THE ENTREPRENEURIAL PUZZLE CONNECTING THE DOTS - EXTERNALLY AND INTERNALLY NACCE 2014 PRESENTATION COVER SHEET Marilyn McDonald Strategic Business Development Officer Asheville-Buncombe Technical Community College 828.398.7439 marilynimcdonald@abtech.edu Ashley Reams Business Leadership and Entrepreneurship Coordinator Thomas Nelson Community College 757.825.2785 reamsa@tncc.edu Jill Sparks Executive Director, Small Business Center & Business Incubation Asheville-Buncombe Technical Community College 828.398.7949 jillmsparks@abtech.edu Sherri Thrift Williamsburg Program Coordinator Entrepreneurial Leadership Academy Instructor Thomas Nelson Community College 757.825.6601 thrifts@tncc.edu
THE ENTREPRENEURIAL PUZZLE Connecting the Dots Externally and Internally
AGENDA Internal focus Asheville-Buncombe Technical Community College (A-B Tech) Western NC External focus Thomas Nelson Community College Southeastern VA
OBJECTIVES Participants will have solid examples of working within their own campus community Participants will be able to assess their external landscape Participants will be provided examples and generate ideas
BEFORE WE GET STARTED.. Who has either a degree or certificate program in entrepreneurship at their college? Who has a student business incubator for either curriculum or high school students? Who has conducted any type of professional development workshop for their college?
INTERNAL FOCUS Cultivating an entrepreneurial spirit on campus Three areas of engagement: Student entrepreneurship Faculty and staff engagement Education and Entrepreneurial Development Foundation (EEDF)
A-B TECH PROFILE The largest enrollment for higher education in WNC serving over 26,000 students annually Investing $130M in across three locations Annual curriculum enrollment - 11,000+ 64 curriculum programs, 52 degree offerings, 22 diplomas and 69 certificate programs
NC SMALL BUSINESS CENTER NETWORK Part of a statewide network which operates within the NCCCS Provides confidential, one-on-one counseling to faculty, staff, students and anyone in the community Resources and networking Training and education
STUDENT ENTREPRENEURSHIP Curriculum Initiatives and Outreach Degree and certificate offered Student Business Incubator Classroom and club presentations Leverage student focused activities Utilizing the college library
STUDENT ENTREPRENEURSHIP K-12 Outreach Middle & High School Students Young Entrepreneurial Scholars (YES!) camps ESTEAM Entrepreneurship, Science, Technology, Engineering, Art and Math
LEVERAGING STUDENT ACTIVITIES Participate in student activities such as a fall or spring festival Speak to SGA each semester Get involved with student orientation Coordinate activities during National Entrepreneurship Week or Global Entrepreneurship Week
LEVERAGING STUDENT ACTIVITIES Partner with college s Diversity and Global Education committees Connect with college librarian for an entrepreneurship exhibit Sell student made items in college bookstore Utilize the Ice House Entrepreneurship program in academic programs
LEVERAGING STUDENT ACTIVITIES Suggest HP Life be used as extra credit Connect with Student Services Reach out to Phi Beta Lambda or other business organizations to partner on events; have students serve as student ambassadors at events Serve on an academic department committee
CULTIVATING COLLABORATION Connect with student clubs and groups on campus Reach out to faculty and staff committees Leverage curriculum based events Partner with the Professional Development/Human Resources Department How can you HELP THEM?
STAFF DEVELOPMENT PROJECT 8-month internal project focusing on introducing INTREPRENEURIAL concepts to college s Business Services department Comments from staff: made me look for more than one solutions to a problem. felt better prepared to implement the College s new vision, mission and values.
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A-B TECH VISION AND MISSION Locally Committed; Regionally Dynamic; World-Class Focused A-B Tech inspires, nurtures and empowers students and the community toward a better quality of life through progressive teaching, bold innovation and supportive collaboration
A-B TECH VALUES - INNOVATION Innovation added to College values To actively seek creative solutions and cutting-edge initiatives that lead to best practices. Innovation Task Force created Intellectual Property Policy developed Entrepreneurial outcomes were added to the Strategic Plan
A-B TECH STRATEGIC PLAN Area of Focus: Economic and Business Development Objective: Expand Entrepreneurial Outreach College community External community Entrepreneurship Program Developer
ENTREPRENEURIAL DEVELOPMENT FOUNDATION Education & Entrepreneurial Development Foundation launched Promote entrepreneurship as an economic development strategy Enable entrepreneurial action within the college community Innovative, revenue generating projects
ENTREPRENEURIAL DEVELOPMENT FOUNDATION Buncombe County program administration Asheville Center for Professional Studies Blue Ridge Tech Ventures Venture Growth Consulting Services The Iron Yard Asheville Kauffman Entrepreneur in Residence
BUSINESS ACCELERATION SITE IN ENKA (BASE)
BUSINESS ACCELERATION SITE IN ENKA (BASE) A-B Tech Community College Small Business Center Business Incubation Program Education and Entrepreneurial Development Foundation Customized Training/Workforce Development Craft Beverage Institute of the Southeast
BUSINESS ACCELERATION SITE IN ENKA (BASE) State and Regional Partnerships Blue Ridge Food Ventures Bent Creek Institute NCCCS BioNetwork NC Biotechnology Center
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EXTERNAL FOCUS Create community partnerships leading to entrepreneurship programs that: Meet the entrepreneurial needs of our region s population Provide entrepreneurial programs that are of the highest quality, while remaining affordable Increase the number of successful startup businesses in the region, leading to increased employment, increased wages and industry diversification
THOMAS NELSON S MISSION STATEMENT Thomas Nelson Community College changes lives, empowers students to succeed and enhances the social and economic vitality of the region through high quality education and workforce training, excellent service and innovative partnerships.
ECONOMIC DIVERSIFICATION REPORT Report in 2010 to Historic Triangle Collaborative Six goals, including: 1. Focus on developing smaller and medium-sized companies 2. Support entrepreneurs Attract & retain professionals and entrepreneurs Evaluate possibilities for funding additional small business CEO networking & mentoring opportunities 3. Leverage major institutions, including Thomas Nelson These organizations could play an even stronger role in working with entrepreneurs and small businesses.
OUR REGION Population 483,000 Median household income for the region is $66,000, with a range from $51,000 to $85,000 Primary industries shipbuilding, healthcare, defense, education, tourism, government, manufacturing Heavy military concentration including Fort Eustis, Langley Air Force Base, Camp Peary and Coast Guard Training Center
THOMAS NELSON COMMUNITY COLLEGE PROFILE 25 Associate Degree programs, 7 certificate programs & 24 career studies certificate programs New partnership with UVA to offer Bachelors in Interdisciplinary Studies on our campus Over 20 workforce training programs & many individual WTCE courses Over 16,000 credit & noncredit students Campuses in Hampton, Williamsburg and Newport News, Virginia
OUR ENTREPRENEURIAL START Prior to 2013, College s only entrepreneurial activity was an SBDC co-located on campus For-credit Intro to Entrepreneurship offered in fall 2012-cancelled due to lack of enrollees
OUR ENTREPRENEURIAL START In 2012, Virginia Community College System (VCCS) provided money for entrepreneurial activities External focus to create internal credibility Started by assessing our regional entrepreneurial landscape
WHY ASSESS OUR ENTREPRENEURIAL LANDSCAPE No duplication or unnecessary programs/services Discover niche college could fill Discover partnership opportunities
ASSESSMENT PROCESS
ASSESSMENT PROCESS Brainstorm session to identify all entrepreneurial service providers Identify entrepreneurial leaders in our community Interview providers to identify contact and obtain knowledge regarding services From process, determine gaps in service and identify partners in the community
EXTERNAL PARTNERSHIPS Cities and counties in the region Incubators Entrepreneurs/small business owners Entrepreneur service providers Higher Education
TRIANGLE ENTREPRENEUR EXCHANGE Partnership with county economic development 3 fall and 3 spring events Focus on topics needed by startups Lunch series 11:30-1 Sponsorship by local company
PENINSULA ENTREPRENEURSHIP FORUM Worked with localities and local entrepreneurs to plan event and solicit speakers ½ day event Topics relevant to startups and small businesses Key component entrepreneur spotlight sessions by local entrepreneurs
PENINSULA GLOBAL ENTREPRENEURSHIP WEEK Evolved from Forum Jonathan Ortmans keynote speaker In past, region has not played well in the sandbox together Celebrate & promote entrepreneurship while subtly encouraging regional cooperation Starting slow promoting entrepreneurship/business related events and encouraging additional events
PENINSULA GLOBAL ENTREPRENEURSHIP WEEK FRIDAY 15th MONDAY 18th TUESDAY 19th WEDNESDAY 20th THURSDAY 21st FRIDAY 22nd SATURDAY 23rd SUNDAY 24th 7:00pm 10:00pm Small Business Showcase (College of William & Mary) 9:30am 11:30am Turning Your Passion Into a Profitable Business (SBDC Williamsburg) 7:30am 9:00am Coffee Connections (VPCC) 11:30am 1:00pm Triangle Entrepreneur Exchange (JCC/TNCC) 8:00am 12:00pm Business Matchmaking Event (SBDC, City of Hampton, Dept. of Minority Enterprise) 7:00pm-11:00pm Start!Peninsula 2.0 (NIA/Peninsula Technology Incubator) 8:00am-11:00pm Start!Peninsula 2.0 (NIA/Peninsula Technology Incubator) 8:00am 9:00pm Start!Peninsula 2.0 (NIA/Peninsula Technology Incubator) 4:00pm 5:00pm Entrepreneurial Leadership Academy Open House (TNCC-Hampton) 8:00am-1:00pm Government Contracting for Entrepreneurs (SBDC-Hampton) 11:00am -1:00pm Peninsula Technology Incubator Open House (Peninsula Technology Incubator/ Hampton) 11:30am 1:30pm Public Relations and Marketing Your Business for Success (Hampton University Business Incubator) 6:00pm 8:00pm Networking Extravaganza - Hampton (SBDC- Hampton) 7:00pm 9:00pm Pitch Perfect (Peninsula Technology Incubator) 3:30pm 5:00pm Business Insights (College of William & Mary) 6:00pm 8:00pm BLING (Business Ladies of Industry Networking Group) Monthly Meeting 4:00pm 5:00pm Entrepreneurial Leadership Academy Open House (TNCC- Williamsburg)
ENTREPRENEURIAL LEADERSHIP ACADEMY Idea and startup stage Ice House curriculum Upcoming class funded by localities Involves incubators, localities, local entrepreneurs and service providers Follow-on alumni meetings
ENTREPRENEURIAL LEADERSHIP ACADEMY This course, in addition to the sessions (field trips to incubators/businesses and entrepreneur speakers) are reforming the reality of entrepreneurship for me! Once I am an entrepreneur, I would be willing to pay it forward and purchase the price for a student (to attend the class). This has developed into a new family (my classmates and instructor).
ENTREPRENEURIAL LEADERSHIP ACADEMY Students interacting with the ladies of Mango, Mango, Mango featured on ABC s Shark Tank
VETERAN S ENTREPRENEURIAL LEADERSHIP ACADEMY Awarded $18,000 grant from Williamsburg Community Foundation Based on Entrepreneurial Leadership Academy/Ice House program Focus on providing entrepreneurial skills and connections to veterans Involve local vetrepreneurs, service providers, incubators and localities
FUTURE PLANS Continue to grow partnerships and current programs Become known and respected for our external-related programs Develop entrepreneurial champions on campus
CONNECTING THE DOTS Innovative partnerships and/or programs your college is currently involved in? Ideas for what you could do in future through new internal and external partnerships?