MARPHLI Cutting-Edge Issues in Management and Leadership Introducing CDC s Health Protection Goals Achieving Health Impact in a Goals Environment Bradley A. Perkins, MD, MBA Director Office of Strategy and Innovation, CDC
Key Questions about Goals Why Goals Why now? Where did these Goals come from? What are the Goals? How and when can I & my organization work with CDC on these Goals?
Why Goals Why now? Change: Technology & Communications, Globalization, Science, Demographics, Public expectations, Healthcare costs, Federal deficit Adapt: Futures Initiative Why Goals? To help CDC and its partners adapt to change Why Now? Because we believe that we can accelerate health impact & mitigate risks
Where Did These Goals Come From? June 2003 - Futures Initiative: Six Strategic Imperatives Organizational Changes Health Protection Goals Fall 2004 Goal Pilot Teams: Adolescents, Adults, & Preparedness Spring 2005 Goal Pilot Trailblazer Teams: Adolescents, Obesity, Influenza & Preparedness August 2005 Agency vision for Goals Implementation
Goals Architecture Definitions Goal: A broad description of an intended outcome ( measure) Objective: A targeted outcome to achieve a goal ( measure) Strategy: An approach to achieve an objective Action: A specific course of activity that advances the strategy ( measure)
Goals Architecture Example Healthy Homes Goal: Protect and promote health through safe & healthy home environments. ( measure) Objective: Decrease injuries form home health hazards. ( measure) Strategy: Reduce falls due to home health hazards by building awareness among home buyers & home builders Action: National campaign to educate older adults about preventing fractures from falls due to home health hazards ( measure)
What are the Goals? Healthy People During Every Stage of Life Healthy People in Healthy Places People Prepared for Emerging Health Threats Healthy People in a Healthy World
What are the Goals? Healthy People During Every Stage of Life Healthy People in Healthy Places People Prepared for Emerging Health Threats Healthy People in a Healthy World Infants & Toddlers Children Adolescents Adults Older Adults & Seniors
What are the Goals? Healthy People During Every Stage of Life Healthy People in Healthy Places People Prepared for Emerging Health Threats Healthy People in a Healthy World Infants & Toddlers Children Adolescents Adults Older Adults & Seniors Workplace Communities Homes Travel & Recreation Healthcare Settings Schools Institutions
What are the Goals? Healthy People During Every Stage of Life Healthy People in Healthy Places People Prepared for Emerging Health Threats Healthy People in a Healthy World Infants & Toddlers Children Adolescents Adults Older Adults & Seniors Workplace Communities Homes Travel & Recreation Healthcare Settings Schools Institutions Prevent Detect & Report x 3 Investigate Control Recover x 2 Improve
What are the Goals? Healthy People During Every Stage of Life Healthy People in Healthy Places People Prepared for Emerging Health Threats Healthy People in a Healthy World Infants & Toddlers Children Adolescents Adults Older Adults & Seniors Workplace Communities Homes Travel & Recreation Healthcare Settings Schools Institutions Prevent Detect & Report x 3 Investigate Control Recover x 2 Improve Health Promotion Health Protection Health Diplomacy
What are the Goals? Healthy People During Every Stage of Life Healthy People in Healthy Places People Prepared for Emerging Health Threats Healthy People in a Healthy World Infants & Toddlers Children Adolescents Adults Older Adults & Seniors Workplace Communities Homes Travel & Recreation Healthcare Settings Schools Institutions Influenza Anthrax Plague Emerging Infections Toxic Chemical Exposure Radiation Exposure Health Promotion Health Protection Health Diplomacy
What are the Goals? Healthy People During Every Stage of Life Healthy People in Healthy Places People Prepared for Emerging Health Threats Healthy People in a Healthy World Infants & Toddlers Children Adolescents Adults Older Adults & Seniors Workplace Communities Homes Travel & Recreation Healthcare Settings Schools Institutions Influenza Anthrax Plague Emerging Infections Toxic Chemical Exposure Radiation Exposure Health Promotion Health Protection Health Diplomacy Goal Action Plans
Goal Action Plans Conduct assessment & modeling Identify key collaborative opportunities Identify key gaps Identify research needs Define objectives, strategies & actions with measures Provide prioritized funding recommendations
How can I be Involved in the Goals? Inventory & Discovery Goal Action Planning Funding & Performance Now Jun 2006 Jun 2006* Apr 2007 Apr 2007 Apr 2008 Inventory of shared CDC & partner activities by goal Inventory of shared measures Prioritization of work by contribution to goals Planning for & defining shared measures Funding based on prioritization & Improved over time based on monitoring *Repeating annual cycle, Partners meeting in March 2007 http://www.cdc.gov/about/goals
How can I be Involved in the Goals? Inventory & Discovery Goal Action Planning Funding & Performance Now Jun 2006 Jun 2006* Apr 2007 Apr 2007 Apr 2008 Inventory of shared CDC & partner activities by goal Inventory of shared measures Prioritization of work by contribution to goals Planning for & defining shared measures Funding based on prioritization & Improved over time based on monitoring *Repeating annual cycle, Partners meeting in March 2007 http://www.cdc.gov/about/goals
How can I be Involved in the Goals? Inventory & Discovery Goal Action Planning Funding & Performance Now Jun 2006 Jun 2006* Apr 2007 Apr 2007 Apr 2008 Inventory of shared CDC & partner activities by goal Inventory of shared measures Prioritization of work by contribution to goals Planning for & defining shared measures Funding based on prioritization & Improved over time based on monitoring *Repeating annual cycle, Partners meeting in March 2007 http://www.cdc.gov/about/goals
How can I be Involved in the Goals? Inventory & Discovery Goal Action Planning Funding & Performance Now Jun 2006 Jun 2006* Apr 2007 Apr 2007 Apr 2008 Inventory of shared CDC & partner activities by goal Inventory of shared measures Prioritization of work by contribution to goals Planning for & defining shared measures Funding based on prioritization & Improved over time based on monitoring *Repeating annual cycle, Partners meeting in March 2007 http://www.cdc.gov/about/goals
How can I be Involved in the Goals? Inventory & Discovery Goal Action Planning Funding & Performance Now Jun 2006 Jun 2006* Apr 2007 Apr 2007 Apr 2008 Inventory of shared CDC & partner activities by goal Inventory of shared measures Prioritization of work by contribution to goals Planning for & defining shared measures Funding based on prioritization & Improved over time based on monitoring *Repeating annual cycle, Partners meeting in March 2007 http://www.cdc.gov/about/goals
Learn More About CDC s Health Protection Goals http://www.cdc.gov/about/goals
Key Questions About Goals What is the best way to engage you, our Partners, to work with CDC on these Goals?
MARPHLI Cutting-Edge Issues in Management and Leadership Introducing CDC s Health Protection Goals Achieving Health Impact in a Goals Environment Bradley A. Perkins, MD, MBA Director Office of Strategy and Innovation, CDC