Sponsorship and Exhibition - Sales Manual

THE EUROPEAN SOCIETY FOR CLINICAL NUTRITION AND METABOLISM Achieving Goals in Nutrition Sponsorship and Exhibition - Sales Manual

Welcome Message Dear Colleagues and Friends, On behalf of the Spanish Society of Parenteral and Enteral Nutrition (SENPE), the Local Organising Committee has the pleasure and privilege to welcome you to the 34 th Congress of the European Society of Clinical Nutrition and Metabolism (ESPEN) which will be held in Spain in the historic and cultural city of Barcelona from the 8 th to the 11 th of September 2012. In close collaboration with the members of ESPEN Committees, we have designed an attractive educational and scientific programme, which broadly covers the fields of nutrition and metabolism. In harmony with the motto of the Congress Achieving goals in nutrition, the Congress will address the practical aspects of nutritional treatment, defining goals in nutrition care and presenting the advances in the last years. We count with renowned international faculties to join Barcelona for discussing the most recent data in their field of expertise. Barcelona, the capital of Catalonia, with more than one million six hundred thousand residents, is located in the north east of Spain. The city is safe and friendly, and it s a nice place to go sightseeing and visiting wonderful museums. The Congress will take place in the International Convention Centre of Barcelona (CCIB), located in The Diagonal Mar Area, a new window to the sea. The CCIB is conveniently located, with more than 4,800 hotel rooms and restaurants in walking distance, and within less than 10 minutes of the centre of the old city by a direct subway line, bus, or by taxi. We welcome you to the 34 th ESPEN Congress in Barcelona, 2012. 2 The Local Organising Committee Mercè Planas, President José Manuel Moreno, Vice-President Juan Carlos Montejo, Scientific Committee María Cristina Cuerda Compés, Educational and Clinical Practice Committee

Organizing Committees LOCAL ORGANISING COMMITTEE Mercè Planas, President José Manuel Moreno, Vice-President Juan Carlos Montejo, Scientific Committee María Cristina Cuerda Compés, Educational Committee LOCAL SCIENTIFIC COMMITTEE Juan Carlos Montejo, Chairperson Julia Álvarez Hernández, Pere Marsé, Eduard Cabré, Mercedes Cervera, Jordi Salas, Alfonso Cruz Jentoft, Laura Frías, Amaya Peñalva LOCAL EDUCATIONAL AND CLINICAL PRACTICE COMMITTEE María Cristina Cuerda Compés, Chairperson Pilar García Peris, Rosa Burgos Peláez, Consuelo Pedrón Giner, Sergio Ruiz Santana, Pilar Gomis Muñoz, Cleofé Pérez Portabella- Maristany, Lorena Arribas Hortiguela CENTRAL ESPEN EXECUTIVE COMMITTEE Pierre Singer, Chairperson Miguel León-Sanz, General Secretary André Van Gossum, Treasurer Mercè Planas, President 2012 Barcelona CENTRAL ESPEN SCIENTIFIC COMMITTEE Yves Boirie, Chairperson Stephan C. Bishoff, Dileepraj Lobo, Permanent Members Juan Carlos Montejo, Rotating Member CENTRAL ESPEN EDUCATIONAL AND CLINICAL PRACTICE COMMITTEE Alessandro Laviano, Chairperson María Cristina Cuerda Compés, Rotating Member Zeljko Krznaric, Physician Sylwia Osowska, Pharmacist Matthias Pirlich, Physician Marian van Bokhorst-de van der Schueren, Dietitian Associated Rocco Barazzoni, IT Officer Nicolaas E.P. Deutz, Editor Clinical Nutrition Claude Pichard, LLL Course Director Congress Secretariat ESPEN 2012 c/o MCI Suisse SA 75, Rue de Lyon 1211 Geneva 13 Switzerland Phone: +41 22 33 99 595 Fax: +41 22 33 99 601 E-mail: espen2012@mci-group.com Information regarding the Congress is available through the ESPEN website at www.espen.org Congress Venue Centro de Convenciones Internacional de Barcelona (CCIB) Rambla Prim, 1-17 08019 Barcelona Spain www.ccib.es Sponsorship and Exhibition Contact details Exhibition and sponsorship contact: ESPEN 2012 c/o MCI Suisse SA 75, rue de Lyon 1211 Geneva 13 - Switzerland Contact person: Christophe de Rham Phone: +41 022 33 99 627 Fax: +41 022 33 99 601 Email: christophe.de.rham@mci-group.com www.mci-group.com 3

WHAT MAKES ESPEN UNIQUE? The ESPEN Audience Evolution of the Number of participants, 2005-2011 ESPEN normal years ESPEN small years 4

WHAT MAKES ESPEN UNIQUE? The ESPEN Audience Geographical breakdown Top 10 Countries 2011 Worldwide 5

WHAT MAKES ESPEN UNIQUE? The ESPEN Audience Delegates Fields of Interest Fields of Interest % Medicine (see details of subspecialties in next table and graph) 35.67% Dietetics 21.53% Nutritionist 16.94% Industry 10.98% Others (accompanying persons, exhibitors, etc.) 6.75% Nursing 3.62% Pharmacy 3.20% Students 1.31% 6

WHAT MAKES ESPEN UNIQUE? The ESPEN Audience Medicine Subspecialties MEDICINE details of Subspecialties One delegate could chose several subspecialties % Critical Care Medicine 16.82% Gastroenterology 13.59% Internal Medicine 11.62% Anaesthesiology 10.08% GI Surgery 10.03% Endocrinology 7.95% General Practitioner 7.51% Oncology 6.19% Geriatrics 5.81% Other Surgical Subspecialties 5.42% Paediatrics 4.99% 7

WHAT MAKES ESPEN UNIQUE? A. The ESPEN Programme Educational Programme Evolution of the number of LLL courses, 2005-2011 Evolution of the number of participants to the LLL courses, 2005-2011 8

WHAT MAKES ESPEN UNIQUE? A. The ESPEN Programme Scientific Programme Evolution of the number of accepted abstracts, 1999-2011 9

EXHIBITION OPPORTUNITIES The exhibition will take place at CCIB in Barcelona, Spain. The Exhibition is an integral part of the 34 th ESPEN Congress. As an exhibiting company, you will enjoy prime exposure and direct marketing opportunities with the key players and decision makers in the field. The floorplan is designed to maximise the exhibitor s exposure to the delegates. All coffee breaks and lunches will be held in the exhibition area. Particular attention will be given to signage and decoration enabling an easy and convenient Congress. Exhibition Schedule Set up Thursday 6 September 2012 09:00-23:00 Friday 7 September 2012 08:00-23:00 Saturday 8 September 2012 08:00-11:00* * Only final set-up, no unloading, heavy set up must be finalised on 2 September. Aisles must be clear. Exhibition opening hours Saturday 08 September 2012 13:00-18:00 Sunday 09 September 2012 09:00-18:00 Monday 10 September 2012 09:00-18:00 Tuesday 11 September 2012 09:00-12:00 Dismantling Tuesday 11 September 2012 12:00-23:00 Stand Space Rental (minimum 9 sqm) The price for stand space only is 650* per square meter and includes: Exhibition Space 2 exhibitor badges per 9 sqm, 1 additional badge for each additional 9 sqm booked Welcome Reception Coffee Breaks Lunch box on Sunday and Monday Company listing in the Final Programme Shell Scheme Rental The price is 780* per square meter and includes: Exhibition Space Shell Scheme frame Lighting Electrical socket Electrical power Carpeting 1 Waste paper basket 1 table, 3 chairs for 9 sqm Fascia Board for company name 2 exhibitor badges per 9 sqm, 1 additional badge for each additional 9 sqm booked Welcome Reception Coffee Breaks Lunch box on Sunday and Monday Company listing in the Final Programme Please note that you will be able to order additional services in the technical manual distributed to all exhibitors in May 2012. Exhibition Layout Exhibitors occupying space-only stands are required to submit by 27 June 2012 a detailed plan of their stand as well as a 3D plan to MCI for approval. For island stands, widely open and accessible stands on four sides are mandatory. For side to side stands, a wall of max. 2,50 m can be built in between the 2 stands. Maximum constructible height 4,00 m for corporate sponsors and 3,00 m for other exhibitors. Exhibitor Registration All exhibitors must be registered and will receive a badge displaying the exhibiting company name. Two exhibitor badges are given for the first 9 square meters booked and one additional badge for each additional 9 square meters booked. Any additional exhibitors will be charged an exhibitor registration fee of 120. An exhibitor registration form will be included in the exhibitors technical manual. All exhibitors need to wear the badge of the Congress. 10 *All above prices do not include Spanish VAT

EXHIBITION OPPORTUNITIES 11 Amendments to Exhibition Layout While every effort is made to preserve the published layout of the exhibition, the Organizers shall be entitled to vary the layout if this is in the general interest of the exhibition. Manning of Stands Exhibitors will be required to ensure that their stands are manned during the opening hours of the exhibition and must not dismantle their stands before the published closing time. Noise Exhibitors may not use audible electronic, mechanical apparatus, or open audio systems which may be heard outside the exhibitor s assigned space. The Organizers reserve the right to require any exhibitor to discontinue any activity that may cause annoyance or interference with others. Give-aways and Distribution of Printed Materials Give-aways and printed material may only be distributed in the space rented by the exhibitor in the exhibition hall, in hospitality suites, or at satellite symposia. No such material may be distributed in any hotel used by the meeting. Product identification is permitted on give-aways. Contests, lotteries, raffles and any other incentives are subject to approval by the Organisers. Company Profile A complete listing of all exhibitors, including a 100-word entry profile will be featured in the final programme handed out onsite to all registered participants. Companies will have to send their profile by 4 June 2012 at the latest by email to Christophe.de.rham@mci-group.com. Should the profile not have been received and confirmed by MCI before the above mentioned deadline it will not be printed in the final programme. Product Disclaimer The acceptance of a product or service for exhibition does not in any manner constitute an endorsement by the Organisers. Each exhibitor and/or sponsor is responsible for the material and information they make available at the Meeting. Exhibitors and sponsors should only present material and information which has been approved by their legal departments and which is in compliance with the legislation of the host country of the Meeting. It is the responsibility of exhibitors and sponsors to address these issues and any conflicts arising from such matters directly among themselves as the Organizers will not arbitrate in any way in legal issues of this nature. The International Pharmaceutical Congress Advisory Association's (IPCAA) Code of Conduct, Medical Congress Guidelines and Housing Guidelines, and the Code of Practice of the European Federation of Pharmaceutical Industries and Associations (EFPIA) should also be adopted. Security and Insurance The Organizers will not be held responsible for any loss or damage to exhibitors goods and exhibitors are reminded that they should take out their own insurance to cover for their belongings. Health and Safety at Work Regulations It is the responsibility of the exhibitor/sponsor to ensure that his contractor, employees, displays and exhibits comply with the latest legislation regarding Health and Safety at Work regulations. Cancellation of Exhibition and Congress It is mutually agreed that in the event of total or partial cancellation of the Congress due to fire, strike, natural disaster (either threatened or actual), government regulations or causes which would prevent its scheduled opening or continuance, this agreement will be terminated immediately, and ESPEN shall determine an equitable basis for the refund of a portion of the exhibit or other fees, after due consideration of expenditures and commitments already made. Under no circumstances is ESPEN responsible for any exhibitor's expenses (such as travel, lodging, or exhibit shipping), or any other incidental or consequential damages. Questions? Any query concerning the exhibition arrangements should be directed to: Christophe de Rham MCI Suisse SA 75, rue de Lyon 1211 Geneva 13 Switzerland Phone: +41 (0)22 33 99 627 Fax: +41 (0)22 33 99 601 Email: christophe.de.rham@mci-group.com

SATELLITE SYMPOSIA Holding a satellite symposia session at the ESPEN congress is one of the most popular, highly visible and highly impacting sponsorship opportunities available to your organisation. A maximum of 3 simultaneous satellite symposia per time slot will be authorised during ESPEN 2012. With such limited availability we strongly advise you to contact us early if you are interested in securing a specific time slot. Satellite Symposia Sessions, the Benefits to You A high level of visibility and the opportunity to highlight your organisation's position as a leader in the fields of nutrition and metabolism A highly respected forum for presenting important innovations and cutting-edge research A captive audience of the leading doctors, nutritionists and scientists actively practicing in the research and treatment of patients Increased recognition and goodwill among thought leaders in the clinical nutrition field Satellite Symposia Slot Timetable Saturday 8 September 2012 Time Slots 12:00-13:30 Room Gaudi Room Miro Room Goya (Rooms 115-116-117) (Room 112) (Rooms 113-114) 1800 seats 780 seats 700 seats 47 500 40 500 39 500 Sunday 9 September 2012 Time Slots 18:00-19:30 Room Gaudi Room Miro Room Goya (Rooms 115-116-117) (Room 112) (Rooms 113-114) 1800 seats 780 seats 700 seats 47 500 40 500 39 500 Monday 10 September 2012 Time Slots 16:00-17:30 Room Gaudi Room Miro Room Goya (Rooms 115-116-117) (Room 112) (Rooms 113-114) 1800 seats 780 seats 700 seats 47 500 40 500 39 500 12

SATELLITE SYMPOSIA Satellite Symposia Include Room rental, slot of 1h30 Signage board advertising the symposium next to the registration area Audio Visual equipment and technicians, speaker lectern and presidential table Opportunity to brand the speaker lectern and presidential table Display table at the meeting room entrance Complimentary full delegate registrations (15 for room Gaudi, 11 for room Miro and 9 for room Goya) Complimentary symposium only access cards Insert in the congress bags Acknowledgement in the final programme Symposium programme in the final programme and the ESPEN website as provided by the sponsor Use of ESPEN congress logo on symposia invitations Important All the speakers of the Satellite Symposia must be registered prior to the Congress by the Company/Sponsor taking a Symposium slot, and their hotel and trip paid accordingly. All satellite symposia must be held at the Congress Centre during the official time slots offered by the ESPEN. Companies holding a Satellite Symposium outside the Congress Centre and/or outside the official Satellite Symposia slots will be fined with EUR 50,000, and they will not be invited to participate at the following Congress. All programmes must be submitted to the Scientific Committee for approval not later than Wednesday, 4 June 2012 All Satellite Symposia Programmes will be published in the Final Programme as submitted by the company/ sponsor Bar code readers will be available at ESPEN for an additional charge and will entitle companies to track their potential visitors. Satellite Symposia General Guidelines 13 Sponsors of Satellite Symposia may select topics and speakers. Sponsored Satellite Symposia programmes, handouts and invitations must be submitted to the Congress Secretariat for approval In addition to the sponsorship fee, Sponsors must cover travel, accommodation and onsite costs for speakers and chairs Signposting, additional display or distribution of posters, brochures or any promotional material outside the Satellite symposium rooms or outside the company exhibition stands and hospitality suite are not allowed ESPEN assumes that speakers and chairpersons of the Satellite Symposia will be contacted by the companies themselves to notify them of the time and place of sessions, to arrange for their registration, travel and accommodation ESPEN does not require speakers at the Satellite Symposia to submit abstracts of their lectures as they will not be published on the Congress Abstract book. Companies can, however, publish their abstracts for distribution at the entrance of the Satellite Symposium lecture room. Times and dates of the Satellite Symposia sessions will be announced on the congress website. The full session programme will be published in the final programme distributed on-site. Any promotional material to be placed in the Congress Centre will require approval from ESPEN

SPONSORSHIP AND ADVERTISING OPPORTUNITIES 14 Benefits and visibility through sponsorships ESPEN is dedicated to all issues relevant to the field of clinical nutrition and metabolism and promotes: Basic and clinical research Basic and advanced education Organization of consensus statements about clinical care and care quality control The aims of ESPEN are to encourage the rapid diffusion of knowledge and its application in the field of Parenteral and Enteral Nutrition or, more broadly, Clinical Nutrition and Metabolism. ESPEN is the European s leading and best attended event in the clinical nutrition and metabolism calendar, a melting pot of the latest findings and trends, this event is a not to be missed milestone. Connecting you ESPEN 2012 will offer unique opportunities to network with international and regional experts and to learn from and connect with leading thinkers and expert decision makers in clinical nutrition Different positioning ESPEN 2012 congress helps bridge the gap between science and practice. Session topics will cover a broad range of scientific areas translating into nutritional science as well as the translation of current science into clinical practice. 2012 congress partnerships ESPEN aims to form long term relationships with its sponsorship partners. ESPEN offers not only an increased visibility at the annual congress but also the opportunity to gain concrete advantages. Connecting you with over 4,000 medical doctors, patients, health professionals, nutritionists and representatives from the pharmaceutical industry, if you are looking to expand your current business relationships, prospect for new ones or launch a new service/product; do not miss out on the following great sponsorship platforms. Designed to suit all budgets, sponsoring the ESPEN 2012 event will help you to gain a significant competitive advantage. SPONSORSHIP CAN HELP YOU TO: Maximise your exposure Emotionalize and strengthen the brand/product and its positioning Retain customers Increase the visibility Drive sales Reach out and influence thousands of key individuals before, during and after the event. Stand out from the crowd, sponsoring/advertising gives you the advantage and can play a key part in helping you achieve your congress objectives. Sponsoring/advertising ensures your company high level exposure to senior rheumatology specialists and the opportunity to showcase your brand as a leading provider in the pharmaceutical industry. On page 15 of this brochure you will find a table which gives an overview of all the sponsorship and advertising opportunities available at ESPEN. The table is designed to help you to compare, evaluate and easily understand the associated benefits related to each individual opportunity. To help you in your selection you will see that the table is split into 4 different sections: Section 1 Get a Head Start these opportunities will allow you to target the delegates in advance of the event Section 2 Create the perfect 1st impression these opportunities will allow you to catch the delegate s attention upon arrival at the event Section 3 Maximum floor Impact these opportunities will allow you to really make your brand/product stand out on the exhibition/congress floor Section 4 Drive stand traffic these opportunities will allow you to drive additional traffic to your stand You will also see that each opportunity is measured against 4 different types of benefit: Benefit 1 - High Volume/Contact - allowing you to maximise your visibility and increase brand/product awareness Benefit 2 - Drive Brand Awareness allowing you to maximise awareness, strengthen your brand positioning Benefit 3 - Be Different allowing you to emotionalise, retain customers, put your brand/product in a position that is seen as unique and innovative Benefit 4 - Longevity allowing you to prolong your exposure post event The main benefit for each opportunity is indicated with a red tick and the additional associated benefits of an opportunity are indicated with a blue tick We know that in today s challenging economic climate and more than ever before it is essential to be able to justify your spend and ensure your funds are being invested in the right places. We hope that this new summary table and benefit evaluation tool will enable to you to efficiently and effectively identify the opportunities that will best achieve your specific marketing goals.

SPONSORSHIP AND ADVERTISING OPPORTUNITIES Sponsoring/Advertising at ESPEN 2012. It s a Simple 4 Step Procedure: 1. Define your congress goals 2. Study the sponsorship and advertising summary table on the next page and identify the item/s that will allow you to best achieve your congress goals (should you require some advice please do not hesitate to contact us. 3. Once you have picked your item/s please consult the What s included section The What s Included section will explain exactly what is included with each item, show the associated benefits you will receive and mostly importantly give you the cost. 4. Once you have picked the items that will best allow you to achieve your congress goals and that fit within your budget, fill in the form at the back of this brochure and return immediately to: ESPEN 2012 C/o MCI Suisse SA 75, rue de Lyon CH 1211 Geneva 13 Switzerland Phone: +41 22 33 99 595 Fax: +41 22 33 99 601 E-mail: christophe.de.rham@mci-group.com SPONSORSHIP AND ADVERTISING SUMMARY TABLE The main benefit for each opportunity is indicated with a red tick and the additional associated benefits of an opportunity are indicated with a blue tick BENEFIT 1 BENEFIT 2 BENEFIT 3 BENEFIT 4 1. GET A HEAD START HIGH VOLUME/ DRIVE BRAND BE DIFFERENT LONGEVITY CONTACT AWARENESS Website Banner Delegate badge mailing voucher 2. CREATE THE PERFECT FIRST IMPRESSION Congress Bags (all delegates) Congress Bags Tags Lanyards (all delegates) Final programme (all delegates) Mini programme (all delegates) Pads and Pens (all delegates) 3. MAXIMUM FLOOR IMPACT Cyber café Wireless access Coffee Break Lunch Break 4. DRIVE STAND TRAFFIC 15 Book mark (all delegates) Bags Inserts (all delegates) City Maps (all delegates) Wining and dining guide (all delegates) Transportation Pass (all delegates)

WHAT IS INCLUDED? This section of the brochure gives you the price of each opportunity and details the exact exposure you can expect to receive from your investment. The benefits related to each item are translated from the table into a visual graph format. The main benefit of an opportunity being indicated in red, the additional associated benefits being highlighted in blue. If an opportunity is exclusive it is indicated in the top left hand corner. 1. GET A HEAD START Website Banner 3 800 Euros + VAT Associating your brand with the ESPEN website is one of the most cost effective ways of increasing brand awareness and footfall to your stand in advance of the event. You also benefit from a prolonged exposure because website advertisements remain active for 3 months after the event. Attendees visit the website to register their attendance at the event, plan their visit and read the latest news. A banner on the side of the page selected, company logo and a link to your website Acknowledgement in the ESPEN 2012 final programme Acknowledgement in the ESPEN 2012 website Delegate badge mailing voucher 5 500 Euros + VAT EXCLUSIVE A pre event direct mailing opportunity and the perfect way to drive additional traffic to your stand. The delegate badges will be sent 1 week before the congress. Why not get your company logo and stand number seen before the congress has even started? Don t forget, the more unique and creative your call to action message, the more effective this opportunity will be. This opportunity is the perfect way to drive your brand and get into the mind of the delegate before any of your competitors Up to 50 words of promotional text, banner, company logo and a link to your website on the email sent together with delegate badges Acknowledgement in the ESPEN 2012 final programme Acknowledgement in the ESPEN 2012 website 16

2. CREATE THE PERFECT FIRST IMPRESSION Congress bags (supplied by ESPEN) 27 500 Euros) / (supplied by the sponsor 10 000 Euros) EXCLUSIVE Capture the attention of over 4 000 delegates when they reach the congress What is the very first item the delegate receives upon arrival at ESPEN 2012? From the very first minute capture the delegate s attention by sponsoring the official congress bag. Provide the delegate with convenience and your company with excellent visibility. This opportunity ensures that your brand will reach all ESPEN 2012 attendees. 1 Corporate logo or 1 product logo on the congress bag Acknowledgment in the official ESPEN 2012 final programme Acknowledgment on the official ESPEN 2012 website Congress bag tags ( supplied by ESPEN ) 12 500 Euros EXCLUSIVE Engage with over 4 000 delegates Ensure that each delegate s congress bag remains with its rightful owner during the congress by sponsoring the congress bag tags. Each congress bag will have a congress bag tag in which the delegate can insert their business card. This opportunity can also extend your exposure as the delegate can use the bag tag post congress for their future travels. This opportunity ensures that your brand will reach all ESPEN 2012 attendees. 1 Corporate logo or 1 product logo on the back on the bag tag Acknowledgment in the ESPEN 2012 final programme Acknowledgment on the ESPEN 2012 website Lanyards supplied by the sponsor 12 000 Euros + VAT EXCLUSIVE Prominent branding exposure Sponsoring of the ESPEN 2012 lanyars is a highly visible branding opportunity. The lanyard will be attached to each delegate s badge hence offering opportunity for prominent branding exposure. Delegates must wear their badges throughout the whole conference 1 Corporate logo or 1 product logo on the lanyard Acknowledgment in the official ESPEN 2012 final programme Acknowledgment on the official ESPEN 2012 website 17

Final Programme advertising Advertise in the final programme, the reference tool everyone wants a copy of! Put your name in the hands of the largest gathering of Clinical nutrition and metabolism specialists from Europe and around the world. The final programme is distributed to all delegates on-site inside the official ESPEN 2012 Congress bag. The program contains the final definitive scientific programme, the social program and general information about the congress. The delegates will use the Final Programme to plan and organise their activities on a daily basis and as a reference tool after the meeting is over. Final programme advertising opportunities (A4): 4th cover page Cost 11 500 Euros + VAT 2nd or 3rd cover page Cost 9 500 Euros + VAT Inside page Cost 7 000 Euros +VAT Mini Programme 15 000 Euros + VAT EXCLUSIVE Position your brand at the heart of the delegate The Mini Programme is a pocket sized conference overview and exhibition plan that conveniently fits into the back of the delegate s badge. All participants receive a Mini Programme upon collection of their badge. The Mini Programme will be used as a daily reference tool at the conference An advertisement on the back of the ESPEN 2012 Mini Programme Acknowledgment in the ESPEN 2012 final programme Acknowledgment on the ESPEN 2012 website Pads and Pens (Provided by the sponsor) 12 000 Euros EXCLUSIVE Be at the fingertips of every single delegate who attends ESPEN 2012 The pads and pens are inserted into all the official congress bags. During the congress you will be providing the delegate with convenience should they wish to take notes during the congress sessions or exchange contact details with a new industry colleague. Even after ESPEN 2012 you can continue to provide convenience if the delegate decides to take these items back home for further use This opportunity ensures that your brand will reach all ESPEN 2012 attendees. 1 corporate logo on pads/pens Acknowledgment in the ESPEN 2012 final programme Acknowledgment on the ESPEN 2012 website 18

3. MAXIMUM FLOOR IMPACT Cyber Cafe 37 500 Euros + VAT EXCLUSIVE Target ESPEN 2012 attendees online Despite widespread mobile technology and wireless connectivity, internet cafes/zones remain busy features at congresse. Sponsors of the Cyber Café this area will be able to engage with users of the service in a variety of ways, not least via the screens of every terminal in the Cyber Cafe. The service will be offered free-of-charge to attendees. Provision of 12 computers, servers and internet connection Opportunity to display company logo and information on screen saver Opportunity to brand the cafe with signage and branded mouse pad Acknowledgement in the ESPEN 2012 final programme Acknowledgement on the ESPEN 2012 website Wireless Access 15 000 Euros + VAT EXCLUSIVE Highly targeted interactive advertising opportunity Thousands of delegates access the internet wirelessly during ESPEN 2012 and the sponsor of Wireless Access will have the opportunity to engage with those professionals every time they do so. Ensure delegates will see your online messages at a time you can predict and plan for. Sponsor s logo and message on the WIFI welcome page Acknowledgement in the ESPEN 2012 final programme Acknowledgement on the ESPEN 2012 website Networking Coffee Break 5 000 Euros + VAT (5 available) Associate your brand with an official networking break at ESPEN 2012 Capture a highly targeted audience by sponsoring one or all ESPEN networking coffee breaks. The coffee break is the perfect opportunity for attendees to interact with other delegates, to make new contacts, meet existing contacts, and exchange information and ideas outside of the congress sessions. Sponsor acknowledgement at all coffee areas with signage Possiblity to display literature, information in designated areas Coffee, tea and biscuits/snacks supplied Acknowledgement in the ESPEN 2012 final programme Acknowledgement on the ESPEN 2012 website 19

Official Lunches 10 000 Euros + VAT (2 available) Associate your brand with the official delegate lunches Capture your audience by sponsoring one or all of your events lunches. Lunchtime is the time when atttendes meet and network with other attendees as well as take a little time to browse literature, the event programme or plan their exhibit floor route. Sponsor acknowledgement at all lunch areas with signage Possiblity to display literature, information in designated areas Lunch served to all delegates Acknowledgement in the ESPEN 2012 final programme Acknowledgement on ESPEN 2012 website 4. DRIVE STAND TRAFFIC Book mark 9 500 Euros + VAT Make sure that delegates remember your brand when reading their favourite books Sponsor s logo on the book mark inserted in all congress Acknowledgement in the ESPEN 2012 final programme Acknowledgement on the ESPEN 2012 website Congress Bags Inserts 3 500 Euros + VAT Reach out to all ESPEN 2012 delegates by including one insert in each official ESPEN 2012 congress bags inviting the delegates to visit your stand for example Insertion of a flyer in each official ESPEN 2012 congress bags Acknowledgement in the ESPEN 2012 final programme Acknowledgement on the ESPEN 2012 website 20

Barcelona City Map 10 000 Euros + VAT EXCLUSIVE Engage with ESPEN 2012 delegates by providing them with a solution Help guide the EULAR delegate around the city of Barcelona. A city map is given to all delegates within their congress bag. Should the delegate need assistance to find a specific location, the map is instantly available. By providing the delegate with such convenience, your company logo is sure to remain in their mind Advertisement on the back of the city map Acknowledgement in the ESPEN 2012 final programme Acknowledgement on the ESPEN 2012 website 2012 Wining and Dining Guide 10 000 Euros + VAT ESPEN 2012 Wining and Dining Guide 10 000 Euros + VAT EXCLUSIVE Make sure that delegates remember your brand when enjoying a very nice meal or tapas in Barcelona A ESPEN Barcelona wining and dining guide will be inserted in all congress bags and will feature a list of recommended restaurants to enjoy the best of Spanish cuisine. Distribution to all participants in the congress bags Back cover page advertisement in the wine and dine guide Acknowledgement in the ESPEN 2012 final programme Acknowledgement on the ESPEN 2012 website Barcelona Transportation Pass 12 500 Euros + VAT EXCLUSIVE Accompany all delegates when they travel throughout Barcelona ESPEN will be providing a transportation pass valid for the duration of the Congress to all delegates. To collect the transportation pass, delegates will have to go to the transportation desk where you will be acknowledged with your sponsor logo. By providing the delegate with such convenience, your company logo is sure to remain in their mind Logo of the sponsor on the transportation voucher Corporate signage at the transportation desk Acknowledgement in the ESPEN 2012 final programme Acknowledgement on the ESPEN 2012 website 21

SPONSORSHIP OPPORTUNITIES Special Requests ESPEN is aware that sponsorship of any of the listed items may not suit your current marketing needs. ESPEN is therefore open for any other sponsorship suggestion that we will carefully analyse and send to ESPEN Executive Committee for approval. Please feel free to contact us. Any query concerning the sponsorship arrangements should be directed to: Christophe de Rham MCI Suisse SA 75, rue de Lyon CH-1211 Geneva 13 - Switzerland Phone: +41 (0)22 33 99 627 Fax: +41 (0)22 33 99 601 Email: christophe.de.rham@mci-group.com Payment Schedule 50% of the total amount due will be invoiced on receipt of booking forms. No booking will be confirmed until the deposit has been paid. Final down payment to be made by 15 June 2012. 5% interest on late payment from 1 st September if invoices not paid at the time of the Congress start. All payments must be made in Euros. By Bank Transfer Bank: UBS SA - 1211 Geneva 2, Switzerland Company: MCI Suisse SA for ESPEN 2012 Account N : 369.393.71L Clearing: 240 SWIFT: UBSWCHZH80A IBAN: CH180024024036939371L By Cheque Cheques must be made in Euros, payable to: ESPEN 2012 c/o MCI Suisse SA 75, rue de Lyon CH-1211 Geneva 13, Switzerland Cancellation Policy Cancellations and changes to your original booking must be made in writing to MCI. For cancellations made: From confirmation date to 16 December 2011: 15% of the total cost of each item will be retained. From 17 December 2011 to 13 April 2012: 50% of the total cost of each item will be retained. From 14 April 2012: 100% of the total cost of each item will be retained. No refund will be possible. * All above prices do not include Spanish VAT 22 Barcelona

34 th ESPEN CONGRESS Barcelona 8-11 September 2012 Please note that all acknowledgements of your company and listing of company name and address will be generated from the following information. It is mandatory to complete and sign this form to confirm your sponsorship. This form will be considered as a contract. Please complete and send to: MCI Suisse SA C/o Christophe de Rham - 75, rue de Lyon - CH-1211 Geneva 13 - Switzerland Fax: + 41 22 33 99 601 E-mail: christophe.de.rham@mci-group.com EXHIBITION APPLICATION FORM AND CONTRACT COMPANY COMPANY VAT NUMBER CONTACT NAME ADDRESS POSTAL CODE CITY COUNTRY TELEPHONE FAX E-MAIL WEBSITE P.O. NUMBER IF APPLICABLE We wish to reserve an exhibiting space. Our preferred positions are: STAND No(s): 1 st choice 2 nd choice 3 rd choice 4 th choice SQUARE METER SPACE ONLY (EURO *650 / sq. meter) SQUARE METER SHELL SCHEME (EURO *780 / sq. meter) We require: sq. meters (minimum size 9 sq. meters) Special note: Please specify if your stand must not be located adjacent to a particular competitor. PAYMENT SCHEDULE 50% of the total amount will be invoiced on receipt of booking forms. Final down payment to be made by 15 June 2012. 5% interest on late payment from 1 st September if invoices not paid at the time of the Congress set-up. All payments must be made in EUROS. By Bank Transfer Bank: UBS SA 1211 Geneva 2, Switzerland Company: MCI Suisse SA for ESPEN 2012 Account N : 369.393.71L Clearing: 240 SWIFT: UBSWCHZH80A IBAN: CH18 0024 0240 3693 9371L By Cheque Cheques must be made in Euros, payable to ESPEN 2012 c/o MCI Suisse SA, 75, rue de Lyon CH-1211 Geneva 13, Switzerland CANCELLATION POLICY Cancellations and changes to your original booking must be made in writing to MCI. For cancellations made: From confirmation date to 16 December 2011 15% of the total cost of each item will be retained. From 17 December 2011 to 13 April 2012 50% of the total cost of each item will be retained. From 14 April 2012 100% of the total cost of each item will be retained. No refund will be possible. We hereby agree to pay the required 50% deposit in EURO as soon as we receive the corresponding invoice. Balance of the payment is to be made at the latest by 15 June 2012. 5% interest on late payment from 1 st September if invoices not paid at the time of the Congress set-up. I have read and agree with the ESPEN terms and conditions. I have taken all the steps to ensure that anyone working on the project is aware of these terms and conditions. Date Signature and stamp * Spanish VAT is not included

34 th ESPEN CONGRESS Barcelona 8-11 September 2012 Please note that all acknowledgements of your company and listing of company name and address will be generated from the following information. It is mandatory to complete and sign this form to confirm your sponsorship. This form will be considered as a contract. Please complete and send to: MCI Suisse SA C/o Christophe de Rham - 75, rue de Lyon - CH-1211 Geneva 13 - Switzerland Fax: + 41 22 33 99 601 E-mail: christophe.de.rham@mci-group.com SATELLITE SYMPOSIA AND SPONSORED SESSIONS COMPANY COMPANY VAT NUMBER CONTACT NAME ADDRESS POSTAL CODE CITY COUNTRY TELEPHONE FAX E-MAIL WEBSITE P.O. NUMBER IF APPLICABLE SATELLITE SYMPOSIA Satellite Symposium Price Date Room Gaudi Rooms 115-116-117 1800 seats 47500 Saturday 8 September 2012 12:00-13:30 Room Miro Room 112 780 seats 40500 Sunday 9 September 2012 18:00-19:30 Room Goya Room 113-114 700 seats 39500 Monday 10 September 2012 16:00-17:30 PAYMENT SCHEDULE 50% of the total amount will be invoiced on receipt of booking forms. Final down payment to be made by 15 June 2012. 5% interest on late payment from 1 st September if invoices not paid at the time of the Congress set-up. All payments must be made in EUROS. By Bank Transfer Bank: UBS SA 1211 Geneva 2, Switzerland Company: MCI Suisse SA for ESPEN 2012 Account N : 369.393.71L Clearing: 240 SWIFT: UBSWCHZH80A IBAN: CH18 0024 0240 3693 9371L By Cheque Cheques must be made in Euros, payable to ESPEN 2012 c/o MCI Suisse SA, 75, rue de Lyon CH-1211 Geneva 13, Switzerland CANCELLATION POLICY Cancellations and changes to your original booking must be made in writing to MCI. For cancellations made: From confirmation date to 16 December 2011 15% of the total cost of each item will be retained. From 17 December 2011 to 13 April 2012 50% of the total cost of each item will be retained. From 14 April 2012 100% of the total cost of each item will be retained. No refund will be possible. We hereby agree to pay the required 50% deposit in EURO as soon as we receive the corresponding invoice. Balance of the payment is to be made at the latest by 15 June 2012. 5% interest on late payment from 1 st September if invoices not paid at the time of the Congress set-up. I have read and agree with the ESPEN terms and conditions. I have taken all the steps to ensure that anyone working on the project is aware of these terms and conditions. Date Signature and stamp * Spanish VAT is not included

34 th ESPEN CONGRESS Barcelona 8-11 September 2012 Please note that all acknowledgements of your company and listing of company name and address will be generated from the following information. It is mandatory to complete and sign this form to confirm your sponsorship. This form will be considered as a contract. Please complete and send to: MCI Suisse SA C/o Christophe de Rham - 75, rue de Lyon - CH-1211 Geneva 13 - Switzerland Fax: + 41 22 33 99 601 E-mail: christophe.de.rham@mci-group.com SPONSORSHIP BOOKING APPLICATION FORM COMPANY CONTACT NAME ADDRESS COMPANY VAT NUMBER POSTAL CODE CITY COUNTRY TELEPHONE E-MAIL P.O. NUMBER IF APPLICABLE FAX WEBSITE We would like to book the following Sponsorship Items: SPONSORSHIP ITEMS PRICE Final Programme (A4) Back Cover Page 11500 Inside Cover Page 09500 Inside Page 07000 Mini/Pocket Programme (A6) Exclusive Sponsorship 15000 Inserts Insert in Congress Bags 03 500 Promotional Material Congress bags (production cost + royalty fee) 27500 (production cost + royalty fee) 10000 (royalty fee) Congress bags tags 12500 Notepads and pens 12000 Lanyards for badge holders 12000 Transportation pass 12500 Bookmark 09500 City Map 10000 Wine & Dine guide 10000 Other Sponsorship Cyber Café 37500 Opportunities Wireless Access 15000 Website banner 03 800 Delegate badge mailing voucher 05500 Coffee Break 05000 per coffee break Lunch (participation) 10000 per lunch break 1 st priority: 2 nd priority : 3 rd priority : PAYMENT SCHEDULE 50% of the total amount will be invoiced on receipt of booking forms. Final down payment to be made by 15 June 2012. 5% interest on late payment from 1 st September if invoices not paid at the time of the Congress set-up. All payments must be made in EUROS. By Bank Transfer Bank: UBS SA 1211 Geneva 2, Switzerland Company: MCI Suisse SA for ESPEN 2012 Account N : 369.393.71L Clearing: 240 SWIFT: UBSWCHZH80A IBAN: CH18 0024 0240 3693 9371L By Cheque Cheques must be made in Euros, payable to ESPEN 2012 c/o MCI Suisse SA, 75, rue de Lyon CH-1211 Geneva 13, Switzerland CANCELLATION POLICY Cancellations and changes to your original booking must be made in writing to MCI. For cancellations made: From confirmation date to 16 December 2011 15% of the total cost of each item will be retained. From 17 December 2011 to 13 April 2012 50% of the total cost of each item will be retained. From 14 April 2012 100% of the total cost of each item will be retained. No refund will be possible. We hereby agree to pay the required 50% deposit in EURO as soon as we receive the corresponding invoice. Balance of the payment is to be made at the latest by 15 June 2012. 5% interest on late payment from 1 st September if invoices not paid at the time of the Congress set-up. I have read and agree with the ESPEN terms and conditions. I have taken all the steps to ensure that anyone working on the project is aware of these terms and conditions. Date Signature and stamp * Spanish VAT is not included

Main Topics of ESPEN 2012 PLENARY LECTURES Barcelona Special Lecture Sir David Cuthbertson Lecture Arvid Wretlind Lecture SCIENTIFIC SESSIONS BASIC SCIENCE AND CLINICAL Foetal programming and nutrition Metabolomics meets metabolism Quantitative and qualitative metabolic goals in ICU The gut and chronic diseases Drug-nutrients interactions in cancer Sarcopenia-cachexia: the goal is the function! Regenerative medicine: stem cells to organ transplantation Myosteatosis and metabolic consequences Respiratory failure and sleep apnea Disability-related nutritional goals Symbiotic life with microbes: questioning the stool Clinical and biological impact of micronutrients Proteolytic systems: repairing or destroying? Dysglycemia and clinical outcomes ESPEN Research Awards Clinical Nutrition symposium Hot topics EDUCATIONAL & CLIN ICAL PRACTICE SESSIONS Quality and safety in nutrition care Nutritional screening and implementation Bariatric surgery Intestinal Fistulae treatment Nutrition in the community Nutrition in psychiatric disorders LLL SESSIONS 26 Compromised gut Approach to parenteral nutrition Nutrition in Metabolic Syndrome Nutrition in Neurological disorders

EXHIBITION LAYOUT AND CONGRESS VENUE OVERVIEW Rest Area Catering Area Rest Area Rest Area Rest Area Entrance Entrance EXHIBITION LAYOUT AND CONGRESS VENUE OVERVIEW

GROUND FLOOR Main Entrance Exhibition, Posters Catering Registration Area Exhibition Entrances Exhibition, Posters and Catering Registration Area FIRST FLOOR Session Rooms Speakers Preview LLL Courses SIG Meetings Hospitality Suites Speakers Preview LLL Courses SIG Meetings Hospitality Suites 115-117 113-114 112 Session Rooms

DATES TO REMEMBER Deadlines Deadline for Corporate Sponsors to return their application form. Attribution made on a 1 st come, 1 st served basis 12 October 2011 MCI to confirm attribution of sponsorship on a 1 st come 1 st served basis 20 October 2011 Sponsorship and Exhibition Sales Manual sent to other potential sponsors and exhibitors 24 October 2011 Opening of abstract submission: 9 January 2012 Closing of abstract submission: 13 April 2012 Opening of late breaking abstract submission: 14 May 2012 Early registration deadline: 30 May 2012 Company Profile: 4 June 2012 Satellite Symposium programme for approval: 4 June 2012 Deadline for late breaking abstracts (posters only): 21 June 2012 Exhibition layout for approval: 27 June 2012 Sponsoring & Exhibition cancellation From confirmation to 16 December 2011: 15% of the total cost of each item will be retained From 17 December 2011 to 13 April 2012: 50% of the total cost of each item will be retained From 14 April 2012: 100% of the total cost of each item will be retained Exhibition set up Thursday 6 September 2012 09:00-23:00 Friday 7 September 2012 08:00-23:00 Saturday 8 September 2012 08:00-11:00* * Only final set-up, no unloading, heavy set up must be finalised on 7 September. Aisles must be clear. Exhibition opening hours Saturday 08 September 2012 13:00-18:00 Sunday 09 September 2012 09:00-18:00 Monday 10 September 2012 09:00-18:00 Tuesday 11 September 2012 09:00-12:00 Dismantling Tuesday 11 September 2012 12:00-23:00