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Surakshit Khadya Abhiyan TM A Pan- India Food Safety Awareness Campaign To Strengthen Nationwide Action on Safe Food for All The Launch Krishi Bhawan, New Delhi 21 st July 2015

STAKEHOLDERS OF THE FOOD VALUE CHAIN

Mission Surakshit Khadya Abhiyan TM Mission and Vision- 2016 Strengthen Nationwide Action on Safe and Hygienic Food For All. Vision Engage all stakeholders to catalyze sensitization and capacity building on food safety among consumers, student community, primary producers street food vendors and the industry to deliver safe food of global standards and boost domestic trade and export. 3

Objective of Surakshit Khadya Abhiyan TM Enhance Consumer Awareness on Labels, Storage conditions and related practices to Food Safety. Disseminate Hygienic practices amongst Schools and Colleges towards delivering safe food. Sensitize Food Service Providers including Railways, Food Storage Locations, Midday Meal schemes, Street Food Vendors, Mass Caterings on how to produce and serve Safe Food. Build Capacity on Food Safety Benchmarks with Best Practices Sharing Summits, Workshops, Training Programs, Short Term Professional Courses with Partners of international repute, Food Safety Award Programs and others for the industry. 4

Food Safety Programs of Surakshit Khadya Abhiyan TM Raising Consumer Awareness to Read Labels (Best Before, Storage Conditions, Traceability) Workshops and Training Programs on Food Safety Laws, System Standards and Best Practices Panel Discussions and Seminars with Key Stakeholders on Best in Class Systems 5 Distribution of Food Safety Messages through Publications, Hoardings/ Posters In Trains, Malls, City Hoardings Poster Competitions Demonstration Campaigns of Hand washing and other Hygienic Practices Quiz Competitions for Students, General Consumers Training to Farmers, Street Food Vendors on Good Agricultural, Hygienic and Cleaning Practices

Enhance Outreach and Connect with Consumers, Student Community, Food Business Operators, Supply Chain, Farmers, Industry & Stakeholders 6

National Partners Surakshit Khadya Abhiyan TM Program National Partner National Industry Partner 2015-16 7

Other Industry Partners during 2015-16

The Steering Committee CII has formed a Steering Committee led by Mr S. Dave, Former Chairman, Codex Alimentarious & Director APEDA along with NASVI, VOICE and other industry representatives from Cargill India, Mother Dairy, Kellogg, GSK, HUL, DS Group to set directions and review progress of the Campaign deliverables This is being supported by various Working Groups involving Schools, Colleges, Academic Institutes and Industries to expand connect and outreach with students and involving them in upgrading the street food vendors and raising awareness on food safety among consumers 9

Target Audience General Consumers Colleges & School Students Industrial Canteens Base Kitchens Midday Meal Organizers Primary Producers Industry & its Supply Chain Street Food Vendors Institutes, Associations, NGOs Local Authorities Government and Regulatory Bodies 10

Delhi, Lucknow, Kolkata, Bangalore, Jamshedpur, Pune: Oct,Nov,Dec 2015,Jan,Feb,March 2016: Glimpses Direct Impact 14,500 Participants

Interactive Activities on Food Safety around Walkathons to engage Consumers, Student Community, Industry and Street Food Vendors Sit and Draw Competitions on Food Safety Quizzes in School/Colleges Nukkad Nataks / Skit Competition Poster & Photography Competitions Flash Mob Activities Street Food Vendor Training at Walkathons Daily updates on social Media thru Face book Twitter,Linkedin page, Linked in through SKA Website Involvement of School / Colleges through volunteer programs

Puzzle Box and the Puzzle, Calendars, Planners Award Winning Paintings used as puzzle boxes,calendar,plann er 13

Leveraging Digital Media www.cii-ska.in Website for Surakshit Khadya Abhiyan TM Data Repository for all stakeholders SKA Chat Box Panels Members are the experts from the Industry Website address to log in for chat is www.ciiska.in

Print Media Times of India Articles on Food Safety for Consumers Navbharat Times Navbharat Times

Food Safety Hoardings 17

Volunteer Training More than 120 volunteers Students/Industry Nasvi Peer leader, College Principals 18

Industry Visit Program Industry visit Organised for Trained student Volunteers To Mother Dairy Patparganj on 3 rd and 4 th March 2016 completed with 90 volunteers in 2 two batches. Plant visit, Visit to Innovation Centre, Demonstration of few Platform tests for milk,visit to the R&D Lab Feedback from the Students very informative session on Milk processing and GMP, GHP) More Industries requested to support this program. 19

Good Agricultural Practices 32 Programs 15 States 14 Products 19 Programs Completed till date

APEDA Program 15 States Tamil Nadu Karnataka Punjab UP Maharashtra, Andhra Pradesh, Telengana, Gujarat, West Bengal, Jharkhand, Bihar, Assam, Mizoram, Kerala Meghalaya -being identified 6 Fruits and 8 Vegetables. Banana, Pomegranate, Papaya, Pineapple, Ground Nuts, Mangoes Okra Drumsticks Green Chilies Brinjals Bitter Gourd Curry Leaves Betel Leaves Rose Onion.

Learning Food Safety the Fun Way Inter-college Quiz Competition on Safe Food for All

Celebrating 1 year of Surakshit Khadya Abhiyan Anniversary Ram Vilas Paswan irvpaswan @ Aug 13 I congratulate CII & its Partners VOICE, NASVI & Industry for its continuous efforts towards building a culture of Food Safety in the country Ram Vilas Paswan irvpaswan @ Aug 13 Jago Grahak Jago also partnered with Surakshit Khadya Abhiyan to disseminate good hygiene and food safety practices.

Way Forward 2016-17 24

Alignment of Work plan Surakshit Khadya Abhiyan with FSSAI 10 @10 25

Activities planned for 2016-2017 Capacity Building S.No. SKA Activity Segment Targeted Alignment with 10 @10 1. Strengthening Food safety for SMEs MSME Industry FoSTac 2. Engagement with regulators (FSO) on GMP/GHP Schedule 4 part 1 Government FoSTac 3. Street Food Vendors Training and Handholding Street Food Vendors Serve Safe 4. Training to Mid day meal providers(gmp/ghp) Mid day meal Providers SNF @ School 5 Food safety in Hospitals/ Institutional canteens /Caterers Consumer/Industry SNF @Workplace 6 Certification Course in Analytics Laboratory SoFTeL 7 Training for Farmers for Good Agriculture Practices Farmer Awareness S.No. SKA Activity Segment Targeted Alignment with 10 @10 1. Face to Face Quizzes in malls and Fairs General consumers C2 C Connect, SNF @Home 2. Walkathons, Cyclothon, Marathon General consumers,students C2 C Connect, SNF @Home 3. Engaging with School kids School children C2 C Connect 4. Engagement with Colleges for regional College students C2 C Connect and National quizzes 5. Industry visits House wives, Students, General consumer C2 C Connect Engaging Corporates 4 Safe & Nutritious Food 27

Capacity Building Strengthening Food safety for SMEs Engagement with regulators (FSO) on GMP/GHP Schedule 4 part 1 Street Food Vendors Training and Handholding Training to Mid day meal providers(gmp/ghp) Food safety in Hospitals/ Institutional canteens /Caterers Certification Course in Analytics Engaging Corporates 4 Safe & Nutritious Food

Awareness Face to Face Quizzes in malls and Fairs Walkathons, Cyclothon, Marathon Engaging with School kids Engagement with Colleges for regional and National quizzes Industry visits Face to Face Quizzes in malls and Fairs Walkathons, Cyclothon, Marathon Engaging Corporates 4 Safe & Nutritious Food

Blueprint : Capacity Building for 3 years S. No. SKA connect with 10@10 Connect Activities Total Activities for 3 years Impact per year Impact over 3 years 1 FOSTac MSME Connect 2 FOSTac Regulatory connect 3 Serve Safe Street Food Vendor 4 SNF@School Mid Day Meal provider 5 SNF @ Workplace Hospitals/ Institutional canteens /Caterers 6 SofTeL Laboratory Strengthening Food safety for SMEs Engagement with regulators (FSO) on GMP/GHP Schedule 4 Part 1 Street Food Vendors Training and Handholding Training to Mid day meal providers(gmp/ghp) Food safety in Hospitals/ Institutional canteens /Caterers Certificate course for analytics 618 9,480 28,441 105 1,750 5,250 3,498 1,16,599 3,49,796 22 (in 2 years) 250 386 175 2,917 8,750 16 267 800 7 Farmer GAP Training to farmers 72 1,200 3,600 Engaging Corporates 4 Safe & Nutritious Food 30

S.No. 1 2 3 Blueprint : Awareness for 3 years SKA connect with 10@10 C2C, SNF@ Home Connect Activities Face to Face Quizzes in Malls Face to Face Quizzes in Fairs Total Activities for 3 years Impact per year Impact over 3 years 30 1000+ 3000+ 12 1000 + 3000+ Walkathons 12 8,000 24,000 4 Cyclothons 9 75 225 5 Marathon 3 2,000 6,000 Consumer connect (Spreading food Safety Engaging with School 6 Awareness) Kids (Inter School Quiz 124 288+ 864+ C2C Competition) 7 8 Engaging with School Kids (Poster /Training in Municipal Schools) Engagement with Colleges for Regional and National Quizzes 124-15 40+ 120+ 9 Industry Visits 42 600 1,800 Engaging Corporates 4 Safe & Nutritious Food 31

Basis and Methodology of Work Plan Goals and Targets 32

Scope for activities in 2016-17: Capacity Building SKA Activities Planned Program for 3 years Planned Program for 1 year Strengthening Food safety for SMEs 618 206 Engagement with regulators (FSO) on GMP/GHP Schedule 4 part 1 Street Food Vendors Training and Handholding Training to Mid day meal providers(gmp/ghp) Food safety in Hospitals/ Institutional canteens /Caterers Scope Based on FSSAI State Licensee data of Manufacturers and Distributors Grouped as state wise, sector wise and category wise Based on no. of industries per states and high risk categorization. 13 sectors identified for which GMP/GHP trainings to be provided. Conduct 200+ programs per year 105 35 Networking with State Food Safety Regulators 3,498 1,166 22 (in 2 years) 12 Certification Course in Analytics 16 5 Training for Farmers for Good Agriculture Practices Based on the NASVI Data 19 States 7 lakh street vendors approximately 3.5 L Vendors approx. in 11 selected states To be registered and then trained on GMP/GHP Peer leaders to be trained for assessing the effectiveness of training and continuity. Basic hygiene kits to be provided. Trained vendors would get SKA training certificate, endorsed by state government, and could be displayed on the carts 11 states are selected Based on the no. of Mid day meal providers. Maximum 25 participants each program. Training on Basic GMP GHP as per the Schedule 4 in discussion with MHRD 175 58 Training will help Canteens and Caterers to cater Safer and Hygienic Food to the Public 72 Latest updates on advances in Instrumentation, About Global Benchmarking procedures and processes for accreditation, Detection of difficult to detect compounds through advanced tools and techniques, Uncertainty measurements, Sampling methods, instrumental errors and SOP's, Magnitude of Food Safety elements that needs to be monitored in supply chain and considered basis their detection ability at the design stage. One Day Awareness Training Programs for Clusters identified Awareness Training Program on Good Agricultural Practices (GAP) and Good Hygiene Practices (GHP) for Primary Producers, Small and Medium Manufacturers & Exporters on selective products, across the country The Awareness Training Program would aim at strengthening the Implementation of GAP, GHP of Primary Producers related to Agricultural & Processed Food Product Units for both Domestic and International trade.

Scope for activities in 2016-17: Awareness Programs SKA Activities Planned Program for 3 years Planned Program for 1 year Face to Face Quizzes in Malls 30 10 Face to Face Quizzes in Fairs 12 4 Walkathons 12 4 Cyclothons 9 3 Marathon 3 1 Engaging with School Kids (Inter School Quiz Competition) Engaging with School Kids (Poster /Training in Municipal Schools) Engagement with Colleges for Regional and National Quizzes 124 41 124 41 15 5 Industry Visits 42 14 Scope Ten popular malls to be identified in states and quizzes to be conducted for General public, house wives. Two popular Fair to be identified in states and quizzes to be conducted for General public, house wives. Ex: Kolkata handicraft fair and India International Trade Fair in Delhi Walkathons will be conducted in different states to disseminate the message of Food Safety More than 2000 participants will participate in each walkathon Cyclothons will be conducted in different states to disseminate the message of Food Safety Around 200 participants will participate in each Cyclothon Marathon will be conducted to disseminate the message of Food Safety More than 2000 participants will participate Schools to be identified region wise Informative Learning Material on Food Safety to be shared Zonal inter School quiz competitions in each zone, 1 winners of the zones to participate in the National Finale Municipal Schools will be identified in states to organize Poster Competitions among students Top 12 posters will be converted to the calendar Colleges identified region wise Informative Learning Material on Food Safety to be shared Zonal inter college quiz competitions in each zone, 1 winners of the zones to participate in the National Finale. Ex: Delhi Completed. Target: Bangalore, Kolkata, Pune and Nationals in Delhi General Consumers like Housewives and Students will be invited to visit industry s manufacturing units

MSME Connect Street Food vendors Mid Day Meal providers 35

MSME Connect 36

Locations No. of Companies Maharashtra 6868 Tamil Nadu 4304 Uttar Pradesh 4289 Rajasthan 2531 Gujarat 2362 Karnataka 2267 Kerala 2212 Madhya Pradesh 1771 Andhra Pradesh 1417 Telangana 1416 Punjab 1293 Haryana 687 Assam 606 Delhi 541 Bihar 475 Uttarakhand 258 Himachal Pradesh 183 Goa 157 Jharkhand 103 West Bengal 94 Puducherry 67 Manipur 50 Chandigarh 33 Mizoram 32 Meghalaya 23 Jammu & Kashmir 21 Arunachal Pradesh 20 Daman & Diu 19 Dadra & Nagar Haveli 12 Lakshadweep 9 Andaman & Nicobar Islands 5 Tripura 3 Sikkim 2 Grand Total 34130 Basis of Identifying SME Training: Location Wise Data Targeted Locations (11 states) Sector No. of Companies Maharashtra 6868 Tamil Nadu 4304 Uttar Pradesh 4289 Rajasthan 2531 Gujarat 2362 Karnataka 2267 Kerala 2212 Madhya Pradesh 1771 Andhra Pradesh 1417 Telangana 1416 Punjab 1293 Grand Total 30730 37

Sector SME Training: State /Sectorwise Data in 11 States No. of Companies Cereals and Cereal products 6361 Proprietary Food 4823 Dairy 4481 Bakery 3499 Beverages 3285 Spices and Condiments 1966 Fat, Oils and Emulsions 1758 Fruits and Vegetable Products 1525 (blank) 1078 Nuts and raisins 497 Sweetening Agents 427 Sweets and Confectionary 338 Chocolate and Chocolate Products 216 Other Food Products and Ingredients 197 Meat and meat products 140 Alcoholic Beverages 71 Additives 47 Fish and Fish Products 21 Grand Total 30730 38 Sector Targeted Sectors (13 sectors in 11 states) No. of Companies Cereals and Cereal products 6361 Proprietary Food 4823 Dairy 4481 Bakery 3499 Beverages 3285 Spices and Condiments 1966 Fat, Oils and Emulsions 1758 Fruits and Vegetable Products 1525 Sweets and Confectionary 338 Other Food Products and Ingredients 197 Meat and meat products 140 Additives 47 Fish and Fish Products 21 Grand Total 28441 No. of Trainings required to cover 28441 Companies = 618 (basis: 50 participants per training)

Sector State wise Training programs for 11 States No. of Companies No. of Trainings required over 3 years No. of Trainings in One year Maharashtra 6175 126 42 Uttar Pradesh 4097 84 28 Tamil Nadu 4011 84 28 Rajasthan 2420 52 17 Gujarat 2130 47 16 Karnataka 2026 47 16 Kerala 1960 44 15 Madhya Pradesh 1663 37 12 Andhra Pradesh 1374 33 11 Telangana 1332 33 11 Punjab 1253 31 10 Grand Total 28441 618 206 39

Street Food Vendors 40

State wise Street Vendor Training programs for 11 States S. No. State Total No of NASVI registered vendors No. of Trainings required (100 PAX Per Training)(in 3 years) No. of Trainings required (100 PAX Per Training)(in 1 year) 1 Tamil Nadu 48772 488 162 2 Maharashtra 24000 240 80 3 Uttar Pradesh 66000 660 220 4 Rajasthan 50000 500 167 5 Gujarat 17000 170 57 6 Karnataka 23500 235 78 7 Kerala 9309 93 31 8 Madhya pradesh 36500 365 122 9 Andhra Pradesh 13725 137 46 10 Telangana 26490 265 88 11 Punjab 34500 345 115 Total 349796 3498 1166 41

Mid Day Meal Providers 42

State wise Mid Day Meal Training programs for 11 States No. of Trainings No. of Trainings S.No. State No. of Units/Kitchens Total required (in 2 years) required (in 1 year) NGO Trust 25 PAX Per Training 1 Tamil Nadu 0 0 0 0 0 2 Maharashtra 8 1 9 1 1 3 Uttar Pradesh 214 0 214 10 3 4 Rajasthan 6 0 6 1 1 5 Gujarat 8 0 8 1 1 6 Karnataka 115 0 115 5 2 7 Kerala 0 0 0 0 0 8 Madhya Pradesh 11 0 11 1 1 9 Andhra Pradesh 9 2 11 1 1 10 Telangana 1 2 3 1 1 11 Punjab 9 0 9 1 1 Total 381 5 386 22 12

Mid Day Meal Providers 44

Industry Engagement All the activities enlisted to be presented to industry Industry to identify the states based on the priority (From the enlisted 11 states) Industry to identify the categories for which they would support.(based on presence, categories etc.) A tracking system will be developed which will include mapping the programs month wise, Programs conducted, No of Participants, Training Modules and Pictures, report to be submitted within the given timelines. 47

Impact Monitoring State Steering Groups comprising industry, NASVI peer leaders, VOICE representative and State Government representatives, will be constituted to monitor progress Pre and Post Sample Surveys/Assessments for the SMEs to be conducted for training effectiveness Cooperation- with the supply chains of the companies who are associated with SMEs For Street Food Vendor training and effectiveness, peer leaders to be trained and they become the assessors for training effectiveness and implementation. Quarterly report to be submitted to FSSAI for reporting progress 48

Outreach -Radio and Social Media 49

Surakshit Khadya Abhiyan Workplan and Initiatives for 2016-2017 Driving Consumer Awareness through Radio Promotion Radio Jingles (20 Seconds each) Social and Digital Media Promotion Development of a Food Safety Application will be created which will consist games, posters, drawings and puzzles with Sponsors Logo Online Quiz contests for - House wives ; Students ; General consumers (To be Promoted through Facebook, Twitter with acknowledgement to partners) Food Blogs Chat Box promotion through Facebook Page 50

SAMPLE GRAPHIC Fun Post targeted for Students SAMPLE GRAPHIC Informative Post targeted for Housewives

VIRAL CAMPAIGN CONTESTS IDEAS IS YOUR FOOD COLOR APPROVED & WITHIN PERMISSIBLE LEVELS Concept: One of the major causes of food adulteration is Unapproved Food Coloring and beyond permissible levels. Create a campaign around it. Activity: Encourage users to post photos as below, and nominate more friends to post the same Concept: One of the Campaign focus is on encouraging checking for FSSAI Logo, Number, and Expiry Dates. Create a campaign around it. Encourage users to post photos demonstrating the logo and expiry date, and nominate more friends to do the same

Thank You 53