreri BD EJ Program Massimo Costetti BD ICT Antonio Mijares BD Associate Giovanni Barbieri Intern Marcello Gatti Intern Giancarlo Mori Consultant Cedric Leighton Consultant 6
Many thanks for your attention chiara.fardin@m31usa.com 7
M31, LLC 9 Bonaventura Dr. San Jose, CA 95134 ph: +1 408 514 140 fax: +1 408 716 371 www.m31usa.com 8