Financial tools to support Spanish strategy Towards investment and financing for sustainable tourism OECD Tourism Trends and Policies 2018 ITB - 9th March 2018 Fernando de Pablo Martín Segittur, Innovation for tourism in Spain
SEGITTUR: State Society for innovation and tourist technologies management MINISTRY OF ENERGY, TOURISM AND DIGITAL AGENDA State Secretariat for ENERGY State Scretariat for TOURISM State Secretariat for Information Society and DIGITAL AGENDA Strategic competences and key sinergies for the tourism sector Technology, knowledge and innovation necessary to enhance competitiveness, quality and sustainability
TOURISM: AN STRATEGIC SECTOR IN SPAIN Total tourism expenditures GDP WEF Tourism: main figures 2017 82 M tourists 11% GDP 13% employment 87.000 M expenditures 42.000 M surplus trade balance etc. Key contribution to overcome Spain's economic crisis 2008-2015
TOURISM: PUBLIC AND PRIVATE SERVICES COMPREHENSIVE TOURISM STRATEGY Public Private Partnership Implication of all actors, including local residents Smart Destinations Innovation and Technollogy for a sustainable tourism Digital Agenda & Industry Tourism sector in Digital Agenda - egov Industry 4.0
Diagnosis and Planning for Smart Destinations PILLARS OF A SMART DESTINATION AND MAIN STRATEGIC INSTRUMENTS Strategic Planning Methodology Standartization Tourist Intelligence Systems Finantial instruments to support the strategy
Tourist Intelligence System Local services Sensors and devices Apps SISTEMA DE INFORMACIÓN TURÍSTICA Internet of things Statistics Payment GDS Social Networks
Grants and subdisidies to support the Strategy MINISTRY OF ENERGY, TOURISM AND DIGITAL AGENDA Secretariat of State for ENERGY Secretariat of State for TOURISM Secretariat of State for Information Society and DIGITAL AGENDA Energy efficiency in Hospitality Smart Destinations Diagnosis and Planning Emprendetur Entrepreneurship Smart Destinations Digitalisation and energy efficiency by ICTs in local tourist destinations Digital Agenda Plans (NLT, Smart Cities, 5G, skills, cybersecurity, ecommerce, etc. COOPERATION & COORDINATION Grants and subsidies for public and private sectors
Grants and subdisidies to support the Strategy Digitalisation and energy efficiency by ICTs in Smart Destinations 60 Million euros RATIOS AND WEIGHT: % of total investment (40%) REQUIREMENTS: Up to 6 million per Projects Coverage up to 80% of total investment Local entities population over 20,000 people Relevant tourism weight according to National Statistics Fundable initiatives: Progress in the transformation into an intelligent tourism destination Improve energy efficiency and reduce carbon footprint Promote interoperability with different administrations and agents Present a potential for re-use or replication in other entities National visitors + Internac. Visitors / local population (20%) National overnighs+ Internac. Overnights / local population (20%) Maximum hotel beds available / local population (20%) Develop metrics to measure citizen satisfaction and that of its visitors, as well as energy savings and carbon footprint reduction Diagnosis and planning for Smart Destinations Tourist Intelligence Systems (SIT) 7
Thank you for your attention Question? Fernando de Pablo fernando.depablo@segittur.es @fdepablom Carlos Romero carlos.romero@segittur.es @carloromerodex 8
Extra slides: Smart Destinations Strategy
Grants and subdisidies to support the Strategy Entrepreneurship and strategic planning for Smart Destinations EMPRENDETUR: 80 Million euros granted since 2014 More tan 600 projects presented 255 beneficiaries (start-ups and entrepreneurs) 300 projects. The program has generated a direct investment of more than 100 million euros Working on a new financial line for 2018 SMART DESTINATIONS: Improve diagnosis and strategic planning Any tourist destination interested on initiating its transformation 10
Grants and subdisidies to support the Strategy Energy efficiency in Hospitality 100 Million euros (total) Specific line for Energy efficiency in Hospitality (30 million) REQUIREMENTS: Up to 1.5 million per Project Coverage up to 100% of total investment Accomodation and hostelry (food and beverages) Implemented by means of a loan agreement Waiting period between 1 to 5 years Initiatives: Any innitiative to reduce energy consumption 11
Smart Destinations Smart Destinations model incorporates the experience gained in years of tourism development and defines new attributes in order to face the challenges of the current environment Initial development of tourist infrastructures, products and services Strategic planning Sustainability and Quality services Knowledge, technology and innovation Early developed destinations Consolidated destinations Mature destinations Smart Destinations
An innovative tourism destination, consolidated on a cutting-edge technological infrastructure, ensuring sustainable development of the tourist area, accessible to all, that facilitates interaction and integration between visitors and the environment and increases the quality of their experience at the destination as well as improving the quality of life for resident population. 13
Smart Destinations Smart Destinations: key instrument for tourism development Smart destinations are key to sustainable development and contribute not only to advances in the tourism sector but also in societies at large The use of technological solutions contributes effectively to evidence-based decision making, prioritization of measures and anticipation of future scenarios, which is essential for responsible management of tourism and its impacts
Methodology Methodology based on National and International guidelines, recommendations, reports and manuals 15
Methodology Diagnosis methodology based on the main international references 5 main pilars 24 fields of analysis 400 requirements Local competences Coordination with other levels of administration Private sector Destination territory Main tourist products and resources
Diagnosis and Planning for Smart Destinations Diagnostic process and planning to transform tourist destinations into "Smart Destination" Continuous improvement process Plan executions (2 to 4 years) Accions INNOVATION Evalutation and diagnosis Design of Action Plan according to real needs Accions TECHNOLOGY Accions SUSTAINABILITY Accions ACCESSIBILITY
Standardization and certification Standard UNE178501 Management System for Smart Destinations: Requirements Standard UNE178502 Indicators and tools for Smart Destinations