Deliverables for the Scripps College Innovation Challenge Register yourself and/or your team on our competition website by December 4, 2014 at 4 p.m. See http://www.ohio.edu/scrippscollege/innovationchallenge/register.cfm for instructions. Important Dates Thursday, December 4, 2014 @ 4 p.m. Monday, January 26, 2015 @ 4 p.m. Friday, February 13, 2015 Monday, March 23, 2015 Register yourself and/or your team Round 1 Deliverables Due Finalists announced for Round 2 Round 2 Pitch Day during Scripps Communication Week The Goal: Create an innovative solution to a real- world media or communication problem. It should be a new product, service or process that provides a creative solution to one of the media challenges presented below. Your idea must also be commercially viable, either as a revenue- producing idea within an existing organization or as a stand- alone business that could be the next great startup company. Challenges: Water Quality Alert Increasingly, the quality of the water supply in communities is being threatened by toxic leaks into streams, broken septic tanks, livestock waste seeping into riverbeds or acid drainage from abandoned mines. The challenge: Come up with a way for citizens who spot contaminated water to simultaneously notify water quality control officials and the local news outlet so that both are aware that a problem has been identified. Your solution should exploit one or multiple platforms (mobile, for instance) and may utilize an array of existing technologies (such as photo geo- location). The solution must also incorporate a business component that addresses the cost of developing and marketing your idea, as well as how to produce revenue to pay for it. 2015 Scripps Innovation Challenge, Scripps College of Communication, OHIO 1
Pushing Content to Large Groups News organizations and advertisers can benefit greatly from being able to reach large groups of people based on their precise location. Advertisers bars and restaurants, for example would love to connect with fans leaving the Big Game and lure them to their establishments for drinks or a meal. News organizations would like to reach those same fans with post- game interviews or directions on how to get around the post- game traffic jams. But how can they identify these crowds? The Challenge: Create a way to identify groups of people clustered in a specific geographic location and push content to them in real time. You might do this based on existing apps like Foursquare, or identifying groups based on Tweets or other social media platforms. Your solution should take advantage of the full range of existing apps, devices and platforms. Your proposed solution must detail the cost of development and marketing, plus how you propose to produce revenue to pay for it. Engaging Online Commenting On- site comments used to be big business for many digital news organizations. But in recent years, many news organizations encouraged the movement of online comments from their websites to off- site social networks. This meant that the news organizations no longer had the burden of hosting and managing the online comments. But it also meant that they lost a substantial volume of readers, as well as the ability to engage those readers in conversations. That engagement is important. It helps increase the website s audience, which in turn increases revenue through targeted advertising. The Challenge: Create a solution that empowers readers to proactively leave comments within stories and drive conversations while keeping these users on the site. Your solution must take advantage of one or more platforms (desktop, mobile, tablets) and you may use existing technologies (Disqus, Kinja, RebelMouse) to accomplish this challenge. The solution to this challenge most also address the business side of the product, including costs for creation and implementation and, ideally, ways to produce revenue. Addressing Sexual Assault Colleges and universities are paying increased attention to sexual assaults both how to prevent them and how to respond when they occur. The goal is to educate students about the dangers and consequences, as well as the many places they can turn for help (legal, law enforcement, medical, psychological). The Challenge: Come up with a product or communication strategy to address sexual assault. Your solution may address only a narrow aspect of sexual assault, or it can be a one- stop clearinghouse of information. Regardless of scope, it must be rooted in technological innovation (a mobile app, for instance, or a social media strategy). Your solution must address the costs of development and marketing, as well as ways that it can produce revenue to pay its way. 2015 Scripps Innovation Challenge, Scripps College of Communication, OHIO 2
Engaging High School Students in Electoral Politics Many high school students will be eligible to vote in the next presidential election. In the coming year, candidates will gear up campaigns and the media will provide saturation coverage. Yet if history is a guide, high school students will not be deeply engaged even though many will be able to vote on Election Day in 2016. The Challenge: Create a product or communication strategy to teach high school students about presidential electoral politics and get them engaged and motivated to cast their first ballots. Your solution can rely on the full range of technological devices at your disposal apps, digital gaming, social media. You must fully explain the cost of developing and marketing your idea, as well as how it will produce revenue to either cover your costs or, hopefully, produce a profit. Navigating Communication Majors/Jobs Given the constant changes in the fields of journalism and communication studies, it s hard for high school and undecided college students to know how to chart the best path through the myriad courses and majors. They know they need the basics. But they re often bewildered about how their interests and passions might translate into a communications major and prepare them to land a job and launch a successful career after graduation. The Challenge: Develop a technology that helps students navigate career choices in communication, new media and technologies. For example, it might be a kind of flow chart or recommendation engine If you re interested in X, consider Y that gives students guidance for whatever form of media they hope to embrace. You must spell out the costs of developing and marketing your solution, and it must be developed in a way that it produces revenue or otherwise pays for itself. Examples of Deliverables from 2014 Competition: Round 1 Deliverables http://www.ohio.edu/scrippscollege/innovationchallenge/challenges_2012.cfm Round 1: Deadline January 26, 2014 by 4 p.m. Teams (either individuals or more than one person) will create deliverables that will be judged online by a panel of media experts. Seven (7) finalists will be selected by a panel of judges from the deliverables presented at this stage. All finalists win some prize if they proceed through Round 2 and complete the Pitch Day presentations. All deliverables must be submitted by the deadlines posted below. Failure to complete deliverables by the deadlines will result in disqualification. For questions about the contest deliverables, please contact Karen Peters at 740-593- 9994. 2015 Scripps Innovation Challenge, Scripps College of Communication, OHIO 3
Deliverable 1: Business Model Canvas Report The Business Model Canvas by Alexander Osterwalder and Yves Pigneur [http://www.businessmodelgeneration.com/] is a tool to help innovators think through their business model, value proposition, key partners, target audience and other questions related to new business development. The pitch video and the business model canvas one- page visual are the main items that will be used for review. The executive summary will be used as a back- up document should the first two pieces not clearly answer the judges questions. UPLOAD: Document should be uploaded to Blackboard for judges to review. Late submissions will not be accepted. 1. Executive Summary: Teams will prepare an executive summary of no more than six (6) pages that addresses several areas of the business model canvas outlined below. [.doc or.docs or.pdf format, double- spaced text, 1- inch margins, cover page (not part of six- page limit) with challenge number, team/project name and contact information for all team members (name, telephone number, email, and team leader contact information)]. The narrative for the summary can include bullet- point responses to the areas of the canvas or may be written in a narrative form. Appendices may include prototype designs or other background information (survey instruments used for research with results, team member biographies, etc.) The business model canvas summary must address the following areas: Problem in its Context/Your Solution/What Makes Your Solution Innovative? Value Propositions Customer Segments Competitors Revenue Streams Diversity Enhancement: How does your solution address the needs of underserved and underrepresented audiences through previously unused/underutilized technological or process solutions? 2. One- Page Canvas Summary: In addition, teams should supply a one- page business model canvas, 8 ½ x 11 at- a- glance summary using the canvas available for download here [http://www.businessmodelgeneration.com/downloads/business_model_canva s_poster.pdf]. Use bullets to write in your key points for the judges in the following areas: Customer Segments Value Proposition Revenue Streams This canvas should be a summary of your report in a visual form. 2015 Scripps Innovation Challenge, Scripps College of Communication, OHIO 4
3. Reference List: Please include a bibliography of references you ve used to research your business. This list should include interviews you ve conducted for market research or surveys with potential users. In addition, Alden Library (http://libguides.library.ohiou.edu/innovation) has compiled references around each challenge. If you use these references in your decision- making, please cite them in your reference list. Use whatever reference style you d like (APA, Chicago, etc.) but be consistent in your use of that style. 4. Intellectual Property Statement: Each team member must sign and date the disclosure statement, which will be sent to registered teams. The form must be submitted to Karen Peters in the Scripps College Dean s Office located in Schoonover 103 by January 26, 2015. Resources: The Business Model Canvas book is available at Alden Library. You can also find a 75- page preview PDF of the book at [http://www.businessmodelgeneration.com/downloads/businessmodelgeneration _preview.pdf]. The following outlines how the books can be accessed at Alden Library: 1. For access to the e- book: http://alice.library.ohiou.edu/record=b5130598~s7 This link will take you to the ALICE record for the e- book, and from there you can click Connect to Electronic Resource to read it. The book is licensed for 3 readers at a time and opens up in ebrary, our e- book vendor software. 2. The print version of the book is available. Teams can come to the 4 th floor desk to ask for the book. The book may be checked out overnight only: http://alice.library.ohiou.edu/record=b5131842~s7 3. Ohio LINK book access: There are several copies in OhioLINK that can be borrowed and renewed for a total of 12 weeks. YouTube videos about the business model canvas: Episode 1 Getting From Business Idea to Business Model: http://www.youtube.com/watch?v=wwshfssfb- Y&feature=c4- overview- vl&list=plbh9h0lwoawphbpuvc1dofjagnqg1qdf3 Episode 2 Visualizing Your Business Model: http://www.youtube.com/watch?v=wlkp- BaC0jA&list=SPBh9h0LWoawphbpUvC1DofjagNqG1Qdf3 Episode 3 Prototyping: http://www.youtube.com/watch?v=ia5mvunkskm&feature=youtu.be Episode 4 Navigating Your Environment: http://www.youtube.com/watch?v=7o36ybn9x_4 2015 Scripps Innovation Challenge, Scripps College of Communication, OHIO 5
Episode 5 Proving It: http://www.youtube.com/watch?v=- 2gd_vhNYT4 Episode 6 Telling Your Story: http://www.youtube.com/watch?v=sshglhdkqcc SIC Boot Camps on Business Model Canvas: At our open coaching sessions every other week [http://www.ohio.edu/scrippscollege/innovationchallenge/important_dates.cfm], we will have faculty and experts to help you think through each of the areas of the business model canvas. Check the schedule above for speakers and topics. Deliverable 2: Pitch Video (5 minutes) Every innovator has to sell others on their ideas, whether it is to build a team, solicit mentors or to find investors. Your team must prepare a video that answers some of the key questions others will have about your invention. You may also want to check out other pitch videos on the web (see resources below for some links). UPLOAD: Videos should be uploaded to our Blackboard site by the deadline. The team leader should upload the video on behalf of your team. Late submissions will not be accepted. Five- Minute Video: Your video should be no more than five (5) minutes in length and can be actual video of your team or a slide show with voice added. Videos should include: The Team The Problem The Solution (Technology, Content, Relationships) Value Proposition Prototypes*: Sketches, wireframes or visuals of your product/process Financials/Revenue Streams Competitors (And Why You ll Do It Better) Diversity Enhancement: How does your solution serve underserved or underrepresented audiences/users? Resources: See this SlideShare on what elements should be included in your pitch video [http://www.slideshare.net/locallygrownnews/creating- a- pitch- deck- using- the- business- model- canvas], which should be an extension of your Business Model Canvas ideas. Or see how other projects developed by examining pitch videos on the web: http://www.businessinsider.com/airbnb- a- 13- billion- dollar- startups- first- ever- pitch- deck- 2011-9 http://www.pitchenvy.com/gallery/instamojo- pitch- deck/ 2015 Scripps Innovation Challenge, Scripps College of Communication, OHIO 6
Episode 6 Telling Your Story: http://www.youtube.com/watch?v=sshglhdkqcc *Prototypes: Software is available on the web that can help you in storyboarding your processes or develop the user interface for a wireframe of a mobile application. Here are a few links: http://www.businessinsider.com/effectiveness- of- the- one- hour- prototype- 2013-11 iphone blank screens: https://www.google.com/search?q=iphone+app+ui+design&client=firefox- a&hs=61b&rls=org.mozilla:en- US:official&source=lnms&tbm=isch&sa=X&ei=CiGvUtn9GOKosATk54D4Dg&ved=0CAk Q_AUoAQ&biw=1325&bih=842#q=iphone+blank+screen&rls=org.mozilla:en- US:official&tbm=isch Round 2: Final Pitch Competition, March 23 Seven finalists will be announced on February 13, 2015. These teams will participate in Round 2 concluding on Pitch Day on March 23 during Communication Week. Media industry professionals and business development experts will judge the product/service/process presentations of the teams during a public pitch session located at Baker Ballroom from 2-6 p.m. Teams must participate in the Pitch Day in order to be eligible for prizes. Additional details on Round 2 deliverables and co- working sessions will be provided to Round 2 finalists. Deliverable 1: Business Plan Expanding on the Business Model Canvas developed earlier, teams create a business plan of no more than 10 pages, including references and appendices. The business plan should address all nine areas of the business model canvas. Deliverable 2: Pitch Perfect Practice Sessions Individual teams make appointments on March 9-10, 2015 for practice pitches. Coaches will work with teams to perfect their pitch for Pitch Day. Deliverable 3: Pitch Presentation (5 minutes) Your team will produce a presentation for Pitch Day that will be presented to judges and the public. The presentation may be no longer than 5 minutes and should include slides or other visuals to present your idea. Visuals must be provided in advance so they can be loaded onto one presentation computer. Judges will have five (5) minutes to ask questions of your team about the business model. 2015 Scripps Innovation Challenge, Scripps College of Communication, OHIO 7
Judging Team entries at both Round 1 and Round 2 will be judged using the following evaluation form: Please use the following scale to rate the entries on the following criteria. Use highlight or underscore to electronically mark the appropriate response. Please provide feedback on positive and negative aspects in the comments below: 1 = Poor, 2 = Fair, 3 = Good, 4 = Very Good, 5 = Excellent 1) The presentation was compelling, easy to understand, and described the problem and its solution completely and concisely. 2) Addresses the problem within its context. The proposed solution should be focused around a clearly articulated problem. It should demonstrate that it is offering an idea or approach that is supported by research and demonstrates an understanding of today s media landscape. 3) Provides a viable solution that clearly describes its features and benefits and presents a valid value proposition with the key activities clearly outlined. 4) Meets the threshold for innovation. Judges should be guided by the reality that truly transformational innovation is rare. Incremental innovation is more the norm but is equally valuable in our competition so long as it provides an inspired solution to the challenge that has been posed. 5) Takes full advantage of new media tools, platforms, technologies and applications in use today. These might include things like interactive design, gaming, geo-location based tools, informational graphics and all aspects of social media, etc. 6) Business model and customer segments. The solution shows an understanding of the market need, cost structure, and (if relevant) revenue streams. If part of the challenge, the market is clearly described, sized and characterized, as are the target customer and demographics. 7) Understands possible roadblocks, competition, and need for a sustainable advantage. The solution shows an understanding of the roadblocks that need to be overcome, the competition, and how the solution can be sustainable. 8) Solution embraces diverse viewpoints, populations or audiences. The solution realistically includes the potential to expand media diversity, including serving underserved or underrepresented communities. NOTES/COMMENTS: 2015 Scripps Innovation Challenge, Scripps College of Communication, OHIO 8
Innovation Challenge Deliverables Checklist Register yourself and/or your team by December 4, 2014 on the Blackboard website. Round 1: Deadline January 26, 2015 by 4 p.m. Deliverable 1: Business Model Canvas Report Executive Summary (Upload on Blackboard) One- Page Canvas Summary (Upload on Blackboard) Reference List (Upload on Blackboard Disclosure Statement (Returned to Scripps College Dean s Office) Deliverable 2: Pitch Video Pitch Video (Upload to Blackboard) Prototypes/Wireframes/User Interface within video Round 2: Final Pitch Competition, March 23, 2015 Deliverable 1: Business Plan due March 16, 2015 by 4 p.m. Deliverable 2: Pitch Perfect Practice Sessions (Individual teams sign up for appointments on March 9-10, 2015. Deliverable 3: Pitch Day Presentations. Presented March 23, 2015, Time TBD, Baker Ballroom B; visuals provided in advance. For More Information Andy Alexander, Director, Scripps Innovation Challenge andyalexander1@me.com; 740-593- 2471 Karen Peters, Scripps Innovation Challenge Team petersk@ohio.edu; 740-593- 9994 Macintosh HD:Users:ferrierm:Documents:Deliverables for the Scripps College Innovation Challenge_2015_rev_10282014.docx 2015 Scripps Innovation Challenge, Scripps College of Communication, OHIO 9