The Marcus Graham Project is a 501 (c) 3 non-profit organization and national network of diverse professionals whose mission and theory is that by investing in the exposure, training and mentorship of the next generation of talent, we will see a return in the development of a vast talent pool of marketplace leaders in the media and marketing industry. The vision of the Marcus Graham Project (MGP) is to connect and collaborate with the talent development ecosystem, including higher education, corporations, agencies and trade and the media community to create a long term solution to widening the pool of diverse talent and leadership within the industry Founded in 2007 / Incorporated 2009 HQ in Dallas, TX with over 2500 members and alumni internationally 1
Marcus Graham, Eddie Murphy s character in the 1992 Film Boomerang, inspired a generation of marketers to explore the career field. In the film he played a hip Marketing Director. His character is also the inspiration for the name of our non-profit seeking to change the face of the media, marketing and advertising industry. In 2017, we celebrated the Marcus Graham Project s 10 Year anniversary as well as Boomerang s 25th anniversary.
50 years ago, in 1967, the late Ad Industry veteran Bill Sharp created a program called Basic Advertising Course to train African Americans in Advertising.
Then, in the 1960 s, the industry looked like this
w, of course it doesn t look like.
Hispanic/Latino IT LOOKS MORE LIKE THIS Asian African American Advertising/Media Industry U.S. Population Caucasian 0 20 40 60 80 100
2079 And at the current rate of recruiting, hiring, and retention our industry wont reflect the diversity of our population for nearly 65 years.
As an industry, we must attack the issue more earnestly and aggressively
MGP Programs Approaching its 10th year, the Marcus Graham Project s experiential learning methodology, icr8, is specifically designed to provide diverse aspirants in the field of marketing and media, with the exposure and experience necessary to solidify careers within the industry. icr8 Programs consist of our flagship Summer Boot Camp in Dallas,, as well as topic based workshops such as our Sports Marketing Workshop in Cleveland. Additional programs include Sound Bite, our alumni professional development series, and the Go Fund, our seminar and travel scholarship.
icr8 SUMMER BOOT CAMP The icr8 Summer Boot Camp is a summer long fellowship program, where aspiring professionals are interviewed for an exclusive opportunity to create their own advertising & marketing agency that they run during the summer, while working through a rigorous curriculum and training program.
Program Components The 3 month long, fast-paced boot camp consists of: Mentoring Speaker Series Agency/Company Visits Interactive Workshops Executive Coaching Course Curriculum Client Assignments
On average 94% of graduates found employment within 6 months 88% of all MGP Boot Camp alumni have successfully found jobs at some of the country s leading companies
Where they are working (this slide changes often)
icr8 Workshops icr8 Workshops allow for a more customized partnership with agency, brand or media partners to identify and train talent over a weekend. We have recently held workshops in Chicago, Cleveland, Detroit, Miami and NYC with more cities being added in 2018.
THE GO FUND The purpose of the GO Fund is to provide financial resource to applicants interested in attending traveling to the often cost prohibitive industry conferences, training seminars, networking functions and educational courses. These events and activities are tremendous ways of increasing industry knowledge & contacts, keeping our members consistently in touch with top industry influencers, as well as other up & coming leaders.
Partnership Options Title Partner Sponsorship: $300,000 Presenting Partner Sponsorship: $150,000 Case Study Sponsorship: $75,000 Workshop Sponsorship: $50,000 Go Fund Sponsorship: $30,000 Summer Bootcamp Scholarship: $20,000 Note: All donation levels are welcome, as every dollar or in kind contribution assists our efforts in building the next generation of leaders. In kind donations of air fare, hotels and equipment are available as well. All donations are tax deductible to the fullest extent of the law.
To learn more about our programs and how you can support please contact our team at info@marcusgrahamproject.org You can also visit our website at www.marcusgrahamproject.org Follow Us: @MGProject on Twitter and Instagram 1