Deliverables for the Scripps College Innovation Challenge Register yourself and/or your team on our Blackboard group by February 24, 2014. See http://www.ohio.edu/scrippscollege/innovationchallenge/register.cfm for instructions. Note that sign up (step 1) is not the same as registration (step 2). Round 1: Deadline March 17 by midnight Teams (either individuals or more than one person) will create deliverables that will be judged online by a panel of media experts. Seven (7) finalists will be selected by a panel of judges from the deliverables presented at this stage. All finalists win some prize if they proceed through Round 2 and complete the Pitch Day presentations. All deliverables must be submitted by the deadlines posted below. Failure to complete deliverables by the deadlines will result in disqualification. For questions about the contest deliverables, please contact Karen Peters at 740-593- 9994 or Dr. Michelle Ferrier at 740-593- 9860. Deliverable 1: Business Model Canvas Report The Business Model Canvas by Alexander Osterwalder and Yves Pigneur [http://www.businessmodelgeneration.com/] is a tool to help innovators think through their business model, value proposition, key partners, target audience and other questions related to new business development. The pitch video and the business model canvas one- page visual are the main items that will be used for review. The executive summary will be used as a back- up document should the first two pieces not clearly answer the judges questions. UPLOAD: Document should be uploaded to Blackboard for judges to review. Late submissions will not be accepted. 1. Executive Summary: Teams will prepare an executive summary of no more than eight (8) pages [.doc or.docs or.pdf format, double- spaced text, 1- inch margins, cover page with challenge number, team/project name and contact information for all team members (name, telephone number, email, and team leader contact information)] that addresses each of the nine areas of the business model canvas. The narrative for the summary can include bullet- point responses to the areas of the canvas or may be written in a narrative form. Appendices may include prototype designs or other background information (survey instruments used for research with results, team member biographies, etc.) The business model canvas summary must address the following areas:
Problem in its Context Viable Solution Competitors Key Activities Value Propositions Customer Segments Cost Structure Revenue Streams Diversity Enhancement: How does your solution address the needs of underserved and underrepresented audiences through previously unused/underutilized technological or process solutions? 2. One- Page Canvas Summary: In addition, teams should supply a one- page business model canvas, 8 ½ x 11 at- a- glance summary using the canvas available for download here [http://www.businessmodelgeneration.com/downloads/business_model_canva s_poster.pdf]. Use bullets to write in your key points for the judges in each of the nine areas. This canvas should be a summary of your report in a visual form. 3. Reference List: Please include a bibliography of references you ve used to research your business. This list should include interviews you ve conducted for market research or with potential users. In addition, Alden Library (http://libguides.library.ohiou.edu/innovation) has compiled references around each challenge. If you use these references in your decisionmaking, please cite them in your reference list. Use whatever reference style you d like (APA, Chicago, etc.) but be consistent in your use of that style. 4. Intellectual Property Statement: Each team member must sign and date the disclosure statement, located on the Blackboard Group site. The form must be submitted to Karen Peters in the Scripps College Dean s Office located in Schoonover 103. Resources: The Business Model Canvas book is available at Alden Library. You can also find a 75- page preview PDF of the book at [http://www.businessmodelgeneration.com/downloads/businessmodelgeneration _preview.pdf]. The following outlines how the books can be accessed at Alden Library: 1. For access to the e- book: http://alice.library.ohiou.edu/record=b5130598~s7 This link will take you to the ALICE record for the e- book, and from there you can click Connect to Electronic Resource to read it. The book is licensed
for 3 readers at a time and opens up in ebrary, our e- book vendor software. 2. The print version of the book is available. Teams can come to the 4 th floor desk to ask for the book. The book may be checked out overnight only: http://alice.library.ohiou.edu/record=b5131842~s7 3. Ohio LINK book access: There are several copies in OhioLINK that can be borrowed and renewed for a total of 12 weeks. YouTube videos about the business model canvas: Episode 1 Getting From Business Idea to Business Model: http://www.youtube.com/watch?v=wwshfssfb- Y&feature=c4- overview- vl&list=plbh9h0lwoawphbpuvc1dofjagnqg1qdf3 Episode 2 Visualizing Your Business Model: http://www.youtube.com/watch?v=wlkp- BaC0jA&list=SPBh9h0LWoawphbpUvC1DofjagNqG1Qdf3 Episode 3 Prototyping: http://www.youtube.com/watch?v=ia5mvunkskm&feature=youtu.be Episode 4 Navigating Your Environment: http://www.youtube.com/watch?v=7o36ybn9x_4 Episode 5 Proving It: http://www.youtube.com/watch?v=- 2gd_vhNYT4 Episode 6 Telling Your Story: http://www.youtube.com/watch?v=sshglhdkqcc Open Co- Working Spaces: At our open coaching sessions every other week [http://www.ohio.edu/scrippscollege/innovationchallenge/important_dates.cfm], we will have faculty and experts to help you think through each of the areas of the business model canvas. Check the schedule above for speakers and topics. Deliverable 2: Pitch Video (5 minutes) Every innovator has to sell others on their ideas, whether it is to build a team, solicit mentors or to find investors. Your team must prepare a video that answers some of the key questions others will have about your invention. You may also want to check out other pitch videos on the web (see resources below for some links). UPLOAD: Videos should be uploaded to a platform of your choice (YouTube, Vimeo, SlideShare, Prezi) by the deadline. The team leader should upload the video on behalf of your team. You MUST ensure your presentation is accessible to the public or that you provide the link for our judges to access your work. Late submissions will not be accepted. Five- Minute Video: Your video should be no more than five (5) minutes in length and can be actual video of your team or a slide show with voice added. Videos should include: The Team The Problem The Solution (Technology, Content, Relationships)
Value Proposition Prototypes*: Sketches, wireframes or visuals of your product/process Financials/Revenue Streams Competitors (And Why You ll Do It Better) Diversity Enhancement: How does your solution serve underserved or underrepresented audiences/users? Resources: See this SlideShare on what elements should be included in your pitch video [http://www.slideshare.net/locallygrownnews/creating- a- pitch- deck- using- the- business- model- canvas], which should be an extension of your Business Model Canvas ideas. Check out how other projects developed by examining pitch videos on the web: http://www.businessinsider.com/airbnb- a- 13- billion- dollar- startups- first- ever- pitch- deck- 2011-9 http://www.pitchenvy.com/gallery/instamojo- pitch- deck/ Episode 6 Telling Your Story: http://www.youtube.com/watch?v=sshglhdkqcc *Prototypes: Software is available on the web that can help you in storyboarding your processes or develop the user interface for a wireframe of a mobile application. Here are a few links: http://www.businessinsider.com/effectiveness- of- the- one- hour- prototype- 2013-11 iphone blank screens: https://www.google.com/search?q=iphone+app+ui+design&client=firefox- a&hs=61b&rls=org.mozilla:en- US:official&source=lnms&tbm=isch&sa=X&ei=CiGvUtn9GOKosATk54D4Dg&ved=0CAk Q_AUoAQ&biw=1325&bih=842#q=iphone+blank+screen&rls=org.mozilla:en- US:official&tbm=isch Round 2: Final Pitch Competition, April 21 Seven finalists will be announced during Communication Week (Week of March 24) to participate in Round 2 concluding on Pitch Day on April 21. Media industry professionals and business development experts will judge the product presentations of the teams during a public pitch session located at Baker Ballroom from 2-6 p.m. Teams must participate in the Pitch Day in order to be eligible for prizes. Additional details on Round 2 deliverables and co- working sessions will be provided to Round 2 finalists. Deliverable 1: Business Plan Expanding on the Business Model Canvas developed earlier, teams create a business plan of no more than 10 pages, including references and appendices. The business plan should address all nine areas of the business model canvas.
Deliverable 2: Pitch Perfect Practice Sessions Individual teams make appointments on April 10-11 for practice pitches. Coaches will work with teams to perfect their pitch for Pitch Day. Deliverable 3: Pitch Presentation (5 minutes) Your team will produce a presentation for Pitch Day that will be presented to judges and the public. The presentation may be no longer than 5 minutes and should include slides or other visuals to present your idea. Visuals must be provided in advance so they can be loaded onto one presentation computer. Judges will have five (5) minutes to ask questions of your team about the business model. Innovation Challenge Deliverables Checklist Register yourself and/or your team by February 24 on the Blackboard website. Round 1: Deadline March 17 by midnight Deliverable 1: Business Model Canvas Report Executive Summary (Upload on Blackboard) One- Page Canvas Summary (Upload on Blackboard) Reference List (Upload on Blackboard) Disclosure Statement (Returned to Scripps College Dean s Office) Deliverable 2: Pitch Video Pitch Video (Upload to Platform, Post Link in Blackboard) Prototypes/Wireframes/User Interface within video Round 2: Final Pitch Competition, April 21 Deliverable 1: Business Plan Deliverable 2: Pitch Perfect Practice Sessions (individual teams sign up for appointments on April 10-11. Deliverable 3: Pitch Presentation (Presented April 21, 2-6 p.m. Baker Ballroom), visuals provided in advance.