Banking on innovation: Hope and Homes for Children and Amy Harris, Manager - Enterprise, Deutsche Bank (formerly Corporate Partnerships Manager, Hope and Homes for Children) Krysia Kozniewska, Charities and Fundraising Manager,
5/11/2018 2010 DB Blue template What we will cover today Overview of Hope and Homes for Children (HHC) Overview of s (DB) Charities of the Year programme The key areas of our partnership The six Cs of our partnership The legacy of our partnership 1
5/11/2018 2010 DB Blue template A little bit about HHC 2
Our Theory of Change
5/11/2018 2010 DB Blue template DB s Charities of the Year programme Two year partnership with two charities nominated and voted for by UK employees. Raised more than 20 million since it was established in 1999. Charities work with the CSR team to organise a range of fundraising activities and events. Generous matched giving programme. Partnerships with small charities go beyond just fundraising. 5
5/11/2018 2010 DB Blue template The key areas of our partnership Employee engagement Flagship CotY events Appeals Policy changing and advocacy 6
5/11/2018 2010 DB Blue template The six Cs of our partnership Creativity Collaboration Communications (Taking) Chances Champions Celebrations 7
5/11/2018 2010 DB Blue template Employee engagement Challenge events Major donor engagement Community fundraising events Individual Giving 21 employees on country visits 8
5/11/2018 2010 DB Blue template Flagship CotY events DeutscheBike DeutscheRun One Day The Big Festive Quiz CotY Fundraising Ball 9
Appeals One appeal per calendar year Forward plan and align with existing internal appeals Work with internal branding team Make it meaningful and relevant
Appeals continued
Policy changing and advocacy We reviewed our five year strategy and considered where employees skills could strengthen our reach Increased global outreach in shared locations, including India and South Africa Private Sector Working Group (PSWG) developed DFID Aid Match success
Where are we after two years? 2.1 million raised Grown HHC s income by a sustainable 11% New corporate partnerships, new major and individual donors A strong PSWG across the City and Canary Wharf An exposure to mass communications for our next ten year strategy Shortlisted for awards Continued work-streams with
Building a legacy beyond the partnership Building sector contacts, and strengthening already existing partnerships through learnings and experience Developed a new ten year strategy, talks and meetings Building a reputation with DB s peers and clients.
Making it transformational Find the audiences to which your cause AND your business appeals The campaigning never stops Try to say yes to strategic opportunities, but be mindful of saying yes to everything Leverage existing events Awareness raising is just as important as fundraising especially at the beginning. Involve and motivate your other donors
Relationships How and where do we find champions? What does win/win look like?
Winning a big corporate partnership Organisationally all in once you get to interview stage These types of partnerships are like campaigns Top down and bottom up It s never won...until it s won
Questions?