2017 APPLICATION
We re looking forward to receiving your application! WHAT IS THE DO GOOD INITIATIVE? Hyperquake has been evolving brands since 1986. We are so proud to call Cincinnati home, and we can t wait to see how we can impact our neighbors through our Do Good Initiative, where we get to do what we love and have a lot of fun along the way. We know that there are many 501(c)(3) organizations who contribute to our community daily. It s difficult for them to identify funds to evolve their brand, and that can hold their organization back from maximizing its impact. We know better than anyone that creating a brand that truly reflects your values takes time, funds, and a lot of hard work. We want to give that opportunity to a deserving organization that wouldn t otherwise have access to creative talent. We want to give back. We also know that there are lots of creative people in this community who have a lot of heart for the city many of whom we ve had the opportunity to work with in the past. We love the idea of bringing together creatives across industries to encourage collaboration and community involvement. We want to work with other local creatives to simplify, inspire, and do good. WHAT AM I GETTING MYSELF INTO? The weekend of October 21-22, 2017, Hyperquake will hold a 2-day brand development event. The organization we select from the applications will have the opportunity to attend the event and work with designers, strategists, project managers, and other creatives to develop their brand into something their stakeholders can be proud of. The full list of potential services you may receive as a result of this event is on page 7 of this application. Leaders of the selected organization may be required to attend 1-2 meetings in late September or early October in order to align on creative services and kick off the work, prior to the event. APPLICATION REQUIREMENTS & SELECTION PROCESS All organizations that apply must be a 501(c)(3) and must serve parties in the Greater Cincinnati area. This application is due by July 31, 2017. We will choose three organizations for an in-person interview, to learn more about their goals and to ensure our offerings are in line with their needs. The recipient will be selected and announced no later than September 15 th, 2017. HOW TO SUBMIT YOUR APPLICATION We will accept either typed or handwritten application responses. To submit online: Save your application as a PDF. Be sure to also attach the additional documents detailed on Page 8, including a copy of the IRS letter confirming your organization s 501(c)(3) status. Emailed applications must be received by July 31, 2017 to be considered. Email your PDF to: dogood@hyperquake.com To submit a hard copy: Print your application along with any additional documents detailed on Page 8, including a cover letter and a copy of the IRS letter confirming your organization s 501(c)(3) status. Applications must be postmarked by July 31, 2017 to be considered. Send your application in one large mailing envelope to: Attn: Do Good Initiative Hyperquake 205 W. 4th Street Suite 1010 Cincinnati, OH 45202 WHAT IF I HAVE QUESTIONS? Email us at dogood@hyperquake.com with any questions you have. Alternatively, you can call us at 513-563-6555 and ask for Emily Zalla or Dustin Blankenship. We are happy to answer all application-related or initiative-related questions. However, in order to ensure a fair process, we cannot review drafts or give advice on written applications. 2
Tell us about yourself. ORGANIZATION BACKGROUND NAME OF ORGANIZATION PRIMARY CONTACT INFORMATION PRIMARY CONTACT NAME LEGAL NAME, AS DESIGNATED ON 501(C)3 PRIMARY CONTACT TITLE FEDERAL ID # PHONE NUMBER ADDRESS EMAIL PHONE NUMBER ORGANIZATION S EXECUTIVE DIRECTOR WEBSITE (IF APPLICABLE) ORGANIZATION S CURRENT BOARD PRESIDENT FACEBOOK URL (IF APPLICABLE) LINKEDIN URL (IF APPLICABLE) INSTAGRAM URL (IF APPLICABLE) TWITTER URL (IF APPLICABLE) # FULL-TIME STAFF # PART TIME STAFF # VOLUNTEERS 3
Now let s to get to know you a little better. ORGANIZATION BACKGROUND WHAT S YOUR ORGANIZATION S MISSION STATEMENT OR PURPOSE? WHAT AREA OF GREATER CINCINNATI DO YOU SERVE? TELL US ABOUT THE PEOPLE (OR ANIMALS, OR NATURAL RESOURCES, ETC.) YOU RE TRYING TO HELP, AND SOME OF THE STRUGGLES THEY RE FACING. WE LOVE A GOOD HISTORY LESSON! PLEASE TELL US YOUR STORY. INCLUDE ANY ACCOMPLISHMENTS YOUR ORGANIZATION IS PROUD OF. WHAT PROGRAMS, ACTIVITIES, SERVICES, OR CLASSES, DO YOU OFFER? HOW MANY PEOPLE ARE ACTIVE IN YOUR PROGRAMS? WHAT ARE YOUR ORGANIZATION S GOALS FOR THE NEXT 2-3 YEARS? WHAT IS ONE OF THE GREATEST CHALLENGES YOU FACE? 4
Tell us about your organization s current brand and marketing. ARE YOU CURRENTLY OR HAVE YOU EVER WORKED WITH A CREATIVE AGENCY? IF YES, WHO AND WHAT WAS YOUR EXPERIENCE LIKE? IF NO, WHY NOT? WHY DO YOU THINK WORKING WITH A CREATIVE AGENCY WOULD BENEFIT YOU? WHAT DOES YOUR CREATIVE/MARKETING DEPARTMENT LOOK LIKE? HOW WOULD YOU IMPLEMENT THE WORK? DO YOU HAVE BRAND ASSETS? IF SO, HOW WOULD YOU LIKE TO EVOLVE THEM AND HOW DO YOU THINK THIS WILL IMPACT YOUR ORGANIZATION? 5
Now for the fun part. Tell us how we can help you! EVERY ORGANIZATION HAS DIFFERENT NEEDS. Some organizations have a logo they love, but they re not sure how to bring their marketing to the world. Others have a passionate marketing team, but they re working with brand assets from the 90 s. We want to make sure we give the selected organization exactly what they need to achieve their goals. TELL US WHAT YOU ENVISION GETTING OUT OF THIS PROGRAM HOW WILL IT HELP YOUR ORGANIZATION IN YOUR EVERYDAY WORK? WHY SHOULD YOU BE SELECTED FOR DO GOOD INITIATIVE? 6
HERE S A LIST OF WHAT WE CAN OFFER THE SELECTED ORGANIZATION THROUGH THE DO GOOD INITIATIVE. Please select the services you would be interested in. In the box next to each service, please provide a rank (from 1 to 15) in order of importance. If you are not interested in a particular service, or unsure, leave that box blank. (Note: Unfortunately, it s not guaranteed that the selected organization will receive every service they select. After the application process, we will work with the selected organization to fine-tune their chosen services to make sure we provide the best possible work within the time frame.) BRAND STRATEGY COMPETITIVE AUDIT brand position and identity, based on a list of competitors provided by your organization NAMING IDEATION includes Google screening; does not include trademarking BRAND NARRATIVE story, purpose, and promise TARGET CONSUMER RESEARCH TAGLINE IDEATION includes Google screening; does not include trademarking BRAND IDENTITY CO-CREATION OF DESIGN THEMES we will build inspiration boards with you, in order to inform the look, tone and feel of your new brand identity BRAND IDENTITY including some or all of: logo, secondary logos, color palette, typography, patterning, tone of voice BRAND SQUARES think of these as sample ads we ideate many small, quick executions showing how you can bring your new brand identity and tone of voice to market BRAND EXECUTION* DIGITAL STYLE GUIDE/BRAND STANDARDS BRAND PHOTOGRAPHY we ll select a day to send a photographer to get beautiful photos of your organization doing what it does best LETTERHEAD DESIGN BUSINESS CARD DESIGN FOLDER OR BROCHURE DESIGN EMAIL NEWSLETTER TEMPLATE WEBSITE DESIGN OR COPY REFRESH / REDESIGN services will be tailored based on site complexity PRINT AND/OR WEB AD TEMPLATE OFFICE SPACE REFRESH SKETCHES OR MATERIALS (LOGO SIGNAGE, ETC.) please tell us specifically what you re interested in: OTHER COLLATERAL NEEDED (PLEASE DESCRIBE) *design includes digital template files; printing not included. Formal Statement of Work will be developed following final selection. ANYTHING WE MISSED? If there s something brand-related you need that we missed here, tell us! Email dogood@hyperquake.com 7
Thank you for applying! WE ARE SO EXCITED TO LEARN ABOUT YOU. We look forward to reading through your entire application. If we have any questions regarding your application, we will reach out to the primary contact provided during the month of August. We will choose three organizations for an in-person interview, to learn more about their goals and to ensure our offerings are in line with their needs. We will notify every applicant of our decision before making the public announcement of the selected organization; the recipient will be announced no later than September 15 th, 2017. PLEASE INCLUDE IN YOUR APPLICATION: A introductory cover letter on your organization s letterhead. A copy of the IRS letter confirming your organization s 501(c)(3) status. Anything else you d like us to see that supports your current commitment to the community for example, news articles, leadership profiles, recommendation letters from people you ve served, etc. Feel free to send any file format including PDF s, Word documents or URLs. 8