Resort Area Parking Strategy City Council Briefing Strategic Growth Area Office/Resort Management Office Parking Division April 23, 2013
History July 12, 2012: Oceanfront Resort District Zoning July 12, 2012: Council Resolution to Develop a Resort Parking Strategy September 11, 2012: Resort Parking Committee Appointed by City Council. Met twice a month through February 12, 2013 Consultant Report/Kimley Horn and Associates : July 2012 start; completed April 2013. 2
Council Resolution Goals: Protect neighborhoods and businesses Fair and equitable access to parking Unlock development potential Evaluate employee permits and fees Evaluate caps on permits Evaluate employee parking fees in City facilities Evaluate satellite lots Public/Stakeholder Involvement: Public Committee, Public Meetings & Stakeholder Interviews Consultant Study Development & Financing Alternatives 3
Resort Parking Strategy Report Comprehensive strategy guiding short term and long term parking development, operations and management 4
Resort Parking Strategy Report 5
Resort Parking Strategy Report Recommendations Economic Development Strategy Planning/Design Policy Strategy Customer Service Strategy Integrated Access/Mobility Management Sustainability Strategy Leveraging Technology Recommendations Communications & Marketing Financial Management & Accounting Management, Organization, Leadership Reassess the Residential Permit Parking Program & Employee Permit Program Parking Inventory Recommendations Fees, Rates, Fines Recommendations 6
Parking Strategy Report Highlights Recognition of parking as a valuable asset for visitors, residents and business development Protect residential neighborhoods Parking fees and fines need to be adjusted Consider more use of the Convention Center Parking Lots & consider paid parking at these locations Parking development and management is dynamic and needs to be adjusted regularly to meet needs Sharing parking assets is critical to meeting future parking needs Consolidate parking functions 7
Parking Strategy Report Highlights Consider adjustments to the RPP Program including fees and caps on permits Gradually reduce employee permit parking in neighborhoods through increased municipal inventory and financial incentives Do not implement 24 hour permit parking districts Use transit, bicycle, pedestrian, and wayfinding improvements to support a park once philosophy Wayfinding, branding and technology can support a more efficient parking program 8
Resort Parking Committee Resort Parking Committee Appointed September 11, 2012 22 Members (20 were active) Met twice a month from October 2012 through February 2013 9
Resort Parking Committee Kitty Bosher, 31 st Area Property Owner Mike Camden, Shadowlawn Civic League Ginger Capps, 16 th Street Kristina Chastain, VB Restaurant Association Barbara Clark, 16 th Street Resort Parking Committee Marty Cochran, Forbes Candies William Dillon, Abbey Road Bill Gambrell, VB Restaurant Association (Chair) John Hawa, Resort Business Owner Carter Turpin, Rudee s Debbie, Kassir, Resort Parking Lots Owner Marie Louise LaFond, Barclay Cottage, 16 th Street Nancy Perry-Marscheider, VB Hotel Motel Association Ramsey Bandon, Peabody s Sam Reid, Council of civic Organizations Craig Roback, Crestline Hotels Whitt Sessoms III, Winston Salem Avenue and 43 rd Street Helen Silverman, Temple Emanuel Synagogue 10
Resort Parking Committee Additional Issues Addressed Crowded parking in residential areas Employee parking and late night noise in residential areas Towing concerns Wayfinding and parking inventory issues Implementation of rules for use of permits Reduction of pressure in specific areas for permit parking 11
Staff Recommendations Committee meetings, staff study analysis, completion of a Parking Strategy study, and two public meetings in 8 months Staff developed a series of recommendations that will address the parking and traffic needs of the residents, businesses, employees, and visitors to the resort area 12
Resort Area Parking Strategy Staff Recommendations Recommendations are generated from the Parking Strategy Report, the Resort Area Parking Citizen s Committee, and the Resort Management Office These recommendations were compared, where all groups agree are the basis of the staff recommendations With the implementation of these changes, the impact of parking in the Resort Area will be changed in a positive way. Recommendations were also submitted by the Resort Beach Civic League 13
Short Term - June 2013 Develop a code of conduct (including penalties for misuse) for all RPP pass holders Capture employee parking data using an on-line data entry portal Reduce visitor parking in neighborhoods by improving wayfinding and creating more parking inventory. Implement a plan to use City owned property (such as the Treasurers office site) for employee parking. 14
Short Term - June 2013 Allow employees with an RPP pass to park in City facilities at no cost during off-peak hours Allow employees with permits to stay in City parking facilities past curfew Work with the Planning Department to require developers to submit a parking plan for construction projects City to use and promote technology to improve on-street parking utilization and wayfinding through ParkMe and ParkMobile applications Improve lighting along 16 th Street. Increase fines from $35 to $50 for RPP violations 15
Short Term June 2013 Improve Virginia Beach Parking Branding through the creation of a new logo: Create a standing Advisory Committee to meet regularly to discuss parking issues Work with event promotions (with attendance in excess of 2,000) to improve parking and wayfinding 16
Mid-Term - October 2013 Installation of new RPP signs with the new logo Implement a plan to clearly define No Parking areas in the RPP by marking hydrants, drives, etc. Empower the parking staff to authorize towing to reduce police involvement Reduce towing in the RPP to blocking violations only Track all permit violations by user and location Implement scalable fines for RPP violations (i.e. $50-$100-$150) Meet with Towing Operators to improve their code of conduct Review costs, policies, and operations related to off season parking on Atlantic Avenue (September 2013) Develop a City parking information website and mobile wayfinding application 17
For the 2014 Season Implement bar-coded permits Require that employees purchase RPP permits individually Increase the cost of RPP employee permits and require monthly payment plans Consolidate parking operations with online applications, payments, and citation processing Recommend parking related revenues to return to the Parking Enterprise Fund (FY 15 Budget) Develop a plan to implement market rate pricing for all municipal parking (FY15 Budget) 18
For the 2014 Season: Review the zoning code for commercial parking lots and implement changes Develop a plan for potential paid parking at the Convention Center Offer peak date/times Park and Ride at the Convention Center lots Install pay on foot station at all garages- add HRT pass purchase capability to enhance a park once philosophy 19
Resort Area Parking Strategy 24/7 RPP Enforcement The Parking Strategy Report, the Police, the Staff, and the Committee do not support 24/7 enforcement in the RPP area. However, the Committee asked that the Staff investigate the possibility of providing 24/7/365 enforcement of RPP parking in the 16 th Street Neighborhood. The additional costs and necessary pre-conditions to implement 24/7 enforcement in one RPP district are as follows: 20
Resort Area Parking Strategy 24/7 Enforcement 80% of residents must agree to the plan Permit costs to increase and revenues from citations used to cover additional operating costs, Guest Permit costs to increase Pilot program for one year Renewal for second year is NOT guaranteed Designated area must be contiguous, no skipped block faces Plan must be supported by the Civic League 21
Resort Area Parking Strategy 24/7 Enforcement 22
Resort Area Parking Strategy 24/7 Enforcement Costs 70 new signs: $7,000 Additional labor cost for enforcement: $89,900 Additional Vehicle and Insurance: $7,000 Enforcement staff empowered to authorize towing Total projected cost for test period of one season is approximately $104,000 23
Conclusion The Resort Management Office wishes to thank the Committee for their hard work and comprehensive look at parking in the Resort Area. We are planning to move forward with the initiatives outlined here. We believe that once the strategies and procedures take effect there will be rapid improvement in parking availability, parking utilization, and a decrease in parking related issues in the Resort Area. 24