Investment incentives to foster digitalisation, smart destinations and sustainable tourism development in Spain OECD Tourism Committee - Paris 10 April 2018 Fernando de Pablo Martín Segittur, Innovation for tourism in Spain
State Society for the Management of Innovation and Tourism Technologies MINISTRY OF ENERGY, TOURISM AND DIGITAL AGENDA Secretariat of State for ENERGY Secretariat of State for TOURISM Secretariat of State for Information Society and DIGITAL AGENDA MINETAD: Strategic competences and key sinergies for the tourism sector. Technology, knowledge and innovation to enhance competitiveness, quality, security and sustainability of Spanish tourism. Fostering Digital transformation.
TOURISM: AN STRATEGIC SECTOR IN SPAIN Total tourism expenditures GDP WEF Tourism: main figures 2017 82 M tourists (2nd in world) 11% GDP 13% employment 87.000 M expenditures (2nd in world) 42.000 M surplus trade balance etc. KEY CONTRIBUTION TO OVERCOME SPAIN'S ECONOMIC CRISIS 2008-2015
COMPREHENSIVE TOURISM STRATEGY PUBLIC SERVICES PRIVATE SERVICES Smart Destinations Innovation and Technology for a sustainable tourism (connected to Smart cities and egov) Public Private Partnership Implication of all actors, including local residents (Open Gov policy) Respecting local competence COORDINATION POLICIES Digital Agenda & Industry Tourism sector in Digital Agenda - ecommerce Industry 4.0. Foster traveltech SMEs internationalisation
DIAGNOSIS AND PLANNING FOR SMART DESTINATIONS PILLARS OF A SMART DESTINATION AND MAIN STRATEGIC INSTRUMENTS Strategic Planning Methodology Standarisation Tourist Intelligence Systems (SIT) Finantial instruments to support the strategy
Tourist Intelligence System (managing tourism destinations) Local services Sensors and devices Apps Internet of things Statistics Payment GDS Social Networks
Grants and subdisidies to support the Strategy MINISTRY OF ENERGY, TOURISM AND DIGITAL AGENDA Secretariat of State for ENERGY Secretariat of State for TOURISM Secretariat of State for Information Society and DIGITAL AGENDA Energy efficiency in Hospitality Smart movility Circular economy (MINECO) Smart Destinations Diagnosis and Planning Emprendetur Entrepreneurship Quality of tourism destinations and products Smart Destinations Digitalisation and energy efficiency by ICTs in local tourist destinations Digital Agenda Plans (NLT, Smart Cities, Broadband, 5G, skills, cybersecurity, ecommerce, einvoicing, etc. COOPERATION & COORDINATION Grants and subsidies for public and private sectors
SOME DIGITAL AGENDA PLANS TO PROMOTE DIGITAL TRANSFORMATION IN TOURISM SECTOR 5G tourism pilots Digital skills and cibersecurity/gdpr Plan to extend broadband nationwide Digital advisors Smart Territories Plan Alternative movility Plan (charging points) Natural lenguage technology Plan - tourism Sociedad Mercantil Estatal para la Gestión de la Innovación y las Tecnologías Turísticas, S.A.M.P. 7
Grants and subdisidies to support the Strategy Diagnosis and strategic planning for Smart Destinations / SIT Co-financing Smart Destinations Projects in Spain (SETUR funds) Objective: Improve diagnosis and strategic planning / SIT Beneficiaries: Any tourist destination interested in initiating its transformation REQUIREMENTS: SETUR co-finance with local authorities the development of Smart Destinations Diagnosis and strategic planning Spanish Local entities as primary beneficiaries Rating : Relevant tourism weight Tourism management organization Recognized tourism Brand Documented commitment to undertake the final action plan Documented Support from the Autonomous Region, tourism sector and knowledge centers 8
Grants and subdisidies to support the Strategy Digitalisation and energy efficiency by ICTs in Smart Destinations 60 Million euros (FEDER+local funds) RATIOS AND WEIGHT: % of total investment (40%) REQUIREMENTS: Up to 6 million per Project Coverage up to 80% of total investment Local entities population over 20,000 people Relevant tourism weight according to National Statistics Fundable initiatives: Progress in the transformation into an intelligent tourism destination Improve energy efficiency and reduce carbon footprint Promote interoperability with different administrations and agents Present a potential for re-use or replication in other entities National visitors + Internac. Visitors / local population (20%) National overnighs+ Internac. Overnights / local population (20%) Maximum hotel beds available / local population (20%) Develop metrics to measure citizen satisfaction and that of its visitors, as well as energy savings and carbon footprint reduction Diagnosis and planning for Smart Destinations Tourist Intelligence Systems (SIT) 9
Grants and subdisidies to support the Strategy Entrepreneurship and innovation EMPRENDETUR: 80 Million euros granted since 2014 More than 600 projects presented by tourism SMEs in four major areas: Internationalization projects; Startups and university spin-offs projects; Product innovation projects; Research and Development projects. 255 beneficiaries (start-ups and entrepreneurs) 300 projects. The program has generated a direct investment of more than 100 million euros Working on a new financial line for 2018-2019 10
Thank you for your attention Question? www.segittur.es Fernando de Pablo fernando.depablo@segittur.es @fdepablom https://es.linkedin.com/in/fernandodepablomartin Carlos Romero carlos.romero@segittur.es @carloromerodex https://es.linkedin.com/in/carlosromerodexeus 11
Extra slides: Smart Destinations Strategy
Smart Destinations Smart Destinations model incorporates the experience gained in years of tourism development and defines new attributes in order to face the challenges of the current environment Initial development of tourist infrastructures, products and services Strategic planning Sustainability and Quality services Knowledge, technology and innovation Early developed destinations Consolidated destinations Mature destinations Smart Destinations
An innovative tourism destination, consolidated on a cutting-edge technological infrastructure, ensuring sustainable development of the tourist area, accessible to all, that facilitates interaction and integration between visitors and the environment and increases the quality of their experience at the destination as well as improving the quality of life for resident population. 14
Smart Destinations Smart Destinations: key instrument for tourism development Smart destinations are key to sustainable development and contribute not only to advances in the tourism sector but also in societies at large The use of technological solutions contributes effectively to evidence-based decision making, prioritization of measures and anticipation of future scenarios, which is essential for responsible management of tourism and its impacts
Methodology Methodology based on National and International guidelines, recommendations, reports and manuals 16
Methodology Diagnosis methodology based on the main international references 5 main pilars 24 fields of analysis + 400 requirements Local competences Coordination levels of administration Private sector Destination territory Main tourist products and resources
Diagnosis and Planning for Smart Destinations Diagnostic process and planning to transform tourist destinations into "Smart Destination" Continuous improvement process Plan execution (2 to 4 years) Actions GOVERNANCE Evalutation and diagnosis Design of Action Plan according to real needs Plan de Acción Actions INNOVATION Actions TECHNOLOGY Actions SUSTAINABILITY Actions ACCESIBILITY
Standarisation and certification Standard UNE178501 Management System for Smart Destinations: Requirements Standard UNE178502 Indicators and tools for Smart Destinations
Smart Destinatios Works (Diagnosis, SIT or Standards) NOJA VAL D ARAN SANGENJO LEÓN PAIS VASCO Y SAN SEBASTIAN JACA LLORET DE MAR ESPAÑA BADAJOZ VALLE DEL JERTE MONFRAGÜE CASTELDEFELS BENIDORM PALMA DE MALLORCA VILLAJOYOSA MURCIA ALMERÍA EL EJIDO MARBELLA ARONA EL HIERRO LAS PALMAS DE G.C.
Smart Destinations (Metodology-SIT) MEXICO ARGENTINA CHILE BUENOS AIRES (SIT) TEQUILA (*) COZUMEL TEMUCO (modelo)