UNITED NATIONS INDUSTRIAL DEVELOPMENT ORGANIZATION The National Quality Infrastructure Project for Nigeria (NQIP) Project ID 130220 Output 2.4 Terms of Reference for the production of a Brand Visual Identity Manual for the Nigerian National Accreditation Body 1. General Background Information The United Nations Industrial Development Organization (UNIDO) is the specialized agency of the United Nations that promotes industrial development for poverty reduction, inclusive globalization and environmental sustainability. The mandate of UNIDO is to promote and accelerate inclusive and sustainable industrial development in developing countries and economies in transition. 2. Project Relevant Background The National Quality Infrastructure Project for Nigeria (NQIP) is funded by the EU and implemented by UNIDO in coordination with the Federal Government of Nigeria (FGN). The main beneficiary institutions are Standard Organisation of Nigeria (SON), Weights and Measures Department of Federal Ministry of Industry, Trade and Investment (FMITI), National Agency for Food & Drug Administration and Control (NAFDAC), Conformity Assessment Bodies (including private CABs), Organised private sector (NACCIMA, MAN, NASME etc.), Small and Medium Enterprises Development Agency of Nigeria (SMEDAN), Nigerian Export Promotion Council (NEPC), Consumers Protection Council (CPC) and Consumer Associations. The overall objective of the NQIP project is to support the enhancement of the national quality infrastructure. Its purpose is also to improve quality, safety, integrity and marketability of Nigerian goods and services and remove technical barriers to trade by having an adequate, effective and sustainable National Quality Infrastructure (NQI), consistent with international and regional principles and practices. One of the components of the NQIP is the establishment of a National Accreditation Body (NAB). The NAB does not exist yet as a legal entity and hence has not started its operations. The NAB will attest the competence and impartiality of conformity assessment bodies - laboratories, certification and inspection bodies- according to international standards. 1
3. Scope of Contractual Services 3.1 Brand background Branding for NAB is unspoiled. The level of awareness of NAB is very limited. Concrete information about NAB is bound to the stakeholders that have been in contact with the NQIP. The perception of the NAB among these stakeholders is generally good. However, the NAB is strongly associated with improvements of quality and support for exports, which is rather the definition of NQIP. It is time now to differentiate the NAB from NQIP and allocate the NAB its own space. Also, it is time to expand the awareness and benefits of NAB to a larger audience. Brand elements for the NAB are scarce. Only one item is available: the draft of a logo. The rest of the brand identity needs to be developed. 3.2 Description of the Assignment Under the general supervision of the NQIP Project Manager, the guidance of the Chief Technical Adviser (CTA) and in cooperation with the Marketing Expert, the subcontractor will develop the brand identity of the NAB in the form of a Visual Identity Brand Manual for the NAB. 3.3 Deliverables The deliverable is a Brand Manual for the NAB, to be completed in several stages (A, B, C, D and E). The deliverables will be as per below: 2
A B C D MAIN DUTIES The NAB Logo: Re-styling of the logo, based on the draft logo that will be provided by UNIDO Definition of the logo policy The NAB basic brand elements: Accreditation symbol Slogan or tagline Typography Colour palette Style etc. The NAB office stationery: accreditation certificate business cards template letterhead envelopes etc. The NAB brand elements to be used in online communication: PowerPoint template Web design template Concrete/ measurable outputs to be achieved- Contract deliverables Logo image file (2-3 design suggestions) in high resolution format and logo guidelines are approved by UNIDO The NAB basic brand elements and office stationery are developed and approved by UNIDO. PowerPoint template (3-4 suggestions) and web design template (3-4 suggestions) are approved by UNIDO. E The NAB Brand Manual Final Report An approved and complete branding strategy (A, B, C and D) and a branding guide is available and validated by UNIDO and the Accreditation Steering Committee. It presents an attractive, solid and reliable image of the NAB. Each contract deliverable, as elaborated, will be the subject of the submission of a separate report and will be reviewed and approved by UNIDO. All reports should be written in English and sent to the NQIP Project Manager in electronic format. 3
3.4 Organization, Coordination and Logistics The bidder will be expected to put together a team of technical experts. The bidder will also need to identify the team leader who will report to the NQIP Chief Technical Advisor. The contractor is expected to work from the contractor s premises during the duration of the assignment (Stages A, B, C, D and E). 3.5 Qualification Requirements and Evaluation Criteria The technical proposal is required to submit: A statement specifying the agreement with the above-mentioned paragraph 3.3 and deviation suggestions if any; The number and expertise of personnel assigned to this contract; A time schedule for the activities and deliverables; A referral list of relevant projects or consulting services and a portfolio associated The bidder should have a minimum of 5 years of experience in branding activities. The bidder should have at least one experience in similar jobs. Experience with implementation of UN and World Bank financed projects would be an asset. The bidder would be required to put together a team of minimum 1 personnel to implement the project deliverables. The time schedule proposed by the bidder shall comply with paragraph 4. 4. General Time Schedule Stage A Activities and Deliverables Stage B (if satisfactory services undertook in Stage A) Stage C (if satisfactory services undertook in Stages A and B) Stage D (if satisfactory services undertook in Stages A, B and C) Stage E (if satisfactory services undertook in Stages A, B, C and D) Provisional Time frame 3 to 5 working days 5 working days 4 working days 5 working days 2 working days Bidders may suggest an alternative timeline with justification. The overall duration of the contract should not exceed 21 working days. 4
5. Personnel All personnel shall have a diploma in the relevant discipline(s) and at least 5 years of experience in marketing projects with focus on branding (logo design, brand guidelines, corporate identity ) and creative graphic design. CVs should be included in the bidder s proposal. 6. Language Requirements The working language for the contractor is English. All documentation and reporting on the project should be in English. The core technical personnel shall be fluent in speaking and writing in English (Pidgin English is an asset). 7. Reports Each contract deliverable, as elaborated in section 3.3, will be the subject of the submission of a separate report and will be reviewed and approved by UNIDO. The NQIP Project Manager will review reports, monitor project progress and provide comments/take actions, as necessary. A Final Report providing conclusions and recommendations for the four phases (A, B, C and D) has to be submitted to UNIDO. 8. Contracting conditions The price quoted (in EUR) in the bidder proposal shall cover all costs involved to perform the requirements specified in these Terms of Reference with the highest standard of quality and accuracy, including: Experts work/time and fees International and local travels (if any) Daily Subsistence Allowance (DSA) & terminals (if any) Insurance and security costs (if any) Cost of material and miscellaneous (if any) Any communication costs and costs associated printing and presentation of project deliverables will be also covered by UNIDO. The contract will be on a fixed-price basis. However, each phase will be conditioned on the success of the previous phase carried out. 9. Alternative proposals The bidder may suggest complementary activities and/or results pertaining to every component of this project, based on its own expertise and methodologies. However any additional services offer should be clearly identified as such and be presented as a separate project output. 5
ANNEX: QUALIFICATION REQUIREMENTS AND EVALUATION CRITERIA 1. Qualification Requirements (please fill out the below tables) a. Operational Field Name Question Yes No CERTIFICATE OF Please confirm that: a) you are registered as a INCORPORATION legal entity in accordance with the laws of your country b) You have attached the Certificate to the offer ACCREDITATION If any, please confirm that your company has at least one global recognition and accreditations. (Please attach documents for confirmation) CAPACITY OPERATIONS OF Please confirm your company/organization s capacity of provision of good/services/works similar to the ones described under this tender 2. Evaluation Criteria a. Commercial (using attached template) Field Name Question Yes No MODEL CONTRACT & GCC Please confirm that you have read and agree to the UNIDO Model Contract including its General Conditions of Contract PAYMENT TERMS Please confirm acceptance of UNIDO payment terms of 30 days after receipt of Invoice and acceptance of the good/services provided OFFER VALIDITY 120 DAYS PRICE b. Technical Please confirm that your offer is valid for a period of 120 days beyond the deadline for receipt of offers by UNIDO. Please confirm your total price (excluding VAT) Amount (EUR) Field Name Question Yes No TECHNICAL Please confirm compliance with TOR points CRITERIA 3.5, 4, 5, 6. 6
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