Resource Development: Cultivate Strategic Partnerships to Support Your Mentoring Program JANUARY 30, 2015 Megan Klein Blondin, Executive Director, MANY Shelley Milosevich Johnson, Consultant Member, MANY Please Note: All All information presented during this this workshop webinar is considered proprietary and designed specifically only for use the use during this during workshop. this webinar. This presentation, This presentation including including its slides its and slides audio and audio portions, portions are considered are considered property property of MANY of MANY and are and not are for not public for distribution. public distribution. MANY Resource Development January 2015
Shelley Milosevich Johnson MA Social Work, pursuing Masters in Nonprofit Management Certificate in Fundraising Management, North Park University 8 years experience in fundraising, including public & private proposal development, individual giving, special events, & auxiliary group management Experience with mentoring programs
Agenda Giving 101 Brainstorming Solicitation Letter & Form Resources
Objectives Determine resources needed for your mentoring program Identify prospective community partners to help fill needs Develop strategies for creating and sustaining community partnerships
GIVING 101
Who Gives? Source: Giving USA 2013: The Annual Report on Philanthropy for the Year 2012 (Chicago: Giving USA Foundation, 2013), p. 12.
Where Do They Give? Giving USA Foundation, 2013
Why Do They Give? Individuals - Seven Faces of Philanthropy The Communitarian: Doing good makes sense The Devout: Doing good is God s will The Investor: Doing good is good business The Socialite: Doing good is fun The Altruist: Doing good is right The Repayer: Doing good in return The Dynast: Going good is family tradition Prince & File, 2011
Why Do They Give? Corporations Community relations/ image Marketing Tax deductions Employee engagement Quid Pro Quo Want public to know about their gift Press releases, photos, signs, logo on materials
BRAINSTORMING
What Activities Should we Provide? No cost Board games, movie night, show & tell Low cost Arts & crafts, sports day Moderate to high cost Museum visit, sporting event
What Are We Looking For? Free opportunities Museums, parks, zoos, sporting events, theatres In-kind donations Food, supplies, equipment Underwriting/sponsorship Cash for specific activity Donations Cash Volunteers/ Mentors
What Partners Can Provide Them?
What Partners Can Provide Them? Mentors & other volunteers Mentees & caregivers If appropriate Donors Without jeopardizing traditional gifts Community organizations/partners Free opportunities?
Leveraging Community Relationship EXAMPLES FROM THE FIELD Individual & Community Partners
What Partners Can Provide Them? Service organizations Community service leagues or college groups Religious institutions Mission funds, donation drives, space for activity Local businesses & corporate branches Places employees or clients frequent
Leveraging Community Relationship EXAMPLES FROM THE FIELD Individual & Community Partners
Ways to Ask Partners Create wish list for newsletter, flyers and/or website Complete online request forms Send a email or letter Make phone call Set-up a meeting
Donation Solicitation Letter/Email: Use letterhead or logo Make the Ask /Say why you are contacting them Introduce your organization and program Describe activity: purpose, guests, date Ask them to partner & specifically how Tell them the benefits of partnership Tell them how to confirm their participation Let them know you will follow-up within week Phone or in-person ask: Same information
SOLICITATION LETTER & FORM
Partnership Management Each partner should Determine the assets they bring to relationship Map out roles & responsibilities Be transparent about goals Identify common goals what s success look like? Measure outcomes & adjust Have fun & celebrate! Modified from Volunteer Match Blog, January 24, 2012
Follow-Up Invitations to partners (if appropriate) Names or logos on materials/signage Press release, blog, social media shout out Acknowledgement/tax letters Reports to partners
Corporate Recognition
Corporate Recognition
Press Releases, Blogs, Social Media MANY Resource Development: Sustainability Cultivate Strategic for Mentoring Partnerships Match & to Family Support Activities Your Mentoring Program June 2014
Acknowledgement Letters Thanking should happen shortly after gift is made Work with development/fundraising staff to create acknowledge and/or tax letters Tax deductibility of in-kind donations are based on donor pricing (often face-value or retail price) Hand written notes or notes from mentors & mentees is powerful
Report to Donors Happens after gift is used Depending on size of gift and future of the relationship One-page follow-up letter with photos, numbers of people who attended, and impact on guests Multi-page report with details on mentoring program and specifics about event (prepares for future ask ) Coordinate with development/fundraising staff, if appropriate
Comments? Questions?
CASE STUDIES Create partnership plan for program: Meet program s financial, inkind, volunteer, and other needs Who will you approach? How will you approach? What are the goals of the partnership? How will you acknowledge your partners?
RESOURCES
MuseumFreeDays.com
KidsBowlFree.com
Kids Eat Free List
MANY Membership Become a MANY Member to receive discounts, special invitations, & so much more! 2015 Membership Discounts and Benefits Include: 25% off all MANY webinars for all Members. 25% off MANY trainings and consulting services, including proposal review. services, for Organizational Members. Access to opportunities for sub-contracts through intermediary grants awarded to MANY. Access to affiliate programs. Exclusive invitations to Member only events, such as Discovery Sessions. Discounts to and advanced notice of special events, such as Connection 2015. 2015 Membership Investment: $250 for Organizational Members $100 for Consultant Members $50 for Individual Members Engaging Parents/Caregivers as Partners in Mentoring Programs
Contact Information Megan Klein Blondin Executive Director, MANY megan@manynet.org Shelley Milosevich Johnson Consultant Member, MANY shelleymjohnson12@gmail.com 412-366-6562 www.manynet.org /MANYnetwork @MANYnetwork
Comments? Questions?