GREAT STREETS CHALLENGE GRANT

GREAT STREETS CHALLENGE GRANT

GREAT STREETS INITIATIVE Mayor Garcetti s first Executive Directive Focused on coordinating services and partnering with communities to support streets and projects that activate the public realm, promote economic revitalization, and celebrate our great neighborhoods.

OUR VISION TO MAKE OUR STREETS THE CENTERPIECES OF OUR COMMUNITIES.

COORDINATING SERVICES

CHALLENGE GRANT - GOALS Connect community leaders with funding and support for potential projects that re-imagine our great streets as active and vibrant public spaces. Pilot a participatory planning process that offers opportunities for collaboration between stakeholders and innovators. Develop grassroots support for project ideas & long-term investment through the crowd-resourcing non-profit ioby (In Our Backyard).

KEY FACTS! GUARANTEED $10,000 TO SUCCESSFUL GRANT APPLICANTS! ADDITIONAL $10,000 AVAILABLE THROUGH MATCHING FUNDS ($20,000 IN TOTAL CITY FUND! $200,000 IN TOTAL GRANT DISBURSEMENT

KEY DATES! DEADLINE FOR APPLICATION: JUN 30! AWARDEES NOTIFIED: JULY 13! FUNDRAISING LAUNCH: JULY 29! EXECUTE PROJECT CONTRACTS: AUG 21! SUBMIT PROJECT WORK PLAN: SEP 20! PROJECT COMPLETION DEADLINE: FEB 22! FINAL PROJECT REPORT DUE: APR 22

BEFORE YOU BEGIN 1. DETERMINE ELIGIBILITY 2. ASSEMBLE PROJECT TEAM 3. CHOOSE SITE LOCATION 4. CONSIDER FEASIBILITY

1. APPLICANT ELIGIBILITY The following organizations are encouraged to apply: 1. Community-Based Organizations 2. Non-Profit Organizations 3. Schools and Universities 4. Business Improvement Districts 5. Chambers of Commerce 6. Business Owners 7. Property Owners 8. Other non-traditional partners (case-by-case basis)

1 1. APPLICANT ELIGIBILITY Due to required fundraising activity on ioby.org, it is recommended that the lead agency have non-profit status. Successful applicants will be entering into a legal agreement with the City of Los Angeles. Because of insurance and liability concerns, we encourage neighborhood council participation, but neighborhood councils cannot be the lead applicant. Teams can and should pursue formal support from their neighborhood councils.

1 2. PROJECT TEAM REQUIRED " Applicant must have at least three dedicated team members " Application must include a list of team members, including name, age, time commitments, roles and responsibilities

1 2. PROJECT TEAM ENCOURAGED " One team member under the age of 35 in a leadership position " One team member designated to handle digital content and social media campaign " One team member responsible for fundraising " Diverse partnerships of community leaders, technical experts, and/or cultural organizations. - We will distribute attendee list

3. SITE LOCATION PROJECT MUST BE LOCATED ON ONE OF THE 15 DESIGNATED GREAT STREETS: 1. North Figueroa Street 2. Lankershim Boulevard 3. Sherman Way 4. Western Avenue 5. Westwood Boulevard 6. Van Nuys Boulevard (South) 7. Van Nuys Boulevard (North) 8. Crenshaw Boulevard 9. Central Avenue 10. Pico Boulevard 11. Venice Boulevard 12. Reseda Boulevard 13. Hollywood Boulevard 14. Cesar Chavez Avenue 15. Gaffey Street 1

1 4. FEASIBILITY We are not accepting applications for:! Parklets or Plazas! Bicycle Corrals or Bicycle Racks! Maintenance of existing infrastructure or projects! Welcome Banner or Gateway Signage Projects will be subject to a feasibility analysis by city staff to determine whether the application will comply with existing city policies. Therefore, it is strongly encouraged applications be for temporary projects (one day, one month, one year, etc.)

1 APPLICATION CRITERIA APPLICATION WILL BE JUDGED ON THE FOLLOWING:! COMMUNITY ENGAGEMENT 20%! CREATIVITY & INNOVATION 20%! DATA COLLECTION & EVALUATION 20%! LONG-TERM IMPACTS 15%! ORGANIZATIONAL CAPACITY 25% TOTAL 100%

1 COMMUNITY ENGAGEMENT - 20% REQUIRED " Applicant presents a robust strategy for working with community stakeholders

1 COMMUNITY ENGAGEMENT - 20% ENCOURAGED " Applicant has existing strong ties with the community " Project elevates and prioritizes local needs on the street " Project works to implement a community-driven solution " Project will be free and open to the public " Project appeals to diverse stakeholders, including children, seniors, and communities of color

1 COMMUNITY ENGAGEMENT - 20% ENCOURAGED " Project considers community dynamics and local histor " Process that provides opportunities for community members to provide input or help shape the project " Applicant has already begun community outreach and has vetted project ideas with community contacts

1 COMMUNITY ENGAGEMENT - 20% ENCOURAGED " Canvass the neighborhood surrounding the proposed site location to inform communities about the project " Use social media to spread awareness " Host community workshops related to project

2 CREATIVITY & INNOVATION - 20% REQUIRED " Applicant demonstrates how the project proposal will re-imagine a street as a public space

2 CREATIVITY & INNOVATION - 20% ENCOURAGED " Project is new to Los Angeles " Applicant provides representative examples of the project concept in another city " Applicant includes diagrams or images that help describe the project proposal " Project is temporary in nature and transformative in concept

2 DATA COLLECTION & EVALUATION - 20% REQUIRED " Applicant details intent to collect data that will evaluate project successes and challenges " Data collected is focused on one or more of the following goals:

2 GREAT STREET GOALS! Increase economic activity! Greater community engagement! Improve environmental resilience! Enhance neighborhood character! Safer & more secure communities! Improve access & mobility! Improve health outcomes

2 DATA COLLECTION & EVALUATION - 20% ENCOURAGED " Applicant identifies metrics that evaluate success " Applicant proposes process for collecting information about project (e.g. surveys, counts) " Applicant explains why this data is meaningful NOTE: LADOT will lead a data collection workshop with all successful applicants

2 LONG-TERM IMPACTS - 15% REQUIRED " Project informs permanent improvements that the City and community can pursue together " Applicant anticipates submitting a final report to City of LA by April 22, 2016

2 LONG-TERM IMPACTS - 15% ENCOURAGED " Applicant considers how their project will support future, longer term investments on each street " Applicants considers project lifespan, including what happens at the end of the project " Applicant addresses long-term impact on one or more of project goals

2 LONG-TERM IMPACTS - 15% ENCOURAGED " Applicant discusses opportunities to create momentum and awareness beyond specific project life " Project highlights community s needs " Projects involves new people in the participatory planning process

2 ORGANIZATIONAL CAPACITY - 25% REQUIRED " Applicant submits a budget with proposed total cost of project elements " Applicant shows how much money they are committed to raising through ioby

EXAMPLE BUDGET 1 COSTS SUPPLIES VOLUNTEER HOURS AND STAFF PERMITTING FEES COMMUNITY ENGAGEMENT FUNDS DATA COLLECTION TOTAL COSTS FUNDING SOURCES GUARANTEED FUNDING (IF AWARDED) AMOUNT TO FUNDRAISE ON ioby.org CHALLENGE GRANT MATCH FUND TOTAL FUNDING $X OR IN-KIND VALUE $X OR IN-KIND VALUE $X $X OR IN-KIND VALUE $X OR IN-KIND VALUE $25,000 $10,000 $7,500 $7,500 $25,000 2

EXAMPLE BUDGET 2 COSTS SUPPLIES VOLUNTEER HOURS AND STAFF PERMITTING FEES COMMUNITY ENGAGEMENT FUNDS DATA COLLECTION TOTAL COSTS FUNDING SOURCES GUARANTEED FUNDING (IF AWARDED) AMOUNT TO FUNDRAISE ON ioby.org CHALLENGE GRANT MATCH FUND TOTAL FUNDING $X OR IN-KIND VALUE $X OR IN-KIND VALUE $X $X OR IN-KIND VALUE $X OR IN-KIND VALUE $35,000 $10,000 $15,000 $10,000 $35,000 3

3 ORGANIZATIONAL CAPACITY - 25% ENCOURAGED " Applicant has a history of project management experience " Applicant has a proven ability to manage complex projects within a tight deadline " Applicant has worked with the City before (either through a permitting process, a professional services agreement, former employment, serving on a neighborhood council, etc.) " Applicant has a history of strong productive relationships with area residents, business owners, non-profit organizations, etc.

3 ORGANIZATIONAL CAPACITY - 25% ENCOURAGED " Applicant has previous crowd-funding or fundraising experience " Applicant has previous community organizing experience " Applicant has a track record of work in the public realm. Examples include community clean-up programs, planting and streetscape projects, public safety projects " Applicant is in good financial standing

3 ORGANIZATIONAL CAPACITY - 25% ENCOURAGED " Applicant has previous experience coordinating free public programs. Examples include farmer s markets, movie nights, dances, bike rides, music events or other performance events " Applicant has previous experience with data collection and evaluation " Applicant is willing to make direct fundraising requests of their own network to support the ioby campaign

3 SUPPLEMENTAL MATERIAL " List of fundraising prospects " Letters of support " Other official communication of outreach process " Photos of site location " Other diagrams/ images that help describe the proposed project

3 EXAMPLES The following examples serve as inspiration to start your individual application. They should in no way limit your creative process and instead, offer a unique look at how public spaces are being transformed. All projects, including these examples, are contextual in nature. Successful applications understand and speak to this while addressing the application criteria.

EXAMPLES Temporary Greening & Cycle Track Buffer At Pop-Up Rockwell Cleveland, OH Source: http://www.popupurbanism.org/pop-up-rockwell/1tv2n1vjmkbdijyz27bpxhx2rnmsk0 3

EXAMPLES Temporary Chicanes At Pop-Up MANGo Santa Monica, CA Source: http://www.popupurbanism.org/popupmango/2013/12/23/pop-up-mango-tactical-urbanism 3

EXAMPLES Tenderloin ExerTrail An accessible, outdoor urban exercise path San Francisco, CA Source: http://marketstreetprototyping.org/festival-gallery/ 3

EXAMPLES Bookmark A pop-up Public Library San Fransisco, CA Source: https://neighborland.com/ideas/sf-bookmark-a-pop-up-publi 3

EXAMPLES Guerilla Street Museum A mobile Exhibition Space San Fransisco, CA Source: https://neighborland.com/ideas/sf-a-guerrilla-street-museum 4

EXAMPLES The Street Store A pop-up street store that offers free donated clothes to the homeless. Cape Town, South Africa Source: http://popupcity.net/sidewalk-pop-up-store-offers-free-clothes-to-the-homeless/ 4

EXAMPLES Avers Community Garden A temporary garden turned neighborhood park Chicago, IL urce: http://placemakingchicago.com/places/avers-community-garden.asp 4

EXAMPLES Dance-o-Mat A pop-up dance floor Christchurch, New Zealand Source: http://popupcity.net/urban-regeneration-one-dance-floor-at-a-time/ 4

EXAMPLES Mycelium Theater A pop-up street theater made of compostable material San Francisco, CA https://neighborland.com/ideas/sf-a-mycelium-theater-a-fu 4

4 EXAMPLES Food & Film at the Train Tracks An outdoor film festival and walking tour Glendale, CA rce: http://www.popupurbanism.org/food-film-at-the-train-tracks/y952jb28tiz5cwba33pczqv69axuy3

4 EXAMPLES Dream Alley A Temporary Public Art Installation Quebec City, Quebec Source: http://popupcity.net/turning-a-dark-alley-into-a-dreamy-playground/

QUESTIONS WE VE RECEIVED! Must projects be temporary?! Can I submit more than one application for different streets?! Can I submit an application for a project that is not located on one of the Great Streets corridors?! It seems like this grant application is geared towards installations. Do we need to propose installing something, or can this application be geared towards an event?! What about city permits?! Do I need to be a US citizen to submit an application?! As part of our application, we would like to develop an online tool. Can we use funds for this purpose? 4

4 REAT STREETS you have any questions after reading the pplication manual, application toolkit, nd the FAQs thoroughly, please contact s at: reatstreets@lacity.org PPLICATION MANUAL PPLICATION TOOLKIT