Talent Acquisition Analytics Planning for Future Trends Date: September 29, 2014
Today s Presenter Marcy Maul Director, Client Operations ADP RPO
Current Employment Trends
Unemployment Percentage of U.S. Population 7.4 7.2 7 6.8 6.6 6.4 6.2 6 5.8 5.6 5.4 7.3 7.2 7.3 7 6.7 6.6 6.7 6.7 6.3 6.3 6.1 6.2 6.1 Source: Bureau of Labor Statistics, June 2014
National Employment 300 281 250 200 176 166 215 238 175 191 220 179 218 204 150 130 139 100 50 0 Aug '13 Sept '13 Oct '13 Nov '13 Dec '13 Jan '14 Feb '14 Mar '14 Apr '14 May '14 June '14 July '14 Aug '14 * Increase in thousands Source: ADP National Employment Report, 2014
Job Postings Per Capita The 50 most populous metropolitan areas in the United States. The bigger the dot, the more job postings per capita. Boston Denver Hartford San Jose Raleigh DC Austin Job postings per 1,000 people Source: Indeed Job Postings Per Capita, June 2014
Employment Trends by Industry Over Prior Quarter 45% 40% 41% 35% 30% 25% 26% 26% 23% 20% 19% 15% 10% 7% 12% 13% 13% 9% 12% 9% 14% 5% 0% Source: Indeed Job Postings Per Capita, 2013
Employment Trends by Industry 140% 120% 100% 80% Increased Job Posting Percentage From Prior Year 118% 60% 40% 20% 18% 37% 22% 15% 28% 42% 15% 16% 32% 18% 23% 18% 0% Source: Indeed Industry Employment Trends, August 2014
Recruiting Strategies Current and Future Trends
The Importance of Talent Analytics Tools Talent management technology sales are expected to grow by 11% in 2014 Branding Half of all jobseekers consult Glassdoor.com before applying to a position Social Media There are nearly 2 billion active social network users around the world Mobile 65% of emails are opened on mobile devices Talent Community Up to 90% of candidates will join a talent community Source: Forbes, 2014; ERE, 2014; We Are Social, 2014; Movable Ink, 2014; Ascendify, 2013 10
Current and Future Trends $ More than 50% As of January 2014 58% of companies believe job boards will be obsolete within 5 years Source: Aberdeen, 2014 of American adults own a smartphone Source: Pew Internet Research, 2014 International companies plan a 26% increase in SaaS HRMS use in the next 12 months Source: CedarCrestone, 2014
How Does Your Organization Use Analytics? What is your current recruiting strategy? How is your company positioned in the market? Glassdoor Company reviews Candidate surveys Are you taking advantage of social, mobile, and talent community recruiting? What technology tools are you using? ATS CRM Centralized recruiting platform How do you track results? 12
Talent Acquisition Tools 13
Talent Acquisition Tools of global organizations report that talent 49%a management technology is major concern 41% of organizations acknowledge a need to update their recruitment tools and technology 60%of best-in-class companies are investing in new technology to make recruitment more engaging Source: CedarCrestone, 2014; Aberdeen, 2014 14
Talent Acquisition Tools Strategy Train and engage recruiters and candidates Examine current technology tools for innovation or upgrades Replace or add new recruiting efficiencies to the system 15
Employer Branding 16
Employer Branding 68% of candidates will accept a lower salary from a company with a good employer brand Source: CareerBuilder, 2013 Only Only 36% of Fortune 500 companies have mobile career sites Source: HR Executive, 2014 28% of recruiters create and promote their employer brand Source: Aberdeen, 2014 Millennials switch jobs 6.3times between the ages of 18 and 25 Source: HR Magazine, 2014
Employer Branding Strategy Making the most of your employment brand marketing and communications. Development Define the strategic vision for career site functionality, building on existing brand Social Media/ Mobile Technology Build out appropriate channels to enhance communications Deploy Communications Send newly developed messages throughout all channels
Social Media 19
Social Media Statistics The fastest growing demographic on Twitter are users between 55 and 64 years old, with 79% growth since 2012 4.2 billion people access social media sites via mobile devices;189m Facebook users are mobile-only 60% of Google+ users log in at least once a day 2 new members join LinkedIn every second YouTube has 1 billion unique views per month Source Search Engine Journal; December 10, 2013 Albert Costill 20
Demographics for Social Media Sites 21
Social Media Social media has had a game-changing impact on how companies source and recruit critical talent across all industries 59% of recruiters say that social networks provide some of their highest-quality hires 76% of social jobseekers found their current position through Facebook 93% of recruiters are likely to look at candidates social profiles Source: Jobvite, 2014
Social Media Strategy Connect social media and talent communities Demonstrate employer value proposition Communicate with potential applicants 23
Mobile 24
Mobile 6.5 billion global mobile subscribers Global mobile penetration is 93% Only 29% of companies are using mobile strategies but 44% plan to Source: Aberdeen, 2014; We Are Social, 20114
Mobile Recruiting Strategy Mobile sites Tablet sites Geo-location Text message alerts
Talent Communities 27
Talent Community Talent communities can reduce time-to-fill by 14 days Candidates hired through talent communities have a 46% retention rate Talent Community Benefits 1 ahead 2 niche Connect with top talent of demand Build a talent network for roles Reduce the overall cost of 3 recruiting Source: Ascendify, 2014 28
Talent Community Strategy Targeted Sourcing Team: Mapping Mobile-optimized Branded Career Site Less Targeted Targeted Advertising (e.g. Facebook mobile) Drive traffic to mobile and web career site Targeted opt-in text message and email communications Talent Community Social Media: Facebook Company Page; Twitter, LinkedIn Discussion Group, LinkedIn Corporate Page; YouTube Channel Subscribers, Blogs Targeted Job Board e.g. Monster Content delivery through social and mobile channels Traditional Email Market Advertising
Veteran Recruiting 30
Veteran Recruiting 29% of veterans who served after 2001 are unemployed, compared to the national average of 6% 59% of veterans know what civilian field their military skills transfer into, and 71% feel prepared to enter the workforce Source: Congressional Research Service, 2014; ERE, 2013; CareerBuilder, 2014 Only 1% of Veterans who served after 2001 have less than a high school education, compared to 9% of nonveterans Approximately 1.2million service members are expected to return from overseas deployment during the next 5 years 31
Veteran Recruiting - Strategy On-site job fairs at military bases Militaryspecific talent communities Targeted recruiting strategies 32
Strategy-Building: Wrap-Up What tools do you have? What results do you get from your current solution? What tools do you lack? What is your current solution failing to provide? Where are your candidates? How are you connecting with them? How do you measure success? 33
Questions? 34
Michael Gruber 419-420-1830 michael.gruber@adp.com Thank you! 35